TAGteach International

What TAGteach International does

TAGteach International is a private education and training company founded in 2004 and headquartered in Norton, Massachusetts. It commercializes a methodology called Teaching with Acoustical Guidance (TAG), a marker-based teaching approach that applies B.F. Skinner's operant conditioning to human learning contexts using a distinct auditory signal (a "tag" or click) to mark correct behavior and reinforce it. The company packages this methodology into certification curricula, seminars, online courses, books, and consulting engagements, and supports a global network of certified TAGteachers across 15+ countries including the United States, Canada, the United Kingdom, Germany, France, Italy, Sweden, Spain, and Australia.

The core product surface spans in-person seminars priced at $375-$425, a foundational online course (TAGteach Fundamentals) priced at $39, a recurring annual membership subscription, formal TAGteacher and Level 2 certification programs, a specialized TAGteach for Autism course, and supporting books and consulting services. The company maintains dedicated country-specific websites for France, Italy, and Sweden, indicating localized go-to-market execution beyond its English-language base. Technology infrastructure consists of standard SaaS tooling for membership management, payments, event registration, and email marketing, with no proprietary AI or learning-engine components evident in the disclosed evidence.

TAGteach serves a long-tail customer base across four primary verticals: sports coaching, autism and special education, business management, and occupational safety, with adjacent usage in animal training. Customer segments are predominantly individual practitioners, parents, teachers, and small-business coaches purchasing low-ticket courses and seminars, supplemented by consulting engagements. Revenue is generated transactionally through course and seminar fees, recurring through the membership subscription, and through certification and licensing within the practitioner network. The company is small (1-10 employees) and has not disclosed external funding.

Name

TAGteach International

Legal name

TAGteach International LLC

Website

https://tagteach.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

TAGteach International is a Norton, Massachusetts education company that trains sports coaches, special education teachers, business managers, and animal trainers in a marker-based operant conditioning methodology delivered through seminars, certification programs, and online courses across 15+ countries.

Ownership category

akta.pro rank

Product category

Professional Training & Certification Services

NAICS

Professional and Management Development Training (61143), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

akta.pro secondary industries

Autism Teacher Training & Professional Development (EDAKAKAL), Autism Classroom & School Program Support (Inclusion/Resource) (EDAKAKAC)

Keywords

• Marker-based teaching methodology
• Operant conditioning training
• Behavioral science coaching
• Teacher certification programs
• Applied behavior analysis

Headquarters

HQ city

Norton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Seminar and Workshop Fees: TAGteach offers in-person 2-day certification seminars worldwide with pricing of $375 early bird and $425 standard registration. Seminars are held in various international locations and include primary certification.
2. Online Course Fees: TAGteach offers online courses including: Intro to TAGteach Online, TAGteach Fundamentals Course ($39), and TAGteach for Autism Online Course. These are self-study or instructor-led virtual courses.
3. Membership Fees: TAGteach membership with low monthly fee offering access to premium content, live Q&A sessions with founders/faculty, recorded webinars, conference recordings, and community chat.
4. Book Sales: TAGteach sells books through Amazon including 'Don't Nag, Tag! Success the First Time with TAGteach' by Theresa McKeon and 'Chaos to Calm: Discovering Solutions to the Everyday Problems of Living with Autism' by Martha Gabler.
5. Certification Fees: Fees for certification at various levels (Level 1, 2, 3) after completing required coursework, videos, journals, and presentations.
6. Private Consulting: Private consulting services offered to businesses, coaches, and teachers for customized solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

TAGteach International teaches a proprietary marker-based teaching methodology (Teaching with Acoustical Guidance) grounded in B.F. Skinner's operant conditioning. The company delivers training through two-day in-person certification seminars worldwide, online self-study courses (Intro to TAGteach Online, Fundamentals, Autism), a monthly membership with webinars and live Q&A, private corporate consulting, speaking engagements, and founder-authored books. A global directory of certified TAGteachers enables practitioner-led distribution of the method across sports, autism/special education, business, occupational safety, and animal training.

Product overview

TAGteach International offers a marker-based teaching methodology built on behavioral science principles (operant conditioning). The core offering consists of TAGteach training programs delivered through multiple channels: in-person two-day certification seminars, instructor-led virtual courses, self-study online courses (Intro to TAGteach Online, TAGteach Fundamentals Course, and TAGteach for Autism Online Course), webinars, private consulting, and speaking engagements. The company also provides a membership subscription for certified TAGteachers and the public offering access to live Q&A sessions, premium content, and community resources. Published books by founders Theresa McKeon and Martha Gabler extend the reach of TAGteach methodology. The company maintains international sites in French, Italian, Swedish, and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• TAGteach Français: French language version of TAGteach website and resources
• TAGteach Italiano
• TAGteach Svensk

Products and services

• Intro to TAGteach Online Course Entry-level online course introducing the TAGteach methodology for teaching with acoustical guidance; serves as the foundation for Level 1 Certification. Discounted to $50 for certified TAGteachers.
• TAGteach Fundamentals Course One-hour online mini-course covering the basics of TAGteach methodology; teaches users how to break teaching into manageable parts, communicate without nagging, and use reinforcement-based techniques. Priced at $39.
• TAGteach for Autism Online Course Five-part online course taught by Martha Gabler applying TAGteach methods to teaching children with autism; includes video demonstrations, observation practice, homework assignments, and 6 months access to periodic live Q&A sessions with Gabler and TAGteach co-founders.
• Live Certification Seminars Two-day in-person seminars led by TAGteach Faculty that teach the TAGteach methodology and provide eligibility for Primary (Level 1) Certification. Held globally at various venues with $375 early bird / $425 standard US pricing (320 Euro regular in Germany). Includes 100% money-back guarantee and eligibility for group discounts.
• TAGteach Membership Premium monthly subscription offering access to monthly live Q&A sessions with co-founders and faculty, new premium content, 20+ recorded webinars, conference recordings, free and discounted live webinars, and a private community chat. Cancel anytime.
• TAGteach Consulting Private consulting services for businesses, coaches, teachers, and organizations seeking customized TAGteach implementation solutions to solve specific problems.
• TAGteach Speaking Engagements Paid speaking engagements by TAGteach experts for events, conferences, and organizations wanting presentations on marker-based teaching and the TAGteach methodology.
• Don't Nag, Tag! Success the First Time with TAGteach (book) Published book by co-founder Theresa McKeon covering the TAGteach methodology. Available in print and Kindle formats on Amazon.
• Chaos to Calm: Discovering Solutions to the Everyday Problems of Living with Autism (book) Published book by Martha Gabler on applying TAGteach principles to autism. Available in print and Kindle formats.

Quantifiable outcome

• TAGteach studies have been presented at behavior analysis conferences more than 40 times since 2004
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• TAGteach FrançaisminorOthersFrench-language version of TAGteach website (tagteachenfrancais.com) serving the French-speaking market with localized content and resources.
• TAGteach ItalianominorOthersItalian-language version of TAGteach website (tagteachitalia.com) serving the Italian-speaking market.
• TAGteach SvenskminorOthersSwedish-language resources through Carpemomentum.nu site serving the Swedish-speaking market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stages Learning: Publishes autism and special-education instructional materials (e.g., Language Builder ARCs, FotoList) and trains educators in their use. Overlaps with TAGteach's autism instructional materials and school-channel sales motion.
• RethinkEd: Online special education professional development platform with on-demand courses, webinars, and certificates for K-12 educators. Direct competitor in the digital autism/special-education training channel targeting schools and districts with self-paced content.
• Positive Coaching Alliance: Non-profit delivering positive-reinforcement sports coaching workshops to youth and high-school coaches. Operates in the same intersection of behavior-science and sports coaching that TAGteach targets with its sports segment, using a similar workshop-and-certification model.
• The Autism Helper: Special education resource company founded by teacher Sasha Hamberger selling instructional materials, courses, and conferences for autism educators. Comparable audience (special ed teachers) with a similar digital-content-plus-live-event GTM and creator-led brand model.
• Animal Training Academy: Online and in-person continuing education for animal trainers built on positive-reinforcement principles. Comparable as a small creator-led training business teaching operant-conditioning methodology via seminars, courses, and membership.

Others

• International Association of Animal Behavior Consultants (IAABC): Professional membership body for animal behavior consultants offering resources, journals, and continuing education. Comparable ecosystem-level partner rather than competitor; relevant as an adjacent credentialing and community channel TAGteach practitioners intersect with.

Direct peers

• Karen Pryor Academy (KPCT / ClickerTraining): Karen Pryor's sister company focused on clicker/marker-based animal training using the same operant-conditioning foundation as TAGteach. The most directly comparable peer given overlapping founder, identical reinforcement methodology, and shared IP lineage.
• Academy for Dog Trainers: Pioneer behavior-science-based dog trainer certification program (Jean Donaldson). Comparable because it sells professional certification in operant-conditioning methodologies through cohort seminars and continuing education, with similar instructor-led, community-driven distribution.
• Pyramid Educational Consultants (PECS): Creator of the Picture Exchange Communication System, training educators and parents in a proprietary autism-communication methodology via seminars, certification, and books. Closest direct analog among autism-education methodology companies given identical teaching/training/credentialing model.
• ClickerExpo: Annual conference founded and organized by Karen Pryor bringing together animal trainers and TAGteach practitioners. Comparable event-driven training-content business with overlapping audience and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TAGteachHQ
• Facebookfacebook.com/TAGteachInternational
• LinkedInlinkedin.com/company/tagteach-international-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAGteach International