Pacific Software & Data

What Pacific Software & Data does

Pacific Software & Data Inc. (dba PacSD) is a privately held, veteran-owned IT services company headquartered in Carlsbad, California, founded in 2014 and operating with 1-10 employees. The firm targets small and medium-sized businesses primarily in Southern California across construction, manufacturing, insurance, non-profit, and retail verticals that lack full-time internal IT staff, delivering managed services, custom software development, cloud migration, and office-productivity modernization. Core technical offerings rest on a Microsoft-centric stack: the company resells Microsoft Office 365 as a Microsoft Cloud Solutions Provider, hosts customer workloads on Microsoft Azure via a pay-as-you-go Performance Cloud product (including SQL Server 2016 Enterprise with high-availability configuration and VM backup/DR), and builds B2B web applications on a proprietary ASP.NET pre-built platform with role-based membership and Active Directory integration. Adjacent products include a Pro Forms Center for PDF form capture and integration, a card payment-processing service routed through Auth.Net and NMI gateways, and a self-service web shop for domains, SSL, and web hosting sourced via GoDaddy/SecureServer.

Revenue is generated through six streams: monthly subscription managed services, project- or subscription-based custom software development, usage-based cloud infrastructure, transaction fees on payment processing, licensing residuals from Adobe and Microsoft reseller agreements (Adobe Certified Reseller status achieved in April 2017), and recurring web hosting subscriptions. Go-to-market is sales-led with free consultations and a regional direct-sales focus, supplemented by channel relationships (Microsoft CSP, Adobe reseller) and the self-service web shop. The company is founder-operated, with Ed Lance serving as President, and shows no evidence of institutional investment, acquisitions, or material headcount growth in the available source material.

Name

Pacific Software & Data

Legal name

Pacific Software & Data Inc.

Website

https://pacsdinc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Software & Data is a veteran-owned Southern California IT services firm serving SMBs across construction, manufacturing, insurance, non-profit, and retail with managed services, Azure-based cloud hosting, Microsoft 365 and Adobe licensing, custom ASP.NET application development, payment processing, and web hosting.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Facilities Support Management Services (8744)

akta.pro primary industry

End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)

Keywords

• Cloud computing services
• Managed IT services
• Database development
• Office productivity solutions
• Web hosting services

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Managed IT Services: Monthly subscription-based managed services providing ongoing IT support, monitoring, and maintenance. Customers pay fixed monthly fees based on service level.
2. Custom Software Development: B2B web applications, database development, PDF forms development and integration. Can be delivered as one-time projects or on a monthly subscription basis.
3. Cloud Infrastructure Services: Pay-as-you-go cloud servers, databases, and hosted desktops. Performance Cloud with high-performance VMs, SQL Server hosting, and backup/DR services billed based on usage.
4. Payment Processing Services: Payment processing for in-person, mobile, and online transactions. Revenue from transaction fees on card payments.
5. Software Reseller (Adobe, Microsoft): Reselling Adobe products and Microsoft Office 365 subscriptions as a Certified Adobe Reseller and Microsoft Cloud Solutions Provider.
6. Web Hosting Services: Domain services, SSL certificates, web hosting plans, and advanced hosting solutions for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pacific Software & Data provides managed IT services including cloud computing (Microsoft Azure hosting), Office 365 deployment, custom software and SQL Server database development, web hosting, and payment processing. The company builds B2B web applications on a proprietary ASP.NET platform and resells Microsoft and Adobe cloud subscriptions with bundled support. Its primary customers are small and medium businesses in Southern California needing outsourced IT, cloud migration, and data-driven application development.

Product overview

Pacific Software & Data is an IT services company offering a portfolio of three core cloud-based products: Office 365 (Microsoft productivity suite with email, collaboration, and file storage), Performance Cloud (virtual server and database hosting on Microsoft infrastructure), and Payment Processing (card payment services for in-person, online, and mobile transactions). The company also provides Software & Database development services building custom B2B web applications on an ASP.Net platform, PDF form solutions via Pro Forms Center, and Web Hosting including domains, SSL, and managed hosting. Services are organized into Cloud Computing, Office Productivity, Software & Database, and Web Hosting categories, with additional managed services for migration and 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Office 365 Microsoft's cloud-based productivity suite including always-up-to-date Office applications, 50GB mailboxes, SharePoint intranet sites, Skype online meetings, Yammer social network, Teams, 1TB OneDrive file storage per user, and desktop installations on up to 5 PCs or Macs per user. Sold and supported as a Microsoft Cloud Solutions Provider for businesses.
• Performance Cloud High-performance cloud virtual machine hosting with a self-management portal, pay-as-you-go pricing, Windows or Linux servers, Microsoft SQL Server 2016 Enterprise Edition with high availability configuration, and VM backup and disaster recovery with WAN acceleration.
• Payment Processing Card payment processing services for in-person transactions via virtual terminal, card readers, and cloud-based POS systems; online payments through Auth.Net and NMI gateways; and mobile payment apps with card readers for transactions anywhere.
• ASP.Net Platform (Custom Software & Database Development) Pre-built ASP.NET web application platform with role-based membership, site structure and navigation, user management tools, error logging, database access, and Active Directory integration, used as a foundation for custom B2B web applications, SQL Server database development, and reporting solutions.
• Pro Forms Center Cloud-based service for capturing PDF form submissions, integrating with custom web applications, and managing fillable form workflows for B2B and customer-facing processes.
• Web Hosting Web hosting services including domain registration, SSL certificates (standard, deluxe, wildcard), shared hosting with website builder and WordPress support, and advanced virtual or dedicated cloud hosting for enterprise-level applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure is a core technology platform used for cloud hosting, database services, and infrastructure solutions. Pacific Software & Data operates as a Microsoft Cloud Solutions Provider offering Azure-based services to customers.
• Microsoft (Office 365)coreChannel Partner/ Reseller/ DistributorPacific Software & Data is a Microsoft Cloud Solutions Provider reselling Office 365 subscriptions with bundled onboarding and 24/7 support. Offers various Office 365 editions including email, SharePoint, Teams, and desktop software.
• AdobecoreChannel Partner/ Reseller/ DistributorPacific Software & Data became an Adobe Certified Reseller in April 2017, authorized to offer and manage Adobe products including Acrobat DC and Creative Suite subscriptions. Provides subscription management console and volume discounts through Adobe VIP program.
• GoDaddy (SecureServer)minorChannel Partner/ Reseller/ DistributorPacific Software & Data resells GoDaddy domain services, SSL certificates, and web hosting through the SecureServer platform, acting as a referral partner with competitive pricing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JourneyTEAM: Microsoft Gold Partner delivering Office 365, Azure, SharePoint, and custom application development to mid-market organizations. Comparable in Microsoft-stack application development and productivity/cloud services orientation.
• BlueAlly: Managed IT services and cloud solutions provider delivering cloud migration, managed services, and Microsoft platform expertise to SMB and mid-market clients. Direct competitor in the Microsoft-centric managed services space.
• Ntiva: Mid-market managed IT services and cloud hosting provider delivering managed services, cloud infrastructure, and cybersecurity to SMBs. Closely mirrors PacSD's managed services + cloud hosting + Microsoft stack positioning at a much larger scale.
• Sherweb: Cloud services distributor and Microsoft CSP partner delivering managed cloud, Office 365, and Azure solutions to SMBs and MSPs. Sherweb appears as a partner on PacSD's website but operates overlapping services including Office 365 provisioning, Azure hosting, and 24/7 support — a direct competitor in the Microsoft-stack SMB cloud space.
• Velosio: Microsoft Gold Partner providing cloud, Office 365, Dynamics 365, and custom application development services. Comparable as a Microsoft-stack consultancy serving SMB/mid-market with bundled support and managed services.
• CompassMSP: Managed IT services provider targeting SMBs with managed support, cloud services, and Microsoft 365 deployment. Similar SMB focus and service catalog to PacSD, including break-fix to managed-services conversion.
• Concurrency: Microsoft-focused consultancy providing Azure cloud, Office 365, custom .NET application development, and data/AI services to mid-market enterprises. Direct overlap with PacSD's Microsoft-stack application development and Azure cloud hosting offerings.
• Atlantic.Net: Cloud hosting provider offering managed virtual servers, SQL Server hosting, backup/DR, and hosted desktop services. Directly comparable to PacSD's Performance Cloud product with similar Windows/Linux VM, SQL Server, and backup offerings.
• NetGain Technologies: Managed IT services and cloud hosting firm targeting SMBs and mid-market with hosted servers, managed support, and Microsoft-centric solutions. Closely comparable in scale, customer segment, and product mix to PacSD.

Broad incumbents

• Rackspace Technology: Large-scale managed cloud provider offering Azure managed services, multi-cloud hosting, and enterprise-grade support across all major platforms. Overlaps PacSD's Performance Cloud and managed services but serves much larger customers with a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/6638394
• Facebookfacebook.com/PacSDInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Software & Data