Health Masters

What Health Masters does

Health Masters is a privately held, family-owned nutritional supplement company founded in 1981 by Dr. Ted Broer, a nutritionist, exercise physiologist, and bestselling author. The company is headquartered at 100 Lake Ariana Blvd in Auburndale, Florida, and has shipped more than 250,000 orders over its 45+ year operating history while maintaining a 4.8 Google rating. The current operating model is direct-to-consumer e-commerce through its Shopify-based healthmasters.com storefront, supplemented by toll-free phone ordering (1-800-726-1834) and international shipping to approximately 27 countries across North America, Europe, Asia-Pacific, and the Middle East.

The product portfolio spans 236+ SKUs across individual supplements (e.g., Berberine Ultimate with proprietary dihydroberberine, Ultimate D3-10,000 with K2, B Complex with methylated B vitamins, Norwegian Omega 3), bundled protocol kits (Sleep Like a Baby Kit, Immune System Support Kit, Basic Healthy Lifestyle Kit, Glucose Buster Kit, etc.), and adjacent categories including personal care (VIVE hair/skin line), equipment (water distillers, shower filters), and freeze-dried food storage. Differentiated ingredient technologies include dihydroberberine (DHB, a bioavailable berberine metabolite), BioPerine (patented black pepper extract), and Albion chelated minerals. All products are manufactured in GMP-certified U.S. facilities with third-party lab testing, non-GMO, gluten-free, and soy-free formulations.

The business model combines one-time e-commerce purchases with a Subscribe & Save subscription program offering 5% discounts on automatic recurring orders at 4–12 week intervals. Pricing spans roughly $30–$60 per individual supplement and $84–$364 per protocol kit, with free shipping on orders over $150 and a 90-day money-back guarantee. Customer acquisition is driven by content marketing through The Ted & Austin Broer Show podcast, an SEO-optimized educational blog, email newsletters, and organic social channels. Target customers are health-conscious U.S. adults seeking doctor-formulated, premium-grade supplements for foundational wellness, brain function, cardiovascular support, immune resilience, blood sugar management, and targeted condition-specific protocols, with no enterprise or B2B segment disclosed.

Name

Health Masters

Legal name

Healthmasters

Website

https://healthmasters.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Masters is a privately held, family-owned U.S. nutritional supplement company founded in 1981, selling 236+ doctor-formulated supplements and protocol kits direct-to-consumer via its e-commerce storefront and Subscribe & Save subscription program, with international shipping to 27+ countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Nutritional supplements
• Doctor-formulated supplements
• Protocol kits
• GMP-certified manufacturing
• Direct-to-consumer supplements

Headquarters

HQ city

Auburndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales (One-Time): Direct e-commerce sales of individual supplements and protocol kits with one-time purchase pricing
2. Subscription/Recurring: Subscribe & Save model offering 5% discount with automatic recurring orders delivered every 4, 6, 8, or 12 weeks

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Health Masters sells doctor-formulated nutritional supplements and bundled Protocol Kits directly to consumers through its own e-commerce platform. The catalog spans foundational multivitamins (Ultimate Multiple, B Complex, Excellent C, Ultimate D3-10,000 with K2, Norwegian Omega 3), targeted specialty supplements (Berberine Ultimate with dihydroberberine, Magnesium Brain Food, HGH Stimulate, Collagen Peptides, CoQ10 Ubiquinol, NAC, Ashwagandha), and 30+ themed Protocol Kits (Sleep Like a Baby Kit, Immune System Support Kit, Glucose Buster Kit, Healthy Brain Support Kit, Spike Protein Survival Kit, Basic Healthy Lifestyle Kit) addressing specific wellness goals. Products are available via one-time purchase or a Subscribe & Save subscription with 5% off and configurable delivery cadence.

Product overview

Health Masters is a U.S.-based nutritional supplement company offering doctor-formulated, premium-grade supplements and protocol kits for foundational health, brain function, cardiovascular support, immune resilience, and long-term wellness. The product portfolio consists of individual supplements across categories including foundational health (Ultimate Multiple, Norwegian Omega 3, B Complex, Excellent C, Ultimate D3-10,000 with K2), targeted support (Magnesium Brain Food, HGH Stimulate, Berberine Ultimate, Collagen Peptides Advanced, Quercetin Ascorbate), and Protocol Kits & Bundles (Basic Healthy Lifestyle Kit, Sleep Like a Baby Kit, Immune System Support Kit, Spike Protein Survival Kit, and numerous specialized wellness protocol kits). The company also offers food storage products, personal care items, and accessories. All products are manufactured in GMP-certified U.S. facilities with non-GMO, gluten-free, and soy-free ingredients, and are third-party lab tested for purity and quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Berberine Ultimate

Quantifiable outcome

• Dihydroberberine delivers 5x the activity of standard berberine
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Life Extension: Long-established (since 1980) premium supplement retailer with doctor-formulated positioning, foundational health products, and direct e-commerce model including subscription, closely mirroring Healthmasters' brand and catalog strategy.
• Thorne: Premium practitioner-grade supplement brand selling direct-to-consumer with subscription options, NSF-certified facilities, and science-led positioning. Highly comparable in go-to-market, pricing, and target customer (health-conscious premium buyer).
• Ortho Molecular Products: Practitioner-channel premium supplement brand with doctor-formulated positioning across foundational and specialty condition categories (immune, blood sugar, hormonal), comparable in premium-ingredient strategy.
• Gaia Herbs: Premium herbal and adaptogen supplement brand (ashwagandha, turmeric, men's/women's health) with strong DTC presence. Comparable overlap in stress/sleep/cognitive support categories and content-driven acquisition.
• Garden of Life: Certified organic and Non-GMO Project Verified supplement brand with extensive DTC catalog covering probiotics, multivitamins, omega-3s, and specialty condition support similar to Healthmasters' premium positioning.
• Seeking Health: DTC supplement brand founded by Dr. Ben Lynch, focused on methylation, MTHFR support, and bioactive forms of B vitamins — directly comparable to Healthmasters' methylated B complex and 5-MTHF folate line.
• Pure Encapsulations: Doctor-recommended, hypoallergenic supplement brand offering premium-grade formulations similar to Healthmasters' purity claims (non-GMO, gluten-free), competing for the same health-conscious consumer.
• Designs for Health: Practitioner-grade supplement brand offering premium formulations with doctor-formulated positioning. Comparable in target customer (wellness-focused adults) and differentiated ingredient focus.

Broad incumbents

• NOW Foods: Large established supplement manufacturer/retailer covering vitamins, minerals, specialty supplements, and meal replacement products. Broader and lower-priced than Healthmasters but overlapping catalog across metabolic, immune, and foundational health categories.

Emerging players

• Ritual: Modern DTC essential-nutrient brand focused on foundational supplements with subscription model. Smaller, narrower catalog than Healthmasters but overlapping on multivitamin/critical nutrient positioning with younger consumer appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/healthmasters
• LinkedInlinkedin.com/company/healthmasters

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Masters