Carwow.es
Carwow.es is a Spanish online car-buying marketplace that connects individual consumers, companies, and self-employed professionals with official dealerships and renting providers, offering new-car configuration, price comparison, renting, subscriptions, and EV tools across Spain.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Carwow.es does
Carwow.es is the Spanish arm of the Carwow group, operating an online car-buying marketplace that connects Spanish consumers, companies (empresas), and self-employed professionals (autónomos) with a network of official brand dealerships and renting providers. Users configure a new vehicle on carwow.es and receive up to five personalized offers from official dealers; the platform is free to end users, with dealers paying for qualified leads and renting partners paying referral commissions on contracted vehicles. The service is offered across Spain, with explicit city-level coverage and home delivery in major urban markets including Madrid, Barcelona, Valencia, Sevilla, and Málaga.
The platform is built as a web-based configuration and comparison tool with several proprietary modules: a car configuration system producing multiple dealer offers, a digital financial validation flow for renting applications via secure bank connection or document upload, an interactive EV charging station map covering Spain (including Tesla Supercharger locations), and Low Emission Zone (ZBE) information for Madrid, Barcelona, and other Spanish cities. The product surface extends beyond new-car purchase to renting (12- and 36-month all-inclusive contracts), short-term car subscription, Km 0 (near-new) vehicles, a used-car trade-in flow operated in partnership with compramostucoche.es, electric and hybrid vehicle catalogs with Plan Auto+ subsidy information, editorial car reviews, and a YouTube content channel hosted by Juan Francisco Calero.
Commercially, Carwow.es monetizes through two streams: dealer lead generation/commission on new-car transactions, and affiliate/referral commissions from renting providers (Revel, KINTO One, MEURI, Bymycar, Renting Finders). The legal entity is CARWOW SPANISH S.L., a Sociedad Limitada incorporated in Madrid on June 25, 2018, with its registered office in the Salamanca district of Madrid and a headcount of 21 employees. The company operates only in Spain; its parent group runs parallel marketplaces in the UK (carwow.co.uk) and Germany (carwow.de), but no Spain-side parent ownership, investor, or capital structure is disclosed in the source data.
Carwow.es firmographics
Firmographics- Name
- Carwow.es
- Legal name
- CARWOW SPANISH S.L.
- Website
- https://carwow.es
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carwow.es is a Spanish online car-buying marketplace that connects individual consumers, companies, and self-employed professionals with official dealerships and renting providers, offering new-car configuration, price comparison, renting, subscriptions, and EV tools across Spain.
- Ownership category
- akta.pro rank
Carwow.es industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industry
- Third-Party Car Subscription Platforms (Multi-Brand Aggregators) (THADACAB)
Keywords
Where Carwow.es is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Carwow.es business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Dealer Lead Generation / Commission: Carwow generates revenue by connecting car buyers with official dealerships. The platform is free for consumers while dealers pay for qualified leads and sales referrals.
- Renting Partner Commissions: Revenue from partnerships with renting providers (Revel, KINTO One, MEURI, Bymycar, Renting Finders) who offer vehicles through the Carwow platform, earning commissions on successful renting contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer service - no charges for car buyers |
| Subscription | Monthly | Renting plans from €309/month to €999/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Carwow.es product offering
Product offeringCore offering
Carwow.es is a Spanish online car buying comparison marketplace that connects individual consumers, companies, and self-employed professionals with official dealerships. Users configure their desired vehicle online and receive up to five personalized competing offers from vetted dealers across Spain. The service is free for end users, while dealers and renting partners pay for qualified leads and contracted subscriptions.
Product overview
Carwow.es is a Spanish online car buying comparison platform that operates as a marketplace connecting car buyers with official dealerships. The core product is the new car buying platform where users configure vehicles and receive personalized offers. The service is supplemented by a car subscription/renting module (offering 12 or 36-month contracts with all-inclusive packages), electric and hybrid vehicle catalogs with subsidy calculators, a car selling service in partnership with compramostucoche.es, near-new (Km 0) vehicles, short-term subscription options, independent car reviews, and utility tools including EV charging maps, Low Emission Zone information, and gas price finders. The platform serves individuals, businesses, and self-employed professionals across Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma de compra de coches nuevos Online car buying comparison platform that connects Spanish consumers with official dealerships. Users configure brand, model, and specifications, then receive up to five personalized offers from vetted dealers; the service is free for buyers.
- Renting de coches (12 y 36 meses) Long-term car renting service with all-inclusive monthly payments from €309 to €999, covering insurance, maintenance, taxes, ITV, and road assistance. Available in flexible 12-month or 36-month contracts targeting individuals, companies, and self-employed professionals.
- Coches de suscripción Short-term car subscription service allowing users to access vehicles without long-term commitment, with flexible cancellation options.
- Vender mi coche Partnership-driven service enabling users to sell their current vehicle at competitive prices, integrated into the Carwow ecosystem to facilitate trade-in when buying a new car.
Quantifiable outcome
- 4.4/5 Trustpilot rating from 6,133 reviews
- +1 more outcomes
Companies that use Carwow.es
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Carwow.es technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carwow.es partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Official Dealership NetworkcoreCarwow works with official manufacturers and thousands of carefully selected dealerships across Spain to provide competitive offers and verified pricing to car buyers.
- Revel (Renting Provider)coreRevel offers renting services through Carwow with home delivery, digital management via app, free additional drivers, and fuel/lavado discounts.
- KINTO One (Lexus Madrid)minorOne Stop Shop renting service with single point of contact for contract, maintenance, and customer service.
- MEURI (Renting Provider)minorRenting provider with tire replacement tied to contracted mileage.
- Bymycar (Renting Provider)minorRenting provider with tire replacement tied to contracted mileage.
- Renting FindersminorRenting provider offering the option to purchase current car in 24 hours for transition to new renting.
- compramostucoche.esminorPartnership for used car valuation and purchase, enabling users to sell their current vehicle to facilitate buying a new car through Carwow.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Carwow.es competitors and assessment
Company assessmentDirect peers
- Coches.net: Schibsted-owned Spanish online car marketplace and classifieds platform. It is Carwow.es's most direct Spanish competitor, offering new and used car listings, dealer connections, and editorial content to Spanish car buyers.
- TrueCar: US-focused car pricing and dealer network platform that connects buyers with certified dealers for transparent pricing. Closely aligned business model to Carwow.es's lead-generation approach.
- Coches.com: Spanish car comparison and listings site competing head-to-head with Carwow.es for new car buyer attention, dealer leads, and SEO traffic in Spain.
Broad incumbents
- CarGurus: Global car marketplace and comparison platform founded in the US. Comparable in business model (dealer lead generation, transparency on pricing) though not a direct Spanish competitor.
- Cars.com: Large US car marketplace connecting buyers and sellers. Comparable in marketplace lead-generation model and dealer monetization, but US-focused with broader portfolio than Carwow.es.
- AutoScout24: Europe's largest online car marketplace, operating in Spain among other markets. Directly comparable as a car-comparison and dealer lead-generation platform, but with much broader multi-country scale.
Emerging players
- Cluno: German car subscription service. Comparable in car subscription category, which is one of Carwow.es's distribution partnerships and a growing consumer alternative to ownership in Europe.
- Heycar: European online used-car marketplace backed by Volkswagen. Comparable in dealer-lead and online car comparison model, and a potential emerging competitor as it expands in Southern Europe.
- Instamotion: European car subscription platform. Comparable in car subscription offering, a product line that Carwow.es aggregates but does not operate directly, putting Instamotion in an adjacent competitive position.
Regional players
- Autofacil: Spanish auto portal owned by Vocento offering new car listings, comparisons, and editorial content. Directly competes with Carwow.es for Spanish new-car buyer intent and SEO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carwow.es social profiles
Digital presenceCarwow.es financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carwow.es leadership team
Management profileNumber of profiles
Carwow.es funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carwow.es M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carwow.es
What does Carwow.es do?
Carwow.es is a Spanish online car buying comparison marketplace that connects individual consumers, companies, and self-employed professionals with official dealerships. Users configure their desired vehicle online and receive up to five personalized competing offers from vetted dealers across Spain. The service is free for end users, while dealers and renting partners pay for qualified leads and contracted subscriptions.
Is Carwow.es a public or private company?
Carwow.es is a private company. It is classified as corporate owned and is currently operating.
When was Carwow.es founded?
Carwow.es was founded in 2018. It employs 11 to 50 people.
Where is Carwow.es based?
Carwow.es is headquartered in Madrid, Spain, in the Europe region.
How does Carwow.es make money?
Two revenue lines are on record. Dealer Lead Generation / Commission is the primary driver. The others are renting Partner Commissions.
Who are Carwow.es's main competitors?
Direct peers on record are Coches.net, TrueCar and Coches.com. Broad incumbents are CarGurus, Cars.com and AutoScout24. Emerging players are Cluno, Heycar and Instamotion. Autofacil is listed as a regional player.
Does Carwow.es have an API?
No public API is recorded for Carwow.es.
What industry is Carwow.es in?
Carwow.es's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of THADACAB, Third-Party Car Subscription Platforms (Multi-Brand Aggregators). Its NAICS code is 441 and its SIC code is 5500.