CRM Solutions
CRM Solutions GmbH is a Hamburg-based IT consulting firm that implements and extends Sage 100 ERP, Sage HR Suite, and HubSpot CRM for German mid-market and enterprise customers, supplementing the platforms with a portfolio of proprietary add-on modules and certified DMS integrations.
- Company typePrivate
- Founded2006
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CRM Solutions does
CRM Solutions GmbH is a Hamburg-based IT consulting and software company founded in 2006 that implements and extends Sage 100 ERP, Sage HR Suite, and HubSpot CRM for German mid-market and enterprise customers. The company operates as a Sage Business Partner Platinum and Sage Tech Partner as well as a HubSpot Gold Solutions Partner, with a portfolio spanning ERP implementation (inventory management, financial accounting, production, xRM, document management), HR software implementation (employee management, applicant management, payroll, time tracking, digital personnel files), and CRM implementation (Sales Hub, Marketing Hub, Service Hub).
The company's technology stack centers on a platform-plus-modules architecture: it builds proprietary add-on modules for Sage 100 using Sage's AppDesigner and a Task Services automation framework, with cloud middleware hosted in Microsoft Azure for the Sage-HubSpot-Connector. Certified integrations connect Sage 100 with ELO Digital Office (document archiving, invoice processing), DocuWare (OCR-based document workflows), and Praxedo (field service synchronization), and the company also resells and integrates Microsoft Power BI, Agicap, Salesware, and the O&S PPS Suite. The Sage-HubSpot-Connector, launched in BETA in 2025, provides bidirectional synchronization of master data, contacts, deals, quotes, and invoices between Sage 100 and HubSpot.
CRM Solutions generates revenue through professional services engagements (ERP, HR, and CRM implementation and consulting), subscription/recurring fees from proprietary add-on modules, and managed support contracts with defined response times. The go-to-market is consultative and sales-led, anchored by the proprietary 4Solutions-Methode, with marketing driven by content (e-papers, whitepapers, blog), regular webinars, partner co-marketing through Sage and HubSpot channels, and event participation. Pricing is quote-based with no public disclosure, and the company operates exclusively in the DACH region, primarily Germany.
CRM Solutions firmographics
Firmographics- Name
- CRM Solutions
- Legal name
- CRM Solutions GmbH
- Website
- https://crm-solutions-gmbh.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CRM Solutions GmbH is a Hamburg-based IT consulting firm that implements and extends Sage 100 ERP, Sage HR Suite, and HubSpot CRM for German mid-market and enterprise customers, supplementing the platforms with a portfolio of proprietary add-on modules and certified DMS integrations.
- Ownership category
- akta.pro rank
CRM Solutions industry classification
Industry- Product category
- ERP and CRM Implementation Services
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- CRM Implementation & Systems Integration (BPAFAFAB), CRM Managed Services & Support (BPAEAGAD), Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where CRM Solutions is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
CRM Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- ERP Implementation & Consulting: Implementation and consulting services for Sage 100 ERP system, including process analysis, customization, and deployment. Revenue generated through project-based professional services engagements.
- CRM Implementation & Consulting: Implementation of HubSpot CRM solutions including Sales Hub, Marketing Hub, and Service Hub, with customization and integration services.
- Custom Module Development: Proprietary add-on modules for Sage 100 and HubSpot, including connectors, DMS integrations, and automation tools. Sold as standalone products with implementation fees.
- Support & Maintenance Services: Technical support services including remote maintenance using TeamViewer, with guaranteed response times under service contracts.
- Training & Enablement: Webinars, e-papers, and educational content provided free as marketing, with potential paid training services for customers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
CRM Solutions product offering
Product offeringCore offering
CRM Solutions GmbH is a Hamburg-based consulting and software company that implements, customizes, and extends three enterprise platforms: Sage 100 ERP, Sage HR Suite, and HubSpot CRM. The company sells a portfolio of proprietary add-on modules for Sage 100 covering document management integration (ELO, DocuWare), ERP-CRM synchronization (Sage-HubSpot-Connector), process automation (Task Services, Stammdatensync), procurement optimization (Dispo-Cockpit), compliance (sanctions list screening), and field service integration (Praxedo). Services include implementation consulting, customization, support, and training.
