Packaging center

Name

Packaging center

Legal name

Pakendikeskus AS

Website

https://pakendikeskus.ee

Company type

Private

Founded year

1995

Operating status

Operating

Ownership category

akta.pro rank

Product category

Industrial Packaging Supplies

NAICS

Packing and Crating (488991)

SIC

Wholesale-Paper & Paper Products (5110), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI)

akta.pro secondary industries

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• Packaging materials
• Packaging machinery
• Food packaging supplies
• Reusable moving boxes
• E-commerce packaging solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Packaging Materials Sales: Sale of packaging materials including bags, boxes, films, tapes, labels, and food packaging. Products sold via e-commerce and physical stores with unit pricing.
2. WOX Moving Box Rental: Rental of reusable plastic moving boxes and accessories. Weekly rental periods. Courier delivery and return service available.
3. Professional Packaging Services: Custom packaging services including printing on packaging materials, special packaging projects, product assembly, wrapping, labeling, weighing, dosing, and bundling.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Pakendikeskus AS sells packaging materials (bags, boxes, films, tapes, food packaging, e-commerce shipping supplies), packaging machinery (strapping tools, scales, laminators), and related services through 6 physical retail stores and an e-commerce platform in Estonia. The company also operates the WOX sub-brand rental service for reusable plastic moving boxes, and provides professional custom packaging, printing, assembly, and fulfillment services for businesses.

Product overview

Pakendikeskus AS is a B2B and B2C packaging materials and equipment distributor operating in Estonia for approximately 30 years, offering the country's largest selection of packaging products. Its product portfolio is organized around physical goods categories: Bags (Kotid) including paper bags, textile/cotton bags, and plastic carry bags; Boxes (Kastid) including corrugated and food-grade containers; Stretch Films (Pakkekiled Stretch) and general Plastic Films (Kiled) for wrapping and protection; E-commerce Packaging (E-kaubandusele) for online retailers; Food Packaging (Toiduainete pakendid) covering single-use and reusable food containers, plates, cups, and cutlery; and Packaging Machines (Pakkemasinad) including strapping tools, scales, and labeling equipment. The company also operates a service layer comprising Custom/Special Orders (Eritellimused) for bespoke packaging and print, Packaging Services (Pakendamine) for fulfillment and assembly, and WOX, a sub-brand offering eco-friendly reusable moving box rentals including WOXBOX, MINIWOX, WOXROLLER, and RiideWox. The portfolio is distributed through 6 physical stores across Estonia (Tallinn, Tartu, Pärnu, Jõhvi), an e-commerce platform, and same-day/next-day delivery options. Payment is accepted via bank links, credit cards, and invoicing.

Differentiator

Problem solved

Functional benefit

Brands

• WOX: Environmentally friendly moving boxes and accessories rental service. WOX provides reusable plastic moving boxes that are foldable, stackable, weather-resistant, and can be used at least 200 times. The service allows customers to rent moving boxes for a week at a time.

Products and services

• Bags (Kotid) Paper bags with flat or twisted handles, textile/cotton bags, plastic carry bags, and reusable moving boxes (WOX). Sold per piece, pack, or bundle for retail, food service, and consumer use.
• Boxes (Kastid) Cardboard and corrugated boxes for packaging, shipping, food, and storage purposes, including berry containers, cake boxes, and food containers with lids.
• Stretch Films (Pakkekiled Stretch) Stretch wrap films for pallet and package wrapping, including hand stretch wrap and machine-grade stretch films.
• Plastic Films (Kiled) Plastic films including food-grade PE wrap, bubble wrap, protective films, barrier films, and packaging films.
• E-commerce Packaging Solutions Packaging solutions designed for e-commerce businesses, including mailers, void fill, and shipping materials.
• Food Packaging (Toiduainete pakendid) Food-grade packaging containers including single-use and reusable food containers, disposable plates, cups, cutlery, bowls, and takeaway containers in PP, PET, rPET, paperboard, and biodegradable/sugarcane fiber.
• WOX Rental Products (Reusable Moving Boxes) Sub-brand offering eco-friendly reusable plastic moving box rentals including WOXBOX (600x400x340mm, 68L), MINIWOX, WOXROLLER trolley, RiideWox clothing box, and moving blankets. Made from recycled plastic with a 200+ use lifespan.
• Packaging Machines (Pakkemasinad) Packaging equipment and machinery including strapping tools, laminators, Kern CPB bench scales, and Parcelcube-900 automatic parcel measurement and weighing systems.
• Packaging and Fulfillment Service (Pakketeenus) Professional packaging and fulfillment service covering weighing, counting, packaging, and shrink wrapping of goods into retail-ready or campaign-ready packages.
• Professional Packaging Services (Pakendamine) Custom packaging services including product sorting, wrapping, labeling, marking, assembling, grouping, weighing, dosing, strapping (paper, rubber, tape), and confidential/special projects.
• Custom and Special Orders (Eritellimused) Custom manufacturing and bespoke packaging orders, including custom printing on packaging materials and packaging designed to client specifications.

Quantifiable outcome

• Free shipping on orders over 99 EUR
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Zaproo OÜcoreTechnology or IntegrationIT services provider for e-commerce platform functionality and hosting. Essential infrastructure partner for the company's online operations.
• EevacoreTechnology or IntegrationAccounting services provider for financial operations.
• DPDcoreChannel Partner/ Reseller/ DistributorDelivery partner for shipping packages to customers. DPD Pickup points and parcel machines used for last-mile delivery.
• OmnivacoreChannel Partner/ Reseller/ DistributorNational postal service delivery partner. Omniva parcel machines and post offices used for customer deliveries.
• ItellaSmartPOSTcoreChannel Partner/ Reseller/ DistributorSmartPOST parcel machine delivery services for Estonian customers.
• VenipakcoreChannel Partner/ Reseller/ DistributorParcel delivery services including parcel machines for Estonia, Latvia, and Lithuania.
• ViaExpressminorChannel Partner/ Reseller/ DistributorExpress courier delivery services.
• AV Transport OÜminorChannel Partner/ Reseller/ DistributorLocal transport services for goods delivery.
• MontoniocoreTechnology or IntegrationPayment processing partner. Secure payment gateway for credit card transactions via Montonio Finance.
• NETScoreTechnology or IntegrationCredit card payment processing services.
• WeeRec OÜminorOthersWEEE (Waste Electrical and Electronic Equipment) recycling partner for industrial electronics disposal.
• Eesti Elektronojaromu OÜminorOthersElectronics recycling partner for household electronics disposal.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Stora Enso: Nordic forest products and packaging conglomerate with strong Baltic/Nordic presence and a packaging materials division. Provides both supply-side overlap (paper-based packaging materials) and downstream competition in selected categories.
• Bunzl: Global distribution group supplying packaging, foodservice, and hygiene consumables to businesses. Comparable business model of broad-line consumable distribution to enterprise and foodservice customers, though at vastly greater scale.
• Igepa Group: European paper and packaging distribution group with operations in multiple countries. Comparable product categories (paper, packaging materials, films) and B2B customer base, though serving a wider geography.
• Mondi Group: Global packaging and paper group with significant corrugated, paper bag, and flexible packaging operations across Europe. Competitor at the upstream supplier level that Pakendikeskus would source from and compete against on certain SKUs.
• Antalis: Major European distributor of paper, packaging, and visual communication products serving B2B customers across dozens of countries. Overlaps in packaging materials distribution but operates at much larger continental scale.

Direct peers

• RAJA Group: French-headquartered European packaging distributor with catalog breadth across boxes, fillers, and protective packaging. Comparable operating model of multi-channel distribution to SMB and enterprise customers across Europe.
• Rajapack: Europe's largest B2B packaging distributor with an e-commerce-led model serving SMBs and enterprises. Closely matches Pakendikeskus's value proposition of broad packaging assortment, e-commerce storefront, and quick delivery across multiple countries.

Others

• Posti / Itella: Nordic postal and logistics operator that also distributes packaging materials and runs parcel networks. Listed in Pakendikeskus's customer roster; relevant as both a logistics partner and an adjacent packaging distribution player.

Emerging players

• Packhelp: Polish B2B packaging e-commerce platform focused on custom-printed boxes and branded packaging for SMBs. Comparable in target customer (small and mid-sized businesses) and e-commerce-first GTM, though stronger on customization tooling.

Regional players

• Sanitex: Baltic wholesale supplier of cleaning, hygiene, and packaging products operating across Lithuania, Latvia, and Estonia. Direct regional comparable already appearing in Pakendikeskus's customer list, indicating overlapping procurement relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pakendikeskus
• Facebookfacebook.com/Pakendikeskus
• Instagraminstagram.com/pakendikeskus
• LinkedInlinkedin.com/company/pakendikeskus

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packaging center