The Vineyards & Winery At Lost Creek

What The Vineyards & Winery At Lost Creek does

The Vineyards & Winery at Lost Creek is a privately held boutique winery founded in 2012 by Todd and Aimee Henkle, producing 100% Loudoun County, Virginia wines from its 5-acre Meridian Ridge Vineyard in Bluemont along the Blue Ridge Mountains. The winery employs a terroir-driven, minimal-intervention winemaking approach: whole-cluster pressing and native fermentations for whites, whole-berry fermentation with extended maceration for reds, and an 18-month French Oak barrel aging regime followed by 6-12 months of bottle aging prior to release. The portfolio spans Sparkling (Blanc de Blancs), White (Viognier, Chardonnay), Rosé (Rosa Natura), and Red (Cabernet Franc, Petit Verdot, Tannat, Merlot, and Bordeaux-style blends including Genesis, Trinity, Allure, and Serenity).

The business operates through four revenue streams: (1) a tiered Harvest Club wine club with quarterly auto-billed Enthusiast ($100-$115), Connoisseur ($120-$145), and Premier ($150-$185) allocations; (2) DTC e-commerce via OrderPort across the portfolio plus gift cards, with shipping permitted to most U.S. states; (3) wholesale distribution to Virginia restaurants, wine bars, and retailers; and (4) recurring experiential revenue from hosted wine dinners ($115-$225), tasting events, and masterclasses. Customer-tasting experiences are delivered through Henkle-owned Echelon Wine Bar locations in Leesburg and Richmond. Critical validation comes from Decanter Magazine's 2021 '10 Names to Know in Virginia Wine' recognition, multiple James Suckling 90+ point ratings, and Gold medals at San Francisco International, San Francisco Chronicle, and Virginia Governor's Cup competitions.

Strategic positioning is founder-led and bootstrapped, with no disclosed external capital. The company complements direct wine sales with deep partnerships across the Loudoun County wine ecosystem, including Walsh Family Wine, Salamander Resort, Patowmack Farm, and the Loudoun Wineries and Winegrowers Association, while co-hosting recurring experiential events like the Terroir to Table dinner series and Magic on the Mountain to drive engagement and wholesale pull-through.

Name

The Vineyards & Winery At Lost Creek

Legal name

The Vineyards & Winery at Lost Creek

Website

https://lostcreekwinery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Vineyards & Winery at Lost Creek is a privately held boutique Virginia winery founded in 2012 that produces 100% Loudoun County wines from its Meridian Ridge Vineyard, selling through a tiered Harvest Club, DTC e-commerce, wholesale to Virginia restaurants and retailers, and tasting experiences at Henkle-owned Echelon Wine Bar locations.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate wine production
• Wine club subscription
• Vineyard management services
• Wine tasting experiences
• Wine wholesale distribution

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Club Membership (Harvest Club): Quarterly wine shipments with tiered membership levels. Enthusiast tier (3 bottles 4x/year with 10% discount), Connoisseur tier (4 bottles 4x/year with 15% discount), Premier tier (6 bottles 4x/year with 20% discount). Credit cards charged automatically in February, May, August, November.
2. Direct Wine Sales: Online wine shop selling Sparkling, White, Rose, and Red wines plus gift cards. Products include Viognier, Chardonnay, Cabernet Franc, Petit Verdot, Tannat, and Bordeaux-style blends. 100% Loudoun County, Virginia wines.
3. Wine Events and Dinners: Revenue from hosted wine dinners ($115-$225 per person), tasting events, and masterclasses. Includes Terroir to Table series (Budbreak, Bloom, Veraison, Harvest dinners) and partner restaurant events.
4. Wholesale Distribution: Sales to restaurants and retail accounts. Wine portfolio distributed to restaurant lists and retail shelves with competitive wholesale pricing and flexible case discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Vineyards & Winery at Lost Creek is a boutique Virginia winery that produces 100% Loudoun County wines from estate-grown grapes at its Meridian Ridge Vineyard along the Blue Ridge Mountains in Bluemont, Virginia. The winery offers Sparkling, White, Rosé, and Red wines (including Bordeaux-inspired blends), a tiered Harvest Club subscription membership, hosted wine tastings at Echelon Wine Bar in Leesburg, a Terroir to Table dinner series, and wholesale distribution to restaurants and retailers.

