What RAWROW does

RAWROW, legally RCC Inc., is a Seoul-based premium accessories and travel-goods brand founded in 2011 and led by CEO Wehyun LEE. Operating under its TRIPWEAR platform, the company sells across three product categories: TRUNK luggage, BAG backpacks and totes, and EYEWEAR beta-titanium frames. The company is privately held and founder/management-owned.

Distribution spans a DTC Shopify storefront, three owned retail locations in Seoul, department-store wholesale (Lotte, Shinsegae), and Japan retail partners (Roppongi Hills, Loft Shibuya, Toko Yurakucho). Products emphasize proprietary craftsmanship: beta-titanium construction, vacuum spot-welding, and a patented screwless circular hinge on the EYEWEAR line that has been KORAS-certified for 10,000-cycle durability. Pricing positions RAWROW in the premium tier — luggage at $314–$739, eyewear at $144–$149, bags at $84–$134, with collaboration capsules priced at $99–$109.

Revenue mechanics are unit-based across owned and partner channels, augmented by repeat purchase driven by a lifetime warranty that includes parts support even for discontinued products. The brand monetizes cultural relevance through entertainment-IP collaborations with franchises including Squid Game 2, Toy Story/TinyTAN, SUPER73, Disney, MCM, Paul Smith, and Facebook. Customer segments are end-consumer personas — urban travelers, frequent flyers, and eyewear users — with no disclosed enterprise or B2B accounts.

Name

RAWROW

Legal name

RCC Inc.

Website

https://rawrow.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

RAWROW is a Seoul-based premium accessories brand (founded 2011) selling TRIPWEAR luggage, bags, and beta-titanium eyewar via DTC, owned Seoul stores, Korean department stores, and Japan retail partners, with repeat-purchase revenue driven by a lifetime warranty and entertainment-IP collaborations.

Ownership category

akta.pro rank

Product category

Travel Goods & Luggage

NAICS

Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Travel Goods & Luggage Manufacturing (IMAOAHAC), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Travel luggage
• Premium bags
• Titanium eyewear
• Carry-on trunks
• Urban travel gear

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through official website rawrow.com with global shipping via UPS, offering full product catalog including trunks, bags, and eyewear
2. Wholesale to Department Stores: Distribution through department stores including Lotte Department Store (Jamsil), Shinsegae Department Store (multiple locations including Gangnam, Gwangju, Daejeon, Daegu, Uijeongbu, Busan Centum City), and shopping malls including Shinsegae Premium Outlets and Starfield
3. Brand Collaboration Products: Special edition products created through collaborations with other brands (e.g., Squid Game 2, Toy Story, TinyTAN, SUPER73), sold through direct and wholesale channels at premium pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

RAWROW designs, manufactures, and sells premium travel and lifestyle products under its TRIPWEAR concept, including hard-shell luggage trunks (aluminum, polycarbonate, and fabric frame in cabin and check-in sizes), urban bags (string backpacks, totes, crossbody, sling bags), and ultra-lightweight beta titanium eyewear. The lineup is sold through direct e-commerce, owned retail stores, and wholesale department store partnerships in South Korea and Japan, with prices ranging from $84 bags to $739 large aluminum trunks.

Product overview

RAWROW is a Seoul-based travel gear brand founded in 2011, designing TRIPWEAR for everyday wanderers. The company offers a unified portfolio of three core product lines: TRUNK (hard-shell luggage in aluminum, polycarbonate, and fabric frame variants ranging from cabin 20-inch to check-in 28-inch sizes), BAG (string backpacks, city totes, crossbody bags, and sling bags in water-repellent nylon with signature drawcord closure), and EYEWEAR (ultra-lightweight beta titanium frames weighing approximately 5-10g with patented hinge technology). The product ecosystem includes complementary ACCESSORIES (pouches, trunk accessories) and periodic COLLABORATION products with entertainment franchises like Squid Game 2 and Toy Story/TinyTAN. RAWROW backs all products with a limited lifetime warranty program, with complimentary warranty periods ranging from 2 years for trunks and 1 year for bags.

Differentiator

Problem solved

Functional benefit

Products and services

• TRUNK Luggage Collection (Alū, FRAME, LITE, CONVERTIBLE, AIR, CABINET, SQUARE) RAWROW's flagship luggage collection offering hard-shell trunks in aluminum, polycarbonate, and fabric frame materials with cabin (20") and check-in (28") sizes, features like TSA locks, scale handles, and convertibility options, for travelers seeking premium, durable luggage.
• BAG Collection (Backpack, Cross Bag, Tote Bag, Sling Bag) Versatile bags designed for urban travel and everyday use, including string backpacks with drawcord closure, city totes, and crossbody styles in water-repellent nylon and other materials, for commuters and travelers seeking premium everyday carry.
• EYE / R EYE Beta Titanium Eyewear Lightweight eyewear collection crafted from 100% beta titanium (approximately 5g) with vacuum spot-welding technology, patented screwless circular hinges tested for 10,000 openings, air nose pads, and titanium tip balls, for consumers seeking premium, hypoallergenic, durable eyewear.
• ALUMINIUM ep.2 50L / 20" Cabin Trunk Premium aluminum hard-shell cabin luggage (50L capacity, 20-inch) with dual color combinations suitable for cabin and check-in, priced at $564, for travelers seeking durable premium aluminum luggage.
• LITE ep.3 37L+72L / 20+27" Cabin+Check-In Set Polycarbonate check-in luggage set combining 20-inch cabin and 27-inch check-in trunks in lightweight construction, priced at $364, for travelers who want a matched cabin and check-in luggage pair.
• FRAME ep.3 37L / 20" Cabin Trunk Fabric frame cabin luggage (37L, 20-inch) in smoke blue, real black, mustard, and deep green color options, priced at $314, for travelers who prefer a softer, fabric-frame cabin trunk.
• ALUMINIUM 108L / 28" Check-In Trunk Large-capacity aluminum check-in luggage (108L, 28-inch) in Silver and Space Gray, priced at $739, for travelers needing maximum-capacity premium aluminum checked baggage.
• STRING BACKPACK ep.2 750 Second-generation best-selling string backpack with water-repellent nylon, main string closure with hook lock, 20L capacity fitting 16-inch laptops, padded back panel, and air mesh shoulder straps, priced at $84, for commuters and students.
• STRING RUCKSACK MINI 966 (REGEN Recycled Nylon) Compact string backpack made from REGEN recycled nylon with 8L capacity, magnetic buckle, front string pocket, and side pockets with cheese string for accessories, priced at $84, for eco-conscious everyday carry users.
• CITY WALKER BOSTON 555 Tote/Crossbody Bag Urban tote/crossbody hybrid bag in water-repellent nylon twill with 29L capacity, fits up to 16-inch devices, three magnetic front pockets, two snap-button side pockets, convertible between tote and crossbody styles, priced at $134, for urban commuters.
• R EYE 205 Beta Titanium 48 Eyewear Premium beta titanium eyewear weighing approximately 5g, produced with vacuum spot-welding technology and handcrafted construction, available in multiple color options including leopard and two-tone combinations, starting from $144, for consumers seeking ultra-lightweight everyday eyewear.
• R EYE 200 Beta Titanium 50 Eyewear Classic beta titanium eyewear featuring vacuum instant welding technology with handcrafted finish, multiple colorway options, and 50mm lens width, starting from $144, for consumers seeking premium everyday eyewear.
• EYE 105 Beta Titanium 54 Eyewear Beta titanium eyewear with 54mm lens width, approximately 5g weight, vacuum welding craftsmanship, available in multiple color options, priced at $144, for consumers seeking a larger-fit premium everyday frame.
• EYE 100 Beta Titanium 52 Eyewear Beta titanium eyewear (5g) with 52mm lens width, handcrafted vacuum welding construction, available in nine color options including leopard print and two-tone combinations, starting from $144, for consumers seeking premium everyday eyewear.
• R EYE 262 Beta Titanium Light 48 Eyewear Ultra-lightweight eyewear (10.1g) with stainless steel front frame and beta titanium temples, featuring patented screwless circular hinge, air nose pads, and titanium tip balls, priced at $144, for consumers seeking ultra-light hybrid metal eyewear.
• RAWROW X SQUID GAME 2 String Backpack Limited-edition collaborative string backpack featuring iconic Squid Game 2 elements (Player Green with 456 patch, Soldier Black with ○ △ □ patches), soft cotton fabric, and the signature string closure mechanism, priced at $109, for fans and collectors of the Netflix series.
• Toy Story | TinyTAN String Backpack Badge Set 613 Collaborative string backpack set featuring Toy Story and TinyTAN (BTS animated characters) with badge styling, water-repellent nylon fabric, and a 16-inch laptop compartment, priced at $99, for fans of Toy Story and BTS/TinyTAN.

Quantifiable outcome

• Eyewear frames weighing approximately 5g (light enough to float on helium)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• FacebookminorStrategic or Co-development PartnerBrand collaboration partner for creating unique products. RAWROW collaborates with various brands including Facebook to design special edition products.
• MCMminorStrategic or Co-development PartnerLuxury brand collaboration partner. RAWROW collaborates with MCM to create unique travel and lifestyle products.
• DisneyminorStrategic or Co-development PartnerEntertainment franchise collaboration partner. RAWROW creates special edition products featuring Disney characters and themes.
• Paul SmithminorStrategic or Co-development PartnerFashion brand collaboration partner known for distinctive design aesthetics. RAWROW collaborates with Paul Smith for unique product designs.
• Squid Game 2coreStrategic or Co-development PartnerMajor collaboration creating RAWROW X SQUID GAME 2 STRING BACKPACK products featuring iconic elements from the Netflix series, including embroidered patches (Player Green with 456 patch, Soldier Black with ○ △ □ patches).
• Toy Story | TinyTANminorStrategic or Co-development PartnerCollaboration featuring TinyTAN characters (BTS animated characters) in Toy Story universe. RAWROW STRING BACKPACK BADGE SET 613 with TinyTAN characters printed on laptop compartment.
• SUPER73minorStrategic or Co-development PartnerElectric bike brand collaboration combining SUPER73's bike silhouette with RAWROW's storage design expertise for e-bike accessories.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting RAWROW's online store. Provides the online e-commerce platform enabling RAWROW to sell products and services globally.
• UPScoreOthersShipping and logistics partner for order fulfillment. All orders from rawrow.com are shipped via UPS carrier.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• July: Australian premium luggage brand with carry-on, checked, and lifestyle bag ranges, sold DTC and through department stores. Comparable premium positioning, color-driven design, and direct-plus-wholesale distribution mix to RAWROW.
• Away: DTC-native premium luggage and travel bag brand targeting millennial/Gen Z urban travelers. Closely comparable to RAWROW in direct-to-consumer model, premium pricing ($200-$600 trunks), and brand-driven storytelling around travel lifestyle.
• Rimowa: Premium German hard-shell luggage brand (aluminum and polycarbonate trunks) that competes directly with RAWROW's TRUNK line in the premium travel segment. Both brands position around premium materials, distinctive aesthetics, and direct-to-consumer plus department store distribution.
• Lindberg: Danish ultra-lightweight titanium eyewear specialist sold primarily through premium optical channels. Closely comparable to RAWROW's R EYE line on lightweight titanium construction, design-led positioning, and premium price points.
• Matsuda: Heritage Japanese titanium eyewear specialist. Most directly comparable to RAWROW's beta titanium R EYE / EYE collection in materials, premium positioning, and Japanese market presence.
• Monos: Premium DTC luggage brand offering aluminum carry-ons, check-ins, and travel bags at comparable price points. Closely comparable direct-to-consumer premium positioning and minimalist design language to RAWROW's TRUNK line.
• Tumi: Premium travel and lifestyle brand owned by Samsonite, offering luggage, backpacks, and bags. Competes with RAWROW across the same premium urban-traveler customer, with overlapping wholesale distribution in Asian department stores.

Broad incumbents

• Briggs & Riley: Established US premium luggage brand with lifetime guarantee positioning. Comparable to RAWROW in its 'buy it for life' messaging and warranty-driven differentiation, though broader assortment and US-centric distribution.
• Herschel Supply Co. Lifestyle backpacks and bags brand with strong Asian retail/wholesale presence. Comparable to RAWROW's BAG line in target customer (urban commuters, students) and premium mid-market price band, though at meaningfully larger scale.
• Samsonite: Global luggage market leader across mid-range and premium tiers. While not a direct premium niche competitor, Samsonite's scale, Tumi ownership, and department store relationships make it the dominant incumbent shaping the category RAWROW plays in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rawrowtwitt
• Facebookfacebook.com/RAWROWWORLDWIDE
• LinkedInlinkedin.com/company/rawrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAWROW