What ekotejas does

EKOTEJAS, operated by Green Fuel Alternatives Pvt. Ltd. under the KPS Group of Companies, is an Indian electric vehicle manufacturer founded in 2017 and headquartered in Gooty, Andhra Pradesh, with a corporate office in Pune, Maharashtra. The company designs, manufactures, and distributes a broad portfolio of electric 2-wheelers (Axel, Axel Pro, Era, Era Pro, Reco, Prive, EVXTRO, and the high-performance Dyroth muscle motorcycle) and electric 3-wheelers spanning the RUGD cargo series, METRO and ICE passenger variants, and specialty vehicles configured for food carts, fruit vending, and water transport. Core technology centers on BLDC hub motors, PMSM mid-drive motors (up to 4000W with 8.5 KW peak in Dyroth), lithium-ion and lead-acid battery systems, CAN-enabled communication protocols, and Bluetooth smartphone integration — with products spanning 25-100 km/hr top speeds and ranges up to 160 km per charge.

The company manufactures at a 12-acre, 25,000 sq.ft facility in Anantapur District, Andhra Pradesh, with installed capacity of 15,000 E-bikes/month and current production of 720 E-bikes plus 100 E-carts per month, backed by Rs. 10 crore of initial capital from parent KPS Group (a diversified conglomerate with stated net worth exceeding Rs. 1200 crores across edible oil, power, sugar, steel, transformers, and real estate). The go-to-market is dealer-centric: nearly 100 authorized dealers across 10+ Indian states, supplemented by company-operated showrooms and service centers at the Gooty head office and Pune corporate office, plus financial-services tie-ups with seven insurance and lending institutions (including SBI Insurance and Bajaj Allianz) to support end-customer financing. Revenue is generated primarily through hardware sales of vehicles, complemented by service and maintenance contracts, parts and accessories, and roadside assistance coverage spanning 80%+ of Indian pin codes. Pricing is quote-based with no publicly disclosed list prices.

Name

ekotejas

Legal name

Green Fuel Alternatives Pvt. Ltd.

Website

https://ekotejas.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

EKOTEJAS (Green Fuel Alternatives Pvt. Ltd., KPS Group) is an Indian manufacturer of electric 2-wheelers and 3-wheelers, producing passenger bikes, cargo vehicles, and specialty applications for urban commuters, commercial operators, and mobile-vending businesses, distributed through ~100 dealers across 10+ Indian states.

Ownership category

akta.pro rank

Product category

Electric Vehicles (Electric Two-Wheelers & Three-Wheelers)

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Electric two-wheelers
• Electric three-wheelers
• Electric cargo vehicles
• Electric motorcycles
• Electric scooters

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Sale of electric 2-wheelers and 3-wheelers including cargo vehicles, passenger vehicles, and specialty vehicles (food carts, fruit vehicles, water tank vehicles). Products include AXEL, AXEL Pro, ERA, ERA Pro, RECO, PRIVE, EVXTRO, DYROTH, RUGD series, METRO, ICE series and specialty vehicles.
2. Service and Maintenance: Comprehensive EV service offerings including Full Service, Regular Service, Fork Service, Major Overhaul, Tune-up, and Painting services. Free check-up offered for exclusive members.
3. Parts and Accessories: Sale of bike parts and accessories through dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ekotejas manufactures and sells electric two-wheelers (e-bikes, e-scooters, and the Dyroth electric muscle motorcycle) and electric three-wheelers including cargo loaders (RUGD series), passenger vehicles (METRO), and specialty configurations (Food Cart, Fruit Vehicle, Water Tank). Vehicles are sold through an authorized dealer network covering multiple Indian states and are supported by an after-sales service infrastructure.

Product overview

EKOTEJAS is an Indian electric vehicle (EV) manufacturer producing a diverse portfolio of electric 2-wheelers and 3-wheelers. The product lineup includes passenger electric bikes (Axel, Axel Pro, Era, Era Pro, Reco, Prive, EVXTRO, Dyroth) and cargo vehicles (RUGD series for 2-wheelers and 3-wheelers), along with specialty vehicles for food cart, fruit vending, and water tank applications. The company positions itself in the affordable EV segment with products ranging from entry-level bikes (Axel at 250W, 25 km/hr top speed) to high-performance muscle motorcycles (Dyroth with 4000W motor, 100 km/hr top speed). EKOTEJAS also offers comprehensive after-sales services including full service, regular service, fork service, major overhaul, tune-up, and painting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Era The Ekotejas Era is an electric two-wheeler scooter designed for personal urban commuting, targeting individual riders seeking an affordable electric alternative to ICE scooters.
• Era Pro The Ekotejas Era Pro is the upgraded variant of the Era electric scooter, offering enhanced specifications for personal urban commuters looking for an improved electric two-wheeler.
• Axel Pro The Ekotejas Axel Pro is an electric two-wheeler designed for personal urban transport, targeting individual riders who want an electric motorcycle/bike alternative to ICE vehicles.
• Reco The Ekotejas Reco is an electric two-wheeler positioned for personal urban transportation needs.
• Prive The Ekotejas Prive is an electric scooter for personal urban mobility and commuter use.
• EVXTRO The Ekotejas EVXTRO is an electric two-wheeler for personal mobility.
• Dyroth The Ekotejas Dyroth is positioned as India's first electric muscle motorcycle, a high-performance electric two-wheeler for enthusiast riders and personal mobility.
• RUGD 12 The Ekotejas RUGD 12 is an electric cargo two-wheeler designed for load-carrying and small commercial transport applications.
• RUGD 13 The Ekotejas RUGD 13 is an electric cargo two-wheeler targeted at commercial operators and small businesses needing load transport.
• RUGD 100 The Ekotejas RUGD 100 is an electric cargo three-wheeler for commercial load-carrying and small fleet operations.
• RUGD 120 The Ekotejas RUGD 120 is an electric cargo three-wheeler targeted at commercial logistics and goods transport.
• RUGD 121 The Ekotejas RUGD 121 is an electric cargo three-wheeler for commercial load transport operators.
• RUGD 122 The Ekotejas RUGD 122 is an electric cargo three-wheeler for commercial logistics and small fleet operations.
• RUGD 123 The Ekotejas RUGD 123 is an electric cargo three-wheeler targeted at commercial goods-transport and last-mile delivery.
• RUGD 124 The Ekotejas RUGD 124 is an electric cargo three-wheeler for commercial operators and logistics micro-businesses.
• RUGD 150 The Ekotejas RUGD 150 is an electric cargo three-wheeler in the higher-payload tier for commercial logistics operators.
• RUGD 151 The Ekotejas RUGD 151 is an electric cargo three-wheeler in the higher-payload range targeting commercial fleet operators.
• RUGD 152 The Ekotejas RUGD 152 is an electric cargo three-wheeler from the higher-payload RUGD series aimed at commercial logistics operators.
• RUGD 153 The Ekotejas RUGD 153 is an electric cargo three-wheeler for higher-payload commercial transport applications.
• ICE-121 The Ekotejas ICE-121 is an electric three-wheeler for commercial passenger or cargo applications.
• ICE-122 The Ekotejas ICE-122 is an electric three-wheeler for commercial three-wheeler buyers.
• METRO The Ekotejas METRO is an electric three-wheeler designed for passenger transport, targeting commercial passenger operators and shared mobility use cases.
• FOOD CART The Ekotejas FOOD CART is a specialty electric three-wheeler configured as a mobile food vending unit, targeting food entrepreneurs and street-food business operators.
• FRUIT VEHICLE The Ekotejas FRUIT VEHICLE is a specialty electric three-wheeler configured for mobile fruit vending by small businesses and street vendors.
• WTR 120 Water Tank The Ekotejas WTR 120 Water Tank is a specialty electric three-wheeler fitted with a water tank for potable water delivery and similar liquid-transport micro-businesses.
• Core Services After-sales service, maintenance, and support offered by Ekotejas through its authorized dealer network across India for its 2-wheeler and 3-wheeler electric vehicle customers.

Quantifiable outcome

• Range up to 160 kms on single charge (EVXTRO with 50AH Li-ion)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hero Electric: Long-established Indian electric two-wheeler manufacturer (Optima, Nyx, Photon) with the widest dealer footprint in the affordable EV segment. Directly comparable product range, target customer, and pan-India dealer-led distribution.
• Ola Electric: India's largest electric two-wheeler manufacturer selling scooters like the S1 series through an extensive direct and dealer network. Directly comparable in product category (electric 2W), Indian customer base, and dealer-led GTM, though Ola operates at vastly greater scale and is publicly listed.
• Ather Energy: Bengaluru-based premium electric scooter manufacturer (450X, Rizta series) selling through own retail stores and dealer partners across India. Directly competes with EKOTEJAS in the urban commuter segment with similar Li-ion-powered products.
• Ampere Vehicles: Coimbatore-based EV manufacturer (Reo, Magnus, Nexus) backed by Greaves Cotton, selling affordable electric scooters through dealers across India. Directly competes with EKOTEJAS in the commuter and B2B segments with similar product positioning.
• Revolt Motors: Indian electric motorcycle manufacturer (RV400, RV1) targeting performance-oriented riders. Directly comparable to EKOTEJAS's DYROTH in the electric motorcycle category with similar positioning around premium performance EVs.
• Okinawa Autotech: Indian affordable electric two-wheeler manufacturer (R30, iPraise+, Lite) targeting mass-market commuters. Closely comparable on price point, customer segment, and dealer-led sales model.
• Tunwal E-Vehicles: Pune-based electric two- and three-wheeler manufacturer (Storm ZX, E-Duke, Tempy) operating in nearly identical price segments. Highly comparable given that EKOTEJAS's Director of Sales was previously CEO of Tunwal.

Broad incumbents

• Mahindra Electric: Established Indian EV manufacturer specializing in electric three-wheelers (Treo, e-Alfa) for passenger and cargo use. Directly comparable to EKOTEJAS's RUGD cargo 3W and ICE/METRO passenger 3W product lines with stronger commercial fleet relationships.
• TVS Motor Company: Large established Indian two-wheeler OEM with the iQube electric scooter line and deep pan-India dealer network. While EV is a small portion of total revenue, TVS's scale, brand, and dealer relationships make it a formidable incumbent competitor.
• Bajaj Auto: Major Indian two- and three-wheeler manufacturer with the Chetak Electric scooter and a strong commercial three-wheeler business. Competes with EKOTEJAS across both passenger 2W and cargo 3W segments with vastly greater scale and brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ekotejas