What Evalufy does

Evalufy is an AI-powered talent assessment platform purpose-built for hiring teams operating in the MENA region. The company combines automated text screening, one-way video interviewing with AI analysis, psychometric evaluation, and collaborative scoring workflows in a single integrated platform with full Arabic and English bilingual support and an RTL interface optimized for low-bandwidth mobile environments.

The platform offers 800+ pre-built, expert-validated assessment templates covering retail, technology, call centers, and government roles, with feature modules spanning weighted scoring logic flows, custom assessment building, fraud detection and proctoring (screen monitoring, screenshot capture, AI-generated answer detection), bulk CSV dispatch, employer branding, and live multilingual subtitles on video responses. AI capabilities include computer vision for video keyword and expression analysis, NLP for automated text evaluation and resume authenticity detection, anomaly detection for cheating patterns, and process automation for shortlisting. The platform integrates natively with the leading MENA and global ATS/HRIS systems — Bayt, Talentera, Oracle, SAP SuccessFactors, Greenhouse, Workday, and Lever — plus Zapier for long-tail connectivity.

Evalufy operates on a freemium-to-paid SaaS model. The free tier provides 15 non-video assessments monthly with no credit card required and serves as top-of-funnel acquisition, while paid Core and Pro plans unlock unlimited assessments, video functionality, AI summaries, fraud detection, weighted scoring, ATS integrations, and custom branding on monthly or annual billing. The go-to-market is hybrid: product-led self-serve for SMBs and individual hiring teams, plus consultative direct sales with 48-hour demo follow-up for mid-market and enterprise. The company is headquartered in Dubai with offices in Dallas and Toronto, holds GDPR and Saudi PDPL compliance certifications, and serves named enterprise customers including Al Rajhi Bank, Bupa Arabia, Eva Pharma, and Taaleem. No funding rounds, revenue figures, or detailed ownership information are disclosed in available sources.

Name

Evalufy

Legal name

Evalufy LLC

Website

https://evalufy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Evalufy is an AI-powered talent assessment platform serving HR and talent acquisition teams across the MENA region with bilingual Arabic/English assessments, one-way video interviewing, AI-driven evaluation, fraud detection, and integrations with leading ATS and HRIS systems for enterprise and SMB customers.

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)

Keywords

• Talent assessment software
• AI video interview platform
• Pre-hire skills testing
• Candidate screening automation
• Recruitment assessment SaaS

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Paid Plans: Evalufy operates as a SaaS platform with tiered subscription plans. The Free plan provides limited functionality (15 non-video assessments/month) indefinitely at no charge. Paid Core and Pro plans unlock unlimited assessments, video assessments with AI summaries, weighted scoring and logic flows, fraud detection and proctoring, ATS/ERP integrations, branding and custom messaging, and bulk invites with email templates. Revenue is generated through recurring subscription fees on paid tiers with monthly or annual billing.
2. Freemium to Paid Upgrade: The freemium model drives free user acquisition and upgrades to paid Core and Pro plans as organizational hiring needs grow. Teams start with the free plan to screen candidates, test roles, or pilot structured hiring. Natural upgrade triggers occur when teams hit the 15-assessment monthly limit or require video functionality, AI summaries, proctoring, or integrations. All assessment data and candidate records carry over upon upgrade.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Evalufy is an AI-powered candidate assessment platform delivering video insights and customizable tests to hiring teams, primarily in the MENA region. The platform combines automated text screening, one-way video interviews with AI analysis, 800+ validated assessment templates, collaborative evaluation, and built-in fraud detection. It supports Arabic and English with full RTL interface and ATS/HRIS integrations, sold via a freemium self-serve motion and paid Core/Pro subscriptions, plus consultative enterprise sales for complex deployments.

Product overview

Evalufy is an AI-powered talent assessment platform designed for hiring teams in MENA, offering a unified platform that combines video assessments, AI analysis, automated screening, and collaborative evaluation tools. The core offering includes the AI Assessment Platform with 800+ validated assessment templates, supported by add-on features such as AI Video Analysis for detecting keywords and body language, Video Assessments for one-way interviews, Automated Cheating Detection & Proctoring, Custom Assessment Builder, Branded Assessments, and Collaborative Feedback System. The freemium tier (Evalufy Freemium) provides a free entry point with 15 non-video assessments monthly, while paid Core & Pro plans unlock video functionality, AI summaries, weighted scoring, fraud detection, ATS/ERP integrations, and branding capabilities. Additional tools include an ROI Calculator and Real-World Coding Assessments for technical hiring.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Assessment Platform AI-powered candidate assessment platform with video insights and customizable tests for HR and talent acquisition teams. Features automated pre-screening, AI video analysis, fraud detection, collaborative feedback, and 800+ validated skill-based templates in Arabic and English with full RTL interface.
• Hiring ROI Calculator Standalone web tool that helps HR teams measure recruitment cost savings and efficiency gains achievable through the Evalufy platform.

