ed'it yourself

What ed'it yourself does

ed'it yourself, operated by SAS FO-DESIGN (RCS Antibes, registered capital €20,000), is a France-based publishing technology provider serving the institutional tourism sector. Founded in 2008 with roots in automated catalog production dating to 1998 (initially for Gîtes de France), the company builds real-time connected PDF publishing tools for tourist offices and regional tourism bodies. Its core technology is a proprietary PDF publishing engine that connects live to multiple Tourism Information Systems (SIT) — primarily Apidae (a network of 220+ connected tourist office reception desks), as well as Ingénie and Constellation — and to WordPress CMS, enabling automated generation of brochures, event calendars, and personalized visitor documents from continuously updated data feeds.

The product suite is organized around the flagship ed'it-yourself Suite Applicative with two principal modules: ed'it-select (front-desk on-demand document production for visitor reception) and ed'it-media (self-service annual brochure production with offset print output). The Smart Doc feature extends delivery to visitor smartphones and website chat. The company monetizes via custom annual subscription licensing bundled with strategic consultation, tool implementation, and user training; pricing is quote-based and not publicly disclosed. Go-to-market is exclusively direct sales with accompaniment services, and the customer base consists almost entirely of French public-sector tourism organizations (Offices de Tourisme, CDT, CRT, ADT), with limited presence among private tourism operators.

The company is founder-led (Nicolas Garcin, Directeur de la publication), privately held, and bootstrapped — no institutional investors, no public funding, and no M&A activity are identified. Operations are based in Saint-Laurent-du-Var (Alpes-Maritimes, France), with a headcount of 1–10 employees. Data protection compliance is maintained via CNIL declaration (No. 1657108) and GDPR-conformant processing (privacy policy effective January 1, 2021). Geographic scope is exclusively France.

Name

ed'it yourself

Legal name

SAS FO-DESIGN

Website

https://edit-yourself.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ed'it yourself (FO-DESIGN SAS) provides a real-time connected PDF publishing platform for French tourism operators — primarily tourist offices and regional tourism bodies — automating brochure and personalized document production from live data feeds in Apidae, Ingénie, Constellation, and WordPress.

Ownership category

akta.pro rank

Product category

Tourism Publishing Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB)

akta.pro secondary industry

Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)

Keywords

• Tourism publishing software
• Automated document generation
• PDF publishing engine
• Tourist office solutions
• Tourism information systems

Headquarters

HQ city

Saint-laurent-du-var

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Application Services: Provides the ed'it-yourself application suite (ed'it select, ed'it media) to tourism operators for document production, with accompaniment services including strategic consulting, tool implementation, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ed'it-yourself is a B2B software suite for institutional and private tourism operators that automates the production of personalized printed and digital documents. The platform connects in real time to tourism information systems (Apidae, Ingénie, Constellation) and CMS platforms (WordPress), generating on-demand PDFs such as visitor agendas, activity guides, seasonal brochures, and event calendars without manual layout work. Sales are conducted as annual subscription licenses bundled with strategic consulting, implementation, training, and user support.

Product overview

ed'it-yourself is a software suite offered by FO-Design (SAS, France) that provides automated documentation and publication tools for institutional and private tourism operators. The core product, the ed'it-yourself Suite Applicative, is a real-time connected PDF publishing engine that pulls data from multiple tourism information systems (SIT), primarily Apidae, as well as from CMS platforms like WordPress. The suite is organized into two principal modules: ed'it-select, which enables front-desk agents to generate personalized visitor documents on demand in real time, and ed'it-media, which gives tourism organizations full self-service control over annual brochure production from layout to offset print. Both modules draw on the same real-time data layer and publishing engine, and both output responsive documents across desktop, tablet, and mobile. An additional Smart Doc feature delivers generated PDFs directly to visitors' smartphones or via website chat. The platform is specialized exclusively for the French tourism sector and integrates natively with the Apidae network (220+ connected offices), as well as with Ingénie, Constellation, Cirkwi, Tourism Academy, and CCI-France.

