Socialclub

What Socialclub does

Socialclub is an independent, founder-owned creative agency headquartered in Paris (03 Rue de Vaucouleurs, 75011) with a secondary office in Amsterdam. Founded in 2017, the firm delivers end-to-end advertising and branding services organized into seven practice areas: Ads, Branding, Studio, Social Media, Experience, and Media, supplemented by an in-house production sub-brand called Poolside Theory that handles film, photo, VFX/CGI, 3D, motion, grading, and sound design. The agency positions itself as a 'creative club' rather than a traditional holding-company vendor, emphasizing independence, craft, and integrated delivery across paid, owned, and experiential channels.

The company's technology stack centers on creative production tooling rather than a proprietary software platform. Core capabilities include VFX/CGI, 3D, AI-assisted production, motion design, editing, compositing, and sound design, delivered by a roster of 40-plus professionals spanning Creative Direction, Brand Design, Strategy, Copywriting, Media, and Account Management. Co-founders Valentin Fertillet (CEO), Maxime Daguet (Head of Design), and Léo Sattin (formerly Creative Director) lead a partner structure that includes Sana Atmane (Strategy), Robin Blanc-Beyne (Studio), and Aurélien Liguori (Creative Director).

Socialclub generates revenue through professional services engagements, including project-based fees, retainer arrangements, and pass-through production costs billed to clients. Its customer base spans more than 30 named enterprise and mid-market brands across fashion (Zalando), mobility (Uber, Tier, Virtuo), fintech (Payfit, Lydia, Shine, Yomoni, Younited), tech (Xiaomi, Spotify, Hinge, Withings), insurance (Allianz), hospitality (Staycation), and public-sector/NGO clients (Tourisme Bretagne, Solidarités International). Pricing is quote-driven and not publicly disclosed, and the firm operates without external investment or a parent company, remaining wholly founder-controlled.

Name

Socialclub

Legal name

Socialclub

Website

https://socialclubparis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent Paris- and Amsterdam-based creative agency founded in 2017, delivering integrated advertising, branding, production (via Poolside Theory), social media, experience, and media services to 30-plus enterprise and mid-market brands across fashion, tech, fintech, and mobility.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD)

Keywords

• Creative agency services
• Brand strategy
• Advertising production
• Digital media design
• Social media management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Creative Agency Services: Socialclub generates revenue through providing comprehensive creative agency services to brands including advertising campaigns, branding and identity work, social media management, experience/activations, media buying, and production services. Revenue is generated through project-based fees, retainer arrangements, and production costs passed through to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Socialclub is an independent creative agency that delivers full-service advertising and branding work for enterprise clients, organized into seven practice areas: Ads (TVC, OLV, OOH/DOOH, online, radio, paid social), Branding (strategy, verbal and visual identity, photography, illustration, naming, interface design), Studio (editing, grading, VFX/CGI, 3D, AI production, motion design, compositing, sound design), Production via Poolside Theory (film and photo shoots), Social Media (listening, content, influencer marketing, analytics), Experience (events, activations, stunts, guerrilla), and Media (planning, buying, clearance, broadcast delivery). Engagement is delivered through direct creative partnerships with brands across fashion, fintech, technology, mobility, and lifestyle verticals.

Product overview

Socialclub is an independent global advertising and branding agency with offices in Paris and Amsterdam. The company operates as a unified creative agency offering a comprehensive suite of services organized into seven main practice areas: Ads (TVC, OOH/DOOH, online, radio, paid campaigns), Branding (strategy, visual identity, photography, illustration, naming, interface), Studio (editing, grading, VFX/CGI, 3D, AI production, motion design, compositing, sound design), Production via its Poolside Theory sub-brand (film and photo shoot production), Social Media (listening, content, influence, analytics), Experience (events, activations, stunts, guerrilla), and Media (strategy, buying, clearance, broadcast delivery). The agency works with major clients including Zalando, Uber, Payfit, Hinge, Xiaomi, Spotify, and Netflix.

Differentiator

Problem solved

Functional benefit

Brands

• Poolside Theory: Production department of Socialclub, also known as Poolside Theory

Products and services

• Ads Services Full advertising campaign services including TVC and online video (OLV), out-of-home and digital out-of-home (OOH/DOOH), online campaigns, radio, and paid media, delivered to enterprise brand clients.
• Branding Services Comprehensive brand strategy and identity work including brand strategy, verbal identity, visual identity, photography, illustration, naming, and interface design for growth-stage and enterprise clients.
• Studio Services Post-production and creative studio services covering editing, grading, VFX/CGI, 3D, AI production, motion design, compositing, and sound design for advertising campaigns.
• Poolside Theory Production Integrated in-house production department under the Poolside Theory brand handling film shoots and photo shoots for advertising campaigns.
• Social Media Services Social media management offering covering social listening, content production, influencer marketing, and analytics and reporting.
• Experience Services Experiential marketing services including events, activations, stunts, and guerrilla marketing campaigns for brand engagement.
• Media Services Media planning and buying services including media strategy, online and offline media buying, clearance, and broadcast delivery.

Named customers33 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huge: Independent digital transformation and creative agency now part of Interactive Labs (formerly IPG). Comparable mix of branding, advertising, digital product, and experience design serving enterprise clients like Google, Nike, and McDonald's.
• BETC Paris: Iconic French independent creative agency with global brands (Lacoste, Evian, Canal+). Comparable full-service offering - advertising, branding, content, and production - and a benchmark independent positioning in the Paris market.
• Pentagram: Independent partner-led design and branding agency. Comparable creative-led independent model with strong brand-identity practice; useful comp for benchmarking Socialclub's branding service line economics.
• Anomaly: Independent creative agency with offices in New York, London, Toronto, Shanghai, and LA. Comparable integrated model - advertising, branding, design, media, and content - under a single P&L.
• Wieden+Kennedy: Portland-headquartered independent creative network with European outposts (London, Amsterdam, Paris). Closest global analog for Socialclub's independent full-service positioning serving marquee enterprise clients (Nike, Coca-Cola).
• Fred & Farid: French-Chinese independent creative agency network with offices in Paris, Shanghai, and New York. Closest France-China creative bridge, particularly relevant given Socialclub's work for Xiaomi and other APAC brands.
• 72andSunny: Independent creative agency with offices in LA, Amsterdam, and other global hubs. Amsterdam presence is directly comparable; serves similar global brand clients and combines advertising, branding, and experience work.
• Mother London: London-based independent creative agency with New York and Los Angeles offices. Same 'independent, founder-led, full-service' positioning with enterprise brand clients like Google, KFC, and Uber Eats.
• Marcel Paris: Paris-based independent creative agency operating across advertising, branding, and content. Closest geographic and structural analog to Socialclub within the French indie scene, serving similar European enterprise brand clients.

Broad incumbents

• Droga5 (Accenture Song): Formerly independent creative agency now within Accenture Song. Comparable to Socialclub on creative excellence and client roster (Apple, Google, HBO), though embedded in a larger network - useful for benchmarking mid-market positioning options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/socialclubparis
• LinkedInlinkedin.com/company/socialclub/?originalSubdomain=fr
• Instagraminstagram.com/socialclubparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socialclub