MGMT Superyacht Agency

What MGMT Superyacht Agency does

MGMT Superyacht Agency is a UK-based, privately held B2B services firm providing comprehensive superyacht agency services for vessels visiting the United Kingdom and Ireland. Founded in 2011 by director Mark Upton in advance of the 2012 London Olympics, the company positions itself as the largest dedicated superyacht agent in the UK, distinguishing from diversified shipping agents. Service scope spans berth booking, pilotage, customs and immigration, provisioning, transport coordination, fuel bunkering, security, bespoke itinerary planning, concierge experiences, photography/filming, and invoice management — delivered as a single point of contact. A wholly-owned subsidiary, MGMT Car Hire, supplies a curated fleet of luxury vehicles (Range Rover and Land Rover models) with collection points in Glasgow, London, and the South Coast.

The business model is relationship-driven professional services. Revenue streams include (a) a flat-rate first-booking fee covering initial berth, customs and immigration, (b) usage-based ongoing support billed at the cheapest of hourly, daily, or weekly rates, (c) EU VAT clearance at £950-£1,500+VAT depending on yacht size, (d) car hire at £180-£240/day with a 5-day minimum, (e) consultancy fees for yacht buying/building and management review, and (f) recurring ongoing support subscriptions. Go-to-market is B2B and word-of-mouth driven, supplemented by membership in the World League of Agents for international referrals and an active Instagram presence positioning the UK as a destination.

The firm operates without external funding and is wholly owned by Mark Upton. The core operating geography is domestic (UK and Ireland), with operational deployment to ports nationwide via a remote team. Technology stack is limited to standard productivity tools — there is no proprietary platform, no disclosed APIs or integrations, and no AI/ML capabilities. The company is currently expanding operational headcount with two Operations Assistant hires in late 2025.

Name

MGMT Superyacht Agency

Legal name

MGMT Superyacht Agency

Website

https://mgmtyacht.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MGMT Superyacht Agency is a privately held UK-based B2B firm providing comprehensive yacht agency services — berth booking, customs, pilotage, itinerary planning, provisioning, fuel, and concierge — for superyachts visiting the United Kingdom and Ireland, with a wholly-owned luxury car hire subsidiary.

Ownership category

akta.pro rank

Product category

Yacht Agency Services

NAICS

Support Activities for Water Transportation (4883)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Cruise Concierge & Itinerary Planning Services (THAEAEAH)

akta.pro secondary industries

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB), Cruise Planning & Booking (HSACAKAE)

Keywords

• Superyacht agency services
• Yacht berth booking
• Maritime customs clearance
• Yacht provisioning services
• Superyacht itinerary planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Services - First Booking: Flat rate fee for organizing first berth booking along with customs, immigration, and any formalities required. This is the entry point service for new clients.
2. Ongoing Agency Services: Flexible billing after initial booking: Hourly rate for tasks, Daily rate (when hours exceed 6/day), or Weekly rate (when days exceed 4/week). Clients billed whichever is cheapest. Standby availability can be added on daily or weekly basis.
3. EU VAT Clearance: Included as part of customs and immigration fee. Flat rate pricing based on yacht size: starting at £950 + VAT, maximum £1500 for largest yachts.
4. Car Hire Services: MGMT Car Hire subsidiary offers luxury vehicle rental with daily rates from £180-240. Five-day minimum hire. Collection in Glasgow, London, or South Coast. 25% discount for yacht crew, CREWFO, and Superyacht Tenders members.
5. Ongoing Support Services: Post-visit support services for yachts that continue to need assistance after leaving UK. Priced based on yacht's activity level or required assistance. Includes pre-planning trips, berth logistics, and complex task assistance.
6. Consultancy Services: Expert independent advice for private clients (yacht buying/building guidance, management review) and business clients (finance, accounting, marketing, sales, branding). Also handles standalone industry projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MGMT Superyacht Agency provides full-service yacht agency support to superyachts visiting the UK and Ireland. Services cover berth booking, customs and immigration clearance, pilotage, provisioning, transport, fuel, security, car hire, itinerary planning, and invoice management — acting as a single point of contact that meets each yacht on arrival. The firm also operates MGMT Car Hire (luxury vehicle rentals), an EU VAT clearance service for yachts leaving EU shipyards, a superyacht consultancy practice, and a remote ongoing-support subscription.

