Hiratsuka

What Hiratsuka does

Hiratsuka (株式会社ひらつか) is a privately-held, founder-owned custom tailoring company headquartered in a single retail store in Sakyo-ku, Kyoto, Japan. Founded in September 1979 by Representative Director Hiratsuka Yuji, the company manufactures and sells bespoke made-to-measure suits, jackets, pants, skirts, vests, coats, shirts, and formal dresses for both men and women. Production is anchored on individually drafted paper patterns per customer, with the firm's stated differentiator being consistent fit regardless of body type — atypical physiques, athletic builds, kyphotic posture, post-surgical conditions, and wheelchair users are explicitly accommodated without price penalty. Pricing is driven solely by fabric selection (over 1,000 options ranging from entry-level to luxury brands such as Ermenegildo Zegna and Loro Piana) rather than measurement complexity, with entry-level recruit suits starting from ¥29,800 (tax-included ¥32,780).

The business operates an omnichannel distribution model combining a physical storefront (open Tuesday–Sunday, 10:00–18:00, closed Wednesdays and national holidays) with a rotating schedule of traveling exhibition events (展示会) hosted at cooperative association venues across Kyoto, Kobe, Toyama, Osaka, Shiga, Okayama, and Fukui. The company also maintains a dedicated barrier-free online ordering system (hiratsuka-barrier-free-order.com) with trial-fitting service for customers with disabilities, the elderly, and remote buyers, plus a home-visit measuring service covering Kyoto and Shiga prefectures. Ancillary revenue comes from alteration and repair services with a 2-year warranty.

Financially, Hiratsuka is a small-scale lifestyle business with disclosed annual sales (年商) of ¥32.6 million as of June 2024, registered capital of ¥39 million, and stated annual production capacity of 700+ custom suits. It is entirely founder-funded with no outside investment, no headcount disclosed, no technology platform beyond a marketing website and ordering form, and no institutional or enterprise customers — revenue is derived exclusively from individual consumers.

Name

Hiratsuka

Legal name

株式会社ひらつか

Website

https://hiratsuka.co.jp

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Hiratsuka is a privately-held Kyoto-based custom tailor founded in 1979 that designs and produces made-to-measure suits and garments for individual consumers, including customers with disabilities and atypical body types, via a single storefront, regional traveling exhibitions, and a barrier-free online ordering channel.

Ownership category

akta.pro rank

Product category

Bespoke Custom Tailoring

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Custom tailored suits
• Made-to-measure garments
• Bespoke menswear
• Custom womenswear
• Barrier-free tailoring

Headquarters

HQ city

Kyoto-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Suit and Garment Sales: The company manufactures and sells bespoke suits, jackets, and other garments. Prices vary by garment type and fabric selection. Made-to-measure production based on individual customer measurements. Production lead time is approximately 4 weeks.
2. Alteration and Repair Services: The company provides alteration services including waist adjustments and repairs for weight changes, as well as button and zipper replacements, as part of ongoing customer service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hiratsuka manufactures and sells made-to-measure (custom-tailored) suits, jackets, pants, skirts, vests, coats, shirts, and dresses for men and women, producing more than 700 custom suits annually. Each garment is built from an individual paper pattern created from the customer's measurements, with pricing determined by fabric selection rather than body type, and an average production lead time of approximately 4 weeks. The company also offers alteration and repair services (including 2-year warranty on repairs) and runs a barrier-free online ordering system tailored to customers with disabilities or limited mobility.

Product overview

Hiratsuka is a traditional custom tailoring company founded in 1979 in Kyoto, offering bespoke suits and garments for men and women. The company operates a single-location tailoring service with an online barrier-free ordering system as an add-on for remote customers. The core product offering consists of custom-tailored suits, jackets, pants, skirts, vests, coats, shirts, and dresses, all made to order using individual paper patterns. The company produces over 700 custom suits annually and offers services for customers with special physical needs, including disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• バリアフリーオーダースーツ (Barrier-Free Order Suits): Internet ordering system for customers with disabilities, remote customers, and those who have difficulty going out

Products and services

• Custom Suits (Menswear) Bespoke tailored suits for men, including business suits, formal wear, and special-occasion attire, made to individual paper patterns and offered from ¥29,800 (tax-included from ¥32,780) entry-level up to higher fabric tiers including branded cloth from ¥88,000 (tax-included ¥96,800). Production lead time is approximately 4 weeks.
• Custom Suits (Womenswear) Bespoke tailored suits and ensembles for women, with custom paper patterns created per customer. Higher entry pricing than menswear due to garment construction specifics.
• Recruit Suits Custom-tailored recruitment/job-interview suits for job seekers, available in navy and black, starting from ¥29,800 per suit. Designed for customers entering the workforce who want presentable formal attire.
• Custom Jackets Custom-tailored jackets for men and women, starting from ¥36,000.
• Custom Pants and Skirts Custom-tailored pants for men and skirts for women, starting from ¥20,000.
• Custom Vests (Best) Custom-tailored vests available as standalone items or paired with suits, starting from ¥20,000.
• Custom Coats Custom-tailored coats for men and women, starting from ¥68,000.
• Custom Shirts Custom-tailored shirts for men and women, starting from ¥11,000.
• Custom Dresses and Wedding Dresses Custom-tailored dresses including formal dresses and wedding attire.
• Fabric Selection (1000+ varieties) Access to more than 1,000 fabric samples and actual fabrics, ranging from affordable options to luxury brand cloths including Ermenegildo Zegna, Loro Piana, and REDA. Customers select fabrics that determine garment pricing.
• Barrier-Free Online Order System Online ordering channel at hiratsuka-barrier-free-order.com for people with disabilities, elderly, or remote customers who have difficulty going out; includes trial fitting (仮縫い) service and access to home-visit measuring in Kyoto and Shiga prefectures.
• Alteration and Repair Services Alteration and repair services for garments including weight-change adjustments, button and zipper replacements, with a 2-year warranty on repairs. Available as an ongoing service to support customers across the lifecycle of a custom garment.

Quantifiable outcome

• Over 700 custom suits produced annually since founding

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• 福井県民生協本部センター (Fukui Kenmin-kyo Headquarters Center)minorChannel Partner/ Reseller/ Distributor · 1 February 2026Exhibition events are held at the Fukui prefecture co-op center, allowing regional customers to access Hiratsuka's custom tailoring services. February 2026 events listed at this venue.
• とやま生活協同組合 (Toyama Co-op)minorChannel Partner/ Reseller/ Distributor · 1 December 2025Hiratsuka holds exhibition events at Toyama Co-op venues, allowing local customers in Toyama prefecture to view fabrics and place orders. Events are held multiple times per year at the Co-op headquarters location in Toyama city.
• コープこうべ (Co-op Kobe)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Hiratsuka holds recurring exhibition events at Co-op Kobe venues ( コープ西宮, シーア Seer in Higashinada-ku, Kobe). The partnership allows customers in Hyogo prefecture to access custom tailoring services.
• とやませいきょう 堀川事務所 (Toyama Seikyo Horikawa Office)minorChannel Partner/ Reseller/ Distributor · 1 December 2021Exhibition events held at the Toyama Seikyo (Cooperative) Horikawa Office location in Toyama city, providing access to regional customers.
• 大同消毒株式会社 / 鸭川olare (Referenced via song credits)minorOthers · 1 August 2021Composer Hayakawa Akio (早川暁雄) arranged songs for company representative Hiraizumi Yuji. This is a creative collaboration rather than a commercial business partnership.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Indochino: Indochino is a North American online made-to-measure suit brand competing on affordable customization. It is an adjacent/thematic comparable showing how digital-first custom tailoring can scale; relevant to Hiratsuka as a contrast in distribution model and as a long-term competitive benchmark.
• Suitsupply: Suitsupply is an international made-to-measure and custom suiting retailer with showrooms globally. It represents an adjacent custom-suit business model (personalized fit, multiple price tiers) with stronger digital marketing and brand presence than Hiratsuka, illustrating the modern competition for premium formalwear.

Broad incumbents

• Konaka Co., Ltd. Konaka is a major Japanese suit retailer operating multiple brands (Suit Select, Kashiyama, KONAKA THE FLAGSHIP). It is a broad incumbent in the same industry as Hiratsuka, offering ready-to-wear and made-to-measure suits, but with much greater scale, multiple channels, and corporate ownership.
• Haruyama Trading Co., Ltd. Haruyama is a Japanese suit retailer specializing in business and formal menswear with in-store custom options. It is a broad incumbent serving similar customers to Hiratsuka's recruit and business-suit segments, with national store coverage.
• Aoyama Trading Co., Ltd. Aoyama Trading operates the P.S.FA and Aoyama brand suit retail networks across Japan, including made-to-measure programs. It is a broad incumbent in the men's business-suit market that overlaps with Hiratsuka's customer base but operates at vastly larger scale via owned retail.
• ORIHICA Co., Ltd. ORIHICA is a Japanese affordable suit and business-formalwear chain serving the recruit-suit and entry-level business-suit segments. Comparable to Hiratsuka at the lower price point but as ready-to-wear rather than made-to-measure, competing for the same job-seeker customer base.

Direct peers

• Suit Select: Suit Select, a Konaka subsidiary, offers made-to-order suits in a retail-store setting with broad geographic coverage across Japan. It overlaps directly with Hiratsuka's business suits and recruit-suit categories but with much larger retail footprint, faster turnaround, and lower price points.
• Azabu Tailor: Azabu Tailor is a Japanese bespoke suit chain with multiple showrooms offering made-to-measure suits with broad fabric selections. Directly comparable to Hiratsuka in product (custom suits) and target customer (individuals seeking personalized formalwear), but at significantly larger national scale with a stronger digital booking and pricing engine.
• Kashiyama (Konaka Premium): Kashiyama is Konaka Group's premium bespoke suit brand offering made-to-measure service with broad fabric selection. Comparable to Hiratsuka on the higher-end of the custom suit market (suits starting ~¥80,000+) and on full-body measurement and customization, but with national scale and stronger brand awareness.
• Global Style: Global Style operates a chain of custom-suit shops across Japan with transparent pricing starting around ¥29,800 — mirroring Hiratsuka's entry price point. Both compete in the affordable-to-mid bespoke suit segment with similar made-to-measure workflows; Global Style is a directly comparable scaled competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hiratsuka_kyoto
• Facebookfacebook.com/hiratsuka.order.suits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiratsuka