TriCord

What TriCord does

TriCord is a privately held general exhibit service contractor headquartered in Marina, California, that operates as a turnkey provider for tradeshows, conferences, and meetings across the United States and internationally. The company serves two primary customer segments: event organizers (acting as the general contractor for full event execution) and exhibitors (providing turnkey booth rentals and custom exhibit design). TriCord's core offering is a tiered turnkey display product line spanning 10x10, 10x20, and 20x20 booth configurations, complemented by a deep services stack that includes custom exhibit design, in-house graphic printing, floor plan design, project management, warehousing and logistics, union labor, licensed electrical contracting, cleaning, and online ordering via a Boom eCommerce platform.

The business model is project-based and quote-driven with no publicly disclosed pricing. Revenue streams include event services fees, custom exhibit sales and rentals, licensed electrical services (including exclusive provision for the Monterey Conference Center), and warehousing/logistics coordination. TriCord differentiates through an in-house state-of-the-art printing shop, proprietary floor plan software, licensed electrical contracting with UL-approved equipment, and a national/international union labor network that provides access to major convention venues including Moscone Center, Javits Center, and venues in London, Berlin, Amsterdam, Singapore, Beijing, and Barcelona. The company maintains a small employee base (11-50) and has no disclosed funding, revenue, or ownership structure.

Name

TriCord

Legal name

TriCord

Website

https://tricord.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TriCord is a privately held Marina, California-based general exhibit service contractor providing turnkey tradeshow displays, custom exhibit design, in-house printing, electrical services, and event logistics to organizers and exhibitors across the US and internationally.

Ownership category

akta.pro rank

Product category

Trade Show & Event Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Electrical Contracting & Wiring (IMAFALAA)

Keywords

• Tradeshow exhibit services
• Event management services
• Custom exhibit design
• Turnkey booth displays
• Tradeshow logistics

Headquarters

HQ city

Marina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Services: Full-service tradeshow and conference management including planning, design, installation, and post-event support. Revenue generated through project-based service fees for event organizers and exhibitors.
2. Custom Exhibits and Displays: Sale and rental of turnkey exhibit booths in various sizes (10x10, 10x20, 20x20) along with custom designs. Revenue generated through one-time display rentals or purchases with associated setup/dismantling labor.
3. Electrical Services: Licensed electrical services for events including power allocation, installation, troubleshooting, and additional onsite support. Services include UL approved equipment provision.
4. Warehousing and Logistics: Storage of advance freight and logistical support for shipping needs, inbound and outbound. Revenue generated through storage fees and logistics coordination services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TriCord is a general exhibit service contractor that delivers end-to-end tradeshow and conference management, including custom exhibit design and fabrication, turnkey booth rentals (10x10, 10x20, 20x20), in-house graphic printing and branding, floor plan design, project management, warehousing and logistics, union labor for installation and dismantling, licensed electrical services, and onsite cleaning. The company serves both event organizers acting as general contractor and individual exhibitors purchasing booths and support services.

Product overview

TriCord is a tradeshow and event management company offering a comprehensive portfolio of turnkey exhibit displays and event services. The core product lineup includes three tiers of pre-configured turnkey display booths: 10x10 (COMMUNICATE, INVENT, NETWORK packages), 10x20 (ENVISION, BOOST, SHIFT, IMAGINE, CONNECT, INVEST, CONFER packages), and 20x20 (DEMONSTRATE, LAUNCH, SHOWCASE, INITIATE, GATHER, ENGAGE, MEET UP, PRESENT, INFORM packages). Supporting the displays are add-on accessories like counters, hanging signs, and kiosks. The company provides end-to-end event services including custom exhibit design, in-house graphic printing, floor plan design, project management, warehousing/logistics, union labor, electrical contracting, and cleaning. Additional offerings encompass entrance features, registration solutions, charging stations, lounge experiences, furniture rentals (via CORT partnership), and international exhibition support.

Differentiator

Problem solved

Functional benefit

Products and services

• 10x10 Turnkey Displays Compact 10'x10' turnkey exhibit packages designed for tradeshow booths, featuring customizable backwalls, fabric graphics, reception counters, and options for monitors and furniture. Three package variants: COMMUNICATE, INVENT, and NETWORK.
• 10x20 Turnkey Displays Mid-size 10'x20' inline turnkey displays offering expanded floor space, curved side panels, tension fabric backwalls, custom counters, and options for closet storage and overhead ceilings. Package variants include ENVISION, BOOST, SHIFT, IMAGINE, CONNECT, INVEST, and CONFER.
• 20x20 Turnkey Displays Large 20'x20' turnkey exhibition booths featuring demo towers, multiple kiosks, theater seating, private meeting rooms, overhead signage, and comprehensive branding opportunities. Package variants include DEMONSTRATE, LAUNCH, SHOWCASE, INITIATE, GATHER, ENGAGE, MEET UP, PRESENT, and INFORM.
• Custom Exhibits & Displays Bespoke exhibit design and fabrication services with virtual designer collaboration, allowing clients to create unique booth configurations tailored to specific event visions and brand requirements. TriCord carries various turnkey exhibits in inventory and provides custom designs to ensure projects meet client visions while staying on budget.
• Branding, Graphics & Design Services In-house graphic printing shop offering signage, banners, custom-branded builds, cling graphics, and full design support with up-to-date software and printing and laminating equipment for comprehensive branding solutions.
• Floor Plans & Drawings Floor plan design and management services using internal software, including fire marshal submissions, booth assignments, aisle management, and CAD drawings with complimentary updates and revisions.
• Project Management Account and project management services supporting events from concept through execution, providing creative, innovative, and flexible options to ensure events or exhibitions succeed.
• Warehousing & Logistics Storage of advance freight with logistical support for inbound and outbound shipping needs, partnering with various logistics companies to guarantee timely shipment arrival at competitive costs.
• Labor & Supervision Skilled professional workers for exhibit installation and dismantling, including labor, rigging, forklifts with drivers, boom lifts with operators, and complete set-up services through licensed Union technicians nationwide and internationally.
• Electrical Services Licensed electrical contracting with UL-approved equipment inventory, including pre-order power consultation, onsite installation and removal, troubleshooting, and exclusive service provision for the Monterey Conference Center.
• Cleaning Services Onsite cleaning and debris removal services including trash and recyclable sorting, provided at events regardless of size.
• Event Organization Services Full-service tradeshow, conference, and meeting management including event planning, innovative marketing experiences, and general contracting for event organizers. TriCord acts as the general contractor providing end-to-end event execution.
• Kiosks Single and double-sided kiosk exhibits in 1-meter and 2-meter configurations, with options for desk-mount monitors, branded panels, and flexible positioning for events.
• Staging & Car Displays Exhibition staging solutions including Pagani Stage, Quail Lodge Rolex Stage, and Octanorm car display tents, primarily serving high-end automotive events including Monterey Car Week.
• International Exhibition Services Global tradeshow support services with projects completed at international venues including London, Amsterdam, Berlin, Beijing, Singapore, and Barcelona convention centers.
• Online Ordering System Secure online platform (Boom eCommerce) for exhibitors to order displays, accessories, and services electronically, available through dedicated login access.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Monterey Conference CentercoreStrategic or Co-development PartnerExclusive electrical provider for the Monterey Conference Center. TriCord holds an Electrical Contractors License and maintains an extensive inventory of UL (Underwriter's Laboratories) approved equipment for this partnership.
• Various Logistics CompaniesminorChannel Partner/ Reseller/ DistributorPartnership with various logistics companies to guarantee shipment arrival times while keeping costs low. Handles inbound and outbound freight for events.
• Union Networks (National and International)coreImplementation/ SI/ Consulting PartnerRelationships with unions across the country and internationally to provide skilled professional workers including licensed Union technicians for labor, rigging, forklifts with drivers, boom lifts with operators, and complete set-up and removal services.
• CORT FurnitureminorChannel Partner/ Reseller/ DistributorFurniture partner seen throughout the portfolio for lounges, networking areas, and exhibit furnishings. Featured at events including Strata conferences, OSCON, and various tech conferences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moss: Moss is a leading custom exhibit fabricator providing design, build, and on-site services for tradeshows and brand experiences. Directly comparable as a custom exhibit manufacturer serving the same enterprise exhibitor base as TriCord.
• Sparks: Sparks is an experiential marketing agency that designs and builds custom exhibits, brand experiences, and event environments. Comparable as a custom exhibit builder for enterprise brand activations.
• Fern Expo: Fern Expo provides tradeshow and event services including exhibit design, fabrication, and show services. Directly comparable as a full-service exhibit contractor operating in the same enterprise event market.
• Skyline Exhibits: Skyline designs and fabricates portable, modular, and custom tradeshow exhibits for exhibitors of all sizes. Comparable as a provider of turnkey display packages and custom exhibits competing directly with TriCord's 10x10/10x20/20x20 lineup.
• GES (Global Experience Specialists): GES is a major global exhibit and event services company providing custom exhibits, general contracting, logistics, and registration services. Directly comparable as a competitor to TriCord in tradeshow general contracting and booth design/build.
• Hamilton Exhibits: Hamilton Exhibits designs and fabricates custom tradeshow exhibits and provides event services. Directly comparable in custom exhibit design and full-service show execution for enterprise clients.
• Hill & Partners: Hill & Partners is a custom exhibit and event design firm serving corporate event organizers and brand marketers. Directly comparable in custom exhibit design, fabrication, and full-service event execution.
• 3D Exhibits: 3D Exhibits designs and builds custom tradeshow exhibits and environments for enterprise brands. Directly comparable in custom booth design and fabrication targeting enterprise exhibitors.
• Freeman: Freeman is the largest global provider of tradeshow and event experiences, offering exhibit design, fabrication, logistics, and event services. Directly comparable as a full-service exhibit services contractor serving enterprise event organizers and exhibitors.
• Czarnowski Display Service: Czarnowski is a global exhibit and event marketing company providing custom exhibit design, fabrication, and event management. Directly comparable as a multi-region exhibit services provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TriCordTS
• Instagraminstagram.com/tricordtradeshowservices/?hl=en
• LinkedInlinkedin.com/company/tricord-tradeshow-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriCord