ScaleUp Company
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
ScaleUp Company firmographics
Firmographics- Name
- ScaleUp Company
- Legal name
- ScaleUp Company B.V.
- Website
- https://scaleupcompany.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ScaleUp Company industry classification
Industry- Product category
- Business Coaching & Consulting Services
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Management Consulting Services (8742), Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
Keywords
Where ScaleUp Company is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ScaleUp Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Growth Partnership - Set Up Phase: Initial intensive coaching phase lasting 1-4 months consisting of 6 session days. Creates the One Page Strategic Plan (OPSP) with baseline measurements.
- Growth Partnership - Heartbeat Phase: Ongoing monthly coaching with quarterly meetings, personalized scale-up coach, and continuous support. Monthly cancelable after Set Up completion.
- Scaling Up Summer Boost: 3-day intensive bootcamp compressing the Set Up phase into summer period for accelerated strategic foundation. Includes OPSP creation.
- Standalone Quarterly Meeting: Single facilitated quarterly meeting for companies not in full growth partnership, with pre-session strategic document review.
- Incompany Masterclass: Full-day incompany training for management teams on Scaling Up methodology, OPSP basics, and organizational analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Incompany Masterclass for full management team |
| One time/ perpetual license | Pay-as-you-go | Standalone Quarterly Meeting facilitation |
| One time/ perpetual license | Pay-as-you-go | 3-day Summer Boost intensive bootcamp |
| Subscription | Monthly | Growth Partnership (Set Up + Heartbeat) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
ScaleUp Company product offering
Product offeringCore offering
ScaleUp Company delivers structured business coaching and consulting to leadership teams of scale-up companies, anchored in Verne Harnish's Scaling Up methodology. The core engagement is the Growth Partnership (Groeipartnerschap), which combines an initial Set Up phase of six session days producing a One Page Strategic Plan (OPSP) with a recurring Heartbeat phase of quarterly coaching by a personal ScaleUp Coach. Surrounding offerings include role-specific community tribes (The House of Entrepreneurship), signature events (ScaleUp Summit, COO Summer Festival, Breakfast of Champions, Entrepreneurs Tribe Day), and standalone training products (Incompany Masterclass, Scaling Up Summer Boost, Losse Kwartaalmeeting).
Product overview
ScaleUp Company is a Dutch business coaching and consulting firm that helps entrepreneurs and leadership teams achieve sustainable growth through the Scaling Up methodology. The core offering is the Growth Partnership (Groeipartnerschap), consisting of a Set Up phase (6-session program creating a One Page Strategic Plan) followed by the Heartbeat phase (ongoing quarterly coaching with a personal ScaleUp Coach). The company also operates The House of Entrepreneurship, a community platform with four role-specific tribes (COO, Entrepreneurs, Marketing, People) offering peer learning and networking. Training products include the Incompany Masterclass, Scaling Up Summer Boost (intensive 3-day bootcamp), and standalone Quarterly Meetings. The company hosts major events including the annual ScaleUp Summit (10th edition in 2026), COO Summer Festival, and Entrepreneurs Tribe Day. Additional tools include the free ScaleUp Test assessment and downloadable Rockefeller Habits Checklist and OPSP templates.
Differentiator
Problem solved
Functional benefit
Brands
- The House of Entrepreneurship: The company's community platform offering exclusive role-specific tribes (People Tribe, COO Tribe, Entrepreneurs Tribe, Marketing Tribe) for leadership team development and peer networking.
Products and services
- Groeipartnerschap (Growth Partnership) An intensive coaching program for ambitious entrepreneurs and leadership teams of scale-up companies. Combines a Set Up phase (6 session days producing a One Page Strategic Plan) with a Heartbeat phase of ongoing quarterly coaching with a personal ScaleUp Coach. Targets MTs of Dutch scale-ups navigating Rollercoaster, Management, Delegate, or Flow growth phases.
- The House of Entrepreneurship Community platform offering exclusive, role-specific tribes (COO Tribe, Entrepreneurs Tribe, Marketing Tribe, People Tribe) where management team members develop alongside peers through networking events and peer learning. Includes unlimited tribe access as part of the Growth Partnership.
- Incompany Masterclass One-day incompany training session (10:00-16:00) for a full management team introducing the Scaling Up methodology, covering growth phases and working on the One Page Strategic Plan. Priced at €1,950; requires minimum 15 FTE and €2 million revenue.
- Scaling Up Summer Boost Intensive 3-day bootcamp compressing the standard 4-month Set Up phase, enabling management teams to convert summer downtime into strategic progress. Creates a One Page Strategic Plan in three days. Priced at €11,950.
- Losse Kwartaalmeeting (Standalone Quarterly Meeting) Single facilitated quarterly meeting session for management teams not in a full Growth Partnership. Converts lessons from the previous quarter into focused action and determines priorities for the coming months. Includes pre-session strategic document review. Priced at €3,750 per session.
- ScaleUp Summit Annual flagship conference bringing together founders, executives, and entrepreneurs around the theme of building a winning company. The 10th edition is scheduled for 18 November 2026.
- COO Summer Festival Annual summer event for COOs featuring workshops and keynotes. Scheduled for 18 June 2026.
- Breakfast of Champions Event for companies that recently started a Scaling Up program or are first-time Champions Day attendees. Scheduled for 23 June 2026.
- Entrepreneurs Tribe Day Full-day event with insights, strategies, meetings, and practical tips for members of the Entrepreneurs Tribe. Scheduled for 30 June 2026.
- ScaleUp Test Free 20-statement assessment covering crucial growth themes, providing immediate insights and concrete takeaways delivered to the participant's inbox. Includes a PDF with free growth tips. Over 1,000 completions recorded.
- COO Tribe Exclusive community within The House of Entrepreneurship for Chief Operating Officers to develop alongside peers and share experiences.
- Entrepreneurs Tribe Exclusive community within The House of Entrepreneurship for entrepreneurs to spar with and develop alongside peers.
- Marketing Tribe Exclusive community within The House of Entrepreneurship for marketing leadership to develop alongside peers.
- People Tribe Exclusive community within The House of Entrepreneurship for HR and people-focused leadership team members to develop alongside peers.
Quantifiable outcome
- 2x cashflow, 3x industry average profitability, 10x valuation
- +3 more outcomes
Companies that use ScaleUp Company
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
ScaleUp Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ScaleUp Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ScaleUp Company South AfricaminorScaleUp Company South Africa serves as sponsor partner for the 2026 Scale-Up Conference hosted by Outsourced CFO (OCFO) in Cape Town, South Africa. Conference brings together founders, executives, entrepreneurs, and advisors to discuss sustainable business scaling.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ScaleUp Company competitors and assessment
Company assessmentDirect peers
- YPO (Young Presidents' Organization): YPO is a global peer community for CEOs providing forum-based learning, executive education, and networking — competing for the same leadership-team time and budget as ScaleUp Company's tribe and Summit offerings.
- Strategic Coach: Dan Sullivan's Strategic Coach provides tiered coaching programs for entrepreneurs and leadership teams, using a multi-coach team and proprietary frameworks; directly competes for the same scaling-up entrepreneur wallet in the Dutch/European market.
- Vistage: Vistage runs peer advisory groups and one-to-one coaching for CEOs and leadership teams of mid-market companies; competes for the same Dutch MT-led scale-up cohort through monthly group meetings and executive coaching bundles.
- Entrepreneurs' Organization (EO): Global peer network of founders and CEOs of companies exceeding $1M in revenue; EO's forum-based learning and member events overlap with The House of Entrepreneurship's community-led model for Dutch scale-ups.
- EOS Worldwide: EOS Worldwide implements Gino Wickman's Entrepreneurial Operating System for leadership teams of 10-250 employee companies — the closest direct substitute to Scaling Up in the operating-system-for-entrepreneurs category, targeting the same MT/cohort buyer.
- ActionCOACH: Global business coaching franchise with operating-system style programs targeting SMEs and scale-ups; comparable coach-led, methodology-driven model with similar pricing and customer segment.
- Gazelles (Scaling Up): Gazelles is Verne Harnish's own Scaling Up organization and the licensor of the methodology ScaleUp Company delivers; it operates the global partner network and competes indirectly via master classes, summits, and certified coaches.
Broad incumbents
- FranklinCovey: Global leadership and organizational performance consulting firm offering The 7 Habits and related leadership-development curricula to enterprises; a broader incumbent that overlaps with ScaleUp Company's corporate leadership development and masterclass offerings.
Emerging players
- GiANT Worldwide: Leadership development and scaling-up consultancy serving growth-stage companies with 5x5 framework and certified coaches; an emerging niche competitor with comparable target buyer (leadership teams of 25-250 FTE companies).
Regional players
- Tiger 21: Peer asset- and business-growth network for high-net-worth founders and CEOs; comparable in community-led learning format and high-ACV membership economics, though focused on wealth preservation alongside growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
ScaleUp Company social profiles
Digital presenceScaleUp Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScaleUp Company leadership team
Management profileNumber of profiles
Profiles2 records
ScaleUp Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScaleUp Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScaleUp Company
What does ScaleUp Company do?
ScaleUp Company delivers structured business coaching and consulting to leadership teams of scale-up companies, anchored in Verne Harnish's Scaling Up methodology. The core engagement is the Growth Partnership (Groeipartnerschap), which combines an initial Set Up phase of six session days producing a One Page Strategic Plan (OPSP) with a recurring Heartbeat phase of quarterly coaching by a personal ScaleUp Coach. Surrounding offerings include role-specific community tribes (The House of Entrepreneurship), signature events (ScaleUp Summit, COO Summer Festival, Breakfast of Champions, Entrepreneurs Tribe Day), and standalone training products (Incompany Masterclass, Scaling Up Summer Boost, Losse Kwartaalmeeting).
Is ScaleUp Company a public or private company?
ScaleUp Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScaleUp Company founded?
ScaleUp Company was founded in 2016. It employs 11 to 50 people.
Where is ScaleUp Company based?
ScaleUp Company is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ScaleUp Company make money?
Five revenue lines are on record. Growth Partnership - Set Up Phase is the primary driver. The others are growth Partnership - Heartbeat Phase, scaling Up Summer Boost, standalone Quarterly Meeting and incompany Masterclass.
Who are ScaleUp Company's main competitors?
Direct peers on record are YPO (Young Presidents' Organization), Strategic Coach, Vistage, Entrepreneurs' Organization (EO), EOS Worldwide, ActionCOACH and Gazelles (Scaling Up). FranklinCovey is listed as a broad incumbent. GiANT Worldwide is listed as an emerging player. Tiger 21 is listed as a regional player.
Does ScaleUp Company have an API?
No public API is recorded for ScaleUp Company.
What industry is ScaleUp Company in?
ScaleUp Company's product category is Business Coaching & Consulting Services. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 61171 and its SIC code is 8742.