What Agentpoint does

Agentpoint Pty Ltd, founded in 2001 in Sydney, Australia, is a vertical digital agency and software provider specializing in real estate technology. The company builds WordPress-based real estate websites, the PropertyHub cloud-based property data hub, and Reapit Proposals (formerly ProposalPoint), a digital listing presentation platform, alongside add-on modules including Digital Property Brochures, an Agency Mobile Vendor Reporting App, GhostVoicemail bulk messaging, and Facebook advertising services. Its technology is differentiated by deep domain specialization in real estate and an integration layer that synchronizes CRM property data across more than 60 portals (including realestate.com.au, Domain, RightMove, Zoopla, and TradeMe) and leading CRMs such as Agentbox, Console, AgencyCloud, Rex CRM, and PropertyTree. Agentpoint's business model combines one-time website design and build fees with recurring subscription revenue from hosting, PropertyHub data hosting ($40/month), portal pushing ($70/month), per-property brochure fees ($299 + GST/month per property), per-user email ($8 + GST/month), and project-based custom development for real estate tech startups and large enterprises. Customers span individual agents, small and mid-size agencies, large franchise networks (Stone Real Estate, McGrath, LJ Hooker, Richardson & Wrench, Harcourts), and proptech startups across Australia, the UK (launched November 2021), and New Zealand. Since March 2021, Agentpoint has operated as a wholly-owned product line of Reapit, branded as Reapit Websites, and benefits from Reapit's distribution to 65,000+ users across 5,200+ offices in the UK and Australia, with Reapit itself backed by private equity firm Accel-KKR.

Name

Agentpoint

Legal name

Agentpoint Pty Ltd

Website

https://agentpoint.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Agentpoint is an Australian digital agency that builds WordPress-based real estate websites, PropertyHub listing data integration, and Reapit Proposals digital presentation tools, serving individual agents, agencies, and franchise networks across Australia and the UK as part of Reapit.

Ownership category

akta.pro rank

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: One-time fees for design, development, and launch of custom real estate websites, including responsive design, portal integrations, and branding.
2. Subscription / Recurring Services: Ongoing subscription-based services including website hosting, PropertyHub data hosting, CRM access, digital proposal platform access, and portal pushing. Setup fees are charged upfront with recurring monthly or annual billing.
3. Digital Property Brochures: Per-property fees for digital brochure creation, including unlimited digital brochures, SMS, emails, and Facebook ad costs per property. Setup fee charged per account for template configuration and CRM integration.
4. Facebook Advertisement Services: Paid Facebook ad campaigns via Digital Property Brochures, Facebook Applications, and Automated Facebook Feed, with setup fees and annual hosting/maintenance charges.
5. Email Solutions (Google Apps): Google Apps email and productivity suite billed per user per month, with free unlimited aliases and a one-time setup fee per office.
6. Large Real Estate Tech Projects: Custom scalable digital solutions including web and mobile apps for real estate tech startups and large established businesses, likely project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Agentpoint builds and operates digital marketing technology for real estate professionals, including industry-specific websites (Reapit Websites), interactive digital proposal and listing presentation tools (Reapit Proposals / ProposalPoint), cloud-based CRM-to-portal property listing integration (PropertyHub), automated digital property brochures, agency-branded vendor reporting mobile apps, and bulk voicemail (GhostVoicemail) for database prospecting. Offerings are sold as a combination of one-time setup plus recurring subscriptions to individual agents, independent agencies, and large real estate network groups across Australia and the UK.

Product overview

Agentpoint (now Reapit Websites) is a full-service digital marketing platform for real estate professionals, offering a comprehensive suite of interconnected products. The core offering centers on Reapit Websites for building industry-leading real estate websites, complemented by PropertyHub for cloud-based property data management that syncs listings across multiple channels. ProposalPoint (Reapit Proposals) provides interactive digital proposal and listing presentation capabilities with vendor notifications and retargeting. Additional modules include the Agency Mobile Vendor App for real-time campaign reporting, GhostVoicemail for database prospecting, and Digital Property Brochures for property-specific web pages. The platform integrates with major real estate portals (Realestate.com.au, Domain), CRMs (Agentbox, Console, AgencyCloud), and marketing tools, enabling automated property syndication and lead generation across the real estate ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ProposalPoint: A fully branded, interactive and customisable digital proposal solution for Real Estate professionals to win more listings.
• PropertyHub
• GhostVoicemail

Products and services

• Reapit Websites (formerly Agentpoint) Industry-leading WordPress-based websites specifically built for real estate groups and professionals to generate more business, including responsive design, branding, and CRM property listing integration.
• PropertyHub (CRM Property Listing Integration) Cloud-based property data hub allowing real estate agents to import, host, sync, and push CRM property data to over 60 real estate listing sites including realestate.com.au and Domain.
• Reapit Proposals (formerly ProposalPoint) Fully branded, interactive, and customisable digital proposal platform for real estate agents to win more listings, including proposal creation, engagement tracking, retargeting integration with Google and Facebook, and digital signing.
• Digital Property Brochures Automated individual property websites delivered to property seekers, including SMS, emails, Facebook ad costs, and per-property setup per account.
• Agency Mobile Phone Vendor Reporting App Agency-branded mobile phone application providing real-time campaign reporting to vendors, including property enquiries, open inspection attendees, contracts requested, reports downloaded, offers made, and hot buyer identification.
• GhostVoicemail Voicemail message delivery system for real estate agents to record and bulk-send audio voicemails to mobile numbers without ringing the recipient.
• Large Real Estate Tech Projects Custom-scope web and mobile application builds for real estate tech startups and large established real estate businesses needing bespoke digital platforms.
• Google Apps Email Solutions Google Apps email and productivity suite (Gmail, Calendar, Drive, Docs, Sheets, Slides) billed per user per month with free unlimited aliases and a one-time setup fee per office.
• ActiveAgent Lead generation tool integrating CRM, website, and email to track engagement and manage client contact journeys for real estate agents.
• New Development Project Websites Custom-built websites for new residential or commercial property developments, including apartment complexes and retirement villages.
• Property Portals Custom real estate/property portal solutions for agencies to manage and display their property listings at scale.
• Facebook Advertisement Services Customised Facebook advertisements for real estate agents including property ads, re-targeting campaigns, lookalike audience targeting, plus setup and annual hosting.
• SEO Services Search engine optimisation services for real estate clients including Google My Business setup, Schema structured markup, permalink review, keyword/title/tag optimisation, local citations, and SEO training.
• Website Hosting Managed website hosting services for real estate agencies and agents on a subscription basis.
• Analytics & Reporting Property and website analytics offerings including Google Analytics integration, property page view tracking, and engagement metrics.
• Training & Support Training and support services for real estate clients including SEO best practice training and platinum support options.

Quantifiable outcome

• 23,400+ agents serviced over the last 10 years
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration69 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core, major and moderate.

• Reapit (parent company)coreStrategic or Co-development Partner · 12 March 2021Agentpoint (now Reapit Websites) was acquired by Reapit in March 2021. Reapit is an Estate Agency Business Platform provider serving UK and Australian markets with CRM products (Agentbox for AUS, AgencyCloud for UK), property management, trust accounts, and analytics. Reapit has nearly 25 years of innovation history, serves 65,000+ users in 5,200+ offices, and manages 225,000+ tenancies. Agentpoint is Reapit's digital marketing product for websites, proposals, and lead generation.
• realestate.com.aumajorTechnology or IntegrationIntegration partnership allowing Agentpoint client property listings to be pushed to and displayed on realestate.com.au, Australia's primary residential real estate portal. PropertyHub supports syndication to this portal as part of its 60+ portal integrations.
• DomainmajorTechnology or IntegrationIntegration partnership enabling Agentpoint clients to display and manage property listings on Domain.com.au, one of Australia's leading real estate portals. Included in PropertyHub's portal pushing service.
• AgentboxmajorTechnology or IntegrationAgentbox is Reapit's Australian CRM product. Agentpoint integrates with Agentbox for seamless property listing data flow between CRM and websites, digital brochures, and proposal platforms.
• ConsolemajorTechnology or IntegrationConsole Group Pty Ltd is a leading Australian proptech property management company acquired by Reapit in March 2022. Agentpoint integrates with Console for CRM and property management data synchronisation.
• RightMove.co.ukmajorTechnology or IntegrationIntegration partnership supporting Agentpoint's UK expansion, allowing UK client property listings to be syndicated to RightMove, the UK's largest real estate portal.
• ZooplamajorTechnology or IntegrationUK portal integration enabling Agentpoint UK clients to push property listings to Zoopla, one of the UK's leading property websites.
• TradeMe.co.nzmoderateTechnology or IntegrationInternational portal integration for New Zealand properties, allowing Agentpoint clients to list on TradeMe Property, New Zealand's major real estate portal.
• XeromoderateTechnology or IntegrationAccounting integration partnership enabling Agentpoint's real estate clients to connect their property management and financial data with Xero's accounting platform.
• Stripe and PayPalmoderateTechnology or IntegrationPayment processing integrations for real estate agencies using Agentpoint platforms for property transactions, digital service payments, and vendor billing.
• Rex CRMmoderateTechnology or IntegrationCRM integration allowing Agentpoint to sync property listings and client data with Rex CRM platform used by Australian real estate agents.
• AgencyCloudmajorTechnology or IntegrationAgencyCloud is Reapit's UK CRM product. Agentpoint integrates with AgencyCloud as part of the Reapit ecosystem for UK market solutions.
• PropertyTreemoderateTechnology or IntegrationCRM integration with PropertyTree, an Australian property management software platform, enabling data synchronisation for Agentpoint clients.
• LockedONmoderateTechnology or IntegrationCRM integration partnership with LockedON, an Australian real estate CRM and marketing platform, enabling data connectivity with Agentpoint's website and portal pushing tools.
• Pricefinder (CoreLogic)majorTechnology or IntegrationProposalPoint integrates with Pricefinder API allowing users to pull comparable property listing data directly into digital proposals, enhancing the quality and data richness of agent proposals.
• ActivepipemoderateTechnology or IntegrationMarketing platform integration with Activepipe, an email marketing platform for real estate, enabling Agentpoint clients to enhance their email campaigns.
• MatterportmoderateTechnology or Integration3D walkthrough technology partnership enabling real estate agents to embed immersive 360-degree virtual property tours from Matterport directly into Agentpoint websites and digital brochures.
• LifullmoderateGTM or Marketing PartnerPartnership with Japan's number 1 real estate portal Lifull (which acquired Trovit for ~$80M) for its Australian market launch. Agentpoint clients received 3 months free Premium Listings on Lifull. Lifull positions itself as the number 3 portal offering free basic listings and competitive premium pricing.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Estate Webmasters: Canadian real estate web design and SEO agency building custom IDX-enabled websites for agents, teams, and brokerages. Comparable in bespoke website build model, CRM/IDX integration focus, and real estate vertical specialization.
• Placester: US-based real estate technology platform offering websites, CRM-lite, and lead generation tools for agents and brokerages. Comparable in serving SMB agents with integrated web/marketing stack, though more SaaS-templated and less bespoke than Agentpoint.
• Property Web Builder (Australia): Australian real estate website provider serving agents, agencies, and franchises with custom sites, CRM integrations, and portal syndication. Closest head-to-head Australian competitor to Agentpoint's website business.
• Luxury Presence: US real estate web design/PropTech firm building bespoke websites, branding, and digital marketing for luxury agents and teams. Direct overlap in custom website + brand-driven digital proposal/listing presentation offering for premium real estate professionals.
• Agent Image: Long-standing US-based real estate web design and digital marketing agency serving individual agents, brokerages, and franchise networks. Most directly comparable to Agentpoint in vertical specialization, custom design services, and broker/agent GTM, though primarily North America-focused.

Emerging players

• ActivePipe: Australian real estate email/nurture marketing automation platform integrated into Agentpoint's stack. Overlaps with Agentpoint's lead generation and vendor reporting tools but is a point solution rather than full web/proposal suite.
• BoxBrownie: Real estate marketing services platform offering image editing, floor plans, virtual staging, 3D renders, and virtual tours to agents. Adjacent digital marketing complement rather than a website builder; relevant for the broader real estate marketing tech category.

Broad incumbents

• REA Group (realestate.com.au): Australia's dominant residential real estate portal, owner of realestate.com.au and PropTrack. Same end customer (real estate agents) and overlapping product surface via agent marketing tools; an aggregator-adjacent incumbent rather than a head-to-head website builder.
• CoreLogic Australia: Australian property data and analytics provider (owner of Pricefinder, RP Data) supplying AVMs, listings, and analytics to portals, agents, and lenders. Comparable through Agentpoint's Pricefinder integration in ProposalPoint; broader incumbent in real estate data rather than direct web/agency rival.

Regional players

• iFoundAgent: Australian real estate marketing agency offering websites, SEO, and digital marketing to individual agents and boutique agencies. Smaller-scale regional peer in the same Australian real estate digital agency niche as Agentpoint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/agentpoint
• Facebookfacebook.com/agentpoint
• LinkedInlinkedin.com/company/agentpoint-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentpoint