SATS

What SATS does

SATS operates a fitness center platform across Norway combining a physical gym network with digital training services. The company's core infrastructure consists of 78 fitness centers offering traditional gym facilities, more than 120 group training class formats (including cycling, yoga, Pilates, HIIT, BODYBALANCE, and Hot Pilates), and over 500 personal trainers available for one-on-one coaching and custom programs. Complementary on-site services include physiotherapy, childcare via MiniSATS, sauna access, body composition analysis, and retail of SATS-branded fitness products.

The digital layer extends the physical offering through SATS Online (700+ on-demand training sessions), the SATS mobile app (membership management, class booking, and training assistance), and a personalized program called 'The Hack – Smart Training by SATS' now rolling out at selected centers. Sub-brands such as SATS Rewards add a loyalty dimension. Marketing and member engagement are supported by a Norwegian-language content hub (SATS Magasin) covering nutrition, training guides, member stories, and corporate health topics.

The business model is subscription-driven, with monthly or annual gym memberships following a 12-month binding period after an initial promotional free month. Ancillary revenue is generated through personal training, physiotherapy, boot camps, childcare, body analysis, and product sales. The primary customer segment is individual members seeking fitness training and wellness services; a secondary B2B motion targets employers with corporate health programs. Marketing operates through a direct-to-consumer mix including the website, mobile app, social media, email, and SEO-optimized content, supplemented by dedicated B2B sales for corporate accounts. SATS self-positions as 'Nordens ledende treningssenterkjede' (the Nordic region's leading fitness center chain).

Name

SATS

Legal name

SATS

Website

https://satselixia.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SATS is a Norwegian fitness center chain operating 78 centers across the country, serving individual members and corporate clients with gym access, 120+ group classes, 500+ personal trainers, 700+ digital training sessions, and ancillary services such as physiotherapy and childcare on a subscription model.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness center chain
• Group fitness classes
• Personal training services
• Digital fitness platform
• Corporate wellness programs

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: SATS generates recurring revenue through monthly/annual gym membership subscriptions. Members pay for access to gym facilities, group training classes, and digital content. New members are offered promotional rates with 12-month binding periods after initial free period.
2. Professional Services (PT and Physiotherapy): Revenue from personal training sessions, boot camps, and physiotherapy services offered as add-on services to base memberships
3. Additional Services: Ancillary revenue from childcare services, body analysis, sauna access, and fitness products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SATS operates a chain of 78 fitness centers in Norway providing open-gym access, group training classes, personal training, Boot Camps, physiotherapy, childcare (MiniSATS), and body analysis to individual members on a monthly subscription basis. The membership is extended through proprietary digital channels — the SATS App and SATS Online — that deliver on-demand and live-streamed training, class booking, and guided Smart Training programs. A separate SATS Bedrift corporate health offering supplies workplace fitness and wellness benefits to employer clients via a dedicated B2B sales motion.

Product overview

SATS is a leading Nordic fitness center chain operating as a platform offering both physical gym facilities and digital products. The core offering includes 78 fitness centers across Norway with traditional gym facilities, over 120 group exercise classes, and 500+ personal trainers. Digital extensions include SATS Online (700+ digital workouts) and the SATS App for membership management. Additional services include physiotherapy, childcare, sauna facilities, and body analysis. The portfolio also includes specialized offerings like Smart Training by SATS (The Hack) for personalized program design, and the SATS Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• SATS Online: Digital workout sessions available to members
• SATS Smart Training (The Hack)
• SATS Rewards

Products and services

• SATS Gym Membership (Treningsstudio) Monthly subscription membership granting access to open-gym floors, equipment, and facilities across SATS's 78 centers in Norway for individual members.
• SATS Online Digital on-demand training platform offering live-streamed and recorded workouts, classes, and training programs for at-home use by SATS members and prospects.
• SATS App Mobile application used by members to book group classes, plan workouts, access Smart Training programs, and engage with SATS Online content.
• Group Training Classes (Gruppetimer) Instructor-led group fitness classes scheduled at SATS centers, covering formats such as yoga, BODYBALANCE, Reformer Strength, Hot Pilates, and similar group exercise programs available to members.
• Personal Training (PT) One-on-one paid coaching sessions with certified personal trainers available to members seeking individualized programming and guidance beyond standard membership.
• Boot Camps Structured, intensive group training programs (Boot Camps) delivered at SATS centers for members seeking higher-intensity coached workouts.
• Physiotherapy (Fysioterapi) Paid physiotherapy services delivered at SATS centers for members requiring rehabilitation, injury treatment, or preventive musculoskeletal care.
• MiniSATS Childcare (Barnepass) On-site childcare service at SATS centers enabling parent members to train while their children are supervised.
• Body Analysis (Kroppsanalyse) Paid body composition and physical assessment service available to members to track progress and inform training programs.
• Smart Training by SATS (The Hack) Guided training program and workout planning system delivered through the SATS App and SATS Online that directs members through structured training plans.
• SATS Bedrift Corporate Health Separate B2B offering supplying workplace fitness and wellness benefits, memberships, and corporate health programs to employer clients through a dedicated sales motion.
• SATS Rewards Member loyalty program offering rewards and benefits tied to continued engagement with SATS products and services.

Quantifiable outcome

• 78 gym centers across Norway
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Fresh Fitness: Norwegian fitness chain operating multiple centers; competes head-to-head with SATS for Norwegian members with similar subscription models and group training portfolios.
• EVO Fitness: Norwegian gym chain with multiple centers across the country; directly competes with SATS in the same Norwegian mid-market segment with comparable membership and group-class offerings.
• Actic Group: Nordic fitness chain headquartered in Sweden with centers across Scandinavia; comparable multi-country subscription gym operator that competes for the same Nordic member base.
• Fitness24Seven: Low-cost 24/7 Nordic fitness chain with broad Nordic footprint; competes with SATS on price and accessibility for budget-conscious members across Scandinavia.

Broad incumbents

• Life Time Fitness: US premium fitness operator with large multi-service clubs including group training, PT, and ancillary wellness services; comparable diversified service-per-club model to SATS.
• World Gym: Global fitness franchise with extensive center network; comparable multi-country gym operator with subscription membership model serving broad consumer fitness needs.
• PureGym: Large European low-cost gym operator; comparable subscription gym model with broad European footprint and similar member-acquisition approach to SATS.
• The Gym Group: UK-listed low-cost gym chain with hundreds of locations; comparable subscription fitness business targeting broad consumer segments, similar operating leverage profile to SATS.
• Basic-Fit: Largest European low-cost fitness chain with thousands of clubs; comparable membership-based fitness business model and competes in the broader European value-premium fitness segment.

Emerging players

• Peloton Interactive: Connected-fitness digital platform with subscription-based workout content; comparable to SATS Online and SATS App as a digital fitness subscription offering that may substitute for in-center attendance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SATS