Ampere Vehicles
Ampere Vehicles, the electric two-wheeler subsidiary of Greaves Cotton, designs and sells electric scooters — including the Nexus, Magnus, and Reo lines — to mass-market Indian commuters and first-time EV buyers through dealers, e-commerce marketplaces, and direct online channels.
- Company typePrivate
- Founded2008
- HeadquartersCoimbatore, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ampere Vehicles does
Ampere Vehicles (legally Greaves Electric Mobility Limited) designs, manufactures, and sells electric two-wheelers for the Indian market, operating as the EV subsidiary of Greaves Cotton Limited. The portfolio spans six scooter models across entry-level, mid, and premium tiers — Reo 80, ReoVYB, Magnus Neo, Magnus Grand, Magnus G MAX, and the flagship Nexus EX/ST (awarded Electric Scooter of the Year 2025) — built around electric motor, lithium-ion battery, and vehicle control technology.
Underlying technology focuses on electric two-wheeler propulsion: brushless/hub electric motors, lithium-ion battery packs, associated battery management systems, and supporting vehicle electronics. The company emphasises total-cost-of-ownership benefits, marketing up to ₹36,445 in annual fuel savings versus petrol at ₹100/litre and ₹2,996 in monthly savings for daily commuters.
The business model is a hybrid B2C hardware-sales motion: direct online booking through the company website (ampereev.app), e-commerce listings on Flipkart and Amazon India, a national authorised dealer and 'Experience Centre' showroom network, and consumer financing through Muthoot Fincorp. Customers are predominantly Indian daily commuters and first-time EV buyers seeking affordable alternatives to petrol two-wheelers, targeting use cases such as commuting to work or school and local errands. As of February 2026, Ampere had recorded cumulative retail sales of 270,892 units and held the No. 5 position in Indian monthly electric two-wheeler retail sales, having outsold Ola Electric for the first time that month.
Ampere Vehicles firmographics
Firmographics- Name
- Ampere Vehicles
- Legal name
- Greaves Electric Mobility Limited
- Website
- https://amperevehicles.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ampere Vehicles, the electric two-wheeler subsidiary of Greaves Cotton, designs and sells electric scooters — including the Nexus, Magnus, and Reo lines — to mass-market Indian commuters and first-time EV buyers through dealers, e-commerce marketplaces, and direct online channels.
- Ownership category
- akta.pro rank
Ampere Vehicles industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where Ampere Vehicles is headquartered
LocationHeadquarters
- HQ city
- Coimbatore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Ampere Vehicles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Electric Two-Wheeler Sales: Primary revenue stream from manufacturing and selling electric scooters and bikes directly to consumers through showrooms, dealer network, and e-commerce platforms. Revenue is one-time per vehicle sale with additional potential from accessories and extended warranties.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Ampere Vehicles product offering
Product offeringCore offering
Ampere Vehicles designs, manufactures, and sells electric scooters for the Indian mass market. Its product portfolio spans entry-level models (Reo 80, ReoVYB), mid-range Magnus family variants (Magnus Neo, Magnus Grand, Magnus G MAX), and the flagship Nexus EX and ST line. Vehicles are distributed through a dealer showroom network, e-commerce marketplaces (Flipkart, Amazon India), and direct online channels, with financing support from partners such as Muthoot Fincorp.
Product overview
Ampere Vehicles, a subsidiary of Greaves Electric Mobility, offers a portfolio of six electric scooters spanning entry-level to premium segments. The product lineup includes the flagship Nexus (awarded Electric Scooter of the Year 2025), the Magnus family (Magnus Neo, Magnus Grand, Magnus G MAX), and the Reo series (ReoVYB, Reo 80). Products are available through online channels (Flipkart, Amazon) and a dealer network, with ownership benefits including savings calculators, financing options, and battery maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Nexus EX and ST Flagship electric scooter model from Ampere, marketed as 'Nex-gen. State-of-the-art.' Awarded Electric Scooter of the Year 2025. Targeted at urban Indian consumers seeking premium EV features.
- Magnus G MAX Electric scooter marketed as 'Maximise Every Moment,' part of the Magnus family positioned for everyday urban riders.
- Magnus Grand Premium Magnus variant electric scooter featuring enhanced style, ergonomics, and safety for urban Indian commuters.
- Magnus Neo Electric scooter designed to eliminate tip-toe riding, tagline 'Tip Toe No More.' Aimed at riders seeking comfortable ergonomics.
- Reo 80 Entry-level electric scooter marketed as 'Simple. Youthful. Convenient.' Positioned as an accessible first EV for budget-conscious Indian buyers.
- ReoVYB Electric scooter described as 'A Convenient Ride for Everyday Life,' part of the entry-level Reo family.
- Battery Maintenance Services After-sales battery maintenance service offering intended to increase the longevity of Ampere electric scooters.
Quantifiable outcome
- ₹36,445 annual savings compared to petrol vehicles at ₹100/litre
- +1 more outcomes
Companies that use Ampere Vehicles
Customer profileSegments2 records
Ideal customer profiles2 records
Ampere Vehicles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ampere Vehicles partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FlipkartcoreFlipkart serves as an e-commerce marketplace partner for Ampere Vehicles, enabling online sales of Ampere electric scooters including the Nexus ST model. The partnership provides additional distribution reach for customers preferring online purchase of EVs.
- Amazon IndiacoreAmazon India serves as an e-commerce marketplace partner for Ampere electric products, expanding online sales channel reach and accessibility for customers across India.
- Bajaj MallminorBajaj Mall partnership expands retail distribution footprint, leveraging existing retail infrastructure for Ampere EV sales.
- Muthoot FincorpcoreMuthoot Fincorp provides financing services for Ampere electric vehicles, enabling customers to purchase EVs through easy financing options. This partnership addresses the affordability barrier for mass-market EV adoption.
- QuessminorQuess is listed as a business partner, though the specific nature of the partnership is not detailed in available sources.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Ampere Vehicles competitors and assessment
Company assessmentDirect peers
- Ather Energy: Indian premium e-scooter manufacturer (450 series) competing in the upper price band where Ampere's Nexus is positioned. Relevant peer for benchmarking technology, brand, and ASP trajectory.
- Hero Electric: One of India's largest electric two-wheeler manufacturers with a portfolio of affordable e-scooters directly comparable to Ampere's Reo and Magnus families. Competes for the same budget-conscious commuter segment.
- Ola Electric: India's most high-profile electric two-wheeler manufacturer. Directly competes with Ampere in the mass-market e-scooter segment; Ampere outsold Ola for the first time in February 2026, making it the most directly comparable rival.
- TVS Motor Company: Major Indian two-wheeler OEM with the iQube electric scooter line. Competes across price points with strong brand equity and larger capital base, making it a direct peer in the e-2W market Ampere serves.
- Okinawa Autotech: Indian mass-market electric two-wheeler manufacturer with a broad affordable scooter lineup similar to Ampere. Competes directly in tier-2/tier-3 city segments with comparable price positioning.
- Bajaj Auto: Established Indian two-wheeler leader relaunched in EVs with the Chetak Electric, directly competing in the same urban commuter segment as Ampere. Leverages massive dealer network and brand trust.
Emerging players
- Revolt Motors: Indian electric motorcycle startup (RV400) focused on higher-ASP commuter motorcycles. Adjacent competitor in India's e-2W category with overlapping target customers.
- Simple Energy: Indian startup behind the Simple One e-scooter, positioned in the mid-premium segment. Less mature than Ampere but targeting an overlapping urban commuter customer base.
- Bounce Infinity: Indian electric two-wheeler startup offering affordable e-scooters with battery-swap models. Targets the same first-time EV buyer segment Ampere serves, though at smaller scale.
Others
- Greaves Cotton Limited (parent): Listed parent of Greaves Electric Mobility and Ampere Vehicles. Provides the capital, manufacturing base, and aftermarket network that Ampere leverages, and represents the listed proxy for valuing the EV business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ampere Vehicles social profiles
Digital presenceAmpere Vehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ampere Vehicles leadership team
Management profileNumber of profiles
Profiles2 records
Ampere Vehicles funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ampere Vehicles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ampere Vehicles
What does Ampere Vehicles do?
Ampere Vehicles designs, manufactures, and sells electric scooters for the Indian mass market. Its product portfolio spans entry-level models (Reo 80, ReoVYB), mid-range Magnus family variants (Magnus Neo, Magnus Grand, Magnus G MAX), and the flagship Nexus EX and ST line. Vehicles are distributed through a dealer showroom network, e-commerce marketplaces (Flipkart, Amazon India), and direct online channels, with financing support from partners such as Muthoot Fincorp.
Is Ampere Vehicles a public or private company?
Ampere Vehicles is a private company. It is classified as corporate owned and is currently operating.
When was Ampere Vehicles founded?
Ampere Vehicles was founded in 2008. It employs 51 to 100 people.
Where is Ampere Vehicles based?
Ampere Vehicles is headquartered in Coimbatore, India, in the Asia region.
How does Ampere Vehicles make money?
One revenue line is on record: electric Two-Wheeler Sales.
Who are Ampere Vehicles's main competitors?
Direct peers on record are Ather Energy, Hero Electric, Ola Electric, TVS Motor Company, Okinawa Autotech and Bajaj Auto. Emerging players are Revolt Motors, Simple Energy and Bounce Infinity. Greaves Cotton Limited (parent) is listed as an others.
Does Ampere Vehicles have an API?
No public API is recorded for Ampere Vehicles.
What industry is Ampere Vehicles in?
Ampere Vehicles's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 441227 and its SIC code is 3751.