Product overview
CRM Solutions GmbH is a Hamburg-based IT consulting and software company operating a platform-plus-modules architecture. The company serves as a Sage Platinum Business Partner and HubSpot Gold Solutions Partner, implementing and customizing two core platforms — Sage 100 ERP and HubSpot CRM — and supplementing them with a portfolio of proprietary add-on modules (Eigenentwicklungen) covering document management (ELO, DocuWare interfaces), process automation (Task Services, Stammdatensync), procurement optimization (Dispo-Cockpit, Zubehör-Einkauf), field service (Praxedo Autosync), compliance (Sanktionslistenprüfung), and CRM-ERP synchronization (Sage-HubSpot-Connector). On the HR side, CRM Solutions implements and extends the Sage HR Suite with modules for employee management, payroll, time tracking, applicant management, and digital personnel files. The company also resells and integrates supplementary tools including Microsoft Power BI, Agicap, Salesware, and the O&S PPS Suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Sage 100 ERP Enterprise resource planning software serving as the primary platform. CRM Solutions implements, customizes, and extends Sage 100 with add-on modules covering inventory management (Warenwirtschaft), financial accounting (Rechnungswesen), production, xRM, and document management. Targets mid-market and enterprise customers in DACH.
- HubSpot CRM Platform (Sales Hub, Marketing Hub, Service Hub) AI-powered customer relationship management platform offered as a managed service. CRM Solutions serves as a HubSpot Gold Solutions Partner, implementing Sales Hub for sales automation, Marketing Hub for campaign management, and Service Hub for customer support. Targets mid-market B2B customers.
- Sage HR Suite HR management software suite partnered by CRM Solutions, encompassing employee management (Personalmanagement), applicant management (Bewerbungsmanagement), payroll (Personalabrechnung), time management (Zeitmanagement), digital personnel files (Digitale Personalakte), and employee portal (Mitarbeiterportal). Targets HR departments in mid-market and enterprise organizations.
- Sage-HubSpot-Connector Custom cloud-hosted middleware enabling bidirectional synchronization of master data, contacts, companies, accounts receivable, quotes, and invoices between Sage 100 and HubSpot. Built on Azure Cloud with configurable mapping and API-based data processing. Targets customers needing ERP-CRM data integration.
- Sage-ELO-Archiv-Schnittstelle Certified interface enabling automatic, legally-compliant document archiving from Sage 100 to ELO DMS. Supports document search, automatic indexing, and direct retrieval from within Sage 100. Targets Sage 100 customers using ELO document management.
- ELO2Sage Invoice Automated invoice processing module enabling real-time transfer of incoming invoices from ELO to Sage 100 accounts payable, with automatic booking suggestions and integrated archive access. Targets accounts payable teams needing invoice automation.
- DocuWare Schnittstelle Bidirectional interface connecting Sage 100 with DocuWare for automated document import via mail, scanner, app, or PDF printer; automated archiving; and configurable workflow-based approval processes with OCR technology and master data synchronization.
- Task Services Windows Task Scheduler-based automation module for Sage 100 handling time-triggered data export (CSV, JSON, XML, Excel), automated email dispatch, FTP transfer, SQL script execution, and custom workflow automation. Targets Sage 100 administrators and operations teams.
- Stammdatensync Master data synchronization module enabling automatic, error-free sync of addresses, articles, price lists, accounts receivable, and cost carriers between different Sage 100 systems or tenants. Targets companies with multi-tenant or multi-system Sage 100 deployments.
- Wartung-Planung-PRO
Quantifiable outcome
- 35% faster business processes
- +2 more outcomes
Companies that use CRM Solutions
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
CRM Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature9 records
CRM Solutions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- SagecoreCertified Business Partner Platinum and Tech Partner for Sage 100 ERP system. CRM Solutions implements, customizes, and extends Sage 100 solutions, and develops certified add-on modules. The partnership provides access to Sage's customer base and technical resources.
- HubSpotcoreGold tier partner in HubSpot Solutions Partner Program. CRM Solutions implements HubSpot CRM (Sales Hub, Marketing Hub, Service Hub) and developed the Sage-HubSpot-Connector for seamless ERP-CRM integration. Provides co-marketing resources and leads through partner program.
- ELO Digital Office GmbHmajorIntegration partnership for ELO document management system. CRM Solutions developed certified interfaces including Sage-ELO-Archiv-Schnittstelle and ELO2Sage Invoice module for seamless document management and invoice processing integration.
