What Maverick does

Maverick is a US-based designer and manufacturer of cooking thermometers and grilling accessories, founded in 1981 in Edison, New Jersey. The company focuses exclusively on temperature measurement for barbecue, smoking, and home cooking, with a product portfolio spanning analog instant-read thermometers (priced from $12.95), digital thermocouple thermometers ($124.95), and professional wireless remote thermometer systems with dual- and four-probe configurations (up to $199.95), supported by replacement probes and accessories such as a handheld propane barbecue torch. Its core technology is radio-based wireless remote monitoring that allows cooks to track both grill and food temperature from a distance, a category it helped define in the 2000s after pivoting from electric grills to thermometers in the 1990s in collaboration with the USDA on safe cooking temperature standards.

The business operates on a direct-to-consumer model, generating revenue from one-time hardware sales through a Shopify e-commerce storefront and a distributor program operated under the KitchenSupply umbrella. Pricing is transparent, with a clear ladder from $12.95 entry-level analog units to $199.95 professional wireless systems, indicating a horizontal segmentation across serious grillers, home cooks, and pitmasters. The company is privately held, US-only in its distribution, and reaches consumers through a mix of organic social (Facebook, Instagram, TikTok, YouTube), email, and blog content.

Maverick is a sub-brand within the KitchenSupply family of brands, alongside Escali, Joyce Chen, Lexa, Old Stone Pizza, and London Sip, with operational headquarters at 3203 Corporate Center Drive in Burnsville, Minnesota. There is no disclosed headcount, revenue, external funding, or AI/software capability; the company is presented as a niche, brand-anchored consumer hardware business rather than a technology platform.

Name

Maverick

Legal name

Maverick

Website

https://maverickthermometers.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Maverick is a US-based designer and manufacturer of cooking thermometers and grilling accessories, offering analog, digital, and wireless remote thermometer systems for serious grillers, home cooks, and pitmasters in the consumer market.

Ownership category

akta.pro rank

Product category

Cooking Thermometers

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630)

akta.pro primary industry

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Cooking thermometers
• Wireless thermometers
• BBQ accessories
• Analog thermometers
• Digital thermometers

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: One-time sale of physical thermometer products and BBQ accessories to individual consumers. Revenue generated from selling thermometers at various price points ($12.95 to $199.95) plus accessories like replacement probes and grill tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Maverick designs, manufactures, and sells cooking thermometers and BBQ accessories for individual consumers. Its product portfolio spans wireless remote thermometers for grilling and smoking, digital thermocouple thermometers for precision readings, and analog dial thermometers for everyday home cooking, supported by accessories including handheld propane barbecue torches and replacement probes.

