Roldeck

What Roldeck does

Roldeck is a Belgian-Dutch manufacturer of automatic lamellar (slatted) swimming pool covers, founded in 1973 by brothers Tini and Frans de Nier in Valkenswaard, Netherlands. The company designs and produces custom-made pool covers consisting of chained floating polycarbonate or PVC slats that roll on and off a stainless steel tube motor shaft, enabling one-button automatic opening and closing. Its product portfolio spans four tiers: the premium Solar Eclipse line with integrated UV-blockers and algae-masking technology, the high-end PC (polycarbonate) range, the budget PVC50 line, and the ProFlex foam-core option for organic pool shapes. Roldeck is the original inventor of the automatic lamellar pool cover and has held regulatory compliance with the French NF P90-308 safety standard.

The business operates a B2B2C go-to-market model, selling exclusively through a network of 100+ certified pool builders, dealers, and installers across 24+ European countries who undergo intensive training and use a 24/7 online Roldeck Configurator for quoting. Manufacturing is centralized in a 10,000+ m² facility in Pelt, Belgium, equipped with 1,220 solar panels, while the Experience Center and headquarters sit in Valkenswaard, Netherlands. The company offers a five-year warranty on slats, replacement parts, and aftermarket cleaning products, creating a recurring aftermarket revenue layer on the installed base.

Since 2022, Roldeck has been a brand within CF Group Netherlands Holding B.V., a leading European pool industry group with 1,200+ employees across 40+ countries and a portfolio of six brands including Starline Pools, Poolquip, Ocea, and Hydrodeck. This ownership structure provides Roldeck access to broader distribution and group resources while it retains its standalone brand identity, manufacturing operations, and product roadmap. Revenue is not separately disclosed; financial performance is consolidated at the CF Group level.

Name

Roldeck

Legal name

CF Group Netherlands Holding B.V.

Website

https://roldeck.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Roldeck is a Belgian-Dutch manufacturer of custom automatic slatted swimming pool covers, founded in 1973. It serves residential and commercial pool owners across 24+ European countries via 100+ certified installer partners, and has been owned by CF Group since 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

Overpelt

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Cover Sales: One-time sale of custom-made lamellar pool covers (Solar Eclipse, PC, PVC50, ProFlex) with various color and material options. Sales through dealer/installers network across Europe.
2. Replacement Slats and Parts: Replacement lamellar slats for damaged or worn covers. After-market parts and accessories including cleaning products, lime remover, and Roldeck cleaner.
3. Service and Maintenance: Technical support, maintenance services, and warranty services. Five-year warranty on entire slat assortment with first two years full coverage and declining coverage thereafter.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Roldeck manufactures and supplies automatic lamellar (slatted) pool covers made from floating polycarbonate or PVC slats that roll onto a stainless-steel tube motor for automatic opening and closing. The company offers custom-made covers in multiple slat types (Solar Eclipse®, PC, PVC50, ProFlex) and installation configurations (in-ground or above-ground) for residential and commercial swimming pools across Europe. Products are sold through a certified network of pool builders and installers and meet the French NF P90-308 safety standard.

Differentiator

Problem solved

Functional benefit

Brands

• Solar Eclipse®: High-end polycarbonate slats with integrated UV blocker, high buoyancy (8.9 kg/m²), excellent insulation value (0.3125 m² K/W), and algae-masking properties. Available in 8 colors including Alu-look, Volcano Grey, Crystal Clear, and Blue.
• PC (Polycarbonaat)
• PVC50
• ProFlex
• Roldeck Protect Coating
• Roldeck EasyCover
• Roldeck Bumper
• Roldeck Afschuiners
• S-Switch
• RD2013 / RD2026 Control System
• Roldeck Configurator

Products and services

• Solar Eclipse® lamellen Premium polycarbonate slats with 60mm width and 15mm thickness, featuring integrated UV stabilizers in the base material, algae-masking chambers, and a protective top layer. Designed for residential and commercial pools seeking the highest durability, UV resistance, and insulation (0.3125 m² K/W). Available in multiple colors including Alu-look, Volcano Grey, Crystal Clear, and Blue.
• PC (Polycarbonaat) lamellen High-quality polycarbonate slats available in PC60, PC66, and PC83 variants. Scratch-resistant, strong, and impact-resistant, with better performance under high temperatures, hail, and storms compared to PVC. Suitable for residential and commercial pools.
• PVC50 lamellen Budget-friendly PVC slats with smaller profile and good insulation value. Available in six colors including transparent blue, solar, grey, blue, cream, and white. Offered in opaque, transparent, and solar versions for residential pools with budget or space constraints.
• ProFlex lamellen Slats with a foamed core and flexible coextruded connections that can be cut on-site with a jigsaw to fit rounded and organic pool shapes. Impact-resistant and budget-friendly for pools with non-standard geometries.
• Roldeck EasyCover Above-ground automatic covering system with slim and discrete end supports for pools with limited surrounding space. Available in Classic, Basic, and Solar versions. Designed for easy installation and automatic operation.
• RD2013 Control System with S-Switch Modular plug-and-play control system with automatic motor recognition, soft start/stop, illuminated S-Switch panel, remote control, child safety lock, garden and LED lighting connections, and extensive error-code diagnostics. Operates the cover with one push of a button.
• Replacement Slats and Parts After-market replacement lamellar slats and accessories for damaged or worn covers, including cleaning products, lime remover, and Roldeck cleaner. Five-year warranty coverage across the slat assortment.

Quantifiable outcome

• Energy savings up to 86% per year compared to uncovered pool (with Solar Eclipse)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• CF Group Netherlands Holding B.V.coreStrategic or Co-development Partner · 1 January 2022In 2022, CF Group acquired Starline Group including Roldeck. CF Group is a leading European manufacturing and distribution group in the pool industry, active in more than 40 countries with 1,200 employees worldwide. The acquisition strengthened Roldeck's market position especially in German-speaking regions and consolidates presence in Belgian, Dutch, and European markets.
• Pool Builders and Installers (Zwembadbouwers)coreChannel Partner/ Reseller/ DistributorNetwork of experienced pool builders, dealers, and installers who handle professional Roldeck installation across Europe. Partners undergo intensive training to meet Roldeck's strict quality and service standards. More than 100 pool builders/installers in over 24 countries.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pentair: Pentair is a global water-treatment and pool-equipment company with a broad portfolio across residential and commercial pools. Like Hayward and Fluidra, it is a broad incumbent rather than a direct cover competitor, but it influences the same channel and end-customer base.
• Waterco: Waterco is an Australasia-headquartered global manufacturer and distributor of pool and water-treatment equipment, including pumps, filters, and chlorinators. It is a broad incumbent in the pool-equipment category, serving the same end-customer base and channel as Roldeck, though with limited cover-specific overlap.
• Maytronics: Maytronics is the global leader in robotic pool cleaners and a broader pool-equipment player. It is an adjacent rather than direct competitor, but its distribution relationships and brand presence in the European pool channel overlap with Roldeck's go-to-market.
• Hayward Industries: Hayward is a large US-based pool equipment manufacturer offering pumps, filters, heaters, automation, and sanitization. While not a cover specialist, it competes for dealer mind-share and pool-builder wallet share and serves the same end-customer segments as Roldeck.
• Fluidra (AstralPool): Fluidra is a leading global pool-equipment group whose AstralPool brand supplies pumps, filters, heaters, and accessories across Europe. It is a broad incumbent rather than a cover specialist, but its extensive European dealer network overlaps with Roldeck's channel and represents a competitive distribution threat.

Direct peers

• Albixon: Albixon is a Czech Republic-headquartered European manufacturer of swimming pool technology including pool covers, enclosures, and complete pool systems. It competes most directly with Roldeck in the European lamellar and slatted cover segment, with overlapping channel partners and similar end-customers.
• Coverstar: Coverstar manufactures automatic safety pool covers, including solid and mesh systems, and is a long-standing direct competitor in the automatic pool cover niche. Like Roldeck, it serves both residential and commercial pools and emphasizes safety-standard compliance and certified installer networks.
• Latham Pool Products: Latham is a North American manufacturer and distributor of pool products including automatic safety covers, vinyl liners, and fiberglass pools. It is directly comparable to Roldeck as a specialist pool-cover brand with a comparable product mix and dealer-driven go-to-market.
• Cover-Pools: Cover-Pools is a US-based manufacturer of automatic pool covers and the original developer of the automatic safety cover category. It is directly comparable to Roldeck as a specialist in motorized automatic cover systems, serving residential and commercial pools with similar channel-based installation models.

Others

• Pool Corporation (PoolCorp): PoolCorp is the world's largest wholesale distributor of swimming pool supplies, parts, and equipment. It is not a manufacturer but a key channel partner and competitive distributor for many of Roldeck's peers; relevant as ecosystem context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roldeck