DLR Properties
DLR Properties, LLC is a family-owned property management company that leases and manages residential and commercial real estate in the Coeur d'Alene, Hayden, and Rathdrum area of northern Idaho, using the AppFolio platform to operate a tenant portal for rent, maintenance, and communication.
- Company typePrivate
- Founded2016
- HeadquartersCoeur D'alene, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DLR Properties does
DLR Properties, LLC is a family-owned property management company headquartered at 206 E Indiana Ave. Unit 112 in downtown Coeur d'Alene, Idaho. The company manages a family-owned portfolio of residential houses, apartments, and commercial real estate across the Coeur d'Alene, Hayden, and Rathdrum submarkets of northern Idaho, including downtown locations, golf course area properties, and scenic view apartments. It leases directly to residential and commercial tenants, offering a portfolio mix that spans single-family homes, multifamily units, and downtown commercial space.
The company's core product surface is a tenant-facing Online Portal — a web and mobile (iOS/Android) property management experience powered by AppFolio Property Manager. Tenants use the portal to pay rent, submit maintenance requests, communicate with property management, and manage renter's insurance. The AppFolio platform is the de facto operational backbone, handling rent collection, maintenance queueing, and account management; DLR does not develop proprietary property management technology. An owner portal is also exposed via the same site.
DLR generates revenue through recurring monthly rental payments from its residential and commercial tenants, classified as a subscription-style recurring stream. Pricing is not publicly disclosed and varies by property. The go-to-market motion is direct-to-consumer via the company website (dlrproperties.net) and the vacancies listing, with no institutional investors, parent company, or external funding disclosed. The company has operated for over ten years as a privately held Idaho LLC with no disclosed management team, no subsidiaries, and a single physical office.
DLR Properties firmographics
Firmographics- Name
- DLR Properties
- Legal name
- DLR Properties, LLC
- Website
- https://dlrproperties.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DLR Properties, LLC is a family-owned property management company that leases and manages residential and commercial real estate in the Coeur d'Alene, Hayden, and Rathdrum area of northern Idaho, using the AppFolio platform to operate a tenant portal for rent, maintenance, and communication.
- Ownership category
- akta.pro rank
Where DLR Properties is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DLR Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Rental Property Management: DLR Properties generates revenue through managing and leasing their family-owned portfolio of residential houses, apartments, and commercial spaces in the Coeur d'Alene, Hayden, and Rathdrum area. Revenue is derived from monthly rental payments collected from tenants across their property holdings including downtown Coeur d'Alene locations, golf course area properties, view apartments, and commercial spaces.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
DLR Properties product offering
Product offeringCore offering
DLR Properties, LLC is a family-owned property management company that owns and leases residential houses, apartments, and commercial spaces in the greater Coeur d'Alene, Hayden, and Rathdrum area of Idaho. The company maintains its properties at high standards and provides tenants with an online portal (powered by AppFolio) for rent payment, maintenance requests, account management, and communication. Properties are located in downtown Coeur d'Alene, local golf course areas, and scenic view locations.
Product overview
DLR Properties operates as a family-owned property management company offering a portfolio of residential and commercial rental properties in the Coeur d'Alene, Hayden, and Rathdrum areas of Idaho. The core offering consists of three integrated service lines: the Online Portal (Tenant Portal) — a web and mobile platform for rent payments, maintenance requests, account management, and tenant communication — paired with Residential Property Management (houses and apartments across downtown, golf course, and scenic view locations) and Commercial Property Management (retail/office space in downtown Coeur d'Alene). The three products are managed as a unified service under the DLR Properties brand, with the Online Portal serving as the digital interface for all tenant interactions across both residential and commercial properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Portal (Tenant Portal) A web-based and mobile property management portal (powered by AppFolio) that enables tenants to pay rent online, submit maintenance requests, view account information, and communicate with property managers. Available via browser and dedicated iOS/Android mobile applications.
- Residential Property Management Management and leasing of family-owned residential properties including single-family houses and apartments located in downtown Coeur d'Alene, local golf course areas, and scenic view locations throughout the greater Coeur d'Alene/Hayden region.
