GL & Co Estate Agents
GL & Co Estate Agents is a privately held traditional estate agency founded in 1992, providing residential property sales, lettings, buying-agent services, and online auctions across West Sussex and London via offices in Storrington, Pulborough, and Mayfair.
- Company typePrivate
- Founded1992
- HeadquartersStorrington, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GL & Co Estate Agents does
GL & Co Estate Agents is a privately held, founder-led residential estate agency founded in 1992 in Storrington, West Sussex, originally as Guy Leonard & Co by current Managing Director Neil Moore. The firm provides residential property sales, lettings, buying-agent representation, new homes, land sales, and online auctions to homeowners, buyers, landlords, and tenants in the West Sussex and London markets. It operates three offices — Storrington (headquarters on High Street), Pulborough, and a London Mayfair office — and lists properties on all four major UK portals (Rightmove, OnTheMarket, Zoopla, PrimeLocation), with additional reach into the Mayfair Office Network for London and international buyers.
The product set is built around traditional agency workflows rather than proprietary technology: marketing relies on third-party portals, Vimeo video tours, and cloud-based property management systems, augmented by an online auction platform (Bamboo) with 24/7 bidding, a 'My GL' members portal with saved searches and direct messaging, property alert emails, and a 'Property Tool Kit' of calculators. Specialized offerings include the 'In The Know' off-market discreet marketing service, a complimentary Concierge support service, and a Land & New Homes team handling development sites.
GL & Co earns revenue primarily through transaction-based commissions on residential sales and recurring fees from lettings and property management for landlords. Its go-to-market is a hybrid field and inside-sales model combining walk-in high-street offices, dedicated phone/email lines per office, WhatsApp, property alert capture, and channel partnerships (Mayfair Office Network, Compass Mortgages, Bamboo). The firm is regulated by NAEA, ARLA Propertymark, and The Property Ombudsman, and is privately held under Moore Estate Holdings Ltd / NC Moore Properties Ltd with no external investors disclosed.
GL & Co Estate Agents firmographics
Firmographics- Name
- GL & Co Estate Agents
- Legal name
- Moore Estate Holdings Ltd / NC Moore Properties Ltd
- Website
- https://glproperty.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GL & Co Estate Agents is a privately held traditional estate agency founded in 1992, providing residential property sales, lettings, buying-agent services, and online auctions across West Sussex and London via offices in Storrington, Pulborough, and Mayfair.
- Ownership category
- akta.pro rank
GL & Co Estate Agents industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where GL & Co Estate Agents is headquartered
LocationHeadquarters
- HQ city
- Storrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
GL & Co Estate Agents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Residential Property Sales Commission: Commission-based fees charged to sellers upon successful property transaction completion. Standard estate agency commission model with no upfront costs to sellers.
- Lettings and Property Management Fees: Ongoing fees from landlords for tenant placement and property management services. Transparent fee structure published in landlord fee schedules.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
GL & Co Estate Agents product offering
Product offeringCore offering
GL & Co Estate Agents provides full-service residential property sales, lettings, and management across West Sussex, UK. Core services include residential property sales, letting and tenant placement, buyer representation, new homes marketing, land sales, and online property auctions. The firm operates physical high street offices in Storrington, Pulborough, and London Mayfair, with property listings distributed through major UK property portals.
Product overview
GL & Co Estate Agents operates as a traditional full-service estate agency with a unified platform approach centered on residential property sales, lettings, and management in West Sussex. The core offering comprises property sales, lettings, buying agent services, new homes, land sales, and online auctions, supported by digital tools including My GL members portal, Property Alerts, and Property Tool Kit calculators. Additional specialized services include the In The Know discreet marketing module for off-market sales, Concierge Service for client support, Commercial Property Services, and the Global Reach Local Focus Mayfair Office for London and international buyer connections. The company operates physical offices in Storrington, Pulborough, and London Mayfair, with all services accessible through their main website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Full-service residential property sales service for homeowners across West Sussex, including valuation, marketing, viewings, negotiation, and sales progression through to completion.
- Property Lettings Residential property letting and rental management service for landlords, including tenant sourcing, tenant vetting, and ongoing property management.
- Buying Agent Services Property buyer representation service helping clients find and purchase residential properties in West Sussex, providing guidance through the entire buying process including local area knowledge.
- New Homes New build property service connecting buyers with house builders and developers for brand new homes and developments across West Sussex.
- Land for Sale Land sales and development site service for landowners and developers, including land appraisals, planning advice, and developer introductions in West and East Sussex.
- Online Auctions Modern method of property sale via online auction platform providing quick property sales with 24/7 bidding capability and access to 50,000 registered auction buyers.
- In The Know Discreet Marketing Discreet off-market property marketing service that allows sellers to sell without internet portals, press advertising, or sale boards, matching qualified buyers to unlisted properties.
- Commercial Property Services Commercial property services providing market information and guidance for clients throughout the UK in commercial property transactions.
Quantifiable outcome
- Under 1% property fall-through rate on auction sales
- +2 more outcomes
Companies that use GL & Co Estate Agents
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
GL & Co Estate Agents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GL & Co Estate Agents partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Mayfair Office NetworkcoreGL & Co Mayfair Office serves as part of the Mayfair Office Network, a national and international network of estate agents providing property marketing expertise and buyer connections across the UK and globally.
- RightmovecoreMajor UK property portal where GL & Co lists properties for sale and rent, reaching millions of active property seekers.
- OnTheMarketcoreProperty portal listing partner described as a highly effective online marketplace for property advertising.
- ZooplacoreMajor UK property portal where GL & Co listings appear to reach property seekers across the platform's user base.
- PrimeLocationsupportingProperty portal listing partner extending property marketing reach to additional property seekers.
- Bamboo (Online Auction Platform)coreTechnology partnership providing the online auction platform enabling 24/7 property bidding, digital legal pack access, and connection to 50,000+ registered auction buyers.
- Compass MortgagessupportingIndependent mortgage broker partner providing mortgage calculator tools and mortgage advice services for GL & Co customers.
- HelphoundsupportingReview verification platform providing 5-star rating verification and customer review management for GL & Co.
- NAEA (National Association of Estate Agents)coreProfessional body licensing and regulation ensuring GL & Co adheres to industry codes of practice, with Client Money Protection and Professional Indemnity Insurance coverage.
- ARLA (Association of Residential Letting Agents)coreProfessional body for letting agents providing licensing, regulation, and professional standards oversight for GL & Co's lettings operations.
- The Property Ombudsman (TPO)supportingIndependent redress scheme providing consumer dispute resolution for GL & Co customers as a mandatory requirement.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
GL & Co Estate Agents competitors and assessment
Company assessmentDirect peers
- Jackson-Stops: UK estate agency specializing in country houses, villages, and rural property across southern England. Comparable to GL & Co in servicing premium Sussex village stock and London-relocation buyers, with a similar high-touch service model.
- Cubitt & West: Sussex-focused estate agency now part of a national group, offering residential sales and lettings across the same West Sussex geography. Directly comparable in catchment, customer base, and service mix.
- Batcheller Monkhouse: Sussex and Kent-based estate agency with rural and village property expertise, offering sales, lettings, and professional services. Closely comparable given shared rural West Sussex catchment and premium-village customer base.
- Henry Adams Estate Agents: Established West Sussex estate agency with offices across the region covering sales, lettings, and new homes. Directly comparable as a long-standing, locally rooted Sussex residential agency competing for the same vendors, buyers, and landlords in overlapping catchments.
- King & Chasemore: Long-established Sussex estate agency with deep local presence in West and East Sussex. Comparable as a heritage brand competing for the same residential seller, buyer, and landlord relationships in overlapping postcodes.
Broad incumbents
- Savills: Global real estate services firm with extensive UK residential agency, rural, and new homes operations. Comparable on premium Sussex stock and international buyer demand, but with a far broader portfolio and significantly greater resources.
- Knight Frank: Global real estate firm with significant UK country-house and prime-residential coverage, including Sussex. Comparable at the high-value end of GL & Co's catchment and on London-relocation buyer flow, but operating at much larger scale internationally.
- Hamptons International: Premium UK estate agency with national coverage of sales, lettings, and new homes. Overlaps with GL & Co's premium West Sussex offering and London-relocation buyer pool, but operates at materially larger scale with a broader portfolio.
- Strutt & Parker: National rural and premium estate agency (now part of BNP Paribas) with strong presence across southern England. Comparable on premium country-house stock and London-relocation buyer access, but with broader geographic reach and institutional backing.
Others
- Rightmove: UK's largest property portal and a core distribution channel for GL & Co's listings. Not a direct competitor but a critical ecosystem/infrastructure partner whose portal fees, traffic, and algorithm changes directly affect GL & Co's lead flow and margins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GL & Co Estate Agents social profiles
Digital presenceGL & Co Estate Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
GL & Co Estate Agents leadership team
Management profileNumber of profiles
Profiles10 records
GL & Co Estate Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GL & Co Estate Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GL & Co Estate Agents
What does GL & Co Estate Agents do?
GL & Co Estate Agents provides full-service residential property sales, lettings, and management across West Sussex, UK. Core services include residential property sales, letting and tenant placement, buyer representation, new homes marketing, land sales, and online property auctions. The firm operates physical high street offices in Storrington, Pulborough, and London Mayfair, with property listings distributed through major UK property portals.
Is GL & Co Estate Agents a public or private company?
GL & Co Estate Agents is a private company. It is classified as family owned and is currently operating.
When was GL & Co Estate Agents founded?
GL & Co Estate Agents was founded in 1992. It employs 1 to 10 people.
Where is GL & Co Estate Agents based?
GL & Co Estate Agents is headquartered in Storrington, United Kingdom, in the Europe region.
How does GL & Co Estate Agents make money?
Two revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are lettings and Property Management Fees.
Who are GL & Co Estate Agents's main competitors?
Direct peers on record are Jackson-Stops, Cubitt & West, Batcheller Monkhouse, Henry Adams Estate Agents and King & Chasemore. Broad incumbents are Savills, Knight Frank, Hamptons International and Strutt & Parker. Rightmove is listed as an others.
Does GL & Co Estate Agents have an API?
No public API is recorded for GL & Co Estate Agents.
What industry is GL & Co Estate Agents in?
GL & Co Estate Agents's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.