BePink

What BePink does

BePink is an Italian-based elite women's professional cycling team, founded in 2012 and headquartered in Arluno, Lombardy. The team competes in the UCI Women's World Tour and Continental circuit, racing across Italy, Belgium, France, Switzerland, the Netherlands, Denmark, Poland, the United Arab Emirates, the United States, Japan, and El Salvador. Its primary operational outputs are athlete development and race results; over a 13-year continuous presence, BePink has accumulated more than 200 victories and 600 medals across national, European, world, and Olympic levels, and has graduated 18 athletes to UCI WorldTour rosters.

The team's only tangible product is the LEMMA RT carbon road bicycle, co-engineered with technical partner Officine Mattio using 1K/UD/T1100G carbon fiber construction (frame weight 690g at size 54, unpainted; OM RT fork 350g), and branded as LEMMA RT x BePink. Additional technical partners include Imatra (a sustainability/ESG mechanism that converts race kilometers into digital currency, under which BePink became the first ESG-labeled women's cycling team in 2024), TO FIT (apparel), and SH+ (helmets/eyewear).

BePink's revenue model is sponsorship-driven. It operates with a title sponsor (Vini Fantini for the 2026 season, following Bongioanni in 2024 and Cogeas in 2017), a layer of official and minor sponsors (including Officine Mattio, MAER, Bongioanni, Faresin Formwork), and an extensive technical-partner tier (Sidi, Schwalbe, CeramicSpeed, Elite, Deda, Supacaz, Indiba, Biotex, and others). The organization is privately held, led by President Emanuela Zini and Team Manager Walter Zini, with Silvia Tomasoni heading press operations. The team does not sell consumer products or services directly and has no disclosed revenue, app, or API surface.

Name

BePink

Legal name

BePink

Website

https://bepink.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BePink is an Italy-based elite women's professional cycling team founded in 2012, competing in UCI Women's World Tour and international races. It serves professional female cyclists as a development platform, funded through a tiered sponsorship model and operating the LEMMA RT co-branded carbon bicycle.

Ownership category

akta.pro rank

Headquarters

HQ city

Arluno

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

BePink operates an elite women's professional road cycling team that competes internationally in UCI Women's World Tour and Continental circuit races across Europe, the Middle East, Asia, and North America. The organization develops female cyclists for advancement to World Tour level competition, with 18 athletes having progressed through the program to date. The team also features a co-branded LEMMA RT carbon fiber bicycle engineered by Officine Mattio, used by riders in competition, and became the first ESG cycling team globally in 2024 through its partnership with Imatra.

Product overview

BePink operates as an elite professional women's cycling team rather than a product company. The team's primary tangible product is the LEMMA RT bicycle, engineered by Officine Mattio and powered by Imatra technology. The team competes in international cycling races including UCI Women's World Tour events, with athletes training and racing on the custom LEMMA RT Team-BePink-Edition bicycles. The organization also provides downloadable team cards and press materials as part of its media operations.

Differentiator

Problem solved

Functional benefit

Brands

• LEMMA RT x BePink: Carbon road bike engineered by Officine Mattio and powered by Imatra technology

Products and services

• LEMMA RT Team-BePink-Edition Bicycle High-performance carbon fiber road bicycle engineered by Officine Mattio, serving as the primary racing bike for BePink's elite athletes. Features include carbonio 1K/UD/T1100G frame construction weighing 690 grams (size 54, unpainted), OM RT fork at 350 grams, integrated cable routing, and DB flat mount brakes with maximum tire clearance of 32mm.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered primary, core and minor.

• Vini FantiniprimaryGTM or Marketing PartnerVini Fantini serves as the title sponsor for 2026, with the team competing under the name Vini Fantini-BePink. This represents a strategic partnership combining wine brand sponsorship with elite women's cycling.
• Officine MattiocoreTechnology or IntegrationOfficine Mattio is the technical bicycle partner, engineering and manufacturing the Lemma RT carbon bicycles used by the team. The partnership provides high-performance bikes with carbon 1K/UD/T1100G frames weighing 690 grams.
• ImatracoreTechnology or IntegrationImatra is a technical partner that converts kilometers traveled into 100% green digital currency produced by human energy. In 2024, BePink became the first ESG team in the world together with Imatra.
• Bongioanni (Il Clima Italiano)primaryGTM or Marketing PartnerBongioanni, an Italian manufacturer of climate control systems (heating, cooling, heat pumps) since 1907, served as title sponsor for 2024. The team was known as BePink-Bongioanni during that season.
• TO FITcoreTechnology or IntegrationTO FIT is the technical apparel partner providing the team's racing kits and uniforms. The 2024 jersey featured magenta and violet colors with Italian design and premium technical materials.
• MAERminorGTM or Marketing PartnerMAER is listed as an official sponsor, producing auto-adhesive labels. Partnership supports team operations and branding.
• Faresin FormworkminorGTM or Marketing PartnerItalian construction equipment company that supported the team during 2018 Australian races (Santos Women's Tour, Cadel Evans Great Ocean Road Race).

Recent moves6 records

Expansion highlights5 records

Direct peers

• EF Education-Oatly: US-based women's WorldTour team under the EF Education umbrella; competes in the same international calendar and uses a multi-title-sponsor commercial structure analogous to BePink's Vini Fantini-led model.
• UAE Team ADQ: UAE-registered UCI Women's World Tour team competing in the same UAE Tour Women, Giro d'Italia Women, and European calendar as BePink, with a similar multi-sponsor commercial structure.
• SD Worx-Protime: Top-tier UCI Women's World Tour team based in the Netherlands; the benchmark development-and-results program in women's road cycling, directly comparable to BePink in athlete pipeline and sponsorship-driven model.
• Movistar Team Women: Spanish-registered UCI Women's World Tour team competing in the same Giro d'Italia Women, Tour de France Femmes, and one-day calendar as BePink, with comparable title-sponsor-driven economics.
• Canyon//SRAM Racing: German-registered UCI Women's World Tour team with a premium equipment partnership (Canyon) that mirrors BePink's Officine Mattio/Lemma RT technical-bike model and targets similar sponsorship tiers.
• Team Visma | Lease a Bike Women: Dutch UCI Women's World Tour team; a direct rival for European stage-race wins and a frequent destination for graduates from Continental teams like BePink, making it both a competitor and a talent pipeline endpoint.
• Lotto-Dstny Women: Belgian women's Continental/ProTeam racing in many of the same European one-day and stage races as BePink, with a comparable scale, sponsor stack, and talent-development positioning.
• AG Insurance-Soudal Quick-Step: Belgian UCI Women's World Tour team operating in the same Belgian/European one-day and stage-race calendar as BePink, with a comparable multi-partner sponsorship model.
• FDJ-SUEZ: French UCI Women's World Tour team sponsored by FDJ and SUEZ; competes in the same European race calendar and races against BePink at events like Giro d'Italia Women and French one-day races.
• Lidl-Trek: UCI Women's World Tour team backed by Lidl and Trek, operating a global calendar similar to BePink and competing for the same pool of elite female riders and consumer-brand sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BePinkTeam
• Instagraminstagram.com/bepinkteam
• Facebookfacebook.com/bepinkteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BePink