- Commercial Property Management Management and leasing of commercial real estate space in the downtown Coeur d'Alene area, providing business rental solutions for tenants seeking prime commercial locations in the city center.
Companies that use DLR Properties
Customer profileSegments2 records
Ideal customer profiles2 records
DLR Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DLR Properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AppFoliocoreAppFolio provides the property management platform powering DLR Properties' tenant portal, online rent payment, maintenance request submission, and account management capabilities. The platform also offers mobile apps for iOS and Android devices.
Scale indicators1 record
Recent moves4 records
Expansion highlights1 record
DLR Properties competitors and assessment
Company assessmentBroad incumbents
- RPM Living: RPM Living is a national property management firm focused on multifamily and mixed-use. Comparable as a tech-enabled property manager serving residential investors and owners across multiple U.S. markets.
- Lincoln Property Company: Lincoln Property Company is one of the largest diversified residential property managers in the U.S. Comparable for its residential and mixed-use property management with vertically integrated services similar in scope to DLR's owner-manager model.
- JLL: JLL is a global real estate services firm offering property management, leasing, and investment services across commercial and residential assets. Comparable for full-service real estate operations spanning asset classes that overlap with DLR's portfolio.
- Asset Living: Asset Living is one of the largest third-party property managers in the U.S., managing over 200,000 multifamily units. Comparable as a property management firm serving both institutional and individual owners with a similar owner-manager relationship structure.
- Greystar Real Estate Partners: Greystar is the largest residential property manager in the U.S., managing over 800,000 units. Comparable as a residential property manager operating with institutional-grade technology stacks and standardized tenant platforms (analogous to AppFolio at scale).
- Cushman & Wakefield: Cushman & Wakefield is a global real estate services firm offering property management across commercial and residential sectors. Comparable for full-service property management spanning the same asset classes (residential and commercial) that DLR manages.
- CBRE Group: CBRE is the world's largest commercial real estate services firm. Comparable for its commercial property management capability and for serving property owners with tenant-facing digital portals analogous to AppFolio.
- BH Management Services: BH Management Services is a large national residential property manager operating a broad multifamily portfolio. Comparable for its standardized, technology-supported residential management approach at scale.
Others
- AppFolio: AppFolio is the property management software platform that powers DLR's tenant portal, rent collection, and maintenance workflows. Included as the core technology ecosystem partner rather than a competing manager — relevant because DLR's service quality and scaling economics are tightly linked to this platform.
Regional players
- Windermere Property Management: Windermere Property Management operates across the Pacific Northwest, including Idaho. Comparable as a regional property management franchise serving residential landlords in the same geography as DLR, though at greater regional scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
DLR Properties social profiles
Digital presenceDLR Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
DLR Properties leadership team
Management profileNumber of profiles
DLR Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DLR Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DLR Properties
What does DLR Properties do?
DLR Properties, LLC is a family-owned property management company that owns and leases residential houses, apartments, and commercial spaces in the greater Coeur d'Alene, Hayden, and Rathdrum area of Idaho. The company maintains its properties at high standards and provides tenants with an online portal (powered by AppFolio) for rent payment, maintenance requests, account management, and communication. Properties are located in downtown Coeur d'Alene, local golf course areas, and scenic view locations.
Is DLR Properties a public or private company?
DLR Properties is a private company. It is classified as family owned and is currently operating.
When was DLR Properties founded?
DLR Properties was founded in 2016. It employs 11 to 50 people.
Where is DLR Properties based?
DLR Properties is headquartered in Coeur D'alene, United States, in the North America region.
How does DLR Properties make money?
One revenue line is on record: rental Property Management.
Who are DLR Properties's main competitors?
Broad incumbents on record are RPM Living, Lincoln Property Company, JLL, Asset Living, Greystar Real Estate Partners, Cushman & Wakefield, CBRE Group and BH Management Services. AppFolio is listed as an others. Windermere Property Management is listed as a regional player.
Does DLR Properties have an API?
No public API is recorded for DLR Properties.