Creativ Software

What Creativ Software does

Creativ Software AG is a Swiss software company founded in 1989 in Widnau, Switzerland, by Andreas Schwengeler, who continues to lead the firm as CEO. It develops OM (Organisations-Management), a CRM platform purpose-built for Swiss non-profit organizations, associations, federations, publishers, and (via its NEXUS Schweiz AG parent) hospitals and clinics. The OM platform is built on a person-centric data architecture underpinned by a proprietary GEN-Code identifier that reconciles the same individual across household, employer, and association contexts, enabling a 360-degree supporter view. Modular add-ons cover fundraising (campaigns, donation management, major donors, legacies, recurring payments), member management for federations (with multi-level fee allocation and dunning), and supplementary workflows (consultation, collaboration via Easydoo, subscription management, events). The Kaleido Customer Data Platform, co-developed with sister company ANT-Informatik AG, extends this to omnichannel data orchestration across donation systems, newsletters, and shops. Since 2018, Creativ Software AG has been part of NEXUS Schweiz AG, which provides healthcare-IT synergies and a DACH-channel partner footprint.

Creativ Software operates a hybrid revenue model combining recurring subscriptions (SaaS fully managed hosting and rental licenses on multi-year contracts), perpetual licenses (lower-long-term-cost purchase option), and project-based professional services (pre-project analysis, requirements specification, solution concept, implementation, data migration, train-the-trainer training, and SLA support). Distribution is direct-sales-led for enterprise non-profits with a small internal sales team supplemented by freelance support, plus channel partnerships with AZ Direct AG (public fundraising bundles), QMART AG (online fundraising bundles), and Baechler-Sidler AG (integrated solutions). Customers include flagship Swiss accounts such as the Swiss Paraplegic Foundation, Krebsliga Zürich, Swiss Red Cross, Pro Natura, SRG Deutschschweiz, ERF Medien, GastroSuisse, and the University of Bern; some customers manage supporter magazines with over 1 million subscribers. The firm is 100% Swiss-developed (Swiss Made Software member since 2021), holds ISO 27001 and ISO 9001 certifications (November 2024), and operates from a single headquarters in Widnau with a stated team of approximately 21 employees.

Name

Creativ Software

Legal name

Creativ Software AG

Website

https://creativ.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Creativ Software AG is a Swiss vendor of OM, a CRM and fundraising platform built for non-profits, associations, federations, and publishers, with modular fundraising, member management, and the Kaleido CDP; founded 1989 in Widnau and part of NEXUS Schweiz AG since 2018.

Ownership category

akta.pro rank

Product category

Non-Profit CRM and Fundraising Software

NAICS

Software Publishers (5132), Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Non-profit CRM software
• Fundraising management software
• Association management software
• Membership management software
• Donor relationship management

Headquarters

HQ city

Kreuzlingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software as a Service (SaaS): Full hosting service including hardware, data storage, application software (OM), and security measures. Customers pay rental fees with updates and installation included. Low initial investment requiring only PCs and internet connection.
2. Software Rental License: Rental access to OM with minimum contract duration. Updates included during contract period. Additional licenses can be rented for peak periods. License scope can be reduced with advance notice.
3. Software Purchase License: Perpetual license with upfront higher investment. Unlimited usage rights. Includes maintenance costs and update installations. Lower long-term costs for organizations with longer usage horizon.
4. Professional Services: Project services including pre-project analysis, solution concept development, implementation, data migration, training (train-the-trainer), SLA support services, complex mailing selections.
5. SLA Support Services: Service level agreements with fixed planned resources, regular exchange meetings to optimize software and support, technology and market trend analysis. Flexible options for shorter response times or extended business hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Creativ Software develops and sells OM (Organisations-Management), a person-centric CRM platform for Swiss non-profit organizations, associations, publishers, and healthcare providers. The platform bundles fundraising automation, multi-level membership management, multi-channel marketing, and subscription management. It is complemented by Kaleido, a Customer Data Platform co-developed with sister company ANT-Informatik AG, and is offered via SaaS, on-premises, rental, or perpetual purchase license models.

Product overview

Creativ Software offers OM (Organisations-Management), a unified CRM and organizational management platform with a modular architecture. The core OM CRM is supplemented by specialized modules for Fundraising (campaigns, donation management, major donors, legacies), Member Management (for associations and federations), and Diverse Modules (consultation, collaboration via Easydoo, subscriber management, articles/orders, events). The company also co-developed Kaleido, a Customer Data Platform that unifies data across multiple systems. Products are available through multiple deployment models (SaaS, On-Premises) and licensing options (rental or purchase).

Differentiator

Problem solved

Functional benefit

Brands

• Kaleido: Customer Data Platform that synchronizes and consolidates data from various systems (donation management, newsletter, shop) into a unified structure for comprehensive marketing orchestration.

Products and services

• OM Organisations-Management (CRM) Core CRM platform capturing every characteristic and interaction at the individual level with a 360-degree view, built on person-centric architecture and the GEN-Code identification system. Designed for non-profit organizations, associations, publishers, and healthcare providers managing large supporter and member bases in Switzerland.
• OM Fundraising Fundraising module covering campaigns, donation management, project funds, legacies, major donor management, thank-you management, recurring payment promises, statistics, and complex selections. Targeted at Swiss charitable organizations, NGOs, and foundations running professional fundraising operations.
• OM Mitglieder-Management Member management module for associations and federations handling member administration, payment management, multi-level fee allocation between national and local sections, automated in/out transfers, dunning, and administrative functions.
• OM Diverse Module Supplementary OM modules including consultation management, collaboration (Easydoo), subscriber management, articles & orders, and event management for non-profit and association customers.
• Kaleido Customer Data Platform Customer Data Platform that synchronizes and consolidates data from multiple systems (donation management, newsletter, shop) into a unified structure, enabling comprehensive donor journey orchestration and cross-system insights for non-profit organizations.

Quantifiable outcome

• Organizations managing over 1 million members or supporters using OM
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship/parent and supporting.

• ANT-Informatik AGcoreStrategic or Co-development Partner · 1 January 2021ANT-Informatik AG belongs to Nexus Schweiz AG since 2021. ANT provides software solutions and services for non-profit organizations in the DACH region. Goal is to develop better solutions together using combined domain knowledge from Creativ Software AG and ANT-Informatik AG through Kaleido platform.
• Nexus Schweiz AGflagship/parentStrategic or Co-development Partner · 1 January 2018Creativ Software AG belongs to Nexus Schweiz AG since 2018. Nexus provides healthcare solutions including total facility systems, specialized applications, and care home and Spitex organization solutions. This partnership opened new possibilities for hospitals and clinics segment.
• AZ Direct AGcoreChannel Partner/ Reseller/ DistributorPartnership for OM by AZ complete package focused on public fundraising. AZ Direct AG offers bundled OM solutions with their services for non-profit organizations. Success story available.
• QMART AGcoreChannel Partner/ Reseller/ DistributorPartnership for OM by die Fundraiser by QMART complete package focused on online fundraising. QMART AG provides bundled OM solutions for professional fundraising. Expert testimonial from Tobie Witzig, Managing Partner.
• Baechler-Sidler AGsupportingChannel Partner/ Reseller/ DistributorPartnership for integrated solutions. Baechler-Sidler AG provides additional services complementing OM platform. Success story available.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• CiviCRM: CiviCRM is a popular open-source CRM built specifically for non-profits, associations and advocacy groups. It competes on similar use cases — donor management, memberships, events — and is a frequent alternative for cost-sensitive non-profits that might otherwise consider Creativ's OM.
• DonorPerfect: DonorPerfect is a US-based donor management and fundraising CRM purpose-built for non-profits of all sizes. It directly competes with OM Fundraising on donation tracking, campaigns and reporting, and is a relevant peer for fundraising-centric feature comparison.
• ANT-Informatik AG: ANT-Informatik AG is a Swiss software company providing CRM and non-profit solutions in the DACH region and is the sister company of Creativ Software within the NEXUS Schweiz AG group. Direct overlap on non-profit CRM, member management and DACH fundraising workflows makes it the most comparable peer in the market.

Broad incumbents

• Salesforce.org: Salesforce.org is the non-profit arm of Salesforce offering Nonprofit Cloud, NPSP and discounted/free licenses to eligible non-profits. It is a broad incumbent horizontal CRM with deep non-profit accelerators that competes with Creativ's OM, particularly for larger Swiss organizations seeking a global ecosystem.
• Blackbaud: Blackbaud is the global leader in non-profit software (Raiser's Edge NXT, eTapestry, Luminate) serving fundraising, CRM, financial management and analytics. While US-headquartered and far larger, it competes head-to-head with Creativ for mid-to-large charity CRM deals and sets the category benchmark.
• Microsoft Dynamics 365: Microsoft Dynamics 365 is a broad horizontal CRM/ERP platform with non-profit accelerators and Microsoft's Tech for Social Impact discount program. It competes with Creativ at the upper end of the Swiss non-profit market where customers want tight integration with the Microsoft 365 stack.

Emerging players

• FundraisingBox: FundraisingBox is a Munich-based online fundraising and donor management SaaS serving DACH non-profits. It overlaps with Creativ's fundraising module on campaign, donation form and recurring payment use cases, though it is more focused on digital fundraising than federated member management.
• Fundraise Up: Fundraise Up is a modern, AI-optimized online donation platform for non-profits used by large international charities. While focused on digital giving rather than full CRM, it increasingly encroaches on the donor journey orchestration capabilities Creativ delivers via OM and Kaleido.
• Pixi Software: Pixi (previously GLS Software) is a German non-profit CRM and fundraising platform serving foundations, associations and aid organizations. It overlaps with Creativ on donor, member and project fund management and represents another DACH-native alternative in the niche.
• Altruja: Altruja is a German SaaS provider of online fundraising, donor portals and event management for non-profits. It competes with parts of Creativ's fundraising and diverse modules offering, particularly for smaller organizations prioritizing digital donation channels over full CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creativ-software

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creativ Software