What Bedrijventekoop does

Bedrijventekoop.nl is the largest and longest-running (founded 2002) online business acquisition marketplace in the Netherlands, operated by Internet B.V., a private limited company registered in Boekel, Netherlands (KvK 17186537). The platform connects Dutch SMB (MKB) entrepreneurs seeking to buy, sell, or transfer businesses by aggregating supply and demand in a two-sided marketplace that enables sellers to post anonymous profiles and buyers to browse, search, and respond free of charge. Product surface comprises core listing services (the 6-month anonymous 'Bedrijf verkopen' selling package and the 'Bedrijf kopen' search profile), supporting tools (a free online business valuation tool, a glossary of business-transfer terms, sale-readiness guides, MBI educational content, a whitepaper and e-book), a 25,000-subscriber weekly newsletter, a dedicated franchises section, and an advisor directory listing 20+ affiliated M&A specialists (Claassen Moolenbeek & Partners, Adcorporate, Flynth Deal Advies, Dutch Dream, Marktlink, HKB, Overname-experts, Accountax).

The platform's underlying technology is a web-based marketplace accessible via desktop and mobile browser with no dedicated native application. Notable features include anonymous listings that withhold company name and contact details until serious interest is confirmed, cross-border listing sharing via the Companyforsale.eu network covering Belgium, Germany, and Spain, and a partnership with Intralinks providing discounted virtual data room access for due diligence. The platform has no public API, SDK, or MCP server, and no AI/ML capabilities are disclosed in the product or technology stack.

Revenue is generated primarily through a fixed-fee 6-month seller listing package (no success fee charged upon sale), optional premium listing transaction fees of €25 per buyer response, charges for buyer search advertisements, and referral/visibility fees from affiliated M&A advisors. Pricing is quote-based for the primary package with no publicly disclosed price point, while Intralinks advisor membership starts at €250. Customer acquisition is driven by SEO-optimized content, the weekly email newsletter, organic social (LinkedIn, X, Facebook), whitepaper/ebook downloads, the free valuation tool, and inbound referrals from affiliated advisors. As a private, bootstrapped company with 1–10 employees and no external funding, Bedrijventekoop.nl operates a lean, content-led go-to-market anchored on Dutch SMB M&A succession activity.

Name

Bedrijventekoop

Legal name

Internet B.V.

Website

https://bedrijventekoop.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Bedrijventekoop.nl is the largest and oldest (founded 2002) online business acquisition marketplace in the Netherlands, connecting Dutch SMB entrepreneurs seeking to buy, sell, or transfer businesses through anonymous listings, buyer search profiles, and a 20+ advisor directory spanning 85,000+ registered users.

Ownership category

akta.pro rank

Product category

Business Acquisition Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

Keywords

• Business acquisition marketplace
• SMB M&A platform
• Business transfer listings
• Franchise marketplace
• Business succession platform

Headquarters

HQ city

Boekel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Selling Profile Package (Pakket Bedrijf Verkopen): Sellers pay a fixed fee to place a business-for-sale profile. The package includes an anonymous listing, information documents, process guidance, inclusion in the weekly newsletter, and runs for six months with no automatic renewal. No success fee is charged upon sale.
2. Premium Listings: Premium sellers can opt to charge buyers €25 to respond to their listing, filtering for serious buyers. The platform takes a transaction fee on this premium access.
3. Buying Profile Posting: Buyers can post a search advertisement (zoekadvertentie) to describe what type of business they are looking for, with sellers and advisors able to respond. Some buy-side listings may carry fees.
4. Specialist Advisor Referrals: The platform features a directory of M&A advisors (Claassen Moolenbeek & Partners, Adcorporate, Flynth Deal Advies, Dutch Dream, Marktlink, HKB, and others) who pay for visibility or lead referrals through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bedrijventekoop.nl is an online marketplace that connects buyers and sellers of small and medium-sized businesses in the Netherlands. Sellers post anonymous business-for-sale listings via a fixed-fee 6-month package that includes process guidance documents and inclusion in a weekly newsletter to 25,000 subscribers, while buyers post search advertisements and respond to listings for free. The platform aggregates demand and supply, offers a free business valuation tool, an M&A advisor directory, franchise listings, and an integrated Intralinks virtual data room for due diligence.

Product overview

Bedrijventekoop.nl is a business acquisition marketplace platform connecting buyers and sellers of businesses in the Netherlands. The platform operates as a single unified service offering multiple integrated tools: core listing services for placing anonymous sale advertisements and search profiles, a free company valuation tool, a weekly newsletter reaching 25,000 subscribers, an advisor directory, and a franchise section. The platform functions as an aggregator bringing together over 85,000 registered users with approximately 1,000 new businesses listed annually. Additional value-added services include educational resources such as a glossary of business transfer terms, guides on making businesses sale-ready, and partnerships with specialists like Intralinks for due diligence support. The platform also provides a whitepaper and e-book for user preparation, while the advisors directory connects users with professional M&A guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Bedrijventekoop.nl: Primary online platform connecting buyers and sellers of businesses in the Netherlands.

