I-Mediat Oy

What I-Mediat Oy does

I-Mediat Oy was a Finnish private limited company (osakeyhtiö) headquartered in Seinäjoki that operated as the core regional-newspaper publishing subsidiary of the Ilkka Group (formerly Ilkka-Yhtymä Oyj, later Ilkka Oyj). The company was established on 31 December 2009 through the merger of Sanomalehti Ilkka Oy and Pohjanmaan Lähisanomat Oy into Vaasa Oy, which was renamed I-Mediat Oy effective 1 January 2010. Its product portfolio centered on multi-channel regional newspapers serving the Southern Ostrobothnia (Etelä-Pohjanmaa) region, including the Ilkka, Pohjalainen, Etelä-Pohjanmaa, and Seinäjoen Sanomat titles, distributed via physical newsstands, home delivery, and local retail outlets within Finland.

I-Mediat Oy generated revenue primarily through advertising sales and circulation income from its print and digital regional newspaper operations, supplemented by printing services. Over 2021–2023 the company broadened its offering via acquisitions of social-media marketing agency MySome Oy, influencer-media firm somessa.com Oy Ab, and local newspaper Seinäjoen Sanomat, attempting to layer digital commercial-services revenue on top of its print core. Go-to-market was sales-led, targeting a mix of SMB and consumer advertisers and subscribers in a defined Finnish region.

On 30 April 2025, Ilkka Oyj and Kaleva completed a share-exchange transaction in which I-Mediat Oy was fully transferred into Kaleva Media Oy (formerly Kaleva365 Oy), with Ilkka Oyj retaining a 35% stake in the combined media entity and Kaleva Oy holding the remaining 65%. Following the transaction, Ilkka Group reports its media business as a discontinued operation and has repositioned as a marketing, data, and technology company. I-Mediat Oy continues to operate as part of Kaleva Media Oy, but is no longer a standalone investment vehicle.

Name

I-Mediat Oy

Legal name

I-Mediat Oy

Website

https://ilkka.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

I-Mediat Oy is a Finnish regional newspaper publisher, headquartered in Seinäjoki, that operated the Ilkka, Pohjalainen, Etelä-Pohjanmaa, and Seinäjoen Sanomat titles serving the Southern Ostrobothnia region until its April 2025 transfer to Kaleva Media Oy as part of a media-business merger.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper publishing
• Multi-channel newspaper media
• Print media operations
• Local journalism services
• Regional news distribution

Headquarters

HQ city

Seinäjoki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Media Publishing: I-Mediat Oy generated revenue through newspaper publishing operations, including regional newspapers and printing services. The company was later merged with Kaleva Media's media business.

Go-to-market motion1 record

Distribution channels1 record

Core offering

I-Mediat Oy published multi-channel regional newspapers in Finland, primarily Ilkka and Pohjalainen, serving the Southern Ostrobothnia (Etelä-Pohjanmaa) region. The company also operated newspaper printing services and integrated regional titles such as Seinäjoen Sanomat into its operations. Following the 30 April 2025 merger, I-Mediat Oy continues as part of Kaleva Media Oy, consolidating regional media publishing between Ilkka and Kaleva.

Product overview

Based on the available source material, the primary focus is on Ilkka Group (the successor to Ilkka Oyj's media operations) rather than I-Mediat Oy specifically. I-Mediat Oy was a regional media company formed in 2010 through the merger of Sanomalehti Ilkka Oy and Pohjanmaan Lähisanomat Oy. The company operated regional newspapers including Ilkka, Etelä-Pohjanmaa, and Seinäjoen Sanomat. In April 2025, I-Mediat Oy was transferred to Kaleva Media Oy as part of a strategic media business merger. The current Ilkka Group (formerly Summa Collective) operates as a marketing and technology company offering digital marketing, data, and technology services through its subsidiaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ilkka (regional newspaper) Multi-channel regional newspaper published for readers in Southern Ostrobothnia, Finland, providing local news and regional journalism.
• Pohjalainen (regional newspaper) Multi-channel regional newspaper serving readers in the Ostrobothnia region of Finland with local news coverage.
• Seinäjoen Sanomat (regional newspaper) Regional newspaper covering the Seinäjoki area, integrated into I-Mediat Oy and Ilkka Group in 2023.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kaleva Media OycoreStrategic or Co-development Partner · 30 April 2025On 30 April 2025, as part of a strategic merger of media businesses, I-Mediat Oy (a subsidiary of Ilkka Oyj) was fully transferred to Kaleva Media Oy. This transaction consolidated regional media operations between Ilkka and Kaleva to strengthen regional media and ensure continuity of independent regional news media.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Alma Media Oyj: Finnish media group operating regional newspapers (e.g., Aamulehti) alongside national titles and digital marketplaces. Comparable as a regional-to-national newspaper and digital media operator serving overlapping Finnish audiences.
• Schibsted ASA: Nordic media group operating newspapers (e.g., Aftenposten, VG) and online marketplaces across Norway and Sweden. Comparable as a Nordic multi-channel news publisher transitioning from print to digital subscriptions.
• Sanoma Oyj: Largest Nordic media group, publisher of Helsingin Sanomat and Ilta-Sanomat and operator of digital learning platforms. Comparable as a Finnish newspaper publisher with national reach and multi-channel media operations.

Direct peers

• Keskisuomalainen Oyj: Finnish regional newspaper group publishing Keskisuomalainen and a portfolio of local titles across Central and Eastern Finland. Closely comparable regional newspaper publisher serving similar SMB and consumer audiences.
• Amedia AS: Norway's largest publisher of local and regional newspapers, operating more than 70 titles. Highly comparable as a multi-title regional newspaper group facing the same secular print pressures in a neighboring Nordic market.
• TS-Yhtymä Oy (Turun Sanomat): Publisher of Turun Sanomat, one of Finland's leading regional newspapers, and other local titles in the Turku region. Comparable regional newspaper publisher with print and digital operations serving a defined Finnish catchment.
• Kaleva Media Oy: Parent company of I-Mediat Oy since the April 2025 merger and itself a major Finnish regional newspaper publisher (Kaleva). Operates overlapping regional newspaper portfolios and printing operations, making it the most directly comparable peer.

Others

• Joutsen Median Mediahouse (PunaMusta): Finnish media and printing group providing newspaper printing and publishing services to regional titles. Comparable as a regional newspaper production partner with overlapping operational capabilities in print and distribution.

Regional players

• Ilkka Oyj: Former parent of I-Mediat Oy; now repositioned as a marketing, data, and technology group via subsidiaries (Liana Technologies, Evermade, Profinder, Ungapped). Comparable as a Finnish media business with regional roots transitioning away from publishing.
• Keski-Uusimaa / Etelä-Suomen Media: Finnish regional newspaper group operating local titles in the Helsinki metropolitan area and southern Finland. Comparable as a regional multi-title newspaper publisher serving SMB and consumer audiences in a defined Finnish geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/i-mediat-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-Mediat Oy