What BurJuman does

BurJuman is a mixed-use real estate development in central Dubai owned and operated by BurJuman Center LLC, a subsidiary of Saif Al Ghurair Real Estate (SAGRE). Inaugurated in 1991, it spans 286,417 sqm and comprises BurJuman Mall (200+ retail stores), BurJuman Business Tower (26 floors of premium office space), BurJuman Residences (80 duplex apartments, 10 townhouses, and 5 penthouses designed by Kohn Pedersen Fox), and BurJuman Vista serviced apartments. The development is anchored by Carrefour, VOX Cinemas, H&M, Centrepoint, Sharaf DG, Magic Planet, and Home Box, with direct connectivity to the Dubai Metro Red and Green Lines.

The property operates an integrated technology stack spanning physical infrastructure and digital services: ticketless ANPR parking with EV charging, a PCI-DSS Level 1 certified digital gift card platform with 3D Secure authentication, B Hive co-working zone with QR-code access via the Wisevisits app, and a personalized Plan Your Visit itinerary service. The 'Right in the Heart' transformation campaign (2025) repositions the asset from a retail destination into an experience-led community hub, supported by new product lines B Hub (413 sqm event space) and B Hive, plus curated programming including the Asian Market, Summer Theatre Camp, Summer Walk fitness initiative, and the SOUEAST Shop & Win campaign.

The business model is primarily asset-based leasing. BurJuman generates revenue through retail tenant leasing (the largest stream across 200+ tenants), BurJuman Business Tower office leasing, BurJuman Residences residential leasing/sales, transaction-based parking (AED 20/hour after 3 free hours, with complimentary Sunday/holiday parking and cinema/salon validations), digital and in-mall gift card sales, and B Hub event space bookings. Distribution is direct-to-consumer via the physical mall plus supplementary digital channels including giftcard.burjuman.com, the Wisevisits app, and active social media presence. Pricing is largely set by individual tenants, with BurJuman controlling pricing only for parking, gift cards, and community space bookings.

Name

BurJuman

Legal name

BurJuman Center LLC

Website

https://burjuman.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

BurJuman is a privately held, 286,417 sqm mixed-use real estate development in central Dubai owned by Saif Al Ghurair Real Estate, operating a 200+ store shopping mall, 26-floor business tower, luxury residences, and community workspaces directly connected to the Dubai Metro.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), Hotels (except Casino Hotels) and Motels (72111), Lessors of Real Estate (5311)

SIC

Lessors Of Real Property, Nec (6519), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Shopping mall operations
• Mixed-use real estate
• Retail leasing
• Commercial property management
• Community event spaces

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Tenant Leasing: BurJuman generates revenue by leasing retail space to various brands and tenants. The mall portfolio comprises around 200+ stores anchored by iconic brands such as H&M, Vox Cinemas, Magic Planet, LC Waikiki, Aldo, Charles & Keith, Sharaf DG, Carrefour, Centrepoint, Home Box, Max Fashion, Emax, and Dunkin' Café. Tenants include fashion retailers, electronics stores, restaurants, entertainment venues, and service providers.
2. Parking Fees: Revenue generated from ticketless paid parking system with AED 20 per additional hour after 3 free hours, card-only payments at exit, and special validations for cinema and salon visitors.
3. Gift Card Sales: Digital gift cards sold at mall counters and online, valid for one year, redeemable at participating stores. Processing via PCI-DSS certified payment gateways.
4. B HIVE Space Booking: B HIVE community space spanning 413 sqm available for booking for events and gatherings, with enquiries submitted through the website
5. Entertainment Revenue (VOX Cinema): Cinema complex operated by VOX Cinemas providing movie entertainment with ticket booking through the cinema's platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BurJuman is a mixed-use real estate development in Dubai centered on a 286,417 sqm shopping mall with 200+ retail stores, dining outlets, and entertainment venues. The portfolio is extended by BurJuman Business Tower (premium office space), BurJuman Residences (luxury apartments and penthouses), and dedicated community facilities including B Hive co-working zone and B Hub event space, alongside ticketless parking and a digital gift card platform.