Product overview

Maverick is a precision temperature measurement brand for BBQ and outdoor cooking, offering a portfolio of thermometers and grilling accessories. The core product line includes Wireless Remote Thermometers (enabling remote monitoring), Digital Thermometers, and Analog Thermometers (with stainless steel probes and large dials), supported by Grill & Kitchen Accessories (including handheld propane torches) and Replacement Probes. Products like the Extended Range Professional Wireless Thermometer and Pro-Temp Professional Thermocouple Thermometer represent the professional-grade offerings, while the Large Dial Instant Read Thermometer provides a basic analog option. As part of the KitchenSupply family of brands, Maverick focuses on accuracy, durability, and reliability for serious grillers and home cooks.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireless Remote Thermometers Wireless remote thermometers designed for grillers and smokers, allowing temperature monitoring from a distance without staying at the grill.
• Digital Thermometers Digital thermometers providing precise, accurate temperature readings for cooking and grilling applications.
• Analog Thermometers Analog instant-read thermometers with stainless steel probes and large dials for quick battery-free temperature checks.
• Pro-Temp Professional Thermocouple Thermometer Professional-grade thermocouple thermometer for precise temperature measurement in serious cooking applications, priced at $124.95.
• Extended Range Professional Wireless Thermometer (Four Probe) Extended-range wireless thermometer with four probes for monitoring multiple temperatures simultaneously, priced at $199.95.
• Extended Range Professional Wireless Thermometer and Timer (Dual Probe) Wireless thermometer with dual probes and built-in timer that monitors grill and food temperatures for long smoking and grilling sessions.
• Large Dial Meat Thermometer Analog meat thermometer with a large dial for easy reading during basic cooking and grilling, priced at $16.95.
• Large Dial Instant Read Thermometer Analog instant-read thermometer with a stainless steel probe and a large dial showing temperatures from 0°F to 220°F, priced at $12.95.
• Grill & Kitchen Accessories Accessories for grilling and kitchen use, including handheld propane barbecue torches for searing and finishing.
• Handheld Propane Barbecue Torch Handheld propane torch for searing and finishing applications during grilling, priced at $59.95.
• Replacement Probes Replacement temperature probes compatible with Maverick thermometers for ongoing product use.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KitchenSupplycoreStrategic or Co-development PartnerMaverick is part of the KitchenSupply family of brands, which includes Escali (precision scales), Joyce Chen (Asian kitchenware), Lexa (bamboo serveware), Old Stone Pizza (baking stones), and London Sip (beverage essentials). KitchenSupply serves as the parent company providing distribution, marketing, and operational infrastructure for the Maverick brand. Maverick continues to expand its product range while maintaining focus on precision temperature tools for outdoor cooking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MEATER: Smart wireless thermometer with companion mobile app—the category-defining product in connected grilling. Comparable end-customer use case (grilling/smoking) but differentiated by fully app-driven experience, representing the smart-thermostat evolution Maverick has not yet entered.
• Fireboard Labs: Specialist in cloud-connected grill and smoker temperature monitoring with companion app. Targets the same serious-griller and competition-pitmaster segments as Maverick's pro-tier products, differentiated by software/cloud emphasis.

Broad incumbents

• Traeger Grills: Pellet grill leader with built-in WiFIRE temperature monitoring and app-based cook control. Operates in the same outdoor cooking category as Maverick and increasingly captures the smart-monitoring use case that Maverick's standalone wireless units currently serve.
• Weber: Largest grilling brand in the U.S., now offering its own iGrill and Weber Connect smart thermometers and integrated cooking apps. Competes with Maverick across the grilling ecosystem and has the brand and shelf-space advantage to bundle thermometers with grill sales.

Direct peers

• ThermoWorks: Professional-grade cooking thermometer specialist (Thermapen, ThermoPro, etc.) serving both consumer and commercial kitchens. Direct overlap in professional thermocouple and wireless thermometer categories that Maverick competes in at the high end.
• ThermoPro: Direct-to-consumer brand selling wireless remote thermometers, digital probes, and grill accessories at overlapping price points. Highly comparable product portfolio, target customer (home cooks and grillers), and DTC e-commerce model.
• Taylor Precision Products: Established analog and digital thermometer manufacturer with deep retail distribution in kitchen and cooking categories. Comparable in the analog dial and instant-read segments, and a long-tenured brand competing for the same everyday home cook.
• Inkbird: Sells wireless BBQ thermometers, controllers, and food temperature probes directly to grilling enthusiasts at competitive price points. Overlaps Maverick in the wireless remote and dual-probe segments serving the same pitmaster and serious-griller segments.
• CDN (Component Design Northwest): Specialist in time and temperature measurement products for professional and consumer kitchens. Direct overlap in cooking thermometers, probes, and timers sold through kitchenware retail and food-service channels.

Others

• Escali: Sister brand under the KitchenSupply parent, focused on precision kitchen scales. Operates the same shared distribution, marketing, and operational infrastructure as Maverick, making it the most directly comparable peer for unit economics and brand-portfolio dynamics even though product categories differ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kitchensupplybrands
• Facebookfacebook.com/kitchensupplybrands
• Instagraminstagram.com/maverickthermometers
• TikToktiktok.com/@kitchensupplybrands
• Xx.com/maverickcooking
• LinkedInlinkedin.com/company/maverick-industries-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick