Cheadle Town FC

What Cheadle Town FC does

Cheadle Town Football Club is a privately-held English non-league football club and limited company (Cheadle Town Football Limited, Company No. 10858786) operating from the Ground Up Solutions Stadium on Park Road in Cheadle, Greater Manchester (SK8 2AN). Founded in 1961 as Grasmere Rovers and rebranded in 1983, the club runs a vertically integrated football ecosystem: a men's first team competing at Step 5 of the NWCFL pyramid (promoted in 2022/23), a women's first team (Cheadle Town Stingers) playing in the FA Women's National League, a junior section of 500+ players across age groups including girls' Wildcats sessions, soccer schools for ages 5-6, and a full-time education academy delivering BTEC Level 3 in Sports Coaching & Development and City & Guilds Practical Horticulture Skills in partnership with YMCA for 16-19 year olds. The Park Road site additionally houses two full-size pitches, a 4G 5-a-side pitch, and a clubhouse available for hire, and the ground serves as a week-day community hub used daily.

The club's revenue model is multi-stream and community-led. Recurring income comes from junior subscriptions (£76 annual signing-on fee plus £38/month over 10 months, or annual upfront with a £15 discount), sponsorship and commercial partnerships (managed by Commercial Manager Gareth Bancroft), and facilities hire via the Vivify Venues platform. Transactional income is generated through matchday tickets (Adults £6, Concessions £4, Students £3, Under 16s £2, Under 5s free) sold via TicketSource and at the gate, and merchandise sales through the Kitlocker.com online shop. The club holds England Football Accredited status from The FA, supporting its grassroots development positioning, and reports a ten-fold revenue increase since 2018 under the prior ownership of Craig Brennan.

In May 2026, Stott Capital Sports Investments acquired the club, with founder Brennan transitioning to club president and Steve Taylor serving as Chairman. Under the new ownership, Stockport County Women relocated to Park Road Stadium to co-tenant the facility, with stated ambitions to develop the site as a central hub for women's and girls' football in Stockport and to progress the men's team up the non-league pyramid. The club operates with 11-50 employees supplemented by an extensive volunteer base, and its go-to-market is community-centric: schools programmes, grassroots events, organic social media (Facebook, X, Instagram, YouTube), Mailchimp newsletters, and direct outreach to local businesses for sponsorship.

Name

Cheadle Town FC

Legal name

Cheadle Town Football Limited

Website

https://cheadletown.co.uk

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheadle Town FC is a non-league English football club operating from Park Road Stadium in Cheadle, Greater Manchester, running men's and women's first teams, 500+ junior players, and a full-time BTEC academy, with revenue from matchday tickets, junior subscriptions, sponsorship, and facilities hire.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheadle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Matchday Ticket Sales: Revenue from matchday ticket sales for men's and women's first team fixtures. Adults £6, Concessions £4, Students £3, Under 16s £2 (with paying adult), Under 5s free. Tickets sold via TicketSource platform and at the gate.
2. Merchandise & Club Shop: Online club shop hosted by Kitlocker.com selling branded shirts, training gear, bags and hats. Single purchases of CTFC-branded items.
3. Sponsorship & Commercial Partnerships: Commercial and sponsorship opportunities for the 2025/26 season covering both Men's and Women's teams. Includes Official Club Partners, Business Partners, and kit sponsorship. Contact: Gareth Bancroft, Commercial Manager.
4. Junior Membership & Fees: Annual fees for junior players: £76 signing-on fee by 1st August, then £38/month over 10 months (Sept–June), or full season upfront with £15 discount. Covers facilities, league fees, referees, insurance, equipment, and trophies.
5. Facilities Hire: Two full-sized football pitches, 4G 5-a-side pitch, and clubhouse available to hire at competitive rates. 5-a-side bookings via Vivify Venues platform. Facility hire provides recurring rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Cheadle Town FC is a community non-league football club that operates competitive men's and women's teams, a junior football programme for 500+ players, and a full-time education academy. The club sells matchday tickets, junior memberships, merchandise, sponsorship packages, and hires out its pitches and clubhouse at the Ground Up Solutions Stadium in Cheadle.

Product overview

Cheadle Town Football Club is a community-focused grassroots football organization offering a multi-tiered portfolio of football programmes and services. The club operates the Men's First Team competing at Step 5, the Cheadle Town Stingers women's team (FA Women's National League), an extensive juniors section with over 500 players, and a full-time Academy education programme. Supporting services include facilities hire, an online club shop via Kitlocker, matchday ticketing through TicketSource, and commercial sponsorship opportunities. The club's facilities at Ground Up Solutions Stadium serve as a community hub offering pitches, a 4G 5-a-side pitch, and clubhouse available for hire through Vivify Venues.

Differentiator

Problem solved

Functional benefit

Brands

• Cheadle Town Stingers: Women's football team of Cheadle Town FC, formerly Manchester Stingers WFC before joining the club in 2020.