Product overview

BurJuman is a mixed-use real estate development offering a unified portfolio of retail, commercial, and residential properties. The core offering is BurJuman Mall, a 286,417 sqm shopping destination with 200+ stores, complemented by BurJuman Business Tower (premium office spaces across 26 levels) and BurJuman Residences (luxury apartments and penthouses designed by Kohn Pedersen Fox). Community engagement is supported through B Hub (413 sqm event space) and B Hive (co-working and chill-out zone). Additional services include Digital Gift Cards, ticketless parking with EV charging, and the Plan Your Visit itinerary planner. Anchor retail partners include VOX Cinema, Magic Planet, Emax, Samsung, Sharaf DG, EROS, and Home Box. Dining options span Food Court, Food Pavilion, Restaurants, and Cafés. Entertainment includes VR gaming, karaoke, and cinema.

Differentiator

Problem solved

Functional benefit

Products and services

• BurJuman Mall Premier shopping mall in Bur Dubai spanning 286,417 sqm with approximately 200+ stores featuring retail shopping, dining, entertainment (VOX Cinema, Magic Planet), family amenities, and community spaces. Open Sunday-Thursday 10am-10pm, Friday-Saturday 10am-11pm.
• BurJuman Business Tower Premium 26-level office building with floor-to-ceiling glass facade, 360-degree Dubai skyline views, 18 high-speed elevators, 24-hour covered parking, advanced security, conference centre, and direct connection to BurJuman Mall. Targets corporate office tenants.
• BurJuman Residences Luxury residential complex designed by Kohn Pedersen Fox featuring 80 unfurnished duplex apartments, 10 townhouses, and 5 penthouses with Poggenpohl kitchens, marble bathrooms, fitness facilities, swimming pool, and direct mall access.
• B Hub Community Event Space 413 sqm community event space available for booking for gatherings, learning, and events, featuring flexible seating, portable TV, projector screen, catering area, and games zone. Available for community and corporate event bookings.
• B Hive Co-Working Zone Free co-working and chill-out zone on Level 3 featuring ergonomic seating, free mall WiFi, charging stations, coffee station, plus a Chill & Play Zone with bean bags, life-sized chess, foosball, arcade games, and e-gaming stations. Free access via QR code registration for ages 14+.
• BurJuman Digital Gift Card Digital gift card redeemable at any outlet in BurJuman Mall, valid for one year from date of issue, processed via PCI-DSS Level 1 certified payment gateways with 3D Secure authentication and tokenization. Sold online and at mall counters.
• BurJuman Parking Service Ticketless paid parking with ANPR (Automatic Number Plate Recognition) technology. First 3 hours free, AED 20 per additional hour, complimentary parking on Sundays and public holidays, EV charging stations available, and special validation for VOX Cinema guests.
• Retail and Office Leasing Leasing services for retail space in BurJuman Mall (200+ stores anchored by H&M, Carrefour, Centrepoint, Sharaf DG, etc.) and office space in BurJuman Business Tower. Leasing enquiries handled via [email protected].

