Mega Sport

What Mega Sport does

Mega Sport S.A.U. (Megasport) is a privately held Spanish company founded in 1990 by David Vinyeta and Beatriz Molero, headquartered in Cornellá de Llobregat on the outskirts of Barcelona. The company operates as an exclusive distributor of international sports, outdoor, and lifestyle brands across Spain, Andorra and Portugal, holding exclusive rights for 19+ premium brands including Rossignol, Haglöfs, Black Diamond, Peak Performance, Spyder, Dynastar, Lange, Lowa, Giro, Briko, UYN, Goldbergh, 2XU, Bollé, SPY+, Happy Socks, Inov8, Dometic, and Protest. Rather than functioning as a pure wholesaler, Megasport positions itself as an "outsourced subsidiary" for the brands it represents — providing commercial management, tailored marketing strategies, brand identity development, and dedicated teams and showrooms for each label.

Megasport's commercial infrastructure includes its own M+ Store retail chain launched in 2013, a network of stores operated inside El Corte Inglés department stores, a base of more than 40 associated dealer/concessionaire stores across Iberia, and online retail channels selected per brand strategy. The company runs a proprietary B2B Elastic ordering platform that integrates with the headquarters of the brands it distributes, allowing wholesale customers and the internal sales force to browse the catalog, place orders, and track purchases in real time. A 2,500+ m2 logistics center in a customs area near Barcelona — seven minutes from the airport and fifteen minutes from the port — supports 24-hour delivery to the entire territory, including the Balearic and Canary Islands.

The business model is wholesale distribution with a margin on hardware sales to retailers, supplemented by direct-to-consumer revenue through M+ Store and El Corte Inglés concessions. B2B pricing is tiered by order value, with transport costs covered by Megasport above certain thresholds (EUR 300 on the Peninsula, EUR 600 for Canary Islands replacements, full coverage above EUR 30,000 base orders) and standard 60-day payment terms. The company employs more than 100 people across its offices, logistics center, and points of sale, and continues to add brands in adjacent categories such as triathlon compression, trail running footwear, mobile living, and lifestyle accessories.

Name

Mega Sport

Legal name

MEGA SPORT S.A.U.

Website

https://megasport.es

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Mega Sport is a Barcelona-based exclusive distributor of 19+ international sports, outdoor, and lifestyle brands across Spain, Andorra and Portugal, operating a wholesale network, the M+ Store retail chain, El Corte Inglés concessions, and a proprietary B2B Elastic ordering platform.

Ownership category

akta.pro rank

Product category

Sporting Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Outdoor sports distribution
• Ski apparel wholesale
• Exclusive brand distribution
• Sporting goods retail
• B2B sports ordering

Headquarters

HQ city

Cornellá De Llobregat

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Exclusive Brand Distribution: Megasport generates revenue as the exclusive distributor of international ski, outdoor, and fashion brands across Spain, Andorra and Portugal. It acts as an outsourced subsidiary for brands, handling commercial and marketing activities, distribution network management, and brand identity building. Revenue is derived from margin on wholesale distribution to retailers and its own retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Mega Sport acts as the exclusive distributor in Spain, Andorra, and Portugal for 19+ international ski, outdoor, cycling, and fashion brands including Rossignol, Haglöfs, Black Diamond, Peak Performance, Spyder, and Lowa. The company operates as an outsourced subsidiary for its brand partners, managing distribution, marketing, brand identity, and a dedicated B2B Elastic wholesale ordering platform, while also running its own M+ Store retail chain and stores inside El Corte Inglés department stores.

Product overview

Megasport is an exclusive distribution company operating a multi-brand portfolio of international sports and outdoor brands across Spain, Andorra, and Portugal. The portfolio spans ski and winter sports (Rossignol, Dynastar, Lange, Spyder), outdoor equipment (Haglöfs, Black Diamond, Lowa), cycling and triathlon (2XU, UYN), fashion and lifestyle (Peak Performance, Goldbergh, Lolë, Happy Socks), and accessories (Giro, Briko, Bollé, SPY+). The company operates its own M+ Store retail chain and a B2B Elastic platform for wholesale ordering. Recent brand additions include Inov8 (2023), Dometic Outdoor (2024), 2XU (2024), and Happy Socks (2026).

