What CocoFinder does

CocoFinder is a US-based, privately-held people search and public records aggregation engine operating exclusively through its direct-to-consumer website at cocofinder.com. The platform aggregates over 10 billion public records from thousands of verified sources including government agency filings, court records, census data, white pages, phone directories, voter registration rolls, and death records. Users enter a name, phone number, address, or email into a single search box to retrieve public-record profiles containing current and previous addresses, phone numbers, age, relatives, criminal/court records, property data, and social media links. The service explicitly excludes FCRA-regulated use cases (employment, tenant, credit, insurance screening) and is not a consumer reporting agency. All searches are anonymous with no account creation, credit card, or software installation required, and the company processes opt-out removal requests at no cost within 24-48 hours.

The product portfolio comprises eight core search services (People Search, Reverse Phone Lookup, People Directory, Background Check, White Pages, Reverse Address Lookup, Reverse Email Lookup, and Who Called Me), supplemented by a privacy opt-out feature (Remove My Info) and a Baby Names discovery tool. Distribution is entirely digital and self-serve, relying on organic SEO-driven traffic through an extensive state-and-city-indexed People Directory. The company has earned brand visibility through features in Yahoo, Forbes, Business Insider, SFGate, Lifewire, TechRepublic, and Tech Times, and maintains a 4.3/5 rating on Trustpilot. There is no mobile app, no API offering, and no international footprint; coverage is restricted to the United States.

CocoFinder's revenue model blends three streams: (1) a free basic search tier requiring no payment or registration, (2) affiliate commissions from referrals to five partner paid background check services (BeenVerified, TruthFinder, Instant Checkmate, Spokeo, Intellius) for users who need deeper reports, and (3) a monthly subscription tier for full detailed address reports including property history, mortgage information, and neighborhood data. The company is bootstrapped or self-funded with no disclosed funding rounds, parent company, or institutional investors, and no management team is publicly identified.

Name

CocoFinder

Legal name

CocoFinder

Website

https://cocofinder.com

Company type

Private

Operating status

Operating

Short description

CocoFinder is a US-based free people search engine that aggregates 10+ billion public records from thousands of government and court sources, allowing individual consumers to look up people by name, phone, address, or email without account creation.

Ownership category

akta.pro rank

Product category

People Search and Public Records

NAICS

Investigation and Personal Background Check Services (561611), Web Search Portals and All Other Information Services (519290)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Skip Tracing & Locate Services (Address/Phone/Employer Discovery) (BPAAAEAF)

Keywords

• People search
• Public records lookup
• Reverse phone lookup
• Background check
• Address lookup

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Basic Search: Core search functionality (name, phone, address, email lookup) is provided completely free to users. No account creation, credit card entry, or software installation required. Users can search anonymously without any personal data storage.
2. Third-Party Report Referrals: Some deeper third-party reports linked from CocoFinder pages are paid services run by other companies (e.g., BeenVerified, TruthFinder, Instant Checkmate). CocoFinder receives affiliate commissions, referral fees, or rewards when users purchase through these links at no extra cost to the user.
3. Premium Address Reports: While basic address lookup is free, full detailed reports on addresses including property history, mortgage information, and neighborhood data require a paid subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CocoFinder is a free web-based people search engine that aggregates publicly available U.S. public records from thousands of verified sources (government agencies, courts, census data, white pages, voter registration, property records, and death records). Users enter a name, phone number, address, or email into a single search box to retrieve comprehensive records including current and previous addresses, phone numbers, age, relatives, criminal/court records, and property details. Core searches are free and anonymous, with deeper reports monetized via subscriptions and affiliate referrals to partner services.

Product overview

CocoFinder is a free people search engine that aggregates and displays publicly available U.S. public records through a unified web platform. The product portfolio consists of eight core search services (People Search, Reverse Phone Lookup, People Directory, Background Check, White Pages, Reverse Address Lookup, and Reverse Email Lookup) supported by a Remove My Info privacy opt-out feature and Baby Names discovery tool. The platform accesses over 10 billion records from thousands of public sources including government agency filings, court records, census data, white pages, phone directories, and voter registration rolls. Core searches are free to use without registration, with some deeper third-party reports linked as paid services.

Differentiator

Problem solved

Functional benefit

Products and services

• People Search A free people search engine that allows users to find individuals by name. Returns comprehensive public record information including current and previous addresses, phone numbers, age, relatives, and criminal records; intended for individual consumers for personal, non-FCRA-regulated use.
• Reverse Phone Lookup A free reverse phone lookup service that identifies the owner of any U.S. phone number by searching public records, carrier information, line type (mobile or landline), and associated address history.
• People Directory An alphabetical directory of people across the United States that allows users to browse and discover individuals by first name, last name, state, or city.
• Background Check An online background search tool that provides criminal records, court records, traffic tickets, arrest records, sex offender data, and comprehensive public record information about individuals; intended for personal, non-FCRA-regulated use.
• White Pages A modern digital version of the traditional phonebook that provides full legal names, phone numbers, and current and previous addresses for individuals listed in public records.
• Reverse Address Lookup A reverse address search service that reveals current and previous owners/tenants of a property, including names, phone numbers, age, criminal records, property details, market value, mortgage information, and neighborhood data; full reports require subscription.
• Reverse Email Lookup An email lookup service that connects email addresses to real identities by searching 3 billion public records, providing the sender's full name, phone numbers, social media profiles, current and previous addresses, and background information including criminal and court records.
• Remove My Info A free opt-out service that allows individuals to request removal of their personal information from CocoFinder's database. Verified requests are processed within 24–48 hours.

Quantifiable outcome

• Search results delivered in approximately 1-2 minutes
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• BeenVerifiedminorGTM or Marketing PartnerCocoFinder includes affiliate referral links to BeenVerified's paid background check services. When users need deeper background check reports beyond free CocoFinder search results, they are directed to BeenVerified. CocoFinder receives commissions for referred users who purchase BeenVerified services.
• TruthFinderminorGTM or Marketing PartnerCocoFinder includes affiliate referral links to TruthFinder's paid background check and people search services. Users requiring comprehensive background reports are referred to TruthFinder. CocoFinder earns affiliate commissions for purchases made through these referral links.
• Instant CheckmateminorGTM or Marketing PartnerCocoFinder includes affiliate referral links to Instant Checkmate's affordable people finder services. Users are directed to Instant Checkmate for comprehensive criminal and traffic record searches by state and county. CocoFinder earns referral fees for user purchases.
• SpokeominorGTM or Marketing PartnerFeatured as a recommended alternative phone lookup service on the reverse phone lookup page. Spokeo is described as a 14-year-old platform with modern features for phone number searches. CocoFinder earns affiliate commissions when users click through to Spokeo.
• IntelliusminorGTM or Marketing PartnerFeatured as a recommended alternative phone lookup service. Intellius is highlighted for detailed reports and interactive grids showing contact connections. Users are referred via affiliate links with CocoFinder earning commissions.
• SpokeominorGTM or Marketing PartnerFeatured as an alternative reverse email lookup service on the email lookup page. Users can access Spokeo through referral links with CocoFinder receiving affiliate commissions.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Whitepages.com: Whitepages.com is the established incumbent in the digital white-pages and people-search category with a much larger brand footprint and broader product portfolio. It shares CocoFinder's core 'find a person by name/phone/address' mechanics but operates at a meaningfully larger scale with additional premium services.

Direct peers

• TruthFinder: TruthFinder is a direct competitor offering consumer public-records search, deep background reports, and reverse phone/address lookup — the same use cases CocoFinder targets. CocoFinder explicitly monetizes by sending users seeking comprehensive reports to TruthFinder via affiliate links.
• Spokeo: Spokeo is a direct competitor in reverse phone, email, and address lookup, with a 14-year operating history and modern data-aggregation features that CocoFinder explicitly benchmarks itself against. Spokeo appears as an affiliate partner on both the phone and email lookup pages.
• PeopleFinder: PeopleFinder is a direct competitor offering consumer people search, reverse phone/address lookup, and background reports using public records. It serves the same horizontal consumer market as CocoFinder with a comparable freemium-to-paid funnel.
• Intelius: Intelius is a direct competitor offering people search, reverse phone lookup, and background reports with interactive connection grids. CocoFinder features Intelius as a recommended alternative on its reverse phone lookup page via affiliate links.
• Instant Checkmate: Instant Checkmate is a direct competitor focused on criminal records, traffic records, and people search by state and county. CocoFinder includes affiliate links to Instant Checkmate for users seeking 'affordable people finder' results, indicating direct product overlap.
• USSearch: USSearch is a direct competitor in public-records people search with name, phone, address, and background-check offerings. It overlaps directly with CocoFinder's product surface and targets the same personal, non-FCRA use cases.
• BeenVerified: BeenVerified is a direct competitor in the consumer people-search and background-check space, offering name, phone, address, and email lookups drawn from public records. The two companies share the same product taxonomy and an affiliate-referral relationship that funnels CocoFinder users to BeenVerified's paid background reports.

Emerging players

• Pipl: Pipl operates an identity-resolution and people-search data platform with deep public-records coverage, but with a heavier emphasis on B2B/API distribution. It represents the data-vendor counterpoint to CocoFinder's consumer-facing model — comparable dataset, different monetization.
• That'sThem: That'sThem is a free people-search and reverse-lookup service that competes in the same low-friction, no-account tier as CocoFinder. It targets the same horizontal consumer use cases (reconnecting, identifying unknown callers, address lookup) at a similar price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CocoFinder_HT
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CocoFinder