Harpenden Town Football Club

What Harpenden Town Football Club does

Harpenden Town Football Club is a private, community-run amateur football club founded in 1891 and based at Rothamsted Park in Harpenden, Hertfordshire, England. It operates four squads — a senior men's first team competing in the Spartan South Midlands Premier Division (Step 7 of the English football pyramid), an under-18 floodlit youth team, a development/reserve squad, and a women's team — and serves local players, supporters, and sponsors in the Harpenden area.

The club's commercial activity is modest and grassroots in nature. Revenue is generated through individual matchday ticket sales (sold online via The Little Box Office platform), annual season tickets that include pre-season fixtures and a 5% matchday bar discount, on-site bar and hospitality operations, and a small sponsorship portfolio led by home kit and coaching staff sponsor Brad and Dills alongside a cross-promotional partnership with local restaurant aggregator GoGetters. Its digital presence runs on a MyClubPro club-management website that publishes fixtures, news, match reports, and downloadable PDF matchday programmes, supported by an official Twitter account.

Operationally the club holds England FA Accreditation and is run by volunteer committee members rather than institutional investors or paid executives. Historical records include a 1920-21 season double (Mid Herts League Division 1 and Aubrey Cup) and a Roll of Honour documenting 70 club members who served in World War I, of whom eight did not return. There are no disclosed revenue figures, no funding rounds, no parent company, and no signs of venture capital or institutional ownership.

Name

Harpenden Town Football Club

Legal name

Harpenden Town Football Club

Website

https://harpendentownfc.co.uk

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Harpenden Town Football Club is a private, community-run amateur football club founded in 1891 in Harpenden, Hertfordshire, operating senior men's, women's, under-18, and development teams in the Spartan South Midlands Premier Division.

Ownership category

akta.pro rank

Product category

Grassroots Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Grassroots football club
• Amateur football teams
• Youth football development
• Women's football program
• Matchday ticketing services

Headquarters

HQ city

Harpenden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday ticket sales: Revenue from selling tickets for home games at Rothamsted Park, available through thelittleboxoffice.com
2. Sponsorship: Sponsorship revenue from corporate partners including home kit and coaching staff sponsors
3. Season tickets: Annual season tickets providing access to all home games with additional perks such as 5% discount at the bar on matchdays
4. Bar and hospitality: On-site bar services generating revenue during matchdays with discount incentives for season ticket holders

Distribution channels4 records

Marketing channels3 records

Core offering

Harpenden Town Football Club is a community-based amateur football club established in 1891 that fields four teams (men's senior, women's, U18 floodlit youth, and a development squad) competing in local leagues, with home matches played at Rothamsted Park in Harpenden. The club sells match tickets, season tickets, matchday programmes, and on-site bar/hospitality services, and generates additional revenue through team and coaching staff sponsorships.

Product overview

Harpenden Town Football Club is a non-profit football organization established in 1891, operating as a multi-team club in Harpenden, Hertfordshire. The club operates four distinct teams: the senior Men's team (competing in the Spartan South Midlands Premier Division at Rothamsted Park), an Under-18 youth team (U18 Floodlit), a Development squad, and a Women's team. Commercial offerings include match day programmes available as PDF downloads, season ticket memberships with bar discounts, and online ticket sales through The Little Box Office platform. The club's website, provided by MyClubPro, serves as the digital hub for fixtures, news, sponsorship information, and club documents.

Differentiator

Problem solved

Functional benefit

Brands

• Harpenden Town Men: The club's senior men's football team competing in the Spartan South Midlands Premier Division.
• Harpenden Town Women
• Harpenden Town FC U18 Floodlit
• Harpenden Town Development

Products and services

• Harpenden Town Men
• Harpenden Town FC U18 Floodlit
• Harpenden Town Development
• Harpenden Town Women
• Season Tickets
• Online Ticket Sales
• Match Day Programmes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Brad and DillscoreGTM or Marketing Partner · 29 June 2022Brad and Dills serves as the home first team and co-sponsor for Harpenden Town FC. This sponsorship provides financial support and brand visibility for the club's primary men's team and coaching staff.
• GoGettersminorGTM or Marketing Partner · 2 January 2022GoGetters is a local restaurant partner with a focus on connecting with local dining establishments. The partnership provides mutual promotional benefits between the football club and local restaurant ecosystem.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kings Langley FC: Another Spartan South Midlands Premier Division side and direct competitor at the same Step 7 pyramid level. Comparable in scale, amateur structure, and matchday revenue model.
• FC United of Manchester: Supporter-owned non-league football club with strong community identity and grassroots operating model. Comparable as a community-rooted, multi-team grassroots club leveraging heritage and volunteer-driven operations for commercial sustainability.
• Dunstable Town FC: Direct fixture opponent referenced in Harpenden Town's home schedule; competes in the Spartan South Midlands Premier Division. Strongest direct peer given same league, level, and pyramid position.
• Dulwich Hamlet FC: Community-owned, supporter-driven non-league football club in London with strong community ties and heritage. Comparable as a grassroots club with sponsorship, ticketing, and bar revenue from a similar Step 6/7 level operation.
• Tring Athletic FC: Another Spartan South Midlands Premier Division club within Hertfordshire/Buckinghamshire. Directly comparable as a same-tier grassroots football club with community funding model.
• Corinthian-Casuals FC: Historic amateur football club in England with strong heritage positioning and community-based ethos. Comparable as a long-standing amateur football club with heritage differentiation, multi-team operations, and grassroots funding.

Regional players

• Hemel Hempstead Town FC: Adjacent Hertfordshire non-league football club operating a multi-team model with men's, women's, and youth pathways. Comparable regional peer with similar community club structure and grassroots matchday revenue model.
• Hitchin Town FC: Long-established Hertfordshire non-league football club with a multi-team pathway and community-based operations. Directly comparable as a similar heritage grassroots club in the same geographic region.
• Berkhamsted FC: Neighbouring Hertfordshire football club operating at the Spartan South Midlands level with men's, women's, and youth teams. Highly comparable in scale, league level, and community club operations to Harpenden Town.
• St Albans City FC: Nearby Hertfordshire non-league club competing at a higher level of the English football pyramid. Comparable as a community-rooted Hertfordshire football club with multi-team operations, FA accreditation, and a similar sponsor/donor funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Harpenden_Town

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harpenden Town Football Club