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• SOUEASTminorGTM or Marketing Partner · 25 June 2026SOUEAST sponsors the 'Right in the Heart of Summer at BurJuman Mall' Car Spend & Win campaign. SOUEAST contributes by sponsoring 1 x SOUEAST S07 1.6T comfort car model (2026) as grand prize, along with 5 years roadside assistance and 3 years or 30,000 kms free service. Physical handover arranged at SOUEAST showroom.
• The Junction AcademycoreStrategic or Co-development Partner · 1 January 2026Partnership with The Junction Academy, one of Dubai's leading independent performing arts theatres, to deliver the BurJuman Summer Theatre Camp 2026. The camp offers hands-on theatre experiences for children ages 4-16 years, with professional instruction in drama, movement, performance, and creative expression. Three-week program with weekly themes, culminating in performances.
• Al Ghurair ExchangeminorOthersFinancial services outlet located at Level G near the Dubai Metro entrance. Part of the mall's diverse tenant mix providing essential services to visitors.
• Al Ansari ExchangeminorOthersCurrency exchange services located at Level 3. Contributes to the mall's comprehensive financial services ecosystem for visitors.
• Lulu ExchangeminorOthersCurrency exchange services at Level 3. Part of the mall's financial services offerings for international visitors and residents.
• Emirates NBDminorOthersBank branch at Level G near the Dubai Metro entrance. Provides banking services to mall visitors and nearby business tower residents/occupants.
• Dubai RTAcoreOthersDubai Roads and Transport Authority taxi service provides drop-off and pick-up area outside BurJuman's main entrance. BurJuman Metro Station located on Level G near Carrefour provides direct metro access via Red and Green Lines.
• Amer and Tasheel ServicesminorOthersAmer and Tasheel government services available on Level 3, providing essential government transaction services to mall visitors and nearby residents.
• CarrefourcoreOthersHypermarket anchor tenant since 2015, located near the BurJuman Metro entrance on Level G. Provides essential grocery and household shopping for the catchment area.

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• City Centre Deira (Majid Al Futtaim): Shopping mall in older Dubai commercial district very similar to BurJuman's Bur Dubai positioning; competes directly with BurJuman for budget-conscious shoppers, fashion retailers, and cinema traffic in central Dubai.
• Reef Mall: Shopping mall in Dubai owned by SAGRE (BurJuman's parent company); operates in the same retail mall category serving Dubai communities, with overlapping tenant categories and central Dubai accessibility.
• City Centre Mirdif (Majid Al Futtaim): Community-focused shopping mall similar in tenant mix to BurJuman with anchor retailers, VOX Cinemas, and family entertainment, competing for similar middle-market shoppers and tenants in the residential catchment.
• Mall of the Emirates (Majid Al Futtaim): Flagship shopping mall with anchor retailers, cinema, and ski entertainment, comparable to BurJuman in scale, tenant mix, and family-entertainment positioning; direct competitor for premium fashion, electronics, and F&B tenants across Dubai.
• WAFI Mall: Integrated mall, hotel, and entertainment complex in central Dubai; closely comparable to BurJuman as a heritage mixed-use destination with themed retail positioning, hotel integration, and broad tenant mix.
• Mercato Mall: Themed mid-sized shopping mall in Dubai with similar anchor retailers and family entertainment, comparable to BurJuman in scale and tenant composition but differentiated by Italian-inspired thematic positioning.
• Dubai Marina Mall (Emaar): Mid-sized shopping mall with anchor retailers, cinema, and dining serving a residential catchment; comparable to BurJuman in tenant composition, scale, and integrated mixed-use environment.

Broad incumbents

• The Dubai Mall (Emaar): Largest shopping mall in the world and BurJuman's primary competitor in Dubai retail; both operate large-scale mixed-use malls with anchor tenants, entertainment, and F&B in central Dubai, but The Dubai Mall is significantly larger and benefits from Downtown Dubai positioning.
• City Walk (Meraas): Premium mixed-use outdoor retail and entertainment destination with residential components, comparable to BurJuman's mixed-use retail-leisure-residential strategy but with a younger, lifestyle-oriented positioning.

Emerging players

• Bluewaters Island (Meraas): Island mixed-use destination combining retail, F&B, residential, and hotel components; comparable to BurJuman's mixed-use retail-residential-hotel positioning, but newer and tourism-led rather than community-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/itsburjuman
• Facebookfacebook.com/burjuman
• LinkedInlinkedin.com/company/burjuman
• Instagraminstagram.com/burjuman

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BurJuman