Products and services

• Men's First Team
• Cheadle Town Stingers (Women's Team)
• Cheadle Town Juniors
• Cheadle Town Academy
• Facilities Hire

Quantifiable outcome

• 10x revenue increase from 2018 to 2024 under Craig Brennan's ownership
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• BuildbaseminorOthers · 1 January 2018Buildbase provided a £50,000 improvement bursary in 2018 to support ground and facility improvements at Park Road Stadium. This was part of the club's initial investment phase following entry into the Little Sports Group.
• Ground Up Solutions (GUS Group)coreOthersGround Up Solutions (GUS Group) is the naming rights sponsor of the club's stadium (Ground Up Solutions Stadium, Park Road). The partnership represents the primary corporate sponsorship arrangement for the stadium and club's home venue.
• Little Sports GroupcoreStrategic or Co-development PartnerCheadle Town FC joined the Little Sports Group in 2018 under the leadership of former player Craig Brennan. The group has driven the club's growth strategy, including the junior section, women's teams, education programme, and facility improvements. The group provides operational and strategic support for the club's commercial and community development.
• Stockport County Women (SCWFC)coreOthersAs of May 2026, Stockport County Women (SCWFC) will relocate to and share the Ground Up Solutions Stadium with Cheadle Town FC. Tracey Neville is Managing Director of SCWFC. The arrangement supports the development of women's and girls' football facilities in Stockport.
• YMCAcoreStrategic or Co-development PartnerCheadle Town Academy has partnered with YMCA to deliver the education element of the academy programme, offering fully-funded education (BTEC Level 3, City & Guilds) alongside professional football training for 16-19 year olds.
• Kitlocker.comminorChannel Partner/ Reseller/ DistributorKitlocker.com hosts the official Cheadle Town FC online club shop, selling branded merchandise including shirts, training gear, bags and hats. Kitlocker handles all e-commerce logistics for club merchandise.
• Vivify VenuesminorChannel Partner/ Reseller/ DistributorVivify Venues provides the online booking platform for Cheadle Town FC's 4G 5-a-side pitch bookings. Hirers can book the facility directly through the Vivify Venues website.
• TicketSourceminorChannel Partner/ Reseller/ DistributorTicketSource is the club's official ticketing partner for matchday tickets, handling online advance ticket sales to speed up entry and support track-and-trace requirements.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FC United of Manchester: Community-owned non-league club in Greater Manchester with strong grassroots identity, supporter-led ownership, and youth section. Highly comparable on operating model and Greater Manchester catchment, though at a higher pyramid level.
• Chester FC: Community-owned fan-led non-league club in the North West. Operates a comparable multi-tiered programme (men, women, youth, community) with revenue from tickets, sponsorship, and facilities — parallel business model to Cheadle Town's.
• Altrincham FC: Greater Manchester-based non-league club competing at a similar tier (National League North). Comparable community-led, semi-professional model with a strong youth section and stadium-based commercial operations; directly competes for sponsors and supporters in the M23 corridor.
• Curzon Ashton FC: Manchester-based non-league club at National League North / Step 2 level. Similar community-anchored operating model with junior and women's sections, regional sponsor base, and stadium-based facilities hire.
• Ramsbottom United FC: Greater Manchester/North West non-league club with a similar community-led, semi-professional operating model at the same pyramid level. Parallel mix of matchday, sponsorship, and youth revenue.
• Hyde United FC: Tameside-based non-league club at a comparable NWCFL level. Operates with a community/youth focus and matches Cheadle Town's football pyramid position, sponsorship base, and grassroots participation model.
• Warrington Rylands 1906 FC: Cheshire-based NWCFL Premier Division club with similar Step 5 status, community-led ethos, and ground-based commercial model. Comparable revenue mix (gate, sponsorship, facility hire) and pyramid ambitions.
• Wythenshawe FC: South Manchester non-league club at NWCFL level. Directly comparable scale, geographic catchment, and pyramid position; a competitor for local players and sponsors. Cheadle Town's former manager Jake Davies joined from Wythenshawe's coaching team.

Regional players

• Stockport County FC: EFL club based in Stockport, directly adjacent to Cheadle. Geographic neighbour with overlapping supporter catchment; SCWFC women's team is now sharing Cheadle Town's stadium, making them a co-tenant and ecosystem partner rather than direct competitor on the men's pyramid.

Broad incumbents

• AFC Fylde: Larger National League club with an established academy, women's section, and commercial partnerships. Comparable community/education pathway model but at a higher tier; relevant for benchmarking on the next stage of the pyramid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CheadleTownFC
• YouTubeyoutube.com/channel/UCbvqZatQPPoMXGS-Zb2MUTg
• Facebookfacebook.com/LSGCheadleTownFC
• Instagraminstagram.com/cheadletownfc
• LinkedInlinkedin.com/company/cheadle-town-fc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheadle Town FC