Out Motoring

What Out Motoring does

Out Motoring, operating as OutMotoring.com, is a privately held, founder-owned (Aaron Cornaby) direct-to-consumer auto parts e-commerce retailer headquartered in Knoxville, Tennessee. Founded in 2003, the company specializes in genuine OEM and aftermarket replacement parts, accessories, and car care products for MINI Cooper vehicles across all four generations (R50/R52/R53, R55-R61, F54-F60, F65/F66/U25/J01) and, as of 2026, has extended its catalog to BMW models from 1996 onward across the 1-8 Series, X1-X7, and Z-series, plus an exploratory Aston Martin selection. The core platform is a vehicle-aware online catalog organized by chassis code that lets individual owners self-select parts by MINI or BMW model and year, supplemented by phone/text customer support and a physical will-call showroom/warehouse at 10555 Kingston Pike, Knoxville.

The catalog exceeds 22,000 SKUs and is merchandised around chassis-specific categories such as brakes, suspension, engine, exterior, interior, towing, and EV components, with model identification guides, BMW chassis/engine decoders, how-to articles, and a content blog acting as the primary demand-generation and SEO surface. Ancillary products include a Motoring Points loyalty/rewards program and a monthly email newsletter with discount codes, while free ground shipping is offered on most orders over $245 within the contiguous United States (excluding oversized items and shipments to Alaska, Hawaii, Puerto Rico, and most international destinations).

The revenue model is straightforward transactional hardware sales to a long tail of MINI and BMW owners, with no subscription, marketplace, or B2B channel disclosed. Marketing is conducted through owned content (blog, SEO-driven model identification pages), organic social (Facebook, Twitter/X, Pinterest), email, and MINI club sponsorships/community events. The company has no disclosed funding, no parent organization, no subsidiaries, no app or public API, and operates with a stated headcount of 1-10 employees, indicating a small, niche-specialist, organically funded operator.

Name

Out Motoring

Legal name

Out Motoring

Website

https://outmotoring.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Out Motoring is a privately held, Knoxville-based DTC e-commerce retailer selling genuine OEM and aftermarket parts, accessories, and car care products for MINI Cooper and BMW vehicles to enthusiast owners across the US. Founded 2003, the 22,000+ SKU catalog is organized by chassis code and supported by a showroom/warehouse and phone/text customer service.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive parts retail
• MINI Cooper parts
• BMW replacement parts
• OEM aftermarket accessories
• Vehicle-specific parts catalog

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts and Accessories Sales: Revenue generated through one-time product sales of genuine OEM and aftermarket BMW and MINI Cooper parts, accessories, and car care products. Customers purchase individual parts as needed for vehicle repair, maintenance, and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Out Motoring sells genuine OEM and aftermarket replacement parts, performance upgrades, and accessories for MINI Cooper (2002–present across four generations) and BMW vehicles (1996–present) through its OutMotoring.com e-commerce store and a Knoxville, Tennessee warehouse/showroom. The catalog of more than 22,000 parts is organized by vehicle make, model, year, and chassis code, with model-identification guides and a chassis/engine decoder helping customers select compatible SKUs for repair, maintenance, and customization.

Product overview

Out Motoring operates an e-commerce platform offering genuine OEM and aftermarket parts and accessories for MINI Cooper vehicles and BMW vehicles. The core product is an extensive catalog of over 22,000+ parts spanning multiple vehicle generations, including replacement parts, performance upgrades, and accessories. The company also offers a Motoring Points Rewards Program for customer loyalty. Products are organized by vehicle model (MINI Cooper R50-R66, F54-F67, J01, U25; BMW E/F/G/U chassis series) and product category (brakes, suspension, engine, exterior, interior, etc.). The business model combines direct-to-consumer online sales with a physical showroom in Knoxville, TN.

Differentiator

Problem solved

Functional benefit

Products and services

• Genuine OEM MINI Cooper Parts Factory-original MINI replacement parts across all generations, including mechanical components, body parts, and accessories sourced directly from MINI, sold to individual MINI owners for repair and maintenance.
• Aftermarket MINI Cooper Parts Third-party performance, upgrade, and replacement parts for MINI Cooper vehicles from manufacturers such as JCW John Cooper Works, Bilstein, Eibach, and Brembo, sold to MINI enthusiasts seeking non-dealer upgrades.
• BMW Replacement and Repair Parts Genuine and aftermarket replacement and repair parts for BMW models from 1996 onward, including 1, 2, 3, 4, 5, 6, 7, and 8 Series, X1 through X7, and Z-series, organized by chassis code.
• MINI Cooper Accessories and Lifestyle Gear Interior, exterior, lifestyle, and car care accessories for MINI Cooper owners, including floor mats, grills, lighting, gauges, shift and steering components, tow hitches, and detailing products, plus MINI-branded driver gear and gifts.

Quantifiable outcome

• Over 22,000 parts catalog
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FCP Euro: FCP Euro is a direct e-commerce peer specializing in European car parts (BMW, Mercedes, Audi, VW, Volvo, MINI). Comparable because it operates the same DTC inventory-led model serving enthusiast owners with model-specific fitment, content-driven SEO, and lifetime-replacement guarantees - directly mirroring Out Motoring's playbook but for a broader European OEM set.
• Turner Motorsport: Turner Motorsport is a BMW-specialist retailer and race team selling performance parts for BMWs and MINIs. It is directly comparable as a niche enthusiast e-commerce player that combines OEM and aftermarket parts, performance brands (Bilstein, Brembo, Eibach - also stocked by Out Motoring), and deep model-specific expertise for the exact MINI/BMW customer segment.
• Pelican Parts: Pelican Parts is a long-running specialty auto parts e-commerce retailer with strong technical content and DIY install guides for Porsche, Mercedes, BMW, and MINI. Comparable because of its similar inventory-led DTC model, deep model-specific content library (analogous to Out Motoring's MINI identification guides), and enthusiast-owner customer base.
• RockAuto: RockAuto is a direct online auto parts retailer with an enormous multi-make catalog and price-led positioning. It is comparable because it competes for the same DIY MINI/BMW owner purchase occasions through online catalog browsing by vehicle year/model, making it the primary price benchmark Out Motoring must differentiate against.
• ECS Tuning: ECS Tuning is one of the largest European-car specialist e-commerce retailers serving Audi, BMW, Mercedes, MINI, Porsche, and VW owners. It is comparable to Out Motoring because it operates the same inventory-led DTC model with model-specific catalogs, technical fitment content, and an enthusiast community orientation targeting the same BMW/MINI customer.
• Mini Mania: Mini Mania is a MINI Cooper specialist retailer (also covering classic Mini) offering OEM, aftermarket, and performance parts. It is one of the closest direct competitors to Out Motoring because it serves the exact same MINI Cooper enthusiast niche with a similar DTC catalog and community-driven brand.
• BimmerWorld: BimmerWorld is a BMW-specialist parts retailer and racing team offering OEM and aftermarket parts, performance upgrades, and track-side service. It is comparable to Out Motoring as a niche enthusiast brand combining deep model-specific expertise with a content/community-driven marketing approach in the same BMW/MINI enthusiast ecosystem.

Broad incumbents

• Amazon: Amazon is the largest broad e-commerce incumbent and a default destination for many DIY auto parts buyers. It is comparable to Out Motoring as the primary marketplace alternative that competes for the same MINI/BMW owner purchases, though it lacks model-specific curation, expert fitment support, and enthusiast community.
• O'Reilly Auto Parts: O'Reilly Auto Parts is a major national auto parts retailer with thousands of stores and a broad online catalog. It is comparable as a broad incumbent that competes for general maintenance parts purchases, though it does not specialize in MINI/BMW model-specific fitment or the enthusiast niche Out Motoring serves.

Emerging players

• GMP Performance: GMP Performance is a smaller specialist retailer focused on MINI and BMW performance parts and tuning. It is comparable as an EMERGING_PLAYER niche competitor that overlaps with Out Motoring on MINI/BMW aftermarket and performance upgrades but with a narrower catalog and less brand recognition.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OutMotoring
• Facebookfacebook.com/outmotoring
• Pinterestpinterest.com/outmotoring
• LinkedInlinkedin.com/company/out-motoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out Motoring