What Motorlife Comunicacion does

Motorlife Comunicación, S.L. (legal entity MOTOR LIFE COMUNICACION SL, CIF B85773836) is a privately held Spanish media and communications company founded in 2009 in Madrid by former Motorpress Ibérica executives Arancha Pato and Máximo Sant, with Arancha Pato becoming sole responsible owner from 2017. Its flagship product is Motorlife Magazine, billed as Spain's first digital interactive motor magazine: a free, monthly publication distributed across the company's website (motorlife.es), native iOS and Android apps, the ISSUU platform, and a digital kiosk that grants subscribers access to the full archive. The company has published 163+ issues through 2026 and reports a subscriber community of 207,500 under the #SomosMotorlife tag.

The underlying platform is a multi-channel digital content distribution stack built on WordPress with a Buttonpublish-powered app wrapper, complemented by ISSUU syndication and physical distribution points in Iberia Express and Air Nostrum airline reading clubs and Quirón and Sanitas hospital waiting rooms. The company also wholly owns the Auto10.com automotive news portal and co-owns (with Camila Comunicación) the Different spiriT joint venture for event organisation.

The business is a dual-revenue pyme: an advertising-supported free consumer magazine monetised via cookie-based behavioural targeting under GDPR/LGPD compliance, plus a B2B social media management service line that creates and runs content for both large multinational brands and small businesses. The company has no disclosed external institutional investors, no funding rounds, and no disclosed revenue figures. It was recognised as 'Motor News Magazine of the Year 2023' by The Bussines Concept Automotive Awards.

Name

Motorlife Comunicacion

Legal name

MOTOR LIFE COMUNICACION SL

Website

https://motorlife.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorlife Comunicación is a privately held Spanish digital media company founded in 2009 that publishes Spain's first free digital interactive motor magazine, the Auto10.com portal, and provides B2B social media management for multinational brands and small businesses.

Ownership category

akta.pro rank

Product category

Digital Automotive Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Digital automotive magazine
• Automotive content publishing
• Social media management
• Car buying guides
• Automotive journalism

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: The free digital magazine is supported by advertising revenue, utilizing cookies for analytics and advertising targeting.
2. Social Media Management Services: B2B services providing social media management for large multinational brands and small businesses. The company creates content, communicates, and grows together with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Motorlife Comunicación publishes Motorlife Magazine, a free digital interactive automotive magazine available on web, iOS and Android apps, PDF downloads, Issuu, and through airline and hospital distribution. The company also operates the Auto10.com automotive news portal and provides social media management services for multinational brands and small businesses. A co-founded joint venture (Different spiriT with Camila Comunicación) handles event organization.

Product overview

Motorlife Comunicación operates a multi-platform digital car magazine portfolio. The core product is Motorlife Magazine, a free digital interactive publication available via website, iOS/Android apps, Issuu platform, and in-flight magazines with Iberia Express and Air Nostrum. The company also manages Auto10.com automotive portal and provides social media services for brands. The portfolio includes the main magazine, mobile applications, digital distribution platforms, and subscription access through their digital kiosko.

Differentiator

Problem solved

Functional benefit

Brands

• Auto10: Portal especializado en el mundo del motor gestionado por Motorlife Comunicación con todas las novedades del sector del automóvil
• Different spiriT
• Motorlife Magazine

Products and services

• Motorlife Magazine Free digital interactive car magazine covering automotive news, car reviews, buying guides, and opinion pieces, available across web, iOS and Android apps, PDF downloads, and Issuu.
• Motorlife iOS App

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Camila ComunicacióncoreStrategic or Co-development Partner · 1 January 2019Camila Comunicación is a strategic communication consulting company that partnered with Motorlife Comunicación to create 'Different spiriT' for event organization. This joint venture combines Camila Comunicación's strategic consulting expertise with Motorlife Comunicación's journalistic experience in motor and communication.
• Different spiriTcoreStrategic or Co-development PartnerDifferent spiriT is the result of the association between Camila Comunicación and Motorlife Comunicación for event organization. This partnership allows Motorlife Comunicación to resume event organization with strategic support from a communication consulting partner.
• Iberia ExpressminorChannel Partner/ Reseller/ DistributorMotorlife Magazine is available through Iberia Express's club de lectura during flights, expanding distribution to travelers.
• Air NostrumminorChannel Partner/ Reseller/ DistributorMotorlife Magazine is available during Air Nostrum flights through their reading club program.
• Quirón HospitalsminorChannel Partner/ Reseller/ DistributorMotorlife Magazine is available in Quirón hospital waiting rooms for patients and visitors to read during their visits.
• Sanitas HospitalsminorChannel Partner/ Reseller/ DistributorMotorlife Magazine is available in Sanitas hospital waiting rooms, providing reading material for patients and visitors.
• Fundación MapfreminorStrategic or Co-development PartnerMotorlife Comunicación collaborates with Fundación Mapfre on automotive safety and information initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motor.es: Spanish automotive digital portal covering car news, reviews, and tests. Direct competitor in the Spanish automotive digital media space with comparable editorial and audience targeting.
• Coches.com: Spain's leading automotive marketplace and content platform combining listings with editorial content. Comparable as a Spanish automotive digital platform with advertising revenue and consumer-facing car content for car buyers.
• Diariomotor: Leading Spanish automotive digital media platform covering car news, reviews, and industry news. Comparable as a Spain-focused digital automotive publisher with advertising-supported business model and similar content categories.
• Autopista: Heritage Spanish automotive magazine historically from Motorpress Ibérica — the same publisher where Motorlife's founders previously worked. Direct competitor in Spanish automotive publishing with editorial and audience overlap.
• Auto Bild España: Leading Spanish automotive magazine covering car news, reviews, and buying guides. Directly comparable to Motorlife as a Spanish automotive publication targeting the same audience with similar content categories, though Auto Bild is part of the larger Axel Springer international brand.
• Top Gear España: Spanish edition of the global Top Gear automotive media brand, covering car reviews, news, and buying guides. Direct competitor in the Spanish automotive magazine space with overlapping editorial categories and Spanish audience.

Broad incumbents

• Car and Driver: Global automotive media brand with digital and print presence. Comparable as an established automotive publisher with editorial reviews, buying guides, and advertising revenue, although operating at a much larger scale across multiple markets.
• Edmunds: Established US automotive digital platform providing car reviews, pricing, and shopping tools. Comparable as a digital-first automotive publisher with similar content categories (reviews, buying guides, news) and advertising-based revenue model.

Emerging players

• Híbridos y Eléctricos: Spanish digital media focused specifically on electric and hybrid vehicles. Comparable to Motorlife's recent editorial push on EVs and hybrids, with overlap in the target audience of Spanish EV-curious car buyers and similar advertising-supported model.
• Carwow España: European car buying and comparison platform with Spanish operations. Comparable as a digital automotive platform targeting Spanish car buyers with content and lead-generation, with overlap in the Spanish consumer automotive market that Motorlife serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motorlifemag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorlife Comunicacion