Quantifiable outcome

• 60% reduction in screening time
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• BaytcoreTechnology or IntegrationBayt integration with Evalufy enables organizations to optimize recruitment and talent sourcing directly within the Bayt platform. The integration connects Evalufy's AI-powered assessments with Bayt's talent sourcing capabilities, allowing hiring teams using Bayt to seamlessly incorporate Evalufy's screening and evaluation tools into their existing recruitment workflows.
• TalenteracoreTechnology or IntegrationTalentera integration enhances Evalufy's hiring process by enabling seamless connectivity between Talentera's ATS and Evalufy's AI assessment platform. Hiring teams can use Talentera for talent sourcing and management while leveraging Evalufy's 800+ validated assessments and video analysis for candidate evaluation.
• OraclecoreTechnology or IntegrationEvalufy integrates with Oracle for advanced HR management and evaluation capabilities. The Oracle marketplace listing enables enterprise customers using Oracle HCM and related Oracle HR systems to incorporate Evalufy's AI-powered candidate assessments into their HR workflows.
• SAPcoreTechnology or IntegrationEvalufy partners with SAP to streamline talent assessments through joint integration with SAP SuccessFactors and related SAP HR systems. Enterprise customers using SAP's HR suite can incorporate Evalufy's AI-powered assessments into their talent management workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercer Mettl: Mettl (now Mercer Mettl) is a global online assessment platform offering psychometric tests, coding assessments, and video interviews. It is explicitly named by Evalufy as a direct comparison target in its content marketing and serves the same HR/TA buyer with overlapping capabilities including AI-powered proctoring and ATS integrations.
• TestGorilla: TestGorilla is a pre-employment assessment platform offering skills, cognitive, and personality tests with video interview and ATS integrations. It competes with Evalufy in the SMB-to-mid-market segment globally and overlaps significantly in test-library and one-way video functionality.
• Codility: Codility is a technical hiring platform focused on coding assessments and developer evaluation. Evalufy's recent Real-World Coding Assessments launch directly targets Codility's space, and Codility is named in Evalufy's comparison content as a competing alternative.
• Vervoe: Vervoe is an AI-powered skills testing and one-way video interview platform that auto-ranks candidates on job-fit signals. It competes with Evalufy's video assessments and AI scoring capabilities for SMB and mid-market hiring teams.
• iMocha: iMocha is a skills assessment platform offering cognitive, coding, language, and AI-powered interview assessments with ATS integrations. It is a direct competitor to Evalufy across skills-based testing, coding, and AI proctoring for enterprise hiring teams.

Broad incumbents

• SHL: SHL is a global incumbent in talent assessment and psychometric testing, offering structured interviews, personality assessments, and AI-driven video evaluation. Evalufy explicitly positions against SHL in its Arabic/MENA comparison content, competing for the same enterprise assessment budgets.
• Harver (formerly Pymetrics): Harver is a hiring solution offering pre-employment assessments, video interviews, and AI-driven candidate matching for volume hiring. It overlaps with Evalufy's pre-screening, video assessment, and structured evaluation capabilities for enterprise and retail/call-center hiring.
• HireVue: HireVue is an enterprise video interviewing and assessment platform combining one-way video, AI-driven scoring, and structured interview tools. It competes with Evalufy's video assessment and AI analysis capabilities at the large-enterprise tier globally.

Emerging players

• Cognisess: Cognisess is an AI-powered people analytics and pre-hire assessment platform combining psychometric, cognitive, and video-based assessments. It overlaps with Evalufy's AI-driven psychometric and video analysis, targeting enterprise HR and TA teams.

Others

• Bayt: Bayt is the leading job board and recruitment platform in MENA, and is both an integration partner and adjacent ecosystem player. While not a direct assessment competitor, Bayt's integration extends Evalufy's distribution and represents a regional channel through which MENA hiring volume flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/evalufy
• LinkedInlinkedin.com/company/company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evalufy