FIST Handwear

What FIST Handwear does

FIST Handwear is an Australian specialty manufacturer and retailer of performance gloves for action sports, serving motocross (MX), mountain biking (MTB), and BMX riders globally. Founded in 2010 and headquartered in Varsity Lakes, Queensland, the company designs gloves built around three core material technologies: a pre-curved Clarino synthetic leather palm for durability and blister resistance, sublimated twill spandex uppers for all-weather breathability, and tacky silicon print on palm and fingers for grip retention in wet conditions. The product portfolio spans seasonal chapter collections (Chapter 13, Chapter 14), premium Red Label athlete signature gloves (Corey Creed, Matty Phillips, Matty Whyatt, Jagger Maddison, Caroline Buchanan), weather-specific variants (Frosty Fingers for cold, Breezer for heat), the #KaiFight77 charity collaboration, and Nitro Circus co-branded editions. The portfolio is rounded out by branded apparel such as t-shirts.

The company operates a community-led, athlete-driven go-to-market model organized around its #FISTARMY sponsorship program, which includes elite riders competing at X Games, Nitro World Games, Australian Supercross, AMA Supercross, and Enduro World Championships. This athlete roster generates organic brand visibility through competition results and content, while signature product collaborations convert that visibility into premium SKU sales. Revenue is generated primarily through direct-to-consumer e-commerce (fisthandwear.com.au) and a global network of authorized stockists, with shipments fulfilled from the Queensland headquarters. The company is privately held, founder-aligned (Sam Moore is referenced in connection with FIST HQ), employs 11-50 people, and has no disclosed institutional investment, parent company, or public listing. One senior executive, Joel McDonald (Chief Operating Officer), is named in the leadership data.

Name

FIST Handwear

Website

https://fisthandwear.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FIST Handwear designs and sells MX, MTB, and BMX performance gloves and accessories globally, distributed via its own e-commerce store and a worldwide stockist network, supported by a community-led #FISTARMY athlete sponsorship program across elite action sports.

Ownership category

akta.pro rank

Product category

Action Sports Gloves

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Motocross gloves
• Mountain bike gloves
• BMX gloves
• Action sports handwear
• Riding gloves

Headquarters

HQ city

Lakes Creek

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Gloves Sales: Primary revenue from designing, manufacturing, and selling specialized gloves for MX, MTB, and BMX sports. Products include standard lines, seasonal chapters (Chapter 13, 14), Red Label signature series by sponsored athletes, and limited edition collaborations.
2. Apparel Sales: Sale of branded t-shirts and potentially other apparel items alongside gloves.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

FIST Handwear designs, manufactures, and sells specialized performance gloves for motocross, mountain bike, and BMX action sports. The portfolio includes seasonal Chapter collections (e.g., Chapter 13), premium RED LABEL signature gloves created with sponsored athletes, weather-specific models such as the Frosty Fingers Cold Weather and Breezer Hot Weather gloves, and co-branded collaborations such as the Nitro Circus gloves. Products are sold directly to riders through the company's online store and a global network of stockists.

Product overview

FIST Handwear is a specialized glove manufacturer for action sports, producing MX (Motocross), MTB (Mountain Bike), and BMX gloves. The core product line consists of performance gloves featuring Clarino synthetic leather palms, sublimated twill spandex uppers, and tacky silicon print for superior grip in all weather conditions. The portfolio includes main Chapter collections (Chapter 13, Chapter 14), premium RED LABEL signature collaborations with professional athletes (Corey Creed, Matty Phillips, Matty Whyatt, Jagger Maddison), special edition charity collaborations (#KaiFight77), athlete signature lines (Caroline Buchanan Immortal), and Nitro Circus co-branded gloves. FIST Handwear distributes gloves globally with headquarters in Queensland, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Chapter 13 Glove Collection Main seasonal glove product line featuring Clarino palm technology, sublimated twill spandex uppers, and tacky silicon print grip, designed for MX, MTB, and BMX riding across all weather conditions.
• RED LABEL Signature Gloves Premium signature glove line featuring professional athlete collaborations including Corey Creed, Matty Phillips, Matty Whyatt, and Jagger Maddison, with limited edition designs and unique artistic themes.
• Frosty Fingers Cold Weather Glove Cold weather performance glove designed for riding in low temperatures while maintaining grip and flexibility.
• Breezer Hot Weather Glove Hot weather performance glove designed for maximum breathability and comfort during warm climate riding.
• #KaiFight77 Red Label Glove Special edition charity Red Label glove created to raise funds for FIST Army member Kai Sakakibara's recovery, available in youth and adult sizes with Australian-exclusive launch and planned global release.
• Caroline Buchanan Immortal Glove Signature glove collaboration with BMX champion Caroline Buchanan featuring a custom Rio Olympic themed design.
• Nitro Circus Stars and Stripes Glove Co-branded signature glove with Nitro Circus featuring an American flag themed design as part of the official partnership.
• Nitro Circus Staple Glove Co-branded signature glove with Nitro Circus, part of the official partnership between FIST Handwear and Nitro Circus.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Nitro CircuscoreGTM or Marketing Partner · 14 April 2017Official partnership between Nitro Circus and FIST Handwear. Nitro Circus selectively builds partnerships with vetted top gear brands approved by their stable of athletes. FIST launched two signature Nitro Circus gloves: the Stars and Stripes and the Staple glove. Partnership aligns FIST with one of the most recognizable names in extreme sports entertainment.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Race Face: Race Face is a leading MTB components and apparel brand, including performance gloves, sold through bike dealers worldwide. Comparable to FIST in MTB glove product, action sports athlete sponsorships, and specialty bike retailer distribution model.
• Fox Racing: Fox Racing is the dominant global manufacturer of motocross and mountain bike apparel, gloves, helmets, and protection gear. It is the most directly comparable peer to FIST Handwear given overlapping MX/MTB glove product lines, sponsorship of elite riders, and global distribution through specialty retailers and DTC.
• Leatt: Leatt is known for neck braces and broader MTB/MX protection gear including gloves, with a science-led performance positioning. Comparable to FIST in MTB/MX target customer, glove product extension from core protection, and global distributor network.
• Dakine: Dakine makes MTB gloves, riding gloves, and action sports accessories with strong presence in mountain bike specialty retail. Comparable to FIST in MTB glove category, action sports lifestyle brand identity, and global distribution through bike and board sport retailers.
• Answer Racing: Answer Racing is a heritage motocross apparel and glove brand with deep roots in amateur and professional MX. Comparable to FIST in core MX glove offering, race-oriented positioning, and support of amateur through pro rider pipelines.
• One Industries: One Industries designs motocross and mountain bike apparel, gloves, and graphics kits with a focus on team and rider customization. Comparable to FIST in MX/MTB glove category, graphic-led product identity, and close ties to sponsored professional and amateur riders.
• Troy Lee Designs: Troy Lee Designs designs and manufactures MX, MTB, and BMX helmets, gloves, and apparel with strong artist-driven graphics and elite athlete sponsorships. Closely comparable to FIST in target segments (MX/MTB/BMX), glove product focus, and aesthetic-led brand positioning.
• Fly Racing: Fly Racing produces motocross helmets, boots, gloves, and apparel with global distribution in powersports retail. Directly comparable to FIST in MX glove category, mid-tier pricing tier, and broad stockist distribution across the US and international markets.
• 100% (brand): 100% is a motocross and mountain bike performance brand best known for goggles and gloves, with strong athlete-driven marketing. Directly comparable to FIST in MX/MTB glove category, premium positioning, and event-driven GTM through professional riders.

Broad incumbents

• POC: POC is a Swedish safety-focused sports protection brand producing helmets, gloves, and body armor for cycling, MTB, and snow sports. Comparable to FIST in performance glove offering for MTB/BMX, premium safety positioning, and global distribution through specialty sports retailers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCntHz1YPQ4R0c5s9FST7azQ
• Facebookfacebook.com/FISTHANDWEAR
• Instagraminstagram.com/fisthandwear
• Xx.com/fisthandwear
• LinkedInlinkedin.com/company/fist-handwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIST Handwear