Product overview

MGMT Superyacht Agency operates as a single unified service offering comprehensive Superyacht agency services for vessels visiting the UK and Ireland. The core offering centers on the Superyacht Agency Services suite, which includes sub-modules for itinerary planning, berth booking, pilotage, customs, provisioning, transport, car hire, security, fuel, experiences, memories, and invoice management. The company also operates MGMT Car Hire as a distinct sub-brand offering a curated fleet of British luxury vehicles. Additional services include Superyacht Consultancy for advisory support, Ongoing Support for remote assistance, and EU VAT Clearance for customs processing. All services are interconnected through the agency's operational expertise, with the core agency services serving as the foundation while supplementary modules like Car Hire, Experiences, and Memories provide enhanced luxury offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Superyacht Agency Services
• MGMT Car Hire
• Superyacht Consultancy

Quantifiable outcome

• UK now averages over 50 Superyacht visits per year, expected to reach 70 in 2025 (from 12/year in 2018/19)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• World League of Agents (WLOA)coreGTM or Marketing PartnerMGMT is a member of World League of Agents, a global network of yacht agents that actively promotes and networks its members to ensure collective clients are looked after properly worldwide. This partnership is key for international referrals and establishing trust with yachts arriving from other regions.
• Superyacht TendersminorGTM or Marketing PartnerMGMT cross-promotes Superyacht Tenders' tender buy-back scheme. Superyacht Tenders offers dedicated tender services including search, specification, project management, and delivery. MGMT Car Hire offers 25% discount to clients who have used Superyacht Tenders for tender purchases.
• CREWFO (Crew Family Office)minorGTM or Marketing PartnerMGMT Car Hire offers 25% discount to CREWFO members. CREWFO provides crew welfare support and works with Nautilus International seafarers union. MGMT refers crew to CREWFO for welfare support and related services.
• Nautilus InternationalminorOthersSeafarers union providing legal assistance and support for crew. MGMT works with Nautilus through CREWFO affiliation. Nautilus offers membership discounts to CREWFO members. MGMT refers crew experiencing abuse or employment issues to Nautilus for professional support.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Imperial Yachts: International yacht agency, brokerage, and management firm with European focus. Comparable in providing turnkey support for superyachts visiting specific countries, including berths, customs, and concierge.
• Y.CO: Yacht management, sales, charter, and agency provider with strong UK and Mediterranean presence. Directly comparable business model combining superyacht agency services with broader yacht lifecycle support.
• Burgess: Global yacht management, brokerage, and agency firm. Comparable as a full-service superyacht agency serving international yachts visiting UK ports, though operating at much larger scale and broader service scope.
• Ocean Independence: Yacht brokerage, management, and agency firm with UK and European offices. Comparable in offering integrated agency and concierge services to superyachts across multiple jurisdictions.
• Fraser Yachts: Global yacht agency, brokerage, and management company with established UK office. Comparable in providing berth booking, customs, provisioning, and itinerary services to visiting superyachts.
• Hill Robinson: Yacht management and agency firm serving large private and charter yachts. Comparable in acting as a single point of contact for captains and owners when yachts visit unfamiliar ports.
• Edmiston: Yacht brokerage and agency firm with global footprint. Comparable in providing concierge and agency support to visiting superyachts, particularly across the Mediterranean and UK.
• Cecil Marine: Specialist yacht agency with UK presence handling superyacht visits including berth booking, customs, and concierge. Closely comparable as a dedicated yacht agent rather than a diversified shipping agent.
• IYC (International Yacht Company): Global yacht management and agency firm with European offices. Comparable in delivering agency services (berths, customs, provisioning, transport) to superyachts on international itineraries.

Emerging players

• ONE Ocean: Boutique UK yacht services company providing yacht agency and management. Comparable in being a smaller, specialist UK-focused player, though with a more limited geographic scope than MGMT's full UK and Ireland reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MGMTyacht
• Instagraminstagram.com/mgmtyacht
• Xx.com/MGMTyacht
• LinkedInlinkedin.com/company/mgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGMT Superyacht Agency