Differentiator

Problem solved

Functional benefit

Brands

• ed'it select: An application enabling tourism offices to produce personalized documents at the reception desk, printing agendas and lists with one click.
• ed'it media
• Smart doc

Products and services

• ed'it-yourself Suite Applicative Flagship application suite that automates tourism documentation production. Connects in real time to SIT systems (Apidae, Ingénie, Constellation) and CMS platforms (WordPress) to produce personalized, on-demand PDF documents for print and digital distribution, including brochures, event calendars, and promotional materials. Sold to institutional and private tourism operators.
• ed'it-select Application enabling tourist office reception staff to produce customized documents for visitors in real time from SIT data, with 1-click printing of agendas and lists, responsive output across devices, and optional tablet-based administration at the front desk. Designed for use by accueil/édition teams at tourist offices.
• ed'it-media Self-service brochure production application enabling tourism organizations to autonomously manage the full lifecycle of annual printed materials (activity guides, directories, animation programs) from layout to offset print output, using pre-built page templates and SIT-connected data. Targeted at communications and digital projects teams.

Quantifiable outcome

• 99% economic efficiency and 95% simplicity rating according to company metrics
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ApidaecoreTechnology or IntegrationPrimary integration partner providing SIT (Tourism Information System) connectivity. The Apidae network connects over 220 tourist office reception desks. ed'it-yourself provides SSO login capability for Apidae users.
• Tourism AcademyminorStrategic or Co-development PartnerTourism education and training partner collaborating with ed'it-yourself on industry development.
• CCI-France (Chambre de Commerce et d'Industrie)minorStrategic or Co-development PartnerFrench Chamber of Commerce and Industry tourism service partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Travelsoft: Travelsoft provides travel technology solutions including distribution, content management, and booking platforms for tourism businesses. It serves a broader market than ed'it-yourself's French tourist office focus but overlaps in addressing institutional tourism operators with technology products.
• Open Destinations: Open Destinations provides destination management and marketing technology for tourism organizations globally, serving a broader market than ed'it-yourself's French niche. It overlaps in customer type (DMOs, tourism boards, regional tourism authorities) but operates at a much larger scale with a wider product portfolio.
• Sabre: Sabre is a global travel technology provider serving airlines, hotels, and travel agencies with distribution and technology solutions. It operates at a much larger scale than ed'it-yourself and represents the broader travel technology competitive landscape that could eventually target institutional tourism segments.
• Amadeus: Amadeus is a global travel technology giant providing solutions across the travel ecosystem including hospitality, airline, and ground transportation. While not focused on tourist office document automation, it represents the scale and competitive landscape of well-funded travel technology incumbents that could expand into ed'it-yourself's niche.

Direct peers

• Tourinsoft: Tourinsoft (by Dataconcept) is a French tourism information system (SIT) serving tourist offices and regional tourism bodies with data management and distribution capabilities. It overlaps with ed'it-yourself's customer base and French institutional tourism ecosystem, making it the most directly comparable competitor in the same niche.

Others

• Cirkwi: Cirkwi is a French tourism activity and outdoor content platform integrated with ed'it-yourself. Both serve French tourism operators with technology solutions for visitor engagement and content distribution, positioning Cirkwi as a complementary content provider rather than a direct document automation competitor.
• Conga: Conga is a document automation and contract management platform serving enterprises broadly across industries. While not tourism-specific, it represents the broader document automation competitive landscape whose capabilities could be adapted by larger players to serve institutional tourism document production needs.
• Apidae: Apidae is a French tourism data platform connecting over 220 tourist office reception desks. While ed'it-yourself integrates with Apidae as a core partner, both serve the same French institutional tourism ecosystem with complementary technology offerings—Apidae provides data infrastructure while ed'it-yourself provides document generation on top of it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ed_itYourself

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ed'it yourself