Real Estate Brokerage

What Real Estate Brokerage does

The Real Estate Brokerage (formerly Resource Realty Group) is an independent, locally owned real estate brokerage founded by Dustin Johns in 2008, headquartered at 114 State Street, West Columbia, South Carolina. It provides residential, commercial, and investment property brokerage services to buyers, sellers, developers, and investors across the South Carolina Midlands — including Columbia, Lexington, Lake Murray, Chapin, Downtown Columbia, Forest Acres, Gilbert, Irmo, and West Columbia. The firm reports cumulative sales volume of over $1 billion since inception, 5,424 families helped, and 2,727 homes sold.

The underlying technology stack is intentionally lightweight: a WordPress-based marketing website integrated with the third-party Showcase IDX Plugin for MLS data, an interactive map-based property search, a free Property Tracker account system that triggers email alerts when new listings match saved criteria, community guides for neighborhood-level search, and an online mortgage calculator. There is no proprietary platform, no public API, and no mobile application. Notably, the Showcase IDX license on the website is currently flagged as inactive or expired, which materially degrades the digital property-search surface.

The business model is traditional real estate brokerage: agents (the firm operated with approximately 28 agents and 5 brokers pre-acquisition) represent buyers and sellers and earn commissions on closed transactions. Pricing is largely transaction-based with a notable $2,800 flat-fee listing option available regardless of property price. Lead generation relies on a combination of website-driven property search registration, email alerts, organic social media (Facebook, Instagram), and referrals/repeat business. Following the February 2026 acquisition by CENTURY 21 803 Realty, the firm now operates as part of a combined entity with five offices and close to 100 independent agents in the Midlands, with founder Dustin Johns leading the commercial division of the merged operations.

Name

Real Estate Brokerage

Legal name

The Real Estate Brokerage LLC

Website

https://therealestatebrokerage.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

11–50 employees

Short description

The Real Estate Brokerage is an independent South Carolina Midlands brokerage providing residential, commercial, and investment property services to buyers and sellers across Columbia, Lexington, Lake Murray, and surrounding communities, operating with ~100 agents post-2026 acquisition by CENTURY 21 803 Realty.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Buyer and seller representation
• MLS property search
• Investment property sales

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage revenue through commission on property transactions. Agents represent buyers and sellers in residential, commercial, and investment property transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Real Estate Brokerage is an independent real estate brokerage providing buyer and seller representation for residential, commercial, and investment properties across the Columbia, Lexington, Lake Murray, and surrounding Midlands area of South Carolina. Services are supported by a property search platform with MLS integration, interactive map search, community guides, and email-based new-listing alerts, with an optional flat-fee listing program at $2,800.

Product overview

The Real Estate Brokerage (formerly Resource Realty Group) is a locally owned independent real estate brokerage providing residential, commercial, and investment property services in South Carolina. The core offering consists of residential and commercial real estate brokerage services, supported by a property search platform with MLS integration. Additional tools include community guides for neighborhood-specific searches and a mortgage calculator for buyer affordability assessment. The company has facilitated over $1 billion in sales since 2008, helping more than 5,400 families.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage helping buyers find homes and sellers list properties across Columbia, Lexington, Lake Murray, and surrounding Midlands areas of South Carolina, supported by MLS-integrated property search and email alerts.
• Commercial Real Estate Brokerage Services Commercial real estate services led by founder Dustin Johns, covering commercial property transactions, development projects, and investment property sales in the Columbia, SC Midlands market.

Quantifiable outcome

• Over $1 billion in sales since 2008
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• CENTURY 21 803 RealtycoreChannel Partner/ Reseller/ Distributor · 25 February 2026CENTURY 21 803 Realty acquired The Real Estate Brokerage to expand service coverage in the Midlands of South Carolina. The combined entity comprises 5 offices and close to 100 independent agents. Dustin Johns, founder of The Real Estate Brokerage, will lead the commercial division of the merged operations. CENTURY 21 803 Realty was founded in 2015 and joined the CENTURY 21 brand in 2023, more than doubling in size since affiliation.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Compass: Large national tech-enabled brokerage with a presence in major Southeast metros. While less concentrated in Columbia than local competitors, it represents the broader category of well-capitalized, technology-forward brokerages pushing into the Midlands market.
• Redfin: National technology-driven brokerage offering residential services in mid-sized US metros, including parts of the Carolinas. Operates a fundamentally different model (salaried plus bonus agents, online-first) but competes for the same buyer and seller pool in the Midlands.

Emerging players

• eXp Realty: Cloud-based brokerage model with a growing agent base across South Carolina. Competes on cost structure and tech-enabled agent productivity rather than local office density, representing a newer brokerage model against traditional independent shops.

Direct peers

• Coldwell Banker Realty: Major national residential brokerage with agents serving the Columbia and Lake Murray submarkets, directly competing for listings and buyers with overlapping service offerings.
• Keller Williams Realty Columbia: National franchise brokerage with a Columbia/Lexington SC presence, competing directly for residential buyer and seller mandates in the same Midlands geography using a similar independent-agent model.
• Better Homes and Gardens Real Estate (Midlands): National franchise brokerage with Midlands presence offering residential real estate services in the same SC geography, using comparable technology-driven marketing and franchise-backed brand recognition.
• CENTURY 21 803 Realty: Acquirer of The Real Estate Brokerage and now its parent entity. Operates a multi-agent CENTURY 21-affiliated brokerage in the Midlands of South Carolina, providing residential and commercial services with a comparable agent-led model and overlapping Lexington/Columbia territory.
• RE/MAX Midlands: Global franchise brokerage with multiple offices in the SC Midlands, offering residential and commercial services with an independent-producer model highly comparable to The Real Estate Brokerage.
• Berkshire Hathaway HomeServices: National franchise network with Midlands-area agents providing residential brokerage services in Columbia, Lexington, and Lake Murray, competing head-to-head for seller mandates.

Regional players

• Howard Hanna Real Estate: Large regional brokerage primarily serving the Mid-Atlantic and Southeast US, including parts of the Carolinas. Comparable in offering full-service residential brokerage with a strong independent-agent culture, though operating from a different geographic base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ResourceRealtyGroup
• Instagraminstagram.com/resourcerealtygroup
• LinkedInlinkedin.com/company/resource-realty-columbia-sc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Brokerage