Products and services

• Bedrijf verkopen (Sell Business) Listing Package Fixed-fee advertising package that allows SMB owners to list their business for sale with a 100% anonymous profile. The package runs for six months with no automatic renewal and includes information documents, process guidance, and one-time inclusion in the weekly newsletter to 25,000 subscribers. No success fee is charged upon sale.
• Bedrijf kopen (Buy Business) Search Profiles Search advertisement posting service that allows prospective buyers to describe the type of business they are looking for by sector, region, and investment amount. Buyers can also respond to existing seller listings for free.
• Te Koop Aangeboden (Businesses For Sale Listings) Public marketplace section displaying over 1,000+ new business-for-sale listings per year across twelve industry branches including wholesale, industry, services, construction, and retail non-food. Visitors can browse anonymous listings with sector, region, and asking price range.
• Waardebepaling (Free Business Valuation Tool) Free online tool providing SMB owners with an indication of their company's market value, helping them set a realistic asking price before posting a sale listing.
• Weekly Newsletter (Nieuwsbrief)

Quantifiable outcome

• Average 9 responses per selling profile on the platform
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Companyforsale.eucoreStrategic or Co-development PartnerBedrijventekoop.nl is part of the Companyforsale.eu international network of business acquisition platforms, operating in Belgium (bedrijventekoop.be), Germany (firmenzukaufen.de), and Spain (bizalia.com). All platforms share a unified database enabling cross-border listings.
• Claassen, Moolenbeek & PartnerscoreChannel Partner/ Reseller/ DistributorIndependent business and financial advisory firm with multiple regional offices (Midden Nederland, Zuidwest Nederland, Zuidoost Nederland, Zuid Holland, Oost-Nederland) and a franchise offering. Listed as a key advisor partner on Bedrijventekoop.nl, guiding entrepreneurs through M&A transactions.
• AdcorporatecoreChannel Partner/ Reseller/ DistributorAdcorporate offers expert and transparent M&A advisory services for buying and selling businesses. Listed as a specialist advisor on the platform across multiple regional offices (Noord-Nederland, among others).
• Flynth Deal AdviescoreChannel Partner/ Reseller/ DistributorFlynth Deal Advies helps entrepreneurs buy and sell businesses and also offers valuation, financing, and corporate recovery services. Listed as a specialist advisor partner on the platform.
• Dutch DreamcoreChannel Partner/ Reseller/ DistributorDutch Dream has been advising and guiding entrepreneurs in buying, selling, or growing their businesses since 1991. Listed as a specialist advisor partner on the platform.
• MarktlinkcoreChannel Partner/ Reseller/ DistributorMarktlink has advised entrepreneurs on mergers and acquisitions since 1996, specializing in the upper SMB segment. Offices in Deventer and across Europe, connecting SMB businesses with a large international network and private equity/venture capital access.
• HKBminorChannel Partner/ Reseller/ DistributorHKB is a business, M&A advisory, and valuation firm for SMB entrepreneurs offering practical and structured support in increasing business value and selling. Located in Veldhoven.
• Overname-expertscoreChannel Partner/ Reseller/ DistributorGroup of M&A specialists who guide clients through the entire acquisition or sale process from beginning to end. Listed as a key specialist partner on the platform.
• Accountax BedrijfsadviseursminorChannel Partner/ Reseller/ DistributorSpecialist in guiding M&A transactions (buy and sell) for SMB businesses with experience in business valuation as well as legal and fiscal aspects. Strong in Southern Netherlands.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ExchangeHunterJumper.com: Business-for-sale marketplace offering listing and broker services for SMBs across multiple industries. Comparable in marketplace model and SMB target, though serving North American markets.
• BusinessesForSale.com: Global online marketplace for buying and selling businesses and franchises, with country-specific sites and a directory of business brokers. Closely comparable in marketplace structure, franchise vertical, and broker referral model to Bedrijventekoop.nl.
• Flippa: Online marketplace for buying and selling websites, SaaS, and digital businesses. Comparable as a category-defining SMB acquisition marketplace with anonymous listings, listing fees, and value-added services, though focused on digital assets rather than traditional SMBs.
• Acquire.com: Marketplace for buying and selling startups and SaaS businesses, popular among founders and acquirers. Comparable as a curated, fee-based business-for-sale marketplace with an SMB/entrepreneur target.
• BizBuySell: The largest business-for-sale marketplace in the United States, connecting SMB buyers and sellers with listing tools, valuation resources, and broker directories. Direct analog in business model and target customer (SMB owners seeking acquisition or exit), though serving the US market rather than the Netherlands.
• Empire Flippers: Curated marketplace for buying and selling online businesses with vetting, valuation, and migration support. Comparable in transaction-support tools and monetization, though focused exclusively on the online business niche.

Others

• Companyforsale.eu: The umbrella network of European business-for-sale marketplaces that includes Bedrijventekoop.nl (Netherlands), bedrijventekoop.be (Belgium), firmenzukaufen.de (Germany), and bizalia.com (Spain). Direct relationship as parent network.

Emerging players

• MicroAcquire (acquired by Acquire.com): Marketplace for buying and selling small SaaS and tech startups. Comparable as a fee-based SMB acquisition marketplace with a self-serve model and digital-only target segment.

Regional players

• Flynth Deal Advies: Dutch advisory firm offering business sale, acquisition, valuation, and corporate recovery services to SMBs. Comparable as a Dutch SMB M&A intermediary and listed advisor partner on Bedrijventekoop.nl, but operating as a services firm rather than a marketplace.

Broad incumbents

• Marktlink: Major Dutch M&A advisory firm specializing in upper SMB segment with offices across Europe. While both companies serve Dutch SMB succession, Marktlink is a full-service advisory firm rather than a marketplace — and is also a channel partner of Bedrijventekoop.nl, illustrating the overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bedrijventekoop
• Facebookfacebook.com/bedrijventekoop
• LinkedInlinkedin.com/company/832605

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedrijventekoop