Fabula Design & Marketing Agency

What Fabula Design & Marketing Agency does

Fabula Design & Marketing Agency (legal entity FABULA d.o.o.) is a Croatian full-service creative agency headquartered in Rijeka, founded circa 2016 by Mladenka Tomić (CEO) and Marko Perožeić (Creative Director). The agency offers strategy, branding and rebranding, graphic design, UX/UI design, web and e-commerce development, content creation, social media management, video production, and online/offline advertising, delivered primarily as project-based professional services to a horizontal mix of B2B clients (SMEs and enterprises) across Croatia, with selective international work.

The technology stack is mainstream rather than proprietary: websites and web shops are built on HTML5, CSS3, jQuery, PHP, Bootstrap, and WordPress CMS, with payment integrations via CorvusPay and PayPal. There is no proprietary platform, no public API, no AI/ML components, and no patents or trademarks disclosed. Operational technology is limited to standard creative tools plus social media advertising platforms (Facebook, Instagram, Google AdWords).

Commercially, Fabula operates on project-by-project engagements with custom quotations; pricing is not publicly disclosed. Revenue is derived from professional services fees across creative/design work and digital marketing services. The company holds a minimal share capital of 20,000 HRK, has no external funding, no parent company, and no disclosed financials. It is a member of HURA (Croatian Association of Communication Agencies) with an AA+ rating, and maintains a bilingual (Croatian/English) portfolio website as its primary commercial channel.

Name

Fabula Design & Marketing Agency

Legal name

FABULA d.o.o.

Website

https://fabula.com.hr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Fabula is a Rijeka-based Croatian creative agency offering branding, web design, and digital marketing services to a horizontal mix of SMB and enterprise clients across Croatia, delivered via project-based engagements by a ~17-person multidisciplinary team.

Ownership category

akta.pro rank

Product category

Creative Design and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Brand strategy consulting
• Digital marketing agency
• Web development services
• Visual identity design

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative & Design Services: Professional services revenue from strategy, branding, rebranding, graphic design, logo design, packaging design, UX/UI design, web/app design, audio/video production. Typically project-based engagements.
2. Digital Marketing Services: Digital marketing strategy, social media management, online/offline advertising, media buying, consulting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fabula Design & Marketing Agency is a full-service creative agency delivering brand strategy, visual identity, and graphic design; web design and development (UX/UI, responsive sites, custom web shops, web applications); and digital marketing including social media management, online/offline advertising, and media buying for SMEs and enterprises in Croatia and selectively internationally. Engagements are project-based, spanning strategy, design, and content production under one roof.

Product overview

Fabula Design & Marketing Agency is a Croatian creative agency based in Rijeka offering a comprehensive portfolio of design and marketing services. The agency's core offerings include Strategy (media buying, consulting, rebranding), Design (graphic design for logos, corporate identity, typography, icons, packaging; web design including UX, responsive design, web shops, web applications), and Content (copywriting, social networks, video production, online/offline advertising). Their services span multiple project categories including branding for new companies, rebranding initiatives, visual identity and communication strategy, redesign projects, digital marketing strategy, and website development. The agency works with diverse clients across industries including retail, healthcare/dental, food & beverage, tourism, fitness, real estate, cultural institutions, and more, delivering customized creative solutions tailored to each client's specific needs and market positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Development Strategic positioning service including market and brand research, audience analysis, and long-term goal-based strategy creation for B2B clients across industries; covers media buying strategy and consulting as part of brand-building engagements.
• Visual Identity & Graphic Design Visual identity design service covering logos, corporate identity, typography, icon design, packaging design, brand signatures, slogans, and verbal identity for new brands and rebranding initiatives targeting SMEs and enterprises.
• Web Design & Development Web design and development service including UX design, responsive UI design, custom website builds, web shops, and web applications using HTML5, CSS3, jQuery, PHP, Bootstrap, and WordPress CMS, with payment gateway integration (CorvusPay, PayPal) for e-commerce clients.
• Content & Digital Marketing Content production and digital marketing service covering copywriting, social media management, video production and editing/animation, online and offline advertising, and campaign execution across Facebook, Instagram, and Google AdWords for B2B clients in Croatia.
• Media Buying & Consulting Paid media planning and buying across digital and offline channels, plus strategic consulting, delivered as a standalone or bundled engagement to support brand launches and ongoing marketing.

Quantifiable outcome

• 5 million annual visitors at Tower Center Rijeka managed by Fabula
• +1 more outcomes

Named customers40 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• HURA (Croatian Association of Communication Agencies)moderateOthersFabula is a member of HURA (Hrvatska udruga komunikacijskih agencija / Croatian Association of Communication Agencies). They display the AA+ rating credential on their website, indicating their standing within the Croatian advertising and communications industry.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DEPT®: European digital agency combining creative, technology, and media services. Operates in the same integrated creative+digital space Fabula targets, but at much larger scale across multiple EU markets.
• Publicis Groupe Croatia: Global advertising network's Croatian operations offering full advertising, media, and digital services. Provides enterprise-tier competition for larger Croatian brand engagements where Fabula also competes.
• Wieden+Kennedy: Global creative advertising agency renowned for brand campaign work. Sets the upper-bound benchmark for creative agency standards that Fabula positions against when pitching for premium brand accounts.

Emerging players

• Valicon: Data-driven marketing and brand consultancy with digital campaign execution capabilities. Comparable Croatian-rooted player applying analytics and strategy to brand and digital performance work overlapping with Fabula's media-buying services.

Direct peers

• Imago Ogilvy: Croatian arm of the Ogilvy network providing advertising, branding, PR, and digital marketing services. Directly competes with Fabula on integrated creative and digital marketing engagements for Croatian enterprises.
• 404 Agency: Croatian digital creative agency focused on web design, branding, and digital campaigns. Similar-sized regional competitor with comparable service mix spanning visual identity and online marketing.
• Studio Sonda: Croatian creative studio specialized in branding, visual identity, and digital design. Comparable horizontal creative agency serving Croatian and international B2B/B2C clients with a similar project-based model.
• Degordian: Croatian digital agency offering web development, design, and digital marketing to European clients. Comparable middle-market competitor with a stronger tech and digital product orientation than Fabula.
• Bruketa&Žinić&GIRICunda: One of Croatia's leading independent creative agencies headquartered in Zagreb, offering brand strategy, design, advertising, and digital services to regional and international clients. Highly comparable full-service agency positioning, though operating at a larger scale and brand-tier than Fabula.

Regional players

• Badel1862 (in-house brand work) / Foreach: Croatian full-service agency covering advertising, branding, and digital work across the Adriatic region. Comparable mid-market creative competitor serving a similar Croatia-and-Adriatic client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fabula.com.hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabula Design & Marketing Agency