Het Nieuwe kantoor

What Het Nieuwe kantoor does

Het Nieuwe Kantoor (HNK) is a Dutch flexible workspace provider operating 9-10 hospitality-led locations across Amsterdam, Rotterdam, Den Haag, and Utrecht. The company is wholly owned by NSI N.V., a listed Dutch real estate investment company, and operates under the legal entity HNK Vastgoed B.V. HNK serves primarily small and medium-sized businesses (2-50 people) alongside mid-market organisations (20-200+ employees) with four core products: Managed Office (fully furnished private offices from €375 per desk per month on 3-month minimum terms), Custom Office (build-to-suit space for 20-200+ employees with branding control), Meeting Rooms (bookable by the hour from €15-€35/hour), and Workspace for a Day (hourly private team offices). Supporting products include Co-working Spaces with Herman Miller furniture, an Unlimited Membership subscription (€249-€299/month for access across all locations), The Social (an on-site F&B hospitality concept), a proprietary HNK App for iOS/Android, and specialty spaces such as podcast studios and libraries.

HNK's technology stack comprises a centralised online booking engine (book.hnk.nl), the proprietary HNK App built on the third-party Nexudus Spaces workspace management platform, ClickShare Conferencing hardware across meeting rooms, and sustainability infrastructure including BREEAM Excellent certification at Amsterdam Houthavens, Energy Label A/A++ buildings with on-site solar panels, and a Paris-Proof renovated site at Rotterdam Alexander. The company has no public API or disclosed AI/ML capabilities; the platform is operational rather than intelligence-driven.

The business model combines recurring subscription revenue (Managed Office leases, Co-working Membership, Custom Office contracts) with transactional revenue streams (Meeting Room hourly bookings, Workspace for a Day, The Social F&B sales). Distribution is direct-to-consumer through the website and self-serve booking engine, supplemented by an inside sales team handling on-site tours for Custom Office and enterprise contracts. The HNK App serves as the primary post-sale engagement and retention channel. All operations are domestic to the Netherlands; there is no disclosed international expansion. Customer logos span diverse industries (Fairphone, Storytel, Jam3, Intersport, Mindcurv, Finance Ideas) indicating a long-tail, diversified tenant base rather than anchor-customer concentration.

Name

Het Nieuwe kantoor

Legal name

HNK Vastgoed B.V.

Website

https://hnk.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Nieuwe Kantoor (HNK) is a Dutch flexible workspace provider operating 9-10 hospitality-led locations across Amsterdam, Rotterdam, Den Haag, and Utrecht, serving primarily SMBs (2-50 people) and mid-market organisations (20-200+ employees) with managed offices, custom offices, co-working, and meeting rooms. HNK is wholly owned by listed REIT NSI N.V.

Ownership category

akta.pro rank

Product category

Flexible Workspace Services

NAICS

Facilities Support Services (561210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Flexible office spaces
• Managed office solutions
• Co-working memberships
• Meeting room rentals
• Serviced offices

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Managed Office Subscriptions: Fully furnished private office spaces rented on flexible leases (minimum 3 months) with all-inclusive pricing covering furniture, WiFi, cleaning, security, and hospitality services. Priced per desk per month. Represents the core recurring revenue stream.
2. Custom Office Contracts: Longer-term custom office leases (20 to 200+ employees) with tenant-controlled fit-out, branding, and optional services. Revenue is recurring but typically higher-value per contract, supporting larger organisational tenants.
3. Meeting Room Bookings: Meeting rooms (board rooms, collaboration spaces, hybrid rooms) bookable by the hour with high-end AV equipment and optional catering from The Social. One-time transactional revenue per booking, volume driven by frequency and group size.
4. Unlimited Co-Working Membership: Monthly subscription (starting from €249/month for 12 months) providing unlimited access to co-working desks across all 9 HNK locations, five barista drinks daily, and discounts on meeting rooms and The Social assortment.
5. Workspace for a Day: Private daily or hourly office rental for teams (2–20 people), including ergonomic furniture and all tools. Bookable by the hour or day, targeting occasional or project-based space needs.
6. The Social Food & Beverage: On-site restaurant and catering concept serving an all-day menu, barista drinks, and tailor-made catering for meetings. Revenue from per-transaction food & beverage sales, accessible to tenants and external visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HNK provides flexible, hospitality-led workspace solutions across 9-10 locations in the Netherlands, offering managed offices, custom offices, co-working, meeting rooms, and related amenities. All offerings are delivered under an all-inclusive pricing model that bundles the workspace, services, and use of a proprietary app, with options ranging from short-term daily use to long-term monthly contracts. The company also operates a membership program (Unlimited Membership) and ancillary hospitality offerings such as The Social café/restaurant and a Podcast Studio.

Product overview

HNK (Het Nieuwe Kantoor) is a flexible workspace provider offering a portfolio of four core office products: Managed Office (fully furnished, all-inclusive), Custom Office (build-to-suit with branding), Meeting Rooms (hourly bookable with AV equipment), and Workspace for a Day (private team spaces by the hour). The platform includes Co-working Spaces and an Unlimited Membership for unlimited access across all 9 Dutch locations. Supporting services include The Social (Food & Beverage), a proprietary HNK App for bookings and tenant services, plus specialty spaces such as a Podcast Studio and Library at select locations. HNK positions itself as a hospitality-led workspace concept, emphasizing sustainability, wellbeing, and customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• The Social: HNK's own Food & Beverage hospitality concept offering coffee, sustainable meals, and catering services.
• Unlimited Membership

Products and services

• Managed Office

Quantifiable outcome

• Flexible leases starting from 3 months enable companies to scale office capacity without long-term capital commitment
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• ScaleUp CompanyminorStrategic or Co-development PartnerScaleUp Company is a partner featured in HNK's editorial 'Discover' section, offering growth programmes to HNK tenants. The partnership helps HNK tenants accelerate their business growth, aligning with HNK's broader mission of supporting organisations beyond just office space.
• NORNORMminorOthersNORNORM supplies circular (sustainable) furniture to HNK tenants who opt for custom office fit-outs. The partnership supports HNK's sustainability credentials by offering furniture that can be reused and recycled, aligning with HNK's broader ESG positioning.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• IWG (Regus): Global parent of Regus, Spaces, HQ, and Signature flexible office brands. Operates one of the largest Dutch footprints, providing broad-scale competition across all of HNK's segments.

Direct peers

• Seats2Meet: Dutch-origin co-working and meeting space network with multiple Dutch locations. Direct competitor to HNK in the co-working and meeting room segments, particularly in secondary Dutch cities.
• Tribes: Dutch flexible office operator with locations across Amsterdam and other Dutch cities. Direct competitor targeting the same SMB and mid-market segments as HNK with similar all-inclusive, design-led product.
• Mindspace: Premium flexible office provider headquartered in Amsterdam with multiple Dutch locations. Closest direct peer to HNK given overlapping geography, premium positioning, and hospitality-led brand approach.
• Spaces: IWG's premium flexible office brand operating in Amsterdam and other Dutch cities. Direct competitor in the premium hospitality-led segment, with the backing of IWG's larger international network.
• WeWork: Global co-working operator with a notable Amsterdam presence. Direct competitor in flexible office space, with stronger international brand recognition and capital scale than HNK.
• The Office Operators (TOO): Dutch managed office provider with locations in Amsterdam and other major Dutch cities. Direct peer to HNK in the managed office / flexible workspace category, with comparable product offering and customer base.

Others

• NSI N.V. HNK's listed parent company and Dutch office REIT. Not a direct competitor but the strategic owner of HNK; relevant for understanding parent capital allocation, real estate cycle exposure, and brand strategy.

Emerging players

• Industrious: Premium flexible office provider with hospitality-led positioning analogous to HNK. Mostly US footprint but expanding internationally; represents the model archetype HNK is emulating at Dutch scale.
• Zoku: Amsterdam-based hybrid hotel/office concept offering short-stay lofts and co-working. Adjacent competitor in the hybrid-work / work-from-anywhere category that intersects with HNK's flexible workspace offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/50Qktmt9DpOG3c1MzWJQsS
• LinkedInlinkedin.com/company/hnk-nl
• Xx.com/hnkrotterdam
• Facebookfacebook.com/512871155477326

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Nieuwe kantoor