What VIA Communication does

VIA Communication is a private digital marketing agency headquartered in Quebec City, Canada, founded in 2018 and operating with 1–10 employees. The company serves small and medium enterprises, startups, and nonprofit organizations (OBNL) primarily in the province of Quebec, with a stated focus on French-language local SEO, paid search, paid social, and custom web development. Named customers span a diverse industry mix including automotive (NAPA Auto Parts, V2V Technology/GEM-CAR), nonprofit (La Société Alzheimer de Québec, Centraide), retail fashion (Eleganza), construction/sunrooms (Sunspace, Elite Sunrooms), and broadcasting, with no single dominant end-market disclosed.

The company's offerings are anchored by a proprietary all-in-one SaaS platform, VIA CRM, which centralizes contact management, email/SMS/voicemail marketing automation, appointment scheduling, online reputation management, and landing page creation. It is sold in three tiers (Essentiel up to 1,000 contacts, Professionnel/Business up to 10,000 contacts, and Enterprise with unlimited contacts and users). Adjacent service lines include Next.js-based custom web design, SEO (audit, technical, content, local, link acquisition), Google Ads (search, display, discovery, shopping, YouTube, remarketing), and Facebook/Instagram advertising. The technology stack is augmented by Google Partner and Meta/Facebook Business Partner certifications, supporting credibility for managed advertising services.

VIA Communication monetizes through monthly retainer subscriptions starting at $225 CAD, project-based professional services for custom web development and creative work, and tiered SaaS subscriptions for VIA CRM. Services are sold without long-term contracts, with 30-day cancellation notice, and the GTM is consultative and inside-sales-led, driven primarily through the company website, organic SEO, paid media on Google and Facebook, and direct phone/email outreach. No institutional funding, parent company, M&A activity, or subsidiaries are disclosed; the business is founder-led by François Beaudry (President) and appears to be bootstrapped.

Name

VIA Communication

Legal name

VIA Communication

Website

https://viacommunication.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

VIA Communication is a Quebec City-based digital marketing agency serving Quebec SMEs, startups, and nonprofits with web design, SEO, Google and Facebook advertising, and its proprietary all-in-one VIA CRM SaaS via monthly retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industry

Social CRM & Community Engagement Platforms (HDAEAFAF)

Keywords

• Digital marketing services
• Web design services
• Search engine optimization
• Paid advertising management
• Customer relationship platform

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing & Web Services Retainers: Monthly retainer-style engagements covering digital marketing strategy, web design, SEO, Facebook/Instagram Ads, and Google Ads management. Services are sold without long-term contracts, requiring only 30 days notice for cancellation. Starting from $225/month.
2. VIA CRM SaaS Subscriptions: Proprietary all-in-one CRM platform sold as a SaaS subscription across three tiers (Essentiel, Professionnel/Business, Enterprise), with per-seat and contact-volume-based pricing. Additional users can be added. Upsell path from SMB (Essentiel) to mid-market (Professionnel) to enterprise (Enterprise).
3. Professional Services & Consulting: Custom web development projects, graphic design, video editing, social media management, training seminars (e.g., Facebook training), and conference/presentation services — particularly for startups and nonprofits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

VIA Communication is a Quebec-based digital marketing agency that designs and develops custom websites (using Next.js), manages SEO and paid advertising campaigns on Google and Facebook/Instagram, and sells a proprietary all-in-one SaaS platform called VIA CRM. Its offering bundles strategy, web production, paid media, organic search, and customer relationship automation under one roof for small and medium businesses.

Product overview

VIA Communication offers a digital marketing ecosystem for SMEs consisting of VIA CRM as the core unified platform, supplemented by specialized advertising services (Google Ads, Facebook/Instagram Ads) and SEO services. The company also provides custom web design and development as an integrated component of their marketing strategy. Their services are designed to work together, with websites optimized to receive advertising campaigns and CRM platforms enabling comprehensive client management and marketing automation.

Differentiator

Problem solved

Functional benefit

Brands

• VIA CRM: An all-in-one CRM solution offered by VIA Communication that helps businesses centralize customer interactions, automate marketing campaigns, manage contacts and opportunities, create sales pages and websites, schedule appointments, manage online reputation, and analyze performance. Available in three tiers: Essentiel (up to 1000 contacts, 1 user), Professionnel (up to 10000 contacts, 5 users), and Enterprise (unlimited contacts and users).

Products and services

• VIA CRM A proprietary all-in-one CRM platform sold as a SaaS subscription that centralizes client interactions, automates marketing campaigns across email, SMS, and voicemail, manages contacts and sales pipelines, enables appointment scheduling with automated reminders, supports online reputation management through review collection, and allows creation of landing pages and websites — all within a single unified tool. Available across three tiers: Essentiel (up to 1,000 contacts, 1 user), Professionnel (up to 10,000 contacts, 5 users), and Enterprise (unlimited contacts and users).
• SEO Services (Référencement naturel) Search engine optimization services for Quebec-based SMEs, including SEO audits, technical optimization, keyword research, content strategy, on-page and off-page SEO, French-language content writing, local SEO, link building, and performance tracking and reporting, with the goal of positioning clients on the first page of Google search results.
• Google Ads (SEA) Management Pay-per-click advertising management on the Google Ads platform, covering search ads, display ads, discovery ads, Google Shopping, YouTube video ads, and remarketing campaigns, delivered as a monthly managed service leveraging the agency's certified Google Partner status.
• Facebook Ads & Instagram Ads Management Social media advertising management on Facebook and Instagram including campaign strategy, audience targeting, ad creation, and continuous optimization for brand awareness, lead generation, and sales conversion, delivered as a managed service leveraging the agency's certified Facebook Business Partner status.
• Web Design & Development Custom website design and development services for e-commerce and showcase websites built with Next.js, featuring responsive design, mobile and tablet optimization, fast load times, SEO-ready architecture, and autonomous manageability by clients after launch.

Quantifiable outcome

• Multiplied leads by 3 in two months using VIA CRM (customer-reported)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationVIA Communication is a certified Google Partner, a designation awarded by Google for the quality of work and expertise demonstrated on Google's advertising tools (Google Ads). This partnership enables the company to access advanced Google Ads features, receive direct support from Google, and display the official Google Partner badge — signaling credibility to prospective clients seeking Google Ads or SEO services.
• Facebook / MetacoreTechnology or IntegrationVIA Communication is a certified Facebook Business Partner, enabling the agency to leverage the full suite of Facebook and Instagram advertising tools, access platform insights, and demonstrate certified expertise in social media advertising to prospective clients. This certification is central to the company's Facebook Ads service offering.
• GEM-CAR (V2V Technology)minorStrategic or Co-development PartnerGEM-CAR operates a network of auto repair garages across Canada. VIA Communication manages social media for the GEM-CAR community, and the two companies have established an official partnership. Mathieu Brunel, Director General at V2V Technology GEM-CAR, publicly endorses VIA Communication's social media management services for the garage community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• lg2: Quebec-based full-service advertising and digital agency serving major Canadian brands. Directly comparable as a Quebec-headquartered agency offering integrated digital marketing and creative services to Quebec clients, though at significantly larger scale.
• Openmind: Quebec-based digital marketing agency offering web, SEO, and paid-media services. Closely mirrors VIA Communication's full-stack service offering and SME focus within the same Quebec regional market.
• Adviso: Montreal-based digital performance marketing agency specializing in SEO, SEM, and media. Directly comparable to VIA's Google Ads and SEO service lines for Quebec/Canadian clients, with similar mid-market positioning.
• K72: Montreal-based independent advertising and digital agency serving Quebec and Canadian brands. Comparable in offering integrated creative, digital, and media services to mid-market clients in the same regional market as VIA Communication.
• WebFX: US-based full-service digital marketing agency offering SEO, PPC, web design, and CRM-related services to SMBs. Comparable business model to VIA Communication in delivering integrated digital services on a recurring retainer basis, though at much larger scale and different geography.

Broad incumbents

• Salesforce: Global enterprise CRM leader with marketing automation, sales, and service clouds. Sets the upper-bound competitive frame for VIA CRM's Enterprise tier, particularly for prospects requiring deep integrations and global scalability.
• HubSpot: Global CRM, marketing automation, and sales platform with a large SME customer base. Direct platform competitor to VIA CRM, offering overlapping contact management, marketing automation, and pipeline features to the same SMB segment VIA targets.
• DAC Group: Canada-headquartered digital media and marketing agency with global offices. Overlaps with VIA's paid search, paid social, and SEO offerings, serving larger multi-market clients but competing for similar Quebec SME budgets.
• Sid Lee: Montreal-headquartered full-service creative and digital agency, part of a global network. Overlaps with VIA Communication across digital strategy, web, social, and content for ambitious brands, but operates at much broader scale and creative scope.

Emerging players

• ActiveCampaign: SMB-focused CRM and marketing-automation SaaS platform. Competes head-to-head with VIA CRM on email automation, contact management, and sales-pipeline functionality for small and mid-sized businesses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VIACommunication

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIA Communication