What Kubii does

Kubii SAS is a French online retailer and authorized distributor of DIY-oriented single-board computers, microcontrollers, and associated electronic components. Founded in February 2011 and headquartered in Dardilly, near Lyon, the company began distributing Raspberry Pi products in 2012 and has since built a curated catalog of more than 1,000 product references spanning single-board computers (Raspberry Pi, Odroid, LattePanda, NVIDIA Jetson), microcontrollers (Arduino, Micro:bit), sensors, cameras, displays, power supplies, storage, networking, robotics kits, and accessories, including a small line of own-brand Kubii-labeled accessories. The company operates an official storefront at kubii.com with localized versions in six languages (French, English, Spanish, Italian, German, Portuguese), serving customers in France, Belgium, Spain, Luxembourg, Germany, the Netherlands, Portugal, and Italy, with logistics handled through Mondial Relay, Colissimo, and UPS.

Kubii generates revenue primarily through the one-time sale of physical hardware products and complementary software licenses, with publicly disclosed fixed retail pricing and country-specific free-shipping thresholds ranging from €75 (France) to €150 (Italy). Its go-to-market is e-commerce-first, supplemented by official reseller and channel-partner status with Raspberry Pi (official distributor), Arduino (Official Reseller 2025), and Micro:bit (Channel Partner), which underpins its value proposition of authorized, warranty-backed components. Customer segments include makers and DIY enthusiasts (primary), the education sector from primary school through university, professional and enterprise buyers of industrial and embedded hardware, and public administrations served via the Chorus procurement platform. Order preparation and kit assembly (HutoPi and Kubii kits) are handled since founding through a partnership with ALGED, an association supporting people with disabilities through work located near Lyon.

Operating with 1-10 employees and €100,000 of share capital under a SAS corporate structure, Kubii positions itself as a specialized, multi-country European destination for hobbyist, educational, and embedded electronics rather than as a generalist consumer electronics retailer. The business model is asset-light distribution with manufacturer-warranty-backed inventory, multi-language storefront localization, and a 2-year product warranty as differentiators against gray-market or generalist competitors.

Name

Kubii

Legal name

KUBII SAS

Website

https://kubii.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Kubii is a French online retailer and official distributor of Raspberry Pi, Arduino, Micro:bit, and Odroid single-board computers and maker electronics, serving hobbyists, educators, and professionals across 8 European countries through a multi-language e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Dardilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Kubii generates revenue primarily through the one-time sale of physical hardware products including single-board computers, microcontrollers, development kits, robotics components, sensors, cameras, power supplies, storage devices, networking equipment, and accessories. Products are sold at fixed prices with free shipping thresholds by region.
2. Software Licenses: Sale of software licenses for products such as operating systems and applications compatible with the hardware sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kubii is an authorized online distributor and retailer of DIY-oriented computer and electronic hardware, operating the kubii.com storefront to sell single-board computers (Raspberry Pi, Odroid, LattePanda), microcontrollers (Arduino), educational boards (Micro:bit), AI computing modules (NVIDIA Jetson), and accessories, kits, sensors, cameras, power supplies, and 3D printing equipment to makers, educators, and professionals. The company holds Official Raspberry Pi distributor status, Arduino Official Reseller 2025 designation, and Micro:bit Channel Partner status, and offers a 2-year warranty and free-shipping thresholds tailored to eight European countries.

Product overview

Kubii is a French online retailer specializing in single-board computers and DIY electronics, functioning as an official distributor for Raspberry Pi, Arduino, Micro:bit, and Odroid brands since 2012. The company operates a multi-brand portfolio approach, selling hardware products across several categories: core computing platforms (Raspberry Pi SBCs, Arduino microcontrollers, Micro:bit boards, Odroid, LattePanda, NVIDIA Jetson), complemented by accessories (power supplies, screens, storage, cameras, sensors, peripherals), and vertical solutions (robotics kits, gaming consoles, home automation with Home Assistant and Sonoff, educational kits for STEM learning, and 3D printing/Fab Lab equipment). Kubii does not manufacture products but distributes officially branded merchandise, offering over 1000 product references. The business model centers on retail distribution to individuals, educational institutions, and professional clients across Europe, with dedicated services for public administrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Raspberry Pi Single-Board Computers Official Raspberry Pi single-board computers including Pi 5, Pi 4, Pi 400, Pi 3, Pi Pico, and Compute Module variants. These credit-card-sized computers are sold to makers, educators, and professionals for learning, prototyping, and embedded applications.
• Arduino Microcontrollers Official Arduino microcontrollers and development boards including UNO, Nano, Mega, Giga, MKR, and Portenta families for electronics prototyping and IoT projects. Sold to makers, educators, and professional developers.
• Micro:bit Educational Boards BBC Micro:bit educational development boards designed for teaching programming and STEM education to children and beginners, including the Micro:bit BBC v2. Targeted at schools, teachers, and STEM programs.
• Odroid Single-Board Computers Odroid single-board computers and accessories from Hardkernel, including ODROID-M1S and related modules, offering customers an alternative platform to Raspberry Pi.
• LattePanda Development Boards LattePanda x86/ARM development boards combining Windows/Linux compatibility with Arduino-compatible co-processor for robotics and IoT projects. Sold to professional developers and makers.
• NVIDIA Jetson AI Computing Modules NVIDIA Jetson AI computing modules for edge AI applications, including Jetson Nano, with compatible camera and extension modules. Targeted at developers building edge AI and machine-learning projects.
• 8bitDo Controllers 8bitDo wireless and wired game controllers compatible with various retro gaming systems and single-board computers. Sold as part of the gaming and peripherals line.
• Kits and Packs Pre-configured starter kits combining nano-computers, micro-controllers, development tools, and 3D printers with essential accessories for various project levels. Targeted at beginners, hobbyists, and educational buyers.
• 3D Printers and Fab Lab Equipment 3D printers, laser cutting equipment, and consumables for Fab Lab and maker-space applications. Sold to Fab Labs, schools, and maker spaces.
• Home Automation Solutions Home automation solutions including Home Assistant Green, Sonoff sensors, Zigbee devices, and smart-home controllers for residential automation. Targeted at DIY smart-home builders.
• AI and Edge Computing Hardware AI-focused products including Raspberry Pi AI Camera, AI HAT+ modules (13 TOPS and 26 TOPS variants), NVMe SSD storage solutions, and Hailo-8 AI accelerator for machine-learning applications. Sold to developers and hobbyists building on-device AI projects.
• Gift Cards Digital gift cards available in variable amounts for purchasing products on kubii.com, sold to individuals and gift-givers.

Quantifiable outcome

• Over 1000 product references available with 2-year warranty
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and major.

• ArduinocoreChannel Partner/ Reseller/ Distributor · 1 January 2025Kubii holds the Arduino Official Reseller 2025 designation, distributing Arduino products including UNO, Nano, Mega, MKR, and Portenta families along with official accessories.
• ALGEDsupportingImplementation/ SI/ Consulting Partner · 1 January 2011ALGED is an association supporting people with disabilities through work, located near Lyon. Since the company's founding in February 2011, ALGED has been preparing Kubii orders, creating kits (HutoPi and Kubii kits), and handling fulfillment operations from Kubii's facilities.
• Raspberry PicoreChannel Partner/ Reseller/ DistributorKubii is the official Raspberry Pi distributor, offering the complete range of Raspberry Pi products including Raspberry Pi 5, Pi 4, Pi 400, Pi 3, Pico, and Compute Modules along with official accessories and HATs.
• Micro:bitmajorChannel Partner/ Reseller/ DistributorKubii is a Micro:bit Channel Partner, offering Micro:bit BBC v2 and compatible accessories, sensors, and expansion boards for educational applications.
• OdroidmajorChannel Partner/ Reseller/ DistributorKubii distributes Odroid single-board computers and accessories, expanding its portfolio beyond Raspberry Pi for customers seeking alternative platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SparkFun Electronics: US maker electronics retailer offering development boards, sensors, and educational kits with overlapping target customers (hobbyists, educators, professionals) to Kubii.
• Botland: Polish online retailer specializing in Raspberry Pi, Arduino, and maker electronics modules, comparable to Kubii in product breadth and DIY-focused customer segments.
• Melopero: Italian Raspberry Pi and maker electronics retailer operating a multi-language storefront across Southern Europe, directly comparable in product mix and customer base to Kubii.
• Adafruit: US-based maker electronics retailer and open-source hardware manufacturer with comparable product categories (SBCs, microcontrollers, sensors, kits) and an overlapping maker/educator audience.
• The Pi Hut: UK-based official Raspberry Pi reseller and maker electronics retailer with a comparable catalog of SBCs, microcontrollers, kits, and accessories, serving makers and educators in the UK and EU.

Regional players

• Arduino Official Store: Direct-to-consumer Arduino online store operated by the brand itself; a hybrid peer - represents both a supply partner and a competing sales channel for the same SKUs Kubii distributes.

Broad incumbents

• Mouser Electronics: Global authorized distributor of semiconductors and electronic components including developer boards; competes with Kubii on B2B procurement of maker/embedded hardware but at a much larger scale and broader scope.
• Conrad Electronic: Major European electronics retailer and distributor with deep catalog overlap (Raspberry Pi, Arduino, components) but operating across a much broader assortment including industrial and consumer categories.
• Reichelt Elektronik: Large German electronics distributor with broad product portfolio including development boards and components; overlapping customer base but serving a much wider industrial/consumer market than Kubii's maker niche.

Emerging players

• Seeed Studio: Maker and IoT hardware ecosystem player with retail distribution of SBCs, sensors, and edge AI modules; comparable to Kubii in adjacent product lines and educational focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xx.com/Kubii_RPi
• Facebookfacebook.com/KubiiRaspberryPi
• LinkedInlinkedin.com/company/kubii
• Instagraminstagram.com/kubii_france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubii