Growtech Eurasia
Growtech Eurasia is a B2B agricultural exhibition company and Informa Markets division that organizes the world's largest horticulture trade events across Turkey, the Middle East, West Africa, and Europe, serving AgriTech suppliers, greenhouse operators, and agriculture professionals.
- Company typePrivate
- Founded2001
- HeadquartersIstanbul
- Headcount101–250
- GTM typeB2B
- OfferingServices
Growtech Eurasia firmographics
Firmographics- Name
- Growtech Eurasia
- Legal name
- Growtech Events
- Website
- https://growtech.com.tr
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Growtech Eurasia is a B2B agricultural exhibition company and Informa Markets division that organizes the world's largest horticulture trade events across Turkey, the Middle East, West Africa, and Europe, serving AgriTech suppliers, greenhouse operators, and agriculture professionals.
- Ownership category
- akta.pro rank
Growtech Eurasia industry classification
Industry- Product category
- Agricultural Trade Exhibitions
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
- akta.pro secondary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Growtech Eurasia is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices4 records
Markets served
Growtech Eurasia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Exhibition and Event Fees: Growtech generates revenue through exhibition booth fees, sponsorship packages, and attendee registration for its agricultural trade events. Companies pay to exhibit at or sponsor the events to reach agriculture professionals.
- Strategic Partnership Fees: Revenue is generated from strategic partnerships where companies like Asiyan Baran Tarim and Cubic Grow B.V. participate as partners, likely involving branding, exhibition presence, and market access fees.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Growtech Eurasia product offering
Product offeringCore offering
Growtech Eurasia organizes and operates a portfolio of annual B2B agricultural trade exhibitions for greenhouse, horticulture, and broader agriculture technologies. The flagship event, Growtech Antalya (formerly branded Growtech EurAsia), is the world's largest horticulture and agriculture exhibition, now in its 24th edition. The portfolio also includes Growtech Middle East (Dubai), Growtech West Africa (Lagos), and the newly announced Growtech Europe (Italy, co-located with Macfrut).
Differentiator
Problem solved
Functional benefit
Products and services
- Growtech Antalya Annual flagship agricultural and horticulture exhibition held in Antalya, Turkey, connecting agriculture professionals and showcasing greenhouse technology and agri-innovation across Eurasian markets. Described as the world's largest horticulture and agriculture exhibition, in its 24th edition as of 2025. Scheduled for November 24-27, 2026.
- Growtech Middle East Agricultural technology exhibition held in Dubai, UAE, serving as a platform connecting regional Middle East agriculture to global agri-tech innovation. Targets the Middle East agriculture market valued at over US$3.4 billion. Scheduled for October 26-28, 2026.
- Growtech West Africa
Companies that use Growtech Eurasia
Customer profileSegments2 records
Ideal customer profiles2 records
Growtech Eurasia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Growtech Eurasia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- MacfrutcoreGrowtech Europe is co-located with Macfrut, a major Italian agricultural exhibition. This strategic partnership combines pre-harvest and post-harvest agricultural technologies under one platform, positioning Italy as a gateway to the European agricultural market.
- Asiyan Baran Tarim (ABT)flagshipABT serves as a strategic partner representing and distributing Cubic Grow's biostimulants and agricultural solutions across Eurasian markets. ABT attended Growtech EurAsia 2025 to expand its distribution network.
- Cubic Grow B.V.flagshipCubic Grow B.V. partnered with Growtech EurAsia 2025 and ABT to expand distribution of biostimulants and agricultural solutions across Eurasian markets through the Growtech exhibition platform.
- Agra Middle EastcoreAgra Middle East has officially aligned with the Growtech brand to form Growtech Middle East, a broader platform connecting regional agriculture to global innovation. A formal MoU was signed at Growtech Antalya 2025. The platform targets the Middle East agriculture market valued at over US$3.4 billion.
- Informa MarketscoreGrowtech is a trading division of Informa Markets, providing access to Informa's global portfolio of live events, research publications, and digital services. This relationship provides infrastructure for event management, audience acquisition, and international expansion.
Scale indicators3 records
Growtech Eurasia competitors and assessment
Company assessmentDirect peers
- IPM Essen: International trade fair for plants, horticulture, and greenhouse technology held in Essen, Germany. Closely comparable exhibition focused on greenhouse, nursery, and horticultural technologies — directly overlapping with Growtech Antalya's core scope.
- SIMA: Paris-based international agricultural machinery and livestock exhibition organized by Comexposium. Directly comparable B2B trade event in the agricultural technology space targeting similar European and international exhibitors.
- Fruit Logistica: Messe Berlin's global fresh produce trade fair held annually in Berlin. Directly comparable international B2B exhibition serving the fresh produce/horticulture value chain overlapping with Growtech's core exhibitor base.
- EIMA International: Italian international exhibition of agricultural machinery organized by FederUnacoma in Bologna. Closely comparable European B2B agricultural exhibition competing for the same exhibitor and audience pool as Growtech's regional events.
- Macfrut: Italy's leading trade fair for the fruit and vegetable sector, organized by Cesena Fiera. Directly comparable B2B agricultural exhibition; Growtech Europe is co-located with Macfrut, making it both a competitor and partner.
- HortiContact: Dutch trade fair for greenhouse horticulture held in Gorinchem, Netherlands. Directly comparable specialized B2B exhibition focused on greenhouse horticulture — core overlap with Growtech Antalya's greenhouse technology positioning.
Broad incumbents
- Agritechnica: DLG's flagship global agricultural machinery and equipment trade fair held in Hannover. Larger-scale incumbent serving the broader agricultural equipment industry with which Growtech's exhibitor base overlaps.
Regional players
- Agrishow: Brazil's largest agricultural technology trade fair held annually in Ribeirão Preto. Regionally focused agtech exhibition comparable in scope but operating in Latin America rather than directly competing with Growtech's EMEA footprint.
Market position
Customer concentration
Growtech Eurasia social profiles
Digital presenceGrowtech Eurasia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growtech Eurasia leadership team
Management profileNumber of profiles
Profiles1 record
Growtech Eurasia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growtech Eurasia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growtech Eurasia
What does Growtech Eurasia do?
Growtech Eurasia organizes and operates a portfolio of annual B2B agricultural trade exhibitions for greenhouse, horticulture, and broader agriculture technologies. The flagship event, Growtech Antalya (formerly branded Growtech EurAsia), is the world's largest horticulture and agriculture exhibition, now in its 24th edition. The portfolio also includes Growtech Middle East (Dubai), Growtech West Africa (Lagos), and the newly announced Growtech Europe (Italy, co-located with Macfrut).
Is Growtech Eurasia a public or private company?
Growtech Eurasia is a private company. It is classified as corporate owned and is currently operating.
When was Growtech Eurasia founded?
Growtech Eurasia was founded in 2001. It employs 101 to 250 people.
Where is Growtech Eurasia based?
Growtech Eurasia is headquartered in Istanbul.
How does Growtech Eurasia make money?
Two revenue lines are on record. Exhibition and Event Fees are the primary driver. The others are strategic Partnership Fees.
Who are Growtech Eurasia's main competitors?
Direct peers on record are IPM Essen, SIMA, Fruit Logistica, EIMA International, Macfrut and HortiContact. Agritechnica is listed as a broad incumbent. Agrishow is listed as a regional player.
Does Growtech Eurasia have an API?
No public API is recorded for Growtech Eurasia.
What industry is Growtech Eurasia in?
Growtech Eurasia's product category is Agricultural Trade Exhibitions. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers.