GoGetters
GoGetters is a UK online food delivery platform founded in 2016 that operates a two-sided marketplace connecting 80,000 consumers across Essex, Hertfordshire, and Bedfordshire with approximately 200 independent restaurants via web and mobile apps, generating revenue through delivery commissions on each transaction.
- Company typePrivate
- Founded2016
- HeadquartersHarlow, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What GoGetters does
GoGetters (legal entity: Go Getters Delivery Ltd, registered in England & Wales, company number 10456226) is a private online food delivery platform founded in 2016 and headquartered in Harlow, Essex. The company operates a two-sided marketplace connecting consumers in towns across Essex, Hertfordshire, and Bedfordshire with approximately 200 independent restaurants that lack their own delivery operations. Customers order takeaway delivery via the GoGetters website or native iOS/Android apps, with secure payment processing handled by Stripe and real-time driver tracking from restaurant to door. Beyond the consumer app, the platform offers 'GoGetters for Work' for corporate catering orders and a sub-contracted driver program verified through insurance partner Zego.
The underlying technology stack is conventional rather than differentiated: web ordering platform hosted on Linode, payments via Stripe, email marketing via Mailchimp, and analytics via Google Analytics. GoGetters earns revenue primarily through a transaction-fee model — collecting payment from customers as agent for partner restaurants, retaining a delivery commission, and passing the remainder to the restaurant, with an additional delivery fee charged at checkout. Specific pricing tiers and take rates are not publicly disclosed.
The company's go-to-market is hybrid: direct-to-consumer digital ordering for individuals and corporate clients, supported by a sales/onboarding motion to recruit independent restaurant partners. As of 2022, the platform served 80,000 customers. Ownership is concentrated with co-founders Owen Barrow and Lee Nicolaou, with no disclosed institutional venture funding beyond a single ~$415k round in July 2022; operational leadership is reported as Simon Wingrove (CEO), Owen Barrow (CRO), and Lee Nicolaou (COO).
GoGetters firmographics
Firmographics- Name
- GoGetters
- Legal name
- Go Getters Delivery Ltd
- Website
- https://gogetters.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoGetters is a UK online food delivery platform founded in 2016 that operates a two-sided marketplace connecting 80,000 consumers across Essex, Hertfordshire, and Bedfordshire with approximately 200 independent restaurants via web and mobile apps, generating revenue through delivery commissions on each transaction.
- Ownership category
- akta.pro rank
GoGetters industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Local Messengers and Local Delivery (49221)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where GoGetters is headquartered
LocationHeadquarters
- HQ city
- Harlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
GoGetters business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery Commission: GoGetters acts as agent on behalf of partner restaurants, collecting payment from customers and retaining commission before passing remainder to restaurant partners. A delivery fee is charged to customers at checkout.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GoGetters product offering
Product offeringCore offering
GoGetters operates an online takeaway delivery marketplace that connects consumers in Essex, Hertfordshire, and Bedfordshire with local independent restaurants. Customers place orders through the website or iOS/Android apps, pay securely online via Stripe, and receive home delivery from sub-contracted drivers with real-time tracking. The company also offers a corporate catering service, GoGetters for Work, for office team meals.
Product overview
GoGetters is a premium online takeaway delivery platform that operates as a two-sided marketplace connecting consumers with local independent restaurants through its consumer app and GoGetters for Work corporate catering service. The platform is built around a core consumer ordering and delivery tracking application, complemented by separate programs for restaurant partners and self-employed delivery drivers. Founded in 2016 and headquartered in Essex, GoGetters differentiates itself by focusing exclusively on independent restaurants rather than major chains, serving towns across Essex, Hertfordshire, and Bedfordshire.
Differentiator
Problem solved
Functional benefit
Products and services
- GoGetters Consumer Takeaway Delivery Platform Consumer-facing online takeaway delivery platform that enables users to browse local restaurants, takeaways and off-licenses delivering nearby, order food securely online, track the driver's progress in real-time, and receive delivery to their door.
- GoGetters for Work Corporate catering service that lets businesses order local restaurant food for office teams, including lunches and dinners for late shifts, eliminating the hassle of managing team food orders and expenses.
- Partner Restaurant Program Restaurant partnership program that gives local independent restaurants a complete delivery solution. GoGetters handles all delivery requirements, driver management, and payment processing so partners can focus on food preparation while gaining access to delivery demand.
- Driver Program Self-employed driver program offering paid hourly rates and per-delivery compensation for drivers using their own vehicles to deliver food from partner restaurants. Drivers must be aged 21+ and verified through insurance partner Zego.
Quantifiable outcome
- 80,000 customers served from 200 independent restaurants
- +1 more outcomes
Companies that use GoGetters
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
GoGetters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
GoGetters partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- King DuflagshipChinese restaurant partner since 2017. GoGetters handles all delivery requirements freeing King Du to concentrate on kitchen and restaurant. Partnership has driven consistent growth in takeaway sales. GoGetters eliminated all hassle of recruiting, managing and paying for delivery drivers.
- StripecoreThird-party payment processor used to process customer payments. Stripe handles payment collection, including credit and debit card transactions. GoGetters uses Stripe to authorize and process payments at checkout.
- MailchimpcoreThird-party email service provider used to administer GoGetters' email mailing list and e-newsletter distribution for marketing communications.
- Google AnalyticscoreWebsite analytics service used to analyze how users interact with the GoGetters website, including page views, time spent, and geographic location based on IP address.
- LinodecoreCloud hosting provider for GoGetters' website server, email services, and data storage. Privacy policy references Linode's servers for hosting and email.
- ZegominorInsurance verification partner for delivery drivers. Drivers must be 21+ and verified through Zego for insurance purposes.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
GoGetters competitors and assessment
Company assessmentDirect peers
- Just Eat: UK's largest online food delivery marketplace connecting consumers with restaurants for delivery; directly comparable in two-sided marketplace model, commission revenue, and consumer ordering app, though it operates nationally with focus on chains and larger independents rather than GoGetters' suburban independent-only positioning.
- Deliveroo: Major UK food delivery platform operating a consumer app, restaurant marketplace and rider network with comparable commission model and corporate ordering (Deliveroo for Work); overlaps directly with GoGetters in B2C takeaway, B2B catering, and rider sub-contracting across the UK.
- Uber Eats: Global online food delivery marketplace operated by Uber with UK consumer ordering, restaurant partner onboarding, and driver network; competes for the same independent restaurants and takeaway orders as GoGetters, particularly in suburban towns.
- Foodhub: UK-based online food ordering platform founded by a former Just Eat director, positioned around independent restaurants and lower commission rates; the closest peer to GoGetters in independent-focused, suburban UK positioning and no-diner-fee model.
- OrderYoyo: UK food delivery platform enabling restaurants to accept orders directly through branded apps and websites as well as a marketplace; closely comparable SaaS-plus-marketplace model for independent restaurants seeking delivery without high aggregator commissions.
Emerging players
- Pronto Delivery: Smaller UK food delivery operator focused on independent restaurants with a corporate ordering angle; comparable niche independent-restaurant focus though smaller scale than GoGetters' 200-partner footprint.
Broad incumbents
- Domino's Pizza UK: National UK pizza delivery chain with proprietary ordering app and in-house driver fleet; overlaps on the delivery side and competes for the same takeaway occasions, but operates a single-brand model rather than a marketplace.
- DoorDash: Largest US online food delivery platform with international ambitions; broader incumbent with marketplace, driver and consumer app stack directly analogous to GoGetters' operating model at much greater scale.
- Delivery Hero: Global operator of multiple regional online food delivery brands across Europe, Asia and MENA; broad incumbent whose marketplace-plus-logistics model mirrors GoGetters and whose scale could easily reach UK suburban markets.
Others
- Zego: UK insurtech providing insurance and verification for gig-economy drivers; already integrated with GoGetters for driver onboarding and a direct enabler of the platform's sub-contracted delivery workforce rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GoGetters social profiles
Digital presenceGoGetters financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoGetters leadership team
Management profileNumber of profiles
Profiles3 records
GoGetters funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoGetters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoGetters
What does GoGetters do?
GoGetters operates an online takeaway delivery marketplace that connects consumers in Essex, Hertfordshire, and Bedfordshire with local independent restaurants. Customers place orders through the website or iOS/Android apps, pay securely online via Stripe, and receive home delivery from sub-contracted drivers with real-time tracking. The company also offers a corporate catering service, GoGetters for Work, for office team meals.
Is GoGetters a public or private company?
GoGetters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoGetters founded?
GoGetters was founded in 2016. It employs 101 to 250 people.
Where is GoGetters based?
GoGetters is headquartered in Harlow, United Kingdom, in the Europe region.
How does GoGetters make money?
One revenue line is on record: delivery Commission.
Who are GoGetters's main competitors?
Direct peers on record are Just Eat, Deliveroo, Uber Eats, Foodhub and OrderYoyo. Pronto Delivery is listed as an emerging player. Broad incumbents are Domino's Pizza UK, DoorDash and Delivery Hero. Zego is listed as an others.
Does GoGetters have an API?
No public API is recorded for GoGetters.
What industry is GoGetters in?
GoGetters's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 49221 and its SIC code is 5812.