Broders

What Broders does

Broders is a São Paulo–based audiovisual production company founded in 2014 that serves major Brazilian and global brand advertisers through three integrated service lines: Publicidade (multiplatform advertising campaigns and branded content), Real Time (real-time event coverage with immediate content delivery), and Lives (live broadcast transmission for shows, festivals, and brand activations). The company's underlying production stack combines conventional video production with live streaming technology capable of multiplatform content distribution, and it markets AI integration within its audiovisual production workflow as a process differentiator, though no proprietary AI models or technology IP are disclosed.

The company operates a B2B professional services model with custom-quoted project pricing and a sales-led go-to-market targeting enterprise brand clients across streaming entertainment (Netflix, HBO Max), automotive (Ford, Chevrolet), consumer electronics (Samsung), financial services (MasterCard), food delivery (iFood), beverages (Corona), e-commerce (Mercado Livre), fashion (Colcci), cosmetics (Natura), and telecommunications (Claro). Distribution is conducted through direct client relationships supported by a regional (Brazil/LATAM) operating footprint, with marketing channels centered on Vimeo, LinkedIn, Instagram, and a WhatsApp contact line. Broders positions itself on the combination of creative talent and technology, highlighted by a dedicated 'Diretores' section on its website and thought-leadership appearances at Brazilian creative industry forums.

The business has 11-50 employees, is privately held with no disclosed funding or revenue figures, and recently announced new leadership alongside an increased emphasis on AI-enabled production workflows. There is no evidence of public listing, parent company control, venture capital backing, or awarded patents, and customer concentration risk is moderate given the enterprise-tilted client mix and project-based revenue model.

Name

Broders

Legal name

Broders

Website

https://broders.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Broders is a São Paulo-based audiovisual production company that creates multiplatform advertising campaigns, real-time event coverage, and live streaming for major Brazilian and global brand advertisers including Netflix, Samsung, and iFood.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Campaign Production: Creation and production of multiplatform advertising campaigns and branded content for major brands
2. Real Time Event Coverage: On-site event coverage with real-time content delivery services for corporate events, festivals, and brand activations
3. Live Streaming Services: Live broadcast transmission services for shows, festivals, and brand actions across digital platforms

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Broders is a Brazilian audiovisual production company that produces advertising campaigns, branded content, real-time event coverage, and live streaming transmissions for major brands. Its three service lines are Publicidade (multiplatform advertising campaigns), Real Time (event coverage with immediate content delivery), and Lives (live broadcasts of shows, festivals, and brand activations). The company combines creative direction talent with production technology, including AI integration in the production workflow, to deliver content across multiple platforms.

Product overview

Broders is a content production company offering three integrated services: Publicidade (multiplatform advertising campaigns), Real Time (real-time event coverage), and Lives (live transmission of shows, festivals, and brand actions). The company positions itself as combining talent and technology to tell stories for brands and people.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicidade Multiplatform advertising campaign and branded content production service for major brands, delivering advertising content across multiple platforms simultaneously. Targets large enterprise brand marketers and advertisers in Brazil.
• Real Time Real-time event coverage service with live content delivery, providing immediate coverage of corporate events, festivals, and brand activations as they happen. Targets enterprise brand clients running live marketing events.
• Lives Live transmission service for shows, festivals, and brand actions, enabling real-time broadcasting of entertainment and marketing events across digital platforms. Targets streaming platforms, entertainment brands, and enterprises running live brand activations.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NetflixcoreGTM or Marketing PartnerBroders has produced content for Netflix, including coverage of entertainment events and productions for the streaming platform.
• iFoodcoreGTM or Marketing PartnerCollaborated on brand activations including trend content 'iFood leva trend para as ruas com Rodrigo Faro' and other marketing campaigns.
• FordcoreGTM or Marketing PartnerAutomotive brand client for whom Broders produces advertising campaigns and branded content.
• SamsungcoreGTM or Marketing PartnerConsumer electronics brand partner for whom Broders creates marketing and advertising content.
• MasterCardcoreGTM or Marketing PartnerFinancial services brand client for marketing campaign production.
• Mercado LivrecoreGTM or Marketing PartnerE-commerce marketplace partner for brand marketing and advertising campaigns.
• NaturacoreGTM or Marketing PartnerCosmetics and personal care brand partner for whom Broders produces brand campaigns.
• ClarocoreGTM or Marketing PartnerTelecommunications brand client for marketing campaign production.
• ChevroletcoreGTM or Marketing PartnerAutomotive brand client for advertising campaigns.
• CoronacoreGTM or Marketing PartnerBeer and beverage brand partner for branded content production.
• ColccicoreGTM or Marketing PartnerFashion and apparel brand client for brand content and campaigns.
• HBO MaxminorGTM or Marketing PartnerEntertainment streaming platform for which Broders produced content, including coverage of 'Último show de Elza' premiere.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anonymous Content: Independent production company producing commercials, branded content, music videos, and scripted film/TV. Comparable to Broders in film-led production for brands and entertainment platforms, with a similar talent-driven creative model.
• Stink Studios: Global creative production company producing film, digital, and live content for major brands and agencies. Directly comparable to Broders in offering branded film campaigns, live event content, and multi-platform production for enterprise clients.
• Vetor Zero: Brazil-based creative production studio producing commercials, animation, and branded content for global and Brazilian brands. Directly comparable to Broders as a Brazilian-headquartered film and branded-content production company serving similar enterprise clients.
• Pulse Films: Global production company producing commercials, music videos, and long-form content for brands and entertainment platforms. Closely comparable to Broders in branded film production and multi-platform content delivery for marquee global clients.

Broad incumbents

• Hogarth Worldwide: WPP-owned global content production network producing advertising, packaging, and digital content at scale for major brands. Comparable to Broders in end-to-end brand content production, though operating as part of a global agency holding company rather than as an independent specialist.
• Publicis Production: Production arm of Publicis Groupe, providing scaled content production for global brands. Comparable to Broders in delivering branded film and multi-platform content, though as part of a global holding-company production network rather than as an independent Brazilian specialist.
• Ogilvy: Global advertising agency network with integrated production capabilities producing branded film, digital content, and campaigns for major brands worldwide. Comparable as both a buyer and competitor to Broders in the Brazilian advertising production market.
• Dentsu Creative: Global creative network producing advertising campaigns, branded content, and experiential work for major brands. Comparable to Broders in the brand-content production category, though operating as a full-service agency holding rather than a film-led production specialist.
• MediaMonks (Monks): S4 Capital-owned digital-first production and content company serving major brands with multi-platform campaigns, live content, and creative production. Comparable in production capabilities for major global advertisers, though at significantly larger scale.

Regional players

• BRW Filmland: Brazilian film and content production company producing advertising and branded entertainment for major brands. Comparable to Broders in market footprint (Brazil) and in film production services for enterprise advertisers, though operating with a different creative roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/broders
• LinkedInlinkedin.com/company/broders.tv
• Instagraminstagram.com/broders.tv
• Facebookfacebook.com/broderstv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broders