PegasusLife
PegasusLife (trading as Pegasus Homes Limited) is a UK private developer and operator of high-specification retirement living communities exclusively for people aged over sixty, with multiple sites across England from Bath to Falmouth, generating revenue via home sales, rentals, and resales.
- Company typePrivate
- Founded2012
- HeadquartersWinchester, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PegasusLife does
PegasusLife, operating commercially as Pegasus Homes Limited (Company Number 08221003), is a UK private real estate developer specializing in retirement living communities exclusively for people aged over sixty. Founded in 2012 and headquartered at 105-107 Bath Road, Cheltenham, with a workforce of 101-250, the company designs, builds, and operates high-specification retirement apartments and homes across desirable English locations including Bath, Hampstead, Newcastle, Falmouth, Cobham, and Wooburn.
The core product is a portfolio of named residential communities (including Wooburn Bales, Steepleton, The Vincent, Cobham, and Bath Leat) that combine modern, energy-efficient homes with on-site support teams, communal lounges, libraries, gardens, roof gardens, and wellness amenities such as yoga and spa facilities. No proprietary technology underpins the offering; the business is operationally a property developer and operator, with marketing and lead generation handled through a corporate website, telephone sales (0800 975 0170), and on-site sales teams at each location.
Pegasus generates revenue through three streams: outright sale of retirement homes (one-time license), monthly rentals for residents preferring not to purchase (subscription), and transaction fees on resales of existing Pegasus properties. Pricing is not publicly disclosed and is quote-based by location and specification. The company holds multiple UK consumer-code accreditations (TSI, Property Ombudsman, Consumer Code for Home Builders, Property Institute) and Cyber Essentials certification, and is geographically confined to England with no disclosed parent company, external institutional investors, or funding rounds.
PegasusLife firmographics
Firmographics- Name
- PegasusLife
- Legal name
- Pegasus Homes Limited
- Website
- https://pegasuslife.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PegasusLife (trading as Pegasus Homes Limited) is a UK private developer and operator of high-specification retirement living communities exclusively for people aged over sixty, with multiple sites across England from Bath to Falmouth, generating revenue via home sales, rentals, and resales.
- Ownership category
- akta.pro rank
PegasusLife industry classification
Industry- Product category
- Retirement Housing
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
- akta.pro secondary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where PegasusLife is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PegasusLife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Home Sales (Buy): Sale of retirement apartments and homes to residents aged over sixty. Residents purchase properties outright within Pegasus communities.
- Home Rentals: Rental options available for residents who prefer not to purchase. Monthly rental payments for retirement homes.
- Resales: Secondary market sales when existing residents resell their Pegasus homes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PegasusLife product offering
Product offeringCore offering
Pegasus Homes (formerly PegasusLife) develops and operates retirement living communities exclusively for people aged over sixty across England. The company designs, builds, and manages high-quality homes within friendly communities in desirable locations from Bath to Hampstead, Newcastle, and Falmouth, offering homes for purchase, rental, and resale with on-site support teams, communal amenities, wellness facilities, and comprehensive property services including buildings insurance, communal utilities, and grounds maintenance.
Product overview
Pegasus Homes operates as a single unified product offering retirement living communities for people aged over sixty across England. The portfolio consists of named residential communities (including Wooburn Bales, Steepleton, The Vincent, Cobham, and Bath Leat) that provide high-quality homes with modern kitchens, bathrooms, and energy-efficiency features. Supporting services include buying assistance, renting options, and resale management. The company maintains these communities by handling buildings insurance, communal utilities, grounds maintenance, and cleaning, with additional wellness facilities such as communal lounges, libraries, roof gardens, and spa areas depending on the specific location.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Living Communities High-quality homes within friendly communities exclusively for people over sixty, featuring modern finish, high quality specification, well-designed communal spaces, on-site support teams, and wellness facilities. Located in sought-after areas across England including Bath, Hampstead, Newcastle, Cobham, and Falmouth.
- Home Buying Services Outright purchase of retirement apartments and homes within Pegasus communities, with guidance through the buying process for residents aged over sixty.
- Home Rental Services Monthly rental options for retirement homes for residents who prefer not to purchase outright, providing flexibility for later living within Pegasus communities.
- Resale Services Secondary market sales support when existing Pegasus residents resell their homes, facilitating transactions within the retirement community network.
Companies that use PegasusLife
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
PegasusLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PegasusLife partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lighthouse CharityminorPegasus Homes displays the Lighthouse Construction Industry Charity logo on their website footer, indicating support for or association with the construction industry charity that provides mental health and wellbeing support to construction workers and their families.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PegasusLife competitors and assessment
Company assessmentDirect peers
- Audley Group: UK developer and operator of luxury retirement villages with on-site amenities and services for active older adults. Directly comparable to PegasusLife on premium positioning, independent living focus, and design-led community model.
- Inspired Villages: Operator of integrated retirement communities in the UK backed by Legal & General, focused on independent living for over-60s with premium amenities. Directly comparable to PegasusLife on target segment and community-led offering.
- Rangeford Villages: UK retirement village developer offering high-quality homes for over-60s in desirable locations with similar amenity packages. Closely comparable to PegasusLife in customer profile, product offering, and multi-revenue stream model.
- Elysian Residences: UK luxury independent retirement living developer offering high-spec apartments for over-60s in desirable locations. Closely comparable to PegasusLife on premium positioning and design-led approach.
- Retirement Villages Group: UK retirement villages developer and operator serving active older adults in well-located communities. Directly comparable to PegasusLife on independent living focus and English geographic footprint.
Emerging players
- Cinnamon Luxury Care: UK operator of luxury care and retirement living communities. Partial overlap with PegasusLife on premium senior living positioning but with greater emphasis on care services.
- ExtraCare Charitable Trust: UK charity operating retirement villages for older adults with combined independent living and care services. Partial overlap with PegasusLife on retirement community model though non-profit structure differs.
Broad incumbents
- Churchill Retirement Living: Major UK retirement living developer specializing in purpose-built apartments for older adults. Comparable to PegasusLife on product category and target demographic, but with broader portfolio and larger scale.
- McCarthy & Stone: Largest UK retirement living developer offering retirement apartments nationwide for over-60s. Comparable to PegasusLife on core product category but operates at significantly greater scale with broader geographic reach.
Regional players
- Brio Retirement Living: Canadian retirement living developer offering premium independent living communities for active older adults. Comparable on product and positioning to PegasusLife but operates in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PegasusLife social profiles
Digital presencePegasusLife compliance and trust
Trust signalCompliance5 records
PegasusLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
PegasusLife leadership team
Management profileNumber of profiles
PegasusLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PegasusLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PegasusLife
What does PegasusLife do?
Pegasus Homes (formerly PegasusLife) develops and operates retirement living communities exclusively for people aged over sixty across England. The company designs, builds, and manages high-quality homes within friendly communities in desirable locations from Bath to Hampstead, Newcastle, and Falmouth, offering homes for purchase, rental, and resale with on-site support teams, communal amenities, wellness facilities, and comprehensive property services including buildings insurance, communal utilities, and grounds maintenance.
Is PegasusLife a public or private company?
PegasusLife is a private company. It is classified as unknown and is currently operating.
When was PegasusLife founded?
PegasusLife was founded in 2012. It employs 101 to 250 people.
Where is PegasusLife based?
PegasusLife is headquartered in Winchester, United Kingdom, in the Europe region.
How does PegasusLife make money?
Three revenue lines are on record. Home Sales (Buy) is the primary driver. The others are home Rentals and resales.
Who are PegasusLife's main competitors?
Direct peers on record are Audley Group, Inspired Villages, Rangeford Villages, Elysian Residences and Retirement Villages Group. Emerging players are Cinnamon Luxury Care and ExtraCare Charitable Trust. Broad incumbents are Churchill Retirement Living and McCarthy & Stone. Brio Retirement Living is listed as a regional player.
Does PegasusLife have an API?
No public API is recorded for PegasusLife.
What industry is PegasusLife in?
PegasusLife's product category is Retirement Housing. Its primary akta.pro industry code is HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies), with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 6233 and its SIC code is 7340.