What Pakshoo Industrial Group does

Pakshoo Industrial Group (گروه صنعتی پاکشو) is a publicly listed Iranian manufacturer (Tehran Stock Exchange ticker پاکشو/PAK) of detergent, cleaning, hygiene, and personal care products, founded in 1972 and operating as a subsidiary of the Fazli-family-controlled Golrang Industrial Group. Its portfolio spans household laundry powders and liquids, dishwashing, surface cleaners, fabric softeners, oral care, and an Atra-branded industrial & institutional (I&I) line for hotels, hospitals, food/dairy, aviation, and petrochemical customers, sold across eight major brand families (Golrang, Ooh, Softlan, Merident, Home Plus, Bingo, Goldent, AVE) totaling 300,000 tons of target annual capacity across five manufacturing facilities including the Alborz Industrial and Chemical Complex. The company runs a vertically integrated supply chain via majority/minority stakes in Padideh Shimi Jam (raw materials, 45%), Pakan Plasticar (polymer packaging, 75%), and Iran Dar (adhesives, 75%), and distributes through eight wholesale channels plus Okala e-commerce and company-owned Sorena/Hyper Family retail.

Revenue is generated primarily through domestic mass-market retail sales (pricing is retail-set and not publicly disclosed), supplemented by a smaller industrial/institutional channel and exports exceeding USD 10 million to Iraq, Afghanistan, Turkmenistan, Georgia, and Uzbekistan, with a USD 5 million JV-operated detergent plant in Afghanistan as a cross-border manufacturing foothold. FY1398 (year ending March 2020) consolidated sales exceeded 23 trillion Rials with net profit of 7.38 trillion Rials (82% YoY growth) and total assets of 21.5 trillion Rials; early FY1399 sales grew 48% YoY, supporting a doubling of share capital to 4 trillion Rials via rights offering in 2019–2020. CEO Mohammad Alami leads the company, which is recognized as Iran's top exporter (1396, 1397) and holds ISO 9001:2015 certification.

Name

Pakshoo Industrial Group

Legal name

Pakshoo Industrial Group (گروه صنعتی پاکشو) — Public Joint-Stock Company (سهامی عام)

Website

https://pakshoo.com

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pakshoo Industrial Group is an Iranian publicly listed manufacturer (Tehran Stock Exchange: PAK) of household and industrial detergent, cleaning, hygiene, and personal care products, sold under eight brand families including Golrang, Home Plus, Softlan, and Merident, serving Iranian mass-market consumers, B2B industrial customers, and export markets.

Ownership category

akta.pro rank

Product category

Household Cleaning Products Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Toilet Preparation Manufacturing (32562)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)

akta.pro secondary industry

Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)

Keywords

• Detergent manufacturing
• Household cleaning products
• Industrial cleaning chemicals
• Personal care products
• Hygiene product manufacturing

Headquarters

HQ city

Abbasabad

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

Pakshoo Industrial Group manufactures and sells household cleaning products, personal care products, and industrial/institutional cleaning chemicals through a multi-brand portfolio. The company produces laundry detergent powders, dishwashing liquids, fabric softeners, surface cleaners, hand sanitizers, oral care products, and specialized industrial cleaning chemicals for the automotive, textile, food, petrochemical, and water treatment sectors. Manufacturing takes place at five facilities including a dedicated raw materials complex at Alborz Industrial City.

Product overview

Pakshoo Industrial Group is a diversified Iranian manufacturer of consumer and industrial cleaning products organized under a multi-brand portfolio. The core offering centers on household cleaning and personal care products under brands like Golrang (primary mass-market brand), Home Plus (premium), Softlan (fabric softeners), and Bingo (value). Specialized segments include oral care (Merident, Goldent), industrial/institutional cleaning chemicals (Atra), and hygiene products (AVE hand sanitizers introduced during COVID-19). The company also operates production facilities for raw materials and operates across B2C consumer markets and B2B industrial/institutional channels. The portfolio spans two main product categories: liquids (hand soaps, dishwashing liquids, surface cleaners, shampoos) and powders (laundry detergents).

Differentiator

Problem solved

Functional benefit

Brands

• Golrang (گلرنگ): Main mass-market detergent and personal care brand for household consumers in Iran.
• Atra (آترا)
• Merident (مریدنت)
• Ovh (اوه)
• Softlan (سافتلن)
• Home Plus (هوم پلاس)
• Bingo (بینگو)
• Goldent
• AVE (ای وی ای)

Products and services

• Golrang (گلرنگ) household and personal care brand Main mass-market brand of Pakshoo covering the broadest range of household cleaning and personal care products including laundry detergent powders and liquids, dishwashing liquids, surface cleaners, hand soaps, and shampoos. Targets household consumers in Iran.
• Atra (آترا) industrial and household cleaning brand

Quantifiable outcome

• Market leadership position in Iranian detergent and cleaning product market
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Danya International GroupcoreStrategic or Co-development Partner · 1 November 2019Partnership for establishing the first lightweight laundry detergent factory in Afghanistan. Danya International Group collaborated with local workforce to deploy and inaugurate the manufacturing facility in Herat Industrial Town.
• Mahd Investment Middle EastcoreStrategic or Co-development Partner · 1 November 2019Strategic investment partner in the Afghanistan manufacturing project for laundry detergent production. Supported the establishment of the 5 million USD facility capable of producing 2 tons per hour with expansion capacity to 40-50 thousand tons annually.
• Golrang Industrial GroupcoreOthersGolrang Industrial Group is the parent company of Pakshoo Industrial Group. Both companies share headquarters and management, with Golrang being the overarching industrial group established by founder Haj Mohammad Karim Fazli.
• Pakan Plasticar (پاکان پلاستکار)coreOthersManufactures polymer/plastic products including packaging materials needed for Pakshoo's products. Pakshoo owns 75% of this company.
• Iran Dar (ایراندار)coreOthersProduces adhesive products and self-adhesive paper. Pakshoo holds 75% ownership stake in this company.
• Padideh Shimi Jam (پدیده شیمی جم)coreOthersProduces raw materials needed for detergent products. Pakshoo owns 45% of this company. Has good export performance and operates in detergent, cosmetics and hygiene industries. Planned for IPO on Farabourse.
• Ariyan Kimiyatek (آریان کیمیاتک)coreOthersCosmetic and hygiene products company owning brands Maya and Shoon. Pakshoo holds 20% stake. Planned for capital market entry.
• Gol Pashm (گل پخش اول)coreChannel Partner/ Reseller/ DistributorMajor distribution partner for Pakshoo products in Iran
• Afaq Koorosh (افق کوروش)coreChannel Partner/ Reseller/ DistributorDistribution channel partner for Pakshoo products. Afoq Koorosh is 100% owned by Koroush Retail Chain in which Pakshoo holds 19% stake.
• Alborz Distribution (پخش البرز)majorChannel Partner/ Reseller/ DistributorRegional distribution partner for Pakshoo products
• Sorena Stores (فروشگاه های سورنا)majorChannel Partner/ Reseller/ DistributorSupermarket chain distribution channel for Pakshoo products. Company-owned retail channel.
• Okala (اکالا)majorChannel Partner/ Reseller/ DistributorDigital marketplace and e-commerce platform operated by Pakshoo group for online retail distribution of Home Plus brand products and other Pakshoo products.
• Hyper Family (هایپر فامیلی)majorChannel Partner/ Reseller/ DistributorHypermarket chain distribution partner for Pakshoo products
• Amirkabir University of TechnologyminorStrategic or Co-development PartnerAcademic partnership for research collaboration. Pakshoo supports student research projects by providing data, completing questionnaires, validating results. Two research papers co-authored with university including study on impact of sanctions on domestic hygiene and cosmetic brand economic indicators.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Colgate-Palmolive: Global personal care and oral hygiene leader (Colgate, Palmolive, Ajax). Comparable to Pakshoo's Merident/Goldent oral care brands and Softlan/personal care offerings.
• Henkel: Global multinational with leading detergent and laundry care brands (Persil, Purex). Comparable as a broad-portfolio cleaning products manufacturer; competes indirectly in adjacent markets but is not present in Iran.
• Procter & Gamble: Global leader in household cleaning with Tide, Ariel, and Mr. Clean. Comparable in core product categories (laundry powders/liquids, dishwashing, surface cleaners) and multi-brand portfolio strategy, though not active in Iran due to sanctions.
• Unilever: Owns Omo, Comfort, and Cif in laundry and cleaning. Comparable multi-brand consumer cleaning platform with strong emerging-market distribution; relevant benchmark for portfolio breadth and supply chain integration.
• SC Johnson: Family-owned global cleaning and home care company with brands like Mr. Muscle, Kiwi, and Pledge. Comparable as a multi-category household cleaning manufacturer with strong distribution; serves as a benchmark for private/family-controlled global brands.
• Church & Dwight: Owner of Arm & Hammer and OxiClean. Comparable as a laundry-focused cleaning products manufacturer with portfolio depth in household and personal care categories.
• Reckitt Benckiser: Owner of Finish, Vanish, and Dettol across cleaning and hygiene. Comparable through dishwashing (Finish vs Home Plus), laundry additives (Vanish vs Pakshoo stain remover), and disinfectant/sanitizer portfolio (Dettol vs AVE).

Emerging players

• Kao Corporation: Japanese household products company with Attack laundry detergent and Kao brands. Comparable in laundry and cleaning chemistry R&D capabilities and consumer product breadth, though primarily Asia-Pacific focused.
• Lion Corporation: Japanese household chemicals manufacturer with KireiKirei hand soap and NANOX laundry detergent. Comparable in cleaning compound formulations, oral care adjacency, and consumer brand portfolio depth.

Direct peers

• Ghazi Detergent (Behpak): Iranian detergent manufacturer producing laundry powders and cleaning products, one of Pakshoo's primary domestic competitors. Closely comparable in product mix, customer segments, and Iranian market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pakshooco
• YouTubeaparat.com/pakshoo
• LinkedInlinkedin.com/company/pakshooinsdustrialgroup
• Instagraminstagram.com/pakshoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakshoo Industrial Group