Product overview

The Vineyards & Winery at Lost Creek is a boutique Virginia winery producing terroir-driven wines from 100% Loudoun County grapes grown at its Meridian Ridge Vineyard in Bluemont. The core product portfolio includes Sparkling & White Wine (Viognier, Chardonnay, Blanc de Blancs), Rosé Wine (Rosa Natura), and Red Wine (Cabernet Franc, Petit Verdot, Tannat, and Bordeaux-inspired blends including Genesis, Trinity, Allure, and Serenity). The winery complements its wine sales with the Harvest Club membership program offering three tiers (Enthusiast, Connoisseur, Premier) with quarterly allocations, discounts, and exclusive access. Wine experiences include guided tastings at Echelon Wine Bar and the Terroir to Table dinner series featuring seasonal vineyard-to-table events. Wholesale distribution and retail gift cards round out the product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Sparkling & White Wine Boutique Sparkling and White wines including Viognier, Chardonnay (Barrel Select and Reserve), and Blanc de Blancs, crafted from 100% Loudoun County grapes using whole-cluster pressing and native fermentations. Targeted at wine enthusiasts and collectors seeking premium Virginia whites.
• Rosé Wine Lost Creek Rosé wines, including Rosa Natura, made from Loudoun County grapes with a focus on fruitiness and elegance, sold directly to consumers and through wholesale channels.
• Red Wine Estate-grown red wines including Cabernet Franc, Petit Verdot, Tannat, Merlot, and Bordeaux-inspired blends such as Genesis, Trinity, Allure, and Serenity, aged 18 months in French Oak and 6-12 months in bottle. Awarded multiple 90+ James Suckling scores.
• Gift Cards Gift cards redeemable across Lost Creek's full wine portfolio, available for purchase online through the e-commerce shop.
• Harvest Club Membership - Enthusiast Tier Entry-level wine club subscription delivering 3 bottles quarterly (February, May, August, November) with 10% member discount, available for pickup at Echelon Wine Bar (Leesburg or Richmond) or free shipping to most U.S. states.
• Harvest Club Membership - Connoisseur Tier Mid-tier wine club subscription delivering 4 bottles quarterly with 15% member discount, two complimentary tastings per month for member and one guest, and access to club-only wines and exclusive events.
• Harvest Club Membership - Premier Tier Top-tier wine club subscription delivering 6 bottles quarterly with 20% member discount, two complimentary tastings per month, access to limited-production wines, and priority access to wine dinners and barrel tastings.
• Wholesale Wine Portfolio Estate-grown Bordeaux-inspired blends and varietal wines distributed to restaurants, wine bars, and retail stores with competitive wholesale pricing and flexible case discounts.
• Wine Tastings at Echelon Wine Bar Guided wine tastings hosted at Echelon Wine Bar in downtown Leesburg, Virginia, featuring Lost Creek wines paired with culinary offerings, including complimentary walk-around tastings and seated tasting menus.
• Terroir to Table Wine Dinner Series Seasonal wine dinner series (Budbreak, Bloom, Veraison, Harvest) featuring vineyard talks with owner/winemaker Todd Henkle followed by multi-course dinners paired with Lost Creek wines at Loudoun County venues.

Quantifiable outcome

• 93 points (Petit Verdot), 92 points (Cabernet Franc and Trinity), 91 points (Tannat and Chardonnay) from James Suckling
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Echelon Wine BarcoreStrategic or Co-development PartnerEchelon Wine Bar serves as Lost Creek's primary tasting room in Leesburg and Richmond. Owned by Aimee Henkle (co-owner of Lost Creek), it features Lost Creek wines prominently and has won Wine Spectator's Award of Excellence for 3 consecutive years. The bar offers a curated wine list of 350+ wines from around the world.
• Walsh Family WinemajorStrategic or Co-development PartnerCo-hosts Terroir to Table wine dinner series events (Bloom Dinner, Budbreak Dinner) at Walsh Family Wine vineyard setting in Purcellville. Both are Blue Ridge Mountain wineries collaborating on educational experiences.
• Loudoun Wineries and Winegrowers AssociationcoreGTM or Marketing PartnerLost Creek is an active member. Owner Aimee Henkle serves on the Board of Directors and is Director of the Loudoun Wine Award Competition & Gala. Association organizes Pours to Explore tasting series featuring Lost Creek and other member wineries.
• Salamander ResortmajorGTM or Marketing PartnerLuxury resort in Middleburg hosts Lost Creek masterclasses led by owner/winemaker Todd Henkle. Events feature award-winning wines from Meridian Ridge vineyard and discussions about Loudoun County AVA designation efforts.
• Patowmack FarmmajorGTM or Marketing PartnerTop-rated farm-to-table restaurant in Lovettsville, VA. Partners with Lost Creek for annual wine dinners featuring Executive Chef pairings. Both emphasize sustainable practices and local terroir.
• Virginia Wine ExpocoreGTM or Marketing PartnerMajor annual wine festival held at Main Street Station in Richmond. Lost Creek pours alongside hundreds of Virginia wineries. Includes Grand Tasting events and exclusive wine dinners.
• Mount VernonminorGTM or Marketing PartnerHistoric George Washington estate hosts annual wine festival. Lost Creek participates pouring wines while celebrating American history and anniversary events.
• Bluemont VineyardmajorStrategic or Co-development PartnerCo-hosts Magic on the Mountain annual wine dinner bringing together four Blue Ridge Mountain wineries (Walsh Family Wine, October One Vineyard, Lost Creek Winery, and Bluemont Vineyard) for celebration of mountain terroir.
• Hanover MercantileminorGTM or Marketing PartnerMechanicsville merchant hosts Winery Spotlight Series featuring curated wine and food pairing experiences with Lost Creek wines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• King Family Vineyards: A Virginia estate winery with a strong wine club, tasting room, and event-driven DTC model in the Crozet/Charlottesville area. Comparable to Lost Creek in experiential DTC and direct shipping strategy, though in a different Virginia sub-region.
• Early Mountain Vineyards: Premier Loudoun County/Middleburg winery with estate-grown wines, wine club, and event-driven DTC. A higher-volume and broader-portfolio counterpart to Lost Creek in the same Virginia terroir, comparable on customer base, premium positioning, and event programming.
• Bluemont Vineyard: Virginia winery also located along the Blue Ridge Mountains in Bluemont and a co-host of the Magic on the Mountain dinner series with Lost Creek. Directly comparable estate-vineyard boutique model serving the Loudoun County DTC market.
• RdV Vineyards: Highly regarded Virginia estate winery producing premium Bordeaux-style blends from Loudoun/Delaplane-area vineyards. Closest premium-pricing comparable in the Virginia category; competes for similar sommelier and collector attention.
• Sunset Hills Vineyard: A Loudoun County estate winery offering wine club, tasting room, and event experiences in the same regional DTC market as Lost Creek. Comparable in operating model and target customer (Virginia wine enthusiasts).
• October One Vineyard: A Loudoun County boutique winery that co-hosts Magic on the Mountain with Lost Creek. Comparable estate-grown Virginia wine producer pursuing a small-batch, premium positioning with DTC and tasting room focus.
• Boxwood Estate Winery: A boutique Loudoun County winery focused on estate-grown Bordeaux-style blends. Comparable to Lost Creek in portfolio mix (Bordeaux-inspired reds), terroir-driven philosophy, and DTC/club-driven go-to-market.
• Walsh Family Wine: A Purcellville-based Virginia winery co-hosting the Terroir to Table series with Lost Creek. Operates in the same Loudoun County/Blue Ridge terroir, sells estate-grown wines through tasting room and wine club, and pursues a similar terroir-driven, low-intervention winemaking philosophy.

Regional players

• Chatham Vineyards: An estate winery on Virginia's Eastern Shore producing premium varietal wines and running a wine club. Comparable boutique estate model and DTC orientation, but operates in a different Virginia geography from Lost Creek's Loudoun base.

Broad incumbents

• Barboursville Vineyards: One of Virginia's largest and most established wineries, with broad distribution and a multi-tier portfolio. A relevant incumbent benchmark for Virginia wine category dynamics, even though scale and audience differ from Lost Creek's boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wineatlostcreek

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vineyards & Winery At Lost Creek