Medical Supermarket

What Medical Supermarket does

Medical Supermarket is a UK-based online procurement platform for medical and healthcare supplies, operating since 2011 as a trading name of ProCure Health Limited (registered in England and Wales, company number 7305206, headquartered in Aylesbury). The platform consolidates a broad catalogue of medical consumables, equipment, furniture, pharmaceuticals, janitorial supplies and stationery into a single account-based e-commerce destination, with a web storefront backed by Azure blob storage CDN and a bespoke portal featuring customisable purchasing interfaces, spend reports, budget tools, delivery tracking, standing-order replenishment and a ProCure-led product-sourcing service for items not listed online. Distribution is fulfilled through a stocked warehouse with same-day despatch and next-day delivery on items ordered before 4pm, supplemented by a dedicated own-fleet courier service for bulk social-care orders and third-party couriers for residential routes.

The company monetises through transactional product sales with volume-tiered account pricing, group purchasing deals aimed at NHS-aligned buying organisations (GP Federations, Primary Care Networks, Integrated Care Boards, NHS Trusts, Care Home Groups), dedicated account managers for larger accounts, and ancillary revenue from a price-match guarantee, promotional codes and an affiliate energy-procurement offering in partnership with Fidelity Energy. An MHRA licence permits distribution of pharmacy and Prescription Only Medicines to CQC-authorised addresses, enabling movement beyond pure consumables into regulated pharmaceuticals. Customer acquisition runs through content marketing (SEO-optimised product pages and a primary/social care blog), LinkedIn, email communications, and Trustpilot social proof; orders are accepted via web, phone and email.

Medical Supermarket serves NHS GP surgeries, hospitals, care and nursing homes, and group-level NHS buying structures across the UK and the Republic of Ireland. Reported awards include Best Healthcare Business (Direct Commerce Awards) and Most Innovative Business and Excellent Customer Service (Incgen Awards). The company is privately held, with no disclosed venture or private-equity backing; headcount is reported in the 11-50 range.

Name

Medical Supermarket

Legal name

ProCure Health Limited

Website

https://medical-supermarket.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Supermarket is a UK-based online retailer supplying medical consumables, equipment, furniture, pharmaceuticals, and stationery to NHS GP surgeries, hospitals, care homes, and GP Federations/PCNs/ICBs, with next-day delivery, MHRA-licensed pharmaceutical distribution, and bespoke procurement portal under ProCure Health Limited.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Medical supplies distribution
• Healthcare procurement
• Medical consumables retail
• Pharmaceutical distribution
• Medical equipment supply

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical & Healthcare Product Sales: Core revenue stream from sale of medical consumables, equipment, furniture, janitorial supplies, pharmaceuticals, and stationery to healthcare organisations. Products sold directly through online portal with transactional pricing and volume-based discount tiers.
2. Account-Based Purchasing: Account holders receive automatic discounts based on volume of business with tiered pricing. Account managers review costs and ensure customers are on correct pricing tier for maximum savings on supplies and services.
3. Group Purchasing Benefits: Specialised group purchasing deals for GP Federations, PCNs, ICBs and Healthcare Groups, consolidating medical, janitorial, stationery, services and equipment supplies for time and cost savings.
4. Energy Services: Partnership with Fidelity Energy for utility procurement services. Medical Supermarket facilitates energy tariff switching and management for healthcare customers through their sustainability partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Medical Supermarket is an online retailer that supplies medical consumables, equipment, furniture, pharmaceuticals, janitorial supplies, and stationery to healthcare organisations across the UK. The company operates a customisable e-commerce portal with spend management tools, standing orders, and group purchasing benefits, serving NHS GP Surgeries, hospitals, care homes, GP Federations, Primary Care Networks, and Integrated Care Boards. It holds an MHRA licence for distribution of pharmacy and Prescription Only Medicines to CQC-authorised addresses.

Product overview

Medical Supermarket is an online healthcare procurement platform launched in 2011, serving GP surgeries, care homes, NHS hospitals, and healthcare organisations across the UK. The platform offers a consolidated range of medical consumables, equipment, furniture, pharmaceuticals, stationery, and supporting services. Key product categories include examination couches (from brands such as Stabil, Medi-Plinth, Sunflower Medical, Doherty), sharps bins and clinical waste management, surgical instruments (Swann Morton scalpels, suture packs), diagnostic equipment, PPE, and infection control supplies. The company also provides pharmaceutical distribution under MHRA licence, calibration and PAT testing services, and energy procurement consultation through Fidelity Energy. Customers can purchase via e-commerce with account pricing tiers, standing orders for automated replenishment, and group purchasing options for GP Federations, PCNs, and NHS Trusts.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Consumables General medical consumables including PPE, nitrile gloves, type IIR face masks, FFP2 respirators, disposable aprons, hand sanitiser, couch rolls, dressings, plasters, bandages, syringes, needles, clinical waste sacks, and infection control supplies sold to healthcare organisations.
• Examination Couches Range of examination couches from authorised dealers including Stabil, Medi-Plinth, Sunflower Medical, and Doherty brands, designed for patient comfort and healthcare provider functionality in medical practices, clinics, and hospitals.
• Sharps Bins Colour-coded sharps disposal containers including Sharpsafe and Sharpsguard brands for safe disposal of needles, syringes, and other sharps waste in clinical and community healthcare settings.
• Surgical Instruments Single-use surgical instruments including scalpels (Swann Morton), needle holders (Kilner), forceps, and suture packs for minor surgical procedures in GP surgeries and clinics.
• Diagnostics and Blood Testing Diagnostic equipment and consumables including blood sampling lancets (Accu-Chek Safe-T Pro Plus), blood pressure monitors, scales, pregnancy tests, and urine tests for patient diagnosis.
• Medical Furniture Medical-grade furniture including visitor and waiting room chairs (Sunflower Medical, Atlas), trolleys, privacy screens, and therapy tables for GP surgeries and care homes.
• Pharmaceuticals Pharmacy and Prescription Only Medicines distributed under MHRA licence to CQC-authorised addresses, including pharmacy fridges (Labcold) for temperature-sensitive medications.
• Office Stationery and Printer Consumables Office stationery and printer consumables including toners and ink cartridges with recycling services for GP surgeries and healthcare organisations.
• Calibration and PAT Testing Services Equipment calibration, PAT testing, repair, and servicing for medical equipment to ensure regulatory compliance and accurate performance.
• Energy Procurement Services Energy procurement consultation through partnership with Fidelity Energy, offering green energy tariffs, site audits, carbon tracking dashboards, and support for NHS carbon reduction priorities.

Quantifiable outcome

• Award-winning service recognised with Best Healthcare Business (Direct Commerce Awards) and Most Innovative Business and Excellent Customer Service (Incgen Awards)

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Fidelity EnergycoreGTM or Marketing PartnerMedical Supermarket has partnered with Fidelity Energy, who won the Most Trusted Consultancy – SME at the 2024 TELCA awards. Through this partnership, they help healthcare customers get the best value from energy tariffs using Fidelity's custom built platform. Services include completing all contract admin, managing the switch process, and ongoing support for billing, meter reads, and tenancy changes. They also provide advice on reducing energy consumption and carbon emissions, helping customers work towards net zero.
• LabcoldcoreOthersMedical Supermarket works directly with leading medical equipment manufacturers including Labcold for pharmacy fridges. Labcold is a trusted brand in medical refrigeration.
• Welch AllyncoreOthersMedical Supermarket supplies Welch Allyn diagnostic sets as part of their extensive range of medical equipment from leading manufacturers.
• SecacoreOthersMedical Supermarket is an authorised dealer for Seca weighing scales, a leading brand in medical weighing and measurement equipment.
• Sunflower MedicalcoreOthersMedical Supermarket stocks Sunflower Medical furniture including examination couches, visitor chairs, and medical furniture. They are an authorised dealer for this UK medical furniture manufacturer.
• ZollcoreOthersMedical Supermarket supplies Zoll defibrillators as part of their medical equipment range from leading manufacturers.
• A&D MedicalcoreOthersMedical Supermarket supplies A&D blood pressure monitors and medical equipment. They partner with this brand as part of their trusted manufacturer network.
• OpticlarcoreOthersMedical Supermarket partners with Opticlar as one of their market leading specialist manufacturers with a reputation that healthcare professionals can depend on.
• ClinellcoreOthersMedical Supermarket supplies Clinell infection control products as part of their range of trusted healthcare brands.
• Drive devilbisscoreOthersMedical Supermarket stocks Drive devilbiss medical equipment as part of their comprehensive range from leading manufacturers.
• StabilcoreOthersMedical Supermarket is an authorised dealer for Stabil examination couches and medical furniture, offering quality products from this trusted brand.
• Medi-PlinthcoreOthersMedical Supermarket is an authorised dealer for Medi-Plinth examination couches, offering premium couches from this renowned manufacturer.
• Alcumus Safe SupplierminorOthersMedical Supermarket holds Alcumus Safe Supplier verification, demonstrating their commitment to industry standards and safety compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medline Industries: Privately held global manufacturer and distributor of medical-surgical supplies, gloves, PPE, and infection-control products sold to hospitals, care homes, and primary care. Closely comparable to Medical Supermarket's consumables and PPE/infection-control categories, though Medline operates at far greater scale across multiple geographies.
• Gompels Healthcare: UK-based online supplier of medical, hygiene, and care-home supplies to GP surgeries, care homes, and NHS customers. Direct competitor in the same UK e-commerce channel, overlapping product categories (PPE, infection control, consumables), and the same target buyer profile.
• Care Shop (NHC Group): UK-based supplier to care homes and healthcare facilities for consumables, housekeeping, laundry, and catering products. Comparable as a one-stop consolidated supplier targeting the same care-home vertical with overlapping categories, including janitorial and stationery.
• Beaucare Medical: UK supplier of medical, hygiene, and care-home equipment and consumables to care homes, nursing homes, and healthcare providers. Comparable customer base (UK care homes) and overlapping product range (consumables, equipment, furniture) with Medical Supermarket's Care & Nursing Homes segment.

Emerging players

• Amazon Business: B2B procurement marketplace increasingly used by NHS trusts and care groups for medical consumables, PPE, and stationery. Comparable as an online procurement channel to UK healthcare buyers, with significant price and logistics pressure on small specialist distributors like Medical Supermarket.
• Farla Medical: UK-based online supplier of medical consumables and equipment focused on GP and primary-care customers. Comparable in the UK GP-surgery supply niche and online channel, though smaller in scale and breadth than Medical Supermarket.

Broad incumbents

• McKesson Medical-Surgical: One of the largest North American medical-surgical distributors, supplying medical supplies, equipment, and pharmaceuticals to physician offices, clinics, and home-care providers. Directly comparable product mix and customer type to Medical Supermarket's NHS and care-home segments, with overlapping brands such as Welch Allyn and Zoll in the assortment.
• Patterson Companies: US-listed value-added distributor to dental and animal-health markets with growing medical segment. Comparable in the sense of being a broad-line specialty medical/dental distributor, though its centre of gravity is dental and animal-health rather than UK primary-care.
• NHS Supply Chain: The UK NHS's central procurement and supply-chain body, providing medical consumables, equipment, and pharmaceuticals to NHS trusts and wider healthcare providers. Directly comparable to Medical Supermarket because both supply the same NHS primary-care and hospital customer base with overlapping product categories, though NHS Supply Chain operates at vastly greater scale and as a framework-contract incumbent.
• Henry Schein: Global distributor of medical, dental, and animal-health supplies to office-based practitioners. Comparable because it sells the same categories of consumables, equipment, and pharmaceuticals that Medical Supermarket distributes to GP surgeries and care homes, though at much larger scale and globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medical-supermarket
• Xx.com/medicalsupermkt
• Facebookfacebook.com/medicalsupermarketuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Supermarket