Differentiator

Problem solved

Functional benefit

Products and services

• M+ Store Retail Chain Multi-brand retail chain operated by Mega Sport offering premium sportswear, technical outdoor clothing, fashion, and footwear from exclusively distributed brands to end consumers.
• B2B Elastic Wholesale Ordering Platform Proprietary B2B platform enabling wholesale customers and the Mega Sport sales team to browse the extensive product catalog, place orders, and track purchase status in real time, with real-time connection to the headquarters of the different brands.
• El Corte Inglés Store Operations Operated stores inside main El Corte Inglés department store centers, offering multi-brand outdoor, ski, cycling, and fashion products to consumers across Spain.
• Exclusive Brand Distribution Portfolio (Iberian Market) Exclusive wholesale distribution of 19+ international ski, outdoor, cycling, and fashion brands including Rossignol, Haglöfs, Black Diamond, Peak Performance, Spyder, Lowa, Dynastar, Lange, Giro, Briko, UYN, Lolë, Goldbergh, Protest, 2XU, Bollé, SPY+, Happy Socks, Dometic, and Inov8 across Spain, Andorra, and Portugal.

Quantifiable outcome

• Covers entire Iberian territory (Spain, Andorra and Portugal) with 24-hour delivery from Barcelona

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Happy SocksminorChannel Partner/ Reseller/ Distributor · 1 April 2026Happy Socks is a Swedish brand founded in 2008 in Stockholm, known for colorful socks, underwear and accessories. Megasport assumed distribution in April 2026.
• Inov8minorChannel Partner/ Reseller/ Distributor · 1 January 2023Inov8 is a British footwear brand founded in 2003, pioneering the use of graphene in sports footwear. Present in over 60 countries. Megasport assumed distribution for Spring/Summer 2023 season.
• PertotminorChannel Partner/ Reseller/ Distributor · 1 November 2022Pertot is a ski and outdoor retailer. Megasport partnered with Pertot to open a store in Puigcerdà, expanding retail presence in a key ski market location.
• RossignolcoreChannel Partner/ Reseller/ DistributorRossignol is a world-renowned winter sports brand founded in 1907, leading in skiing and snowboarding. Megasport is the official exclusive distributor of Rossignol in Spain, Andorra and Portugal. Rossignol products include alpine skis, freeride skis, snowboards, boots, and technical apparel.
• HaglöfscoreChannel Partner/ Reseller/ DistributorHaglöfs is a renowned Swedish outdoor brand founded in 1914, known for quality, functionality, and sustainability in outdoor gear and clothing. Megasport is the official exclusive distributor in Spain, Andorra and Portugal.
• Black DiamondcoreChannel Partner/ Reseller/ DistributorBlack Diamond is an American outdoor brand founded in 1989, specializing in climbing and outdoor equipment. Megasport distributes Black Diamond products in Spain, Andorra and Portugal.
• Peak PerformancecoreChannel Partner/ Reseller/ DistributorPeak Performance is a Swedish high-end sportswear brand founded in 1986, combining functionality and cutting-edge design. Megasport is the official exclusive distributor in Spain, Andorra and Portugal.
• SpydercoreChannel Partner/ Reseller/ DistributorSpyder is a globally recognized technical ski apparel brand founded in 1978, known for innovation and sophisticated design. Megasport distributes Spyder in Spain, Andorra and Portugal.
• ProtestcoreChannel Partner/ Reseller/ DistributorProtest is a Dutch sportswear brand founded in 1993, focused on snowboard and surf clothing. Megasport is the official exclusive distributor in Spain, Andorra and Portugal.
• LowacoreChannel Partner/ Reseller/ DistributorLowa is a German outdoor footwear brand founded in 1923 in Bavaria, known for high-quality mountaineering and trekking boots. Megasport is the official distributor in Spain, Andorra and Portugal.
• DynastarcoreChannel Partner/ Reseller/ DistributorDynastar is a French ski brand founded in 1963 in Chamonix, known for alpine and all-mountain skis. Megasport distributes Dynastar in Spain, Andorra and Portugal.
• LangecoreChannel Partner/ Reseller/ DistributorLange is a French ski boot brand founded in 1963 in Annecy, known for high-performance ski boots. Megasport distributes Lange in Spain, Andorra and Portugal.
• BrikocoreChannel Partner/ Reseller/ DistributorBriko is an Italian sports equipment brand founded in 1985, specializing in skiing and cycling gear. Megasport distributes Briko in Spain, Andorra and Portugal.
• GirocoreChannel Partner/ Reseller/ DistributorGiro is a US brand founded in 1985 in California, leading in helmets, goggles and accessories for skiing and snowboarding. Megasport is the official distributor for the snow product range in Spain, Andorra and Portugal.
• UYNcoreChannel Partner/ Reseller/ DistributorUYN (Unleash Your Nature) is an Italian technical apparel brand created by Trerè Innovation with over 70 years of experience. Founded in 2018, it is a leading brand in high-performance technical apparel. Megasport is the official distributor in Spain.
• LolëminorChannel Partner/ Reseller/ DistributorLolë is a Canadian active fashion brand for women founded in 2002, combining style, comfort and functionality. Megasport distributes Lolë in Spain, Andorra and Portugal.
• GoldberghminorChannel Partner/ Reseller/ DistributorGoldbergh is a luxury women's ski fashion brand founded in 2009, combining fashion trends with ski functionality. Megasport distributes Goldbergh in Spain, Andorra and Portugal.
• 2XUminorChannel Partner/ Reseller/ Distributor2XU is an Australian high-performance sportswear brand founded in 2005, specializing in compression technology. Part of the Louis Vuitton Group. Megasport assumed distribution in July 2024.
• DometicminorChannel Partner/ Reseller/ DistributorDometic is a Swedish global leader in products for mobile lifestyle and outdoor, formerly part of Electrolux Group. Megasport is the official distributor for the Outdoor product range in Spain, Andorra and Portugal.
• BolléminorChannel Partner/ Reseller/ DistributorBollé is a brand offering high-quality sunglasses and goggles for skiing, trail running, cycling and marine activities. Megasport distributes Bollé in Spain.
• SPY+minorChannel Partner/ Reseller/ DistributorSPY+ is an eyewear brand with patented Happy™ Lens Tech technology, combining California youth culture. Megasport distributes SPY+ in Spain.
• El Corte IngléscoreChannel Partner/ Reseller/ DistributorEl Corte Inglés is a major Spanish department store group. Megasport operates its own stores in the main El Corte Inglés centers, offering multi-brand outdoor and ski products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snow+Rock: UK specialist multi-brand retailer for ski, snowboard and outdoor apparel and equipment. Comparable because it occupies the same premium multi-brand specialty-retail niche that Mega Sport targets via M+ Store and El Corte Inglés concessions.
• Sport Conrad: German multi-brand outdoor and ski retailer/distributor carrying premium international brands. Comparable because it plays the same 'exclusive distributor + own multi-brand store' role in the DACH region that Mega Sport plays in Iberia.
• Blue Tomato: Austrian multi-brand retailer and online distributor of snow, surf and skate brands, part of the Zumiez group. Comparable because it combines exclusive-brand distribution with a strong owned retail and e-commerce channel in alpine/snow categories.

Broad incumbents

• Intersport: Global sporting-goods retail and buying cooperative with multi-brand sports stores across Europe, including Spain. Comparable because it competes for the same specialty-retail shelf and consumer wallet across ski, outdoor and lifestyle categories.
• Decathlon: World's largest sporting-goods retailer with owned brands and broad multi-category assortment in Iberia. Comparable as a multi-brand, multi-channel retailer competing for the same end-consumer demand in ski, outdoor, cycling and lifestyle.
• Sport 2000: International sporting-goods retail network with strong presence in ski and outdoor across Europe. Comparable as a multi-brand sporting-goods retail/distribution platform serving specialty retailers, including in alpine markets.

Others

• Amer Sports: Owner of premium outdoor and winter-sports brands (Arc'teryx, Salomon, Atomic) with growing direct-to-consumer retail. Comparable as a brand-side counterparty whose distribution choices affect Mega Sport's positioning with competing brands and channels.
• Tecnica Group: Owner of ski and outdoor footwear brands (Tecnica, Nordica, Blizzard, Rollerblade) and a network of mono-brand stores. Comparable as both a current/potential brand principal in Mega Sport's categories and an operator of competing retail concepts.

Emerging players

• Mountain Warehouse: Multi-channel outdoor and ski apparel/equipment retailer with its own stores and online platform. Comparable as a competing destination for Iberian and European consumers seeking premium outdoor and ski gear.

Regional players

• Sportful (Manifattura Tessile SRL): Italian performance-apparel brand with multi-channel distribution across Europe. Comparable as another European regional cycling/winter-sports specialist with overlapping distribution logic, though operating from a different home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/megasport-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mega Sport