Freeman Orthodontics

What Freeman Orthodontics does

Freeman Orthodontics is a privately-held, single-location orthodontic practice operating from 4205 San Felipe Rd, Suite 220, San Jose, California, serving San Jose and surrounding Bay Area communities including Los Gatos, Campbell, Santa Teresa, Evergreen, Fremont, Milpitas, and Los Altos. Founded and owned by Dr. Matt Freeman — a Diplomate of the American Board of Orthodontics (a credential held by only ~20% of orthodontists) with 20+ years of clinical experience and training from USC's School of Dentistry — the practice is staffed by a team of approximately 8-9 members with 104+ years of combined orthodontic experience. The firm operates as a direct-to-consumer provider, acquiring patients through free initial consultations, online scheduling, community sponsorships, and patient/doctor referral programs.

The practice's core product offering is comprehensive orthodontic treatment across three patient segments: children (recommended evaluation by age 7 with Phase I/Phase II protocols), teenagers (12-18), and adults (including complex retreatment and skeletal cases). Treatment modalities include the Pitts21 self-ligating braces system (available in metal and clear ceramic), Angel Aligners clear aligners, and the MSE/MARPE miniscrew-assisted palate expander for adults with fused palates. Diagnostic and monitoring infrastructure includes iTero intraoral digital scanning, i-CAT 3D imaging for full facial/jaw/TMJ/airway assessment, and Dental Monitoring's AI-powered remote monitoring platform that enables patients to submit smartphone photos for AI-analyzed treatment tracking.

Revenue is generated primarily through per-treatment orthodontic fees (consultation-based, not publicly disclosed) supplemented by two structured recurring mechanisms: the 'Retainers for Life' membership program ($895 upfront, or $795 pre-treatment, with $30/$60 retainer copays over a 10-year term) and flexible 0% interest financing with extended payment plans and family discounts. The practice accepts FSA funds and operates under HIPAA and CCPA compliance frameworks. Marketing channels combine content (active blog), organic search (4.8/5.0 Google rating from 84 reviews), paid remarketing (Google Ads, Facebook), community sponsorships (Evergreen Little League, multiple San Jose elementary and middle schools), and a formal doctor-referral pipeline — there is no venture capital backing, DSO affiliation, or multi-location footprint evidenced in the data.

Name

Freeman Orthodontics

Legal name

Freeman Orthodontics

Website

https://mattfreemanortho.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Freeman Orthodontics is a privately-held, single-location orthodontic practice in San Jose, California, owned by Dr. Matt Freeman, providing braces, clear aligners, and AI-monitored orthodontic treatment for children, teens, and adults across the Bay Area.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Clear aligner therapy
• Retainer and retention programs
• Orthodontic care

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through comprehensive orthodontic treatment services including braces (metal and clear ceramic) and clear aligners (Angel Aligners). Treatment includes retainers and follow-up visits for the first year after treatment completion.
2. Retainers for Life Program: A membership program offering unlimited retainers for 10 years. Patients pay an upfront fee ($895 standard, $795 if joined before starting treatment) plus a $30 copay per retainer (top or bottom) or $60 for both.
3. Financing and Payment Plans: The practice offers flexible financing with 0% interest, adjustable low down payments, and extended payment plans that can last longer than the treatment duration. Family discounts are available for additional family members.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Freeman Orthodontics is a single-location orthodontic practice in San Jose, California, providing comprehensive teeth-straightening treatments including metal braces, clear ceramic braces, Pitts21 self-ligating braces, Angel Aligners clear aligners, MSE palate expansion, and post-treatment retainers. The practice integrates advanced diagnostic technology such as iTero intraoral scanning, i-CAT 3D imaging, and Dental Monitoring AI-powered remote monitoring, and offers a "Retainers for Life" membership providing unlimited retainer replacements for 10 years.

