Chapman
Chapman Real Estate is a family-owned residential real estate agency founded in 1987, operating five offices across the Blue Mountains region of New South Wales, Australia. It provides property sales, property management, and leasing services to individual buyers, sellers, and landlords in regional markets.
- Company typePrivate
- Founded1987
- HeadquartersGlenbrook, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Chapman does
Chapman Real Estate is a family-owned traditional real estate agency operating since 1987 in the Blue Mountains region of New South Wales, Australia. The business is legally structured across three related private companies — Micourt Pty Ltd (ACN 003 212 771), Living Better #1 Pty Ltd (ACN 163 896 026), and Group Collective Pty Ltd (ACN 663 994 349) — which together trade as Chapman Real Estate. The firm operates five physical offices (Glenbrook, Blaxland, Springwood, Winmalee, and Hazelbrook) staffed by approximately 30+ personnel including licensed agents, property managers, and administrative/sales support. It serves individual home sellers, buyers, landlords, and tenants in the Blue Mountains, Lower Mountains, Mid Mountains, and Hawkesbury regions, with no disclosed enterprise or institutional customer segment.
The service portfolio comprises residential property sales, ongoing property management, leasing services, and buyer representation. The technology stack is anchored by the third-party Agentpoint real estate platform, which powers the firm's website, property listings, and agent profile pages. Differentiated operational systems include the VIP Buyer Network (a proprietary database of pre-qualified buyers), the Transparent Offers system designed to reduce ambiguity in negotiations, and the Chapman Concierge Trades Network supporting clients through ancillary trade services. Listings are syndicated through the major Australian portal realestate.com.au. Acquisition channels are predominantly direct — office walk-ins, private inspections, open homes, appraisals, and referrals — with no disclosed digital-led growth motion.
Revenue is generated through three streams: commission on residential property sales (transaction-fee based, typically a percentage of sale price), recurring property management fees (percentage of rental income or fixed monthly fees), and leasing/lease-renewal commissions. Pricing is custom and negotiated per transaction, with no publicly listed standard rate. The business is sales-led with relationship-driven conversion, reliant on long-tenured local agents, family ownership, and word-of-mouth referrals. No external funding, parent company, M&A activity, or public listing has been disclosed.
Chapman firmographics
Firmographics- Name
- Chapman
- Legal name
- Micourt Pty Ltd ACN 003 212 771, Living Better # 1 Pty Ltd ACN 163 896 026 and Group Collective Pty Ltd ACN 663 994 349 together trading as Chapman Real Estate
- Website
- https://chapmanrealestate.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chapman Real Estate is a family-owned residential real estate agency founded in 1987, operating five offices across the Blue Mountains region of New South Wales, Australia. It provides property sales, property management, and leasing services to individual buyers, sellers, and landlords in regional markets.
- Ownership category
- akta.pro rank
Chapman industry classification
Industry- Product category
- Residential Real Estate Agency
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Chapman is headquartered
LocationHeadquarters
- HQ city
- Glenbrook
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Chapman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential property sales, typically a percentage of the sale price. Services include buyer representation, vendor appraisals, marketing campaigns, and transaction management.
- Property Management Fees: Ongoing property management services for landlords including tenant placement, rent collection, maintenance coordination, and compliance management. Typically charged as a percentage of rental income or fixed monthly fee.
- Leasing Services: Tenant placement and lease renewal services for both residential and commercial properties. Revenue generated through leasing fees and renewal commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom commission arrangements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Chapman product offering
Product offeringCore offering
Chapman Real Estate is a full-service residential real estate agency that sells, manages, and leases properties in the Blue Mountains region of New South Wales. The firm operates from five offices (Glenbrook, Blaxland, Springwood, Winmalee, Hazelbrook) staffed by licensed agents and property managers delivering buyer representation, vendor sales campaigns, tenant placement, rent collection, and lease management for individual consumers and small-scale investors.
Product overview
Chapman Real Estate is a traditional full-service real estate agency operating across the Blue Mountains region of NSW, Australia. The company offers a unified service model combining residential property sales, property management and leasing as its core offerings. Rather than a platform-plus-modules architecture, Chapman operates as a relationship-driven agency with multiple physical office locations (Glenbrook, Blaxland, Springwood, Winmalee, and Hazelbrook) staffed by local property specialists. Services are delivered through experienced agents rather than software products, with each office providing localized market expertise for buy-side, sell-side, and property management transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Full-service residential property sales for individual vendors and buyers across the Blue Mountains region, including buyer representation, vendor appraisals, marketing campaigns, and transaction management supported by Chapman's VIP Buyer Network and Transparent Offers system.
- Property Management & Leasing Recurring property management service for landlords, covering tenant sourcing, rent collection, property inspections, maintenance coordination, and financial reporting for residential investment properties.
- Buyer Services Buyer-side representation service for individuals purchasing property, including access to Chapman's pre-qualified VIP buyer database, property search support, and guided purchasing assistance.
- Lease Management Tenant placement and lease management service for residential and commercial rental properties, covering lease administration, lease renewals, and tenant changeovers in the Blue Mountains region.
Quantifiable outcome
- Secured accepted offer on property in just one week (Colette Thompson case)
- +1 more outcomes
Companies that use Chapman
Customer profileNamed customers5 records
Ideal customer profiles4 records
Chapman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chapman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgentpointcoreWebsite platform provider powering the Chapman Real Estate website with property listings, agent profiles, and search functionality. The site is noted as being 'Powered by Agentpoint'.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Chapman competitors and assessment
Company assessmentDirect peers
- Belle Property: Premium Australian residential real estate brand operating through franchise offices across NSW and other states. Comparable to Chapman in focusing on high-touch residential sales and property management with strong local agent identities.
- McGrath Estate Agents: Australian premium residential real estate agency network with sales, property management and leasing across NSW and other states. Closely comparable to Chapman in service mix (sales + management) and reliance on commissioned local agents, but operating at national scale rather than a single region.
- Century 21 Australia: Global real estate franchise with strong Australian presence in residential sales and property management. Comparable to Chapman via the franchise/agent-led model, with competing offices likely operating within or near the Blue Mountains market.
- LJ Hooker: Long-established Australian real estate franchise network offering residential sales, leasing and property management services nationally. Highly relevant direct competitor to Chapman given overlapping service set and franchise-driven local office model.
- First National Real Estate: Australian real estate cooperative/network focused on regional and suburban residential markets. Directly comparable to Chapman's regional NSW model with similar reliance on local agents and integrated sales/property management offerings.
- Harcourts Australia: Australasian real estate network with residential sales, property management and auctions. Comparable to Chapman in offering multi-service real estate through a distributed office model in regional and suburban Australian markets.
- Ray White: One of the largest Australasian real estate networks with a franchise model covering residential sales, property management and leasing. Comparable in core offering to Chapman but with a much larger agent base and brand footprint that competes for the same vendors and landlords in regional NSW.
- Raine & Horne: Australian real estate network with deep NSW presence offering residential sales, commercial, property management and rural services. Relevant direct peer given overlap in NSW regional residential markets and similar franchise/agent-led service model.
- Richardson & Wrench: NSW-focused real estate network with residential sales, property management and commercial services. Comparable to Chapman given strong Sydney and regional NSW overlap, agent-led model, and similar service mix.
Regional players
- Elders Real Estate: Australian rural and regional-focused real estate brand with property sales and management in non-metropolitan areas. Comparable to Chapman's regional NSW focus, though Elders skews more toward rural/lifestyle properties rather than Blue Mountains suburban residential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chapman social profiles
Digital presenceChapman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chapman leadership team
Management profileNumber of profiles
Profiles6 records
Chapman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chapman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chapman
What does Chapman do?
Chapman Real Estate is a full-service residential real estate agency that sells, manages, and leases properties in the Blue Mountains region of New South Wales. The firm operates from five offices (Glenbrook, Blaxland, Springwood, Winmalee, Hazelbrook) staffed by licensed agents and property managers delivering buyer representation, vendor sales campaigns, tenant placement, rent collection, and lease management for individual consumers and small-scale investors.
Is Chapman a public or private company?
Chapman is a private company. It is classified as family owned and is currently operating.
When was Chapman founded?
Chapman was founded in 1987. It employs 11 to 50 people.
Where is Chapman based?
Chapman is headquartered in Glenbrook, Australia, in the Oceania region.
How does Chapman make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management Fees and leasing Services.
Who are Chapman's main competitors?
Direct peers on record are Belle Property, McGrath Estate Agents, Century 21 Australia, LJ Hooker, First National Real Estate, Harcourts Australia, Ray White, Raine & Horne and Richardson & Wrench. Elders Real Estate is listed as a regional player.
Does Chapman have an API?
No public API is recorded for Chapman.
What industry is Chapman in?
Chapman's product category is Residential Real Estate Agency. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.