Presidia Asset Management

What Presidia Asset Management does

Presidia Asset Management, LLC is a privately held commercial real estate services firm founded in 2009 by Gina Hensley and headquartered in Greensboro, North Carolina. The company focuses on the acquisition, repositioning, operations, leasing, and marketing of multifamily communities and mixed-use properties across the Southeast United States, serving commercial real estate investors and property owners in North Carolina, South Carolina, Tennessee, Georgia, and Florida. Its core service lines are Asset and Property Management, Consulting Services, and Marketing Services, delivered through a vertically integrated platform that combines operations, in-house accounting, leasing, due diligence, market analysis, and rebranding capabilities for clients seeking a single-counterparty solution.

The firm runs on the Yardi property management platform, the industry-standard CRE software, and does not operate proprietary technology. Revenue is generated primarily through ongoing property management fees, asset management fees, leasing commissions, and project-based consulting engagements, with no publicly disclosed pricing or fee schedule. Customer acquisition is relationship-driven, relying on direct business development, partner referrals, and the company's industry association footprint (IREM, CCIM, NAR, NAA, ICSC, and the Piedmont Triad Apartment Association), rather than digital or product-led channels. The company is small (11-50 employees) and has grown organically without external funding, expanding its service surface and geographic reach through strategic affiliations such as the 2020 partnership with Alliance Commercial Property Management and a capital-markets relationship with Northmarq.

Name

Presidia Asset Management

Legal name

Presidia Asset Management, LLC

Website

https://presidiagroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Presidia Asset Management is a privately held, Greensboro, NC-based commercial real estate services firm that provides asset and property management, consulting, and marketing for multifamily and mixed-use properties in the Southeast US, serving investors and property owners through a vertically integrated operating platform.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAFAA

Multifamily Apartment Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Commercial real estate services
• Multifamily property management
• Asset repositioning services
• Real estate consulting
• Property leasing and marketing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Ongoing property management fees for multifamily communities, mixed-use properties, retail, office, and industrial assets throughout the Southeast.
2. Asset Management: Strategic asset management services including portfolio evaluation, performance analysis, and value creation for investors and owners through repositioning and restructuring of commercial real estate assets.
3. Leasing and Marketing Services: Leasing and marketing services for commercial properties generating commissions and fees. Services include tenant retention, lease administration, and occupancy goal achievement.
4. Consulting Services: Advisory services including market analysis, due diligence, project management, financial reporting, risk management, auditing, and commercial lease management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Presidia Asset Management is a full-service commercial real estate firm that acquires, repositions, operates, leases, and markets multifamily communities and mixed-use properties throughout the Southeast US. Its vertically integrated offering bundles asset and property management, consulting (market analysis, due diligence, project management, financial reporting), and marketing services (brand identity, digital marketing, leasing strategies) for commercial real estate investors and property owners.

Product overview

Presidia Asset Management is a commercial real estate services firm offering an integrated platform of three core service lines: Asset and Property Management, Consulting Services, and Marketing Services. These services work together to provide clients with a vertically integrated approach to commercial real estate, from acquisition through repositioning, operations, leasing, and marketing of multifamily communities and mixed-use properties throughout the Southeast.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset and Property Management
• Consulting Services
• Marketing Services
• Leasing Services

Quantifiable outcome

• Successfully repositioning distressed assets and creating value for clients since 2009

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, key and supporting.

• Alliance Commercial Property ManagementcoreStrategic or Co-development Partner · 8 June 2020Strategic affiliation enabling Alliance to extend multifamily management services to their clients through Presidia. Presidia President Gina Hensley joined Alliance as Senior Vice President for Piedmont-Triad area while maintaining Presidia operations. Alliance provides property management for 50+ properties and 6 million square feet across the Southeast.
• NorthmarqkeyStrategic or Co-development PartnerKevin Jenkins, CCIM serves as Vice President in Northmarq's Charlotte regional office, specializing in origination, structuring, placement, closing and servicing of commercial real estate debt and equity for life insurance companies, pension funds, banks, agencies and Wall Street sources. Over 15 years of experience in commercial real estate lending.
• Mike Bonts PRsupportingGTM or Marketing PartnerPublic relations and marketing firm providing strategic communications, brand awareness campaigns, media relations, and creative campaign services for commercial real estate firms. Helps connect clients with industry partners, publications, and institutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global real estate services firm with significant multifamily and asset management capabilities; competes with Presidia for institutional investor mandates across office, multifamily, and mixed-use assets.
• Lincoln Property Company: Vertically integrated real estate firm with one of the largest multifamily management portfolios in the US; overlaps with Presidia across multifamily, mixed-use, and office management mandates.
• Cushman & Wakefield: Global CRE services platform offering property management, asset management, valuation, and consulting; competes for institutional mandates in the same Southeast markets Presidia operates in.
• Greystar Real Estate Partners: Largest multifamily property management and investment firm in the US, with a vertically integrated operating platform spanning acquisitions, asset management, property management, and development — directly comparable to Presidia's integrated CRE services model, but at vastly greater scale.

Direct peers

• RPM Living: Multifamily and student housing management platform with a strong Sun Belt presence; offers the same third-party management, due diligence, and consulting services that Presidia provides to CRE investors.
• Asset Living: National multifamily property management firm managing 300,000+ units across the Sun Belt and beyond; competes for the same third-party management mandates in the Carolinas, Georgia, Tennessee, and Florida that Presidia targets.
• Hawthorne Residential Partners: Multifamily-focused third-party management and investment firm operating across the Mid-Atlantic and Southeast US, including North Carolina — direct head-to-head competition for the same investor clients Presidia serves.
• Pegasus Residential: Third-party multifamily management company operating across the Sun Belt, including the Carolinas and Southeast — directly comparable in size, model, and target customer (institutional and private multifamily owners).

Regional players

• Drucker + Falk: Southeast-focused multifamily and commercial property management firm with deep roots in NC, VA, and SC — directly comparable regional competitor to Presidia in the Carolinas multifamily market.
• NAI Earle Furman: Southeast CRE services and property management firm based in the Carolinas, providing asset management, brokerage, and property management services — directly overlapping with Presidia's Carolinas-focused regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Presidiaassetmanagement
• LinkedInlinkedin.com/company/presidia-asset-managementllc
• Xx.com/presidiagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presidia Asset Management