Product overview

Freeman Orthodontics is a single-location orthodontic practice in San Jose, CA offering comprehensive teeth straightening services. The core offerings center on two main treatment modalities: the Pitts21 Braces System (available in metal and ceramic/clear options) and Angel Aligners (clear aligner treatment). The practice integrates advanced diagnostic technology including iTero digital scanning and i-CAT 3D imaging for treatment planning. A key differentiator is the Dental Monitoring AI-powered remote monitoring platform, which enables patients to track treatment progress from home via smartphone app. Post-treatment, the Retainers Are for Life program provides ongoing retainer coverage for 10 years. Services are structured across patient segments: children's orthodontics (starting age 7), teen orthodontics, and adult orthodontics, with a complimentary initial consultation available to new patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces (Metal, Clear Ceramic, and Pitts21 Self-Ligating) Comprehensive orthodontic treatment using metal brackets, clear ceramic brackets that blend with natural tooth color, and the Pitts21 self-ligating bracket system. Pitts21 brackets are designed to move teeth faster with less force and feature smaller, less irritating brackets that are easier to clean, enabling shorter treatment times and fewer office visits. Available for children, teens, and adults in the San Jose/Bay Area.
• Angel Aligners Clear Aligner Therapy Nearly invisible, removable clear aligner treatment custom-designed by Dr. Freeman for each patient's orthodontic needs. Aligners can be removed for eating and oral hygiene, offering a discreet alternative to traditional braces. Treatment typically runs 6-15 months. Available for teens and adults in the San Jose/Bay Area.
• Dental Monitoring Remote Treatment Monitoring AI-powered remote monitoring service that lets patients capture smartphone scans of their teeth from home, with computer vision tracking treatment progress, oral hygiene, and appliances. Enables virtual check-ins and reduces unnecessary in-person visits while maintaining treatment oversight. Bundled into active orthodontic treatment plans.
• Retainers for Life Membership Program Subscription-style membership providing unlimited retainer replacements for 10 years following completion of orthodontic treatment. Patients pay an upfront fee of $895 ($795 discounted rate if joined before starting treatment) and receive replacement retainers with a $30 copay per retainer (top or bottom) or $60 for both. Designed to lock in long-term patient retention and ensure post-treatment results.
• MSE/MARPE Palate Expansion Miniscrew-Assisted Rapid Palate Expander (MARPE) or Maxillary Skeletal Expander (MSE) procedure for adults whose palate bones have fused. Small posts are placed into the palate to achieve non-surgical skeletal expansion, providing a minimally invasive alternative to jaw surgery. Used to address narrow palate, breathing, and airway issues in adult patients.
• Children's Orthodontics Orthodontic evaluation and treatment for children starting around age 7, including early assessment of dental development, Phase I and Phase II treatment, traditional and clear braces, habit correction for thumb sucking, and palate expansion. Addresses crossbites, crowding, and developing malocclusion before they worsen.
• Teen Orthodontics Orthodontic treatment tailored for adolescents aged roughly 12-18, using traditional metal braces, clear ceramic braces, clear aligners, and the Pitts21 self-ligating system to address misalignment, gaps, crowding, and cosmetic concerns. Designed with shorter treatment timelines and remote monitoring options to fit school and activity schedules.
• Adult Orthodontics Comprehensive orthodontic treatment for adults of any age — including patients in their 50s, 60s, and 70s — covering shifted teeth from previous treatment, long-standing misalignment, complex cases declined by other orthodontists, clear aligners, clear ceramic braces, and adult MSE/MARPE palate expansion. Designed with discreet treatment options suited to professional and lifestyle considerations.

Quantifiable outcome

• Most comprehensive orthodontic cases completed in 18-22 months
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Candid (CandidPro): Clear aligner company that pivoted from DTC to a doctor-supervised in-office channel (CandidPro). Emerging player in the same orthodontic services market, with a hybrid model that overlaps with how traditional practices like Freeman deliver clear aligner treatment.
• OrthoFX: Clear aligner company offering doctor-supervised orthodontic treatment with proprietary polymer technology. Emerging player in the in-office clear aligner category that competes for the same orthodontic case volume as Freeman Orthodontics.

Broad incumbents

• Pacific Dental Services: One of the largest DSOs in the US, supporting hundreds of dental and orthodontic offices with shared services, technology, and marketing. A broad incumbent that competes for the same patient base in the Bay Area with structurally greater scale.
• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero intraoral scanners — the dominant incumbent in the clear-aligner category. Directly comparable because Freeman Orthodontics uses both Invisalign/Angel Aligners and iTero scanners in its practice, making Align the most important upstream technology incumbent in Freeman's stack.
• Dentsply Sirona: Global dental equipment and orthodontic technology manufacturer (SureSmile clear aligners, 3D imaging, practice management). A broad incumbent whose products and platforms sit alongside the same workflow Freeman Orthodontics runs.

Direct peers

• Image Orthodontics: California-based multi-location orthodontic group practice offering braces, clear aligners, and retention services. Direct peer to Freeman Orthodontics in product mix and target patient segments (children, teens, adults), with greater scale across the Bay Area.

Others

• SmileDirectClub: Pioneer of the direct-to-consumer clear aligner model. While the company wound down operations, it remains the most recognizable DTC orthodontic brand and represents the competitive threat model that pressures traditional orthodontic practices on price and convenience.
• Dental Monitoring: AI-powered remote orthodontic monitoring platform used by Freeman Orthodontics. Not a competitor but an enabling technology provider whose roadmap, pricing, and competitive position directly affect Freeman's clinical efficiency and differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mattfreemanortho

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeman Orthodontics