- DocuWaremajorTechnology integration partnership for DocuWare document management. CRM Solutions developed DocuWare Schnittstelle for Sage 100, enabling automated document transfer and archival.
- PraxedomajorTechnology partnership for field service management. CRM Solutions developed Praxedo Autosync module for automatic synchronization between Sage 100 and Praxedo field service software.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
CRM Solutions competitors and assessment
Company assessmentDirect peers
- All for One Group SE: German mid-market ERP and CRM consulting firm, listed and far larger than CRM Solutions, operating as a Sage and SAP partner with comparable implementation, customization, and managed services offerings across the DACH region.
- ORBIS SE: German ERP/CRM consultancy and Microsoft Dynamics partner with a similar mid-market enterprise focus and consulting-plus-software business model, operating in overlapping DACH verticals.
Broad incumbents
- HubSpot, Inc. The global CRM platform vendor for which CRM Solutions is a Gold partner; competes with its own Solutions Partner ecosystem by occasionally expanding direct implementation services and on-boardings.
- Atoss Software SE: Larger German vendor of HR workforce management software with adjacent consulting and implementation services; competes directly with CRM Solutions' Sage HR Suite practice while also serving as a broader incumbent in the DACH HR software market.
- T-Systems: Deutsche Telekom's enterprise IT arm delivering large-scale system integration, cloud, and SAP/Microsoft consulting; competes for the same enterprise Sage/CRM transformation deals as CRM Solutions but at materially larger scale.
- Bechtle AG: Large German IT services and system integration group with a multi-vendor ERP/CRM consulting practice; overlaps with CRM Solutions' mid-market enterprise customer base in DACH, though Bechtle operates at significantly greater scale and breadth.
- Sage Group plc: The global vendor of Sage 100 and Sage HR Suite whose product ecosystem CRM Solutions builds upon; competes indirectly by offering direct customer support, professional services, and its own partner marketplace.
- Arvato Systems: Bertelsmann-owned German IT services provider offering ERP, CRM, and digital transformation consulting to mid-market and enterprise clients; a broader incumbent in the same DACH addressable market as CRM Solutions.
Others
- Campana & Schott: German management and technology consulting firm with a comparable boutique-to-mid-market positioning, project-based delivery model, and DACH enterprise customer base, though focused more on project/collaboration tooling than ERP/CRM implementation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CRM Solutions social profiles
Digital presenceCRM Solutions compliance and trust
Trust signalCompliance1 record
CRM Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRM Solutions leadership team
Management profileNumber of profiles
Profiles3 records
CRM Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRM Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRM Solutions
What does CRM Solutions do?
CRM Solutions GmbH is a Hamburg-based consulting and software company that implements, customizes, and extends three enterprise platforms: Sage 100 ERP, Sage HR Suite, and HubSpot CRM. The company sells a portfolio of proprietary add-on modules for Sage 100 covering document management integration (ELO, DocuWare), ERP-CRM synchronization (Sage-HubSpot-Connector), process automation (Task Services, Stammdatensync), procurement optimization (Dispo-Cockpit), compliance (sanctions list screening), and field service integration (Praxedo). Services include implementation consulting, customization, support, and training.
Is CRM Solutions a public or private company?
CRM Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRM Solutions founded?
CRM Solutions was founded in 2006. It employs 11 to 50 people.
Where is CRM Solutions based?
CRM Solutions is headquartered in Hamburg, Germany, in the Europe region.
How does CRM Solutions make money?
Five revenue lines are on record. ERP Implementation & Consulting is the primary driver. The others are CRM Implementation & Consulting, custom Module Development, support & Maintenance Services and training & Enablement.
Who are CRM Solutions's main competitors?
Direct peers on record are All for One Group SE and ORBIS SE. Broad incumbents are HubSpot, Inc., Atoss Software SE, T-Systems, Bechtle AG, Sage Group plc and Arvato Systems. Campana & Schott is listed as an others.
Does CRM Solutions have an API?
No public API is recorded for CRM Solutions.
What industry is CRM Solutions in?
CRM Solutions's product category is ERP and CRM Implementation Services. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAFAFAB, CRM Implementation & Systems Integration. Its NAICS code is 5415 and its SIC code is 8742.