Sonic Equipment

Name

Sonic Equipment

Legal name

Audmet Australia Pty Ltd

Website

https://soniceq.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Audiological Equipment Distribution

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Audiological equipment
• Diagnostic audiometry
• Tympanometry devices
• Vestibular testing systems
• Hearing assessment instruments

Headquarters

HQ city

Jundah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Equipment Sales: Sale of audiological diagnostic equipment including audiometers, tympanometers, evoked potential systems, real ear measurement devices, and vestibular testing equipment to healthcare professionals and facilities.
2. Consumables and Accessories: Distribution of consumables, ALDs (Assistive Listening Devices), ear plugs (Earasers), and accessories for audiological equipment.
3. Sound Therapy Products: Sale of sound therapy products including Sound Oasis sleep systems and pillows for tinnitus management and sleep improvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sonic Equipment (trading as Audmet Australia Pty Ltd) is the exclusive Australia and New Zealand distributor of audiological and vestibular diagnostic equipment from leading international manufacturers. It supplies audiometers, tympanometers, OAE and ABR screening and diagnostic systems, real-ear measurement and hearing-aid verification equipment, vestibular diagnostic instruments, data-management software (Amplisuite, Audibase), and consumables to audiologists, ENT specialists, occupational health providers, schools, GP surgeries, vestibular clinics, and veterinary practices. It also provides training, calibration, and after-sales support across its multi-brand portfolio.

Product overview

Sonic Equipment is a distributor of audiological and diagnostic equipment serving the Australian and New Zealand markets since 1999. Its product portfolio spans diagnostic audiometers (Amplivox Models 116, 170, 240, 260, 270, 270+), handheld and desktop tympanometers (Amplivox Otowave series 102-C, 202-H, 302/302+), audiological data management software (Amplivox Amplisuite and Amplivox Audibase), and specialist diagnostic platforms including the MedRx AWRC Wireless (audiometer + real ear measurement combo), GSI Audera Pro (EP/OAE), and Inventis Synapsis (video head impulse testing). Supporting equipment includes the Balcare Rotundum Positioning Chair (BPPV diagnosis/therapy) and a wide range of consumables, assistive listening devices (ALDs), and accessories such as Luxamed otoscopes/earlights, Earasers ear plugs, and Sound Oasis sound therapy products. The Amplisuite software integrates with Noah, Auditbase, GDT, and OtoAccess databases for EMR connectivity, while Amplivox hardware products feature PC connectivity options. Sonic Equipment functions as a one-stop shop for audiological needs across all technology levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Amplivox Diagnostic and Screening Audiometers A range of audiometric instruments (Amplivox Model 116, Model 170, Model 240, Model 260, Model 270, Model 270+ and additional models) used by audiologists, occupational health programs, schools, and primary-care providers for pure-tone audiometry spanning portable screening to clinical diagnostics, including speech-audiometry capability on higher models (e.g., Model 240).
• Amplivox Otowave Tympanometers (Models 102, 202, 302) Handheld and clinical middle-ear analyzers (timpanometers) with versions including 226 Hz, 226/1000 Hz, and reflex test capability (Model 302), used by audiologists, ENT clinics, and primary-care practices for tympanometry and acoustic reflex assessment.
• Amplivox Amplisuite Audiological Data-Management Software Noah-compatible audiological data-management software supporting patient-centric workflows in hearing healthcare clinics, enabling capture and integration of diagnostic results from Amplivox instruments with Noah patient-management systems.
• Amplivox Audibase Office-Management Software Office-management database software from Amplivox supporting patient, appointment, and clinical data workflows in audiology and hearing-care clinics with multi-user, multi-workstation access.
• MedRx Real-Ear Measurement and Hearing-Aid Verification Systems (AWRC Wireless) Real-ear measurement / hearing-aid verification hardware from MedRx including the AWRC Wireless system used by audiologists and hearing-aid dispensers to perform probe-micro measurements and verification of hearing-aid fittings.
• Grason-Stadler (GSI) Clinical Evoked-Potential / OAE Diagnostic Systems (Audera Pro, Corti) Clinical evoked-potential (EP) and otoacoustic-emission (OAE) diagnostic systems from Grason-Stadler used by audiologists and ENT clinics for clinical-grade electrophysiology assessment, including the Audera Pro clinical EP/OAE platform and the Corti diagnostic system.
• Grason-Stadler (GSI) Clinical Tympanometers (TympStar Pro, GSI 39 Auto Tymp) Clinical middle-ear analyzers from Grason-Stadler covering screening tympanometry (39 Auto Tymp) and full clinical tympanometry (TympStar Pro) for audiology and ENT clinical use.
• Inventis Synapsys Vestibular Diagnostic System Inventis Synapsys vestibular diagnostic instrumentation (VNG, VHIT, caloric testing and related modules) used by vestibular specialists and balance-disorder clinics for comprehensive vestibular assessment.
• Balcare Rotundum Positioning Chair Patient-positioning chair from Balcare designed for vestibular / balance testing procedures, supporting the positioning requirements of VNG, VHIT, and related vestibular diagnostic workflows.
• Audioscan Hearing-Aid Verification Systems Audioscan clinical hearing-aid verification / probe-micro measurement equipment used by audiologists and hearing-aid dispensers to verify hearing-aid fittings.
• Audioscan OtoStat H.Vet Veterinary Hearing Diagnostics Dedicated veterinary hearing diagnostic equipment from Audioscan (OtoStat H.Vet) designed for canine and feline hearing assessment in veterinary practice.
• Earasers Ear Plugs Reusable ear plugs distributed as hearing-protection consumables for industrial, occupational, recreational, and consumer hearing-protection use.
• Luxamed Ear Light and Otoscope Luxamed ENT examination device combining ear-light and otoscope functionality, used by audiologists, ENT specialists, and primary-care practitioners for ear-canal examination.
• Amplivox Audiological Accessories and Consumables Portfolio Ranged audiological accessories and consumables (including gel, headphones, bone conductors, and related ancillary items supporting Amplivox audiometers and tympanometers) used to support ongoing operation of diagnostic instruments.

Quantifiable outcome

• Complete audiological testing solution from single source

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• William Demant GroupcoreOthersSonic Equipment (Audmet Australia Pty Ltd) is part of the William Demant Group, a global hearing healthcare company. Personal data may be shared with affiliated companies within the group for product and service delivery, enhancement, and development. Group companies are located globally including outside EU/EEA.
• AmplivoxcoreTechnology or IntegrationExclusive distributor of Amplivox audiometry and tympanometry equipment including Model 116, 170, 240, 260, 270, 270+ audiometers and Otowave tympanometer series (102, 202, 302). Amplivox is a UK-based manufacturer of screening and diagnostic audiometers and tympanometers.
• Grason Stadler (GSI)coreTechnology or IntegrationExclusive distributor of GSI (Grason Stadler) products including Audera Pro clinical EP/OAE system for versatile clinical evoked potential and otoacoustic emissions testing.
• MedRxcoreTechnology or IntegrationExclusive distributor of MedRx products including AWRC Wireless Audiometer & Wireless REM Combination system.
• InventiscoreTechnology or IntegrationExclusive distributor of Inventis products including Synapsys video head impulse testing system that operates without the need for goggles.
• Maico DiagnosticscoreTechnology or IntegrationExclusive distributor of Maico Diagnostics audiological diagnostic equipment products.
• OtodynamicscoreTechnology or IntegrationExclusive distributor of Otodynamics products for otoacoustic emissions testing.
• Intelligent Hearing SystemscoreTechnology or IntegrationExclusive distributor of Intelligent Hearing Systems products for evoked potential and audiological testing.
• LuxamedcoreTechnology or IntegrationExclusive distributor of Luxamed products including Earlight and Otoscope diagnostic devices.
• BalcarecoreTechnology or IntegrationExclusive distributor of Balcare products including the Rotundum Positioning Chair - CE-marked BPPV diagnostic equipment for diagnosis and treatment of Benign Paroxysmal Positional Vertigo.
• BiomedcoreTechnology or IntegrationExclusive distributor of Biomed audiological diagnostic equipment products.
• DifracoreTechnology or IntegrationExclusive distributor of Difra audiological diagnostic equipment products.
• FlexVRAcoreTechnology or IntegrationExclusive distributor of FlexVRA (Flex Visual Reinforcement Audiometry) products for pediatric hearing assessment.
• Cookie InformationminorOthersCookie Information provides cookie consent management platform for the Sonic Equipment website, updating cookie policy monthly.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WS Audiology (Signia, Widex): Global hearing healthcare group formed from Siemens/Signia and Widex. Sells hearing aids and fitting solutions into ANZ clinics and increasingly bundles diagnostic equipment, overlapping with Sonic's buyer base.
• MAICO Diagnostics: German manufacturer of audiology screening and diagnostic equipment (audiometers, tympanometers, ABR/OAE). Is both a Sonic Equipment principal in AU/NZ and a direct manufacturer selling through its own distributors in other markets.
• Sonova (Phonak, Unitron): Global hearing healthcare conglomerate selling hearing instruments and clinical fitting/diagnostic solutions. Sells into the same Australian hearing care provider channel that Sonic Equipment supports with diagnostic hardware.
• Cochlear Limited: Australia-headquartered global hearing implant and acoustic solutions company. Operates in the same ANZ hearing care ecosystem, selling diagnostic and fitting equipment to audiologists and ENTs alongside implantable devices.
• Otometrics (Natus Medical): Global manufacturer of audiology, vestibular, and neurodiagnostic instruments. Competes head-to-head with Sonic's principals (GSI, Inventis, MedRx) and is frequently distributed through regional partners in markets outside AU/NZ.
• Interacoustics: Manufacturer of audiology and vestibular diagnostic equipment (audiometers, tympanometers, REM, vHIT). A sister company under William Demant and the most direct manufacturing competitor to the brands Sonic distributes (Amplivox, Inventis, GSI).
• GN Hearing (ReSound, Beltone): Global hearing healthcare group with diagnostic equipment, hearing aids, and audiology software (including Interton and Danavox). Competes in the same ANZ clinics that Sonic Equipment serves and bundles its own diagnostic solutions.
• Amplivox: UK-based manufacturer of screening and diagnostic audiometers and tympanometers. Sonic's flagship principal; Amplivox itself sells direct in the UK and through other distributors globally, making it an upstream peer to Sonic in adjacent markets.

Direct peers

• Auditdata: Provides audiology clinic management software, Noah-compatible EMR, and connected hearing care solutions. Overlaps with Sonic's Amplisuite software offering and competes for the same audiologist software/EMR wallet.
• Audioscan (Etymonic Design): Canadian manufacturer of real-ear measurement (REM) and hearing aid verification systems. Directly overlaps with Sonic's MedRx AWRC Wireless REM product and sells both direct and through regional distributors worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRpNEj0cdj4UZrrnvvDsMBw
• LinkedInlinkedin.com/company